11th & 12th March 2025 in Hamburg

d3con Advertisers Day

d3con Advertisers Day
The d3con Advertisers Day is for advertisers and agencies, who want to take their digital marketing to the next level.

d3con Conference

d3con Conference
The d3con Conference is the main focus of the event and draws in around 1,500 attendees. This is where representatives of leading advertisers, agencies, tech vendors and publishers meet to network and talk about the latest trends shaping the industry.


11th March 2025 d3con Advertisers Day

  1. MAIN STAGE
  1. STAGE II
  1. MASTERCLASSES
  1. MASTERCLASSES II
  1. 08:30
     

    08:30 Welcome

    The doors open at 8.30 am - so you can start networking over your first coffee or find yourself a good seat.

  1. 09:20
     

    Opening

    A short welcome from the organizer.

  2. 09:30
    Presentation

    In preparation

  1. Presentation

    10:00 "It's the idea, stupid!" Why impact needs creativity.

  1. Presentation

    In preparation

  1. Presentation

    In preparation

  1. 10:30
     

    10:30 Coffee Break

    Enjoy some coffee and cake and make new contacts with the visitors and exhibitors of the d3con.

  1. 11:00
    Panel discussion

    Leading Advertisers Strategy

    Leading advertisers discuss their strategies and successes on the subject of adtech and programmatic. What technologies, what strategies do they use and what successes have they achieved with them?

  2. 11:45
    Panel discussion

    Data-Driven Retail Media? The role of data analysis and automation in retail marketing

    Discover the transformative power of Data-Driven Retail Media! How can data analytics and automation revolutionize retail marketing and enable targeted, effective advertising campaigns?

  1. Panel discussion

    In preparation

  1. Presentation

    In preparation

  2. Presentation

    In preparation

  1. Presentation

    In preparation

  2. Presentation

    In preparation

  1. 12:30
     

    12:30 Lunch Break

    Enjoy the food and make new contacts with the visitors and exhibitors of the d3con.

  1. 13:30
    Panel discussion

    Cooking Up Success: Programmatic for Digital Advertising in the Food Industry?

    How can the food industry enable effective advertising strategies and customer loyalty through personalized approaches and precise targeting

  2. 14:15
    Panel discussion

    State of the art DOOH 2025: Data-driven, programmatic, effective and wide-reaching

  1. Panel discussion

    13:30 Agency managing directors panel

    How do agencies have to define their role new today and which challenges and chances does programmatic bring with itself for the relationships between agencies and advertisers?

  2. Panel discussion

    14:15 Performance Marketing Pros

    Leading performance marketers present their strategies and tech setups. In which structures and channels and together with whom do successful performance marketers work today?

  1. Presentation

    13:30 In preparation

  2. Presentation

    14:00 In preparation

  3. Presentation

    14:30 In preparation

  1. Presentation

    In preparation

  2. Presentation

    In preparation

  1. 15:00
     

    15:00 Coffee Break

    Enjoy some coffee and cake and make new contacts with the visitors and exhibitors of the d3con.

  1. 15:30
    Panel discussion

    Survival or superfluous? The future of creative agencies in the age of AI

    In a digital marketing landscape that is increasingly defined by AI and automation, creative agencies are faced with the question: how can they secure their relevance and added value in the long term? Our panel discusses whether brand building, creativity and innovation will still require human expertise in the future - or whether AI-supported tools will soon make the agency industry redundant.

  2. 16:15
    Panel discussion

    B2B-Advertisers Strategy

    Leading B2B marketing managers demonstrate and discuss their strategies and marketing technology setups.

  3. 17:00
    Panel discussion

    The power of algorithms - Can AI redefine programmatic advertising?

  4. 17:45
     

    d3con Speaker Awards Ceremony

  1. Panel discussion

    15:30 d3con Creation Awards

    These leading creative agencies each present a case together with a client that revolves around their own imagination and inventiveness. It's all about exciting storytelling, innovative ideas and interesting backgrounds - there are no limits to imagination or creativity! 
    Who will convince the jury and earn the d3con creation Award 2025?

  2. Presentation

    In preparation

  3. Panel discussion

    16:45 Game On: Innovative approaches for brands to conquer the global gaming community

    Experts will show how brands are using creative strategies to appeal to the global gaming community. Case studies and trends that build authentic relationships with gamers and encourage engagement will be discussed.

  1. Presentation

    15:30 In preparation

  2. Presentation

    16:00 In preparation

  3. Presentation

    17:00 In preparation

  1. Presentation

    In preparation

  2. Presentation

    In preparation

  3. Presentation

    In preparation

  4. Presentation

    In preparation

  1. 18:00
     

    18:00 NETWORKING & DRINKS

11th March 2025 d3con Advertisers Day

08:30

Welcome

The doors open at 8.30 am - so you can start networking over your first coffee or find yourself a good seat.

09:20 MAIN STAGE:
 

Opening

A short welcome from the organizer.

09:30 MAIN STAGE:
Presentation

In preparation

10:00 STAGE II:
Presentation

"It's the idea, stupid!" Why impact needs creativity.

10:00 MASTERCLASSES:
Presentation

In preparation

10:00 MASTERCLASSES II:
Presentation

In preparation

10:30

Coffee Break

Enjoy some coffee and cake and make new contacts with the visitors and exhibitors of the d3con.

11:00 MAIN STAGE:
Panel discussion

Leading Advertisers Strategy

Leading advertisers discuss their strategies and successes on the subject of adtech and programmatic. What technologies, what strategies do they use and what successes have they achieved with them?

11:00 STAGE II:
Panel discussion

In preparation

11:00 MASTERCLASSES:
Presentation

In preparation

11:00 MASTERCLASSES II:
Presentation

In preparation

11:30 MASTERCLASSES:
Presentation

In preparation

11:30 MASTERCLASSES II:
Presentation

In preparation

11:45 MAIN STAGE:
Panel discussion

Data-Driven Retail Media? The role of data analysis and automation in retail marketing

Discover the transformative power of Data-Driven Retail Media! How can data analytics and automation revolutionize retail marketing and enable targeted, effective advertising campaigns?

12:30

Lunch Break

Enjoy the food and make new contacts with the visitors and exhibitors of the d3con.

13:30 MAIN STAGE:
Panel discussion

Cooking Up Success: Programmatic for Digital Advertising in the Food Industry?

How can the food industry enable effective advertising strategies and customer loyalty through personalized approaches and precise targeting

13:30 STAGE II:
Panel discussion

Agency managing directors panel

How do agencies have to define their role new today and which challenges and chances does programmatic bring with itself for the relationships between agencies and advertisers?

13:30 MASTERCLASSES:
Presentation

In preparation

13:30 MASTERCLASSES II:
Presentation

In preparation

14:00 MASTERCLASSES:
Presentation

In preparation

14:00 MASTERCLASSES II:
Presentation

In preparation

14:15 MAIN STAGE:
Panel discussion

State of the art DOOH 2025: Data-driven, programmatic, effective and wide-reaching

14:15 STAGE II:
Panel discussion

Performance Marketing Pros

Leading performance marketers present their strategies and tech setups. In which structures and channels and together with whom do successful performance marketers work today?

14:30 MASTERCLASSES:
Presentation

In preparation

15:00

Coffee Break

Enjoy some coffee and cake and make new contacts with the visitors and exhibitors of the d3con.

15:30 MAIN STAGE:
Panel discussion

Survival or superfluous? The future of creative agencies in the age of AI

In a digital marketing landscape that is increasingly defined by AI and automation, creative agencies are faced with the question: how can they secure their relevance and added value in the long term? Our panel discusses whether brand building, creativity and innovation will still require human expertise in the future - or whether AI-supported tools will soon make the agency industry redundant.

15:30 STAGE II:
Panel discussion

d3con Creation Awards

These leading creative agencies each present a case together with a client that revolves around their own imagination and inventiveness. It's all about exciting storytelling, innovative ideas and interesting backgrounds - there are no limits to imagination or creativity! 
Who will convince the jury and earn the d3con creation Award 2025?

15:30 MASTERCLASSES:
Presentation

In preparation

15:30 MASTERCLASSES II:
Presentation

In preparation

16:00 MASTERCLASSES:
Presentation

In preparation

16:00 MASTERCLASSES II:
Presentation

In preparation

16:15 MAIN STAGE:
Panel discussion

B2B-Advertisers Strategy

Leading B2B marketing managers demonstrate and discuss their strategies and marketing technology setups.

16:30 STAGE II:
Presentation

In preparation

16:30 MASTERCLASSES II:
Presentation

In preparation

16:45 STAGE II:
Panel discussion

Game On: Innovative approaches for brands to conquer the global gaming community

Experts will show how brands are using creative strategies to appeal to the global gaming community. Case studies and trends that build authentic relationships with gamers and encourage engagement will be discussed.

17:00 MAIN STAGE:
Panel discussion

The power of algorithms - Can AI redefine programmatic advertising?

17:00 MASTERCLASSES:
Presentation

In preparation

17:00 MASTERCLASSES II:
Presentation

In preparation

17:45 MAIN STAGE:
 

d3con Speaker Awards Ceremony

18:00

NETWORKING & DRINKS

12th March 2025 d3con Conference

  1. MAIN STAGE
  1. STAGE II
  1. MASTERCLASSES
  1. MASTERCLASSES II
  1. 09:00
     

    09:00 Welcome

    The doors open at 9.00 am - so you can start networking over your first coffee or find yourself a good seat.

  1. 09:20
     

    Opening

    A short welcome from the organizer.

  2. 09:30
    Presentation

    In preparation

  1. Presentation

    10:00 Publisher Keynote

  1. Presentation

    10:00 In preparation

  1. Presentation

    In preparation

  1. 10:30
     

    10:30 Coffee Break

    Enjoy some coffee and cake and make new contacts with the visitors and exhibitors of the d3con.

  1. 11:00
    Panel discussion

    Experts Panel: Programmatic 2024

    Leading experts in the industry discuss the latest challenges and trends. 

  2. 11:45
    Panel discussion

    From Data to Decisions - Optimizing Programmatic Campaigns through Advanced Measurement and Attribution Techniques

  1. Panel discussion

    11:00 Publisher Summit reloaded

    Leading publishers report about their strategies, achievements and new challenges. What chances currently exist for publishers in the area of programmatic advertising and which advertising formats will be key in the future? 

  2. Presentation

    11:45 The Emperor's Digital Clothes

    How the viewer effect, diffusion of responsibility and groupthink influence our digital campaigns. And why it takes a “devil's advocate” to stand up for media diversity.

  1. Presentation

    11:00 In preparation

  2. Presentation

    11:30 In preparation

  3. Presentation

    12:00 In preparation

  1. Presentation

    In preparation

  2. Presentation

    In preparation

  1. 12:30
     

    12:30 Lunch Break

    Enjoy the food and make new contacts with the visitors and exhibitors of the d3con.

  1. 13:30
    Panel discussion

    CTV Unplugged - Exploring Programmatic Opportunities in the Connected TV Era

  2. 14:15
    Panel discussion

    Listening to the Future: The Role of Programmatic in Audio and Voice Advertising Evolution

    With the rise of voice assistants and audio streaming, audio advertising is becoming increasingly important. Industry experts discuss the role of programmatic advertising and how data-driven approaches create personalized listening experiences and overcome challenges. 

  1. Panel discussion

    In preparation

  2. Panel discussion

    14:15 Global Markets Experts

    Leading experts from international markets discuss the latest trends in programmatic. What can the German market learn from the colleagues in the US and UK?

  1. Presentation

    13:30 In preparation

  2. Presentation

    14:00 In preparation

  3. Presentation

    14:30 In preparation

  1. Presentation

    13:30 In preparation

  2. Presentation

    14:00 In preparation

  1. 15:00
     

    15:00 Coffee Break

    Enjoy some coffee and cake and make new contacts with the visitors and exhibitors of the d3con.

  1. 15:30
    Panel discussion

    Beyond cookies - Targeted advertising in a cookie-free world

    First-party data, contextual targeting or trusted third-party providers? What lies ahead without cookies? Which technologies and approaches will be of great importance in the future?

  2. 16:15
    Presentation

    d3con Innovation Award 2025

    Here you will see the most exciting innovations of the industry briefly demonstrated. Be inspired and vote!

  3. 17:00
    Panel discussion

    Summary Panel d3con 2025

    Ina and Ralf summarize the highlights of d3con 2025 together with a few exciting guests and give an outlook for the coming year.

  4. 17:45
    Presentation

    d3con Speaker Awards Ceremony

  1. Presentation

    15:30 Data Best Practice

    Alongside a customer each, leading agencies present a case for how you can successfully implement external targeting data for campaigns.

  2. Panel discussion

    16:15 Guide to data protection and compliance in marketing

  3. Panel discussion

    17:00 Live Podcast

  1. Presentation

    15:30 In preparation

  2. Presentation

    16:15 Publisher Experts Fireside Chat

  3. Presentation

    17:00 In preparation

  1. Presentation

    15:30 In preparation

  2. Presentation

    16:00 In preparation

  3. Presentation

    16:30 In preparation

  4. Presentation

    17:00 In preparation

12th March 2025 d3con Conference

09:00

Welcome

The doors open at 9.00 am - so you can start networking over your first coffee or find yourself a good seat.

09:20 MAIN STAGE:
 

Opening

A short welcome from the organizer.

09:30 MAIN STAGE:
Presentation

In preparation

10:00 STAGE II:
Presentation

Publisher Keynote

10:00 MASTERCLASSES:
Presentation

In preparation

10:00 MASTERCLASSES II:
Presentation

In preparation

10:30

Coffee Break

Enjoy some coffee and cake and make new contacts with the visitors and exhibitors of the d3con.

11:00 MAIN STAGE:
Panel discussion

Experts Panel: Programmatic 2024

Leading experts in the industry discuss the latest challenges and trends. 

11:00 STAGE II:
Panel discussion

Publisher Summit reloaded

Leading publishers report about their strategies, achievements and new challenges. What chances currently exist for publishers in the area of programmatic advertising and which advertising formats will be key in the future? 

11:00 MASTERCLASSES:
Presentation

In preparation

11:00 MASTERCLASSES II:
Presentation

In preparation

11:30 MASTERCLASSES:
Presentation

In preparation

11:30 MASTERCLASSES II:
Presentation

In preparation

11:45 MAIN STAGE:
Panel discussion

From Data to Decisions - Optimizing Programmatic Campaigns through Advanced Measurement and Attribution Techniques

11:45 STAGE II:
Presentation

The Emperor's Digital Clothes

How the viewer effect, diffusion of responsibility and groupthink influence our digital campaigns. And why it takes a “devil's advocate” to stand up for media diversity.

12:00 STAGE II:
Panel discussion

Publisher Panel

12:00 MASTERCLASSES:
Presentation

In preparation

12:30

Lunch Break

Enjoy the food and make new contacts with the visitors and exhibitors of the d3con.

13:30 MAIN STAGE:
Panel discussion

CTV Unplugged - Exploring Programmatic Opportunities in the Connected TV Era

13:30 STAGE II:
Panel discussion

In preparation

13:30 MASTERCLASSES:
Presentation

In preparation

13:30 MASTERCLASSES II:
Presentation

In preparation

14:00 MASTERCLASSES:
Presentation

In preparation

14:00 MASTERCLASSES II:
Presentation

In preparation

14:15 MAIN STAGE:
Panel discussion

Listening to the Future: The Role of Programmatic in Audio and Voice Advertising Evolution

With the rise of voice assistants and audio streaming, audio advertising is becoming increasingly important. Industry experts discuss the role of programmatic advertising and how data-driven approaches create personalized listening experiences and overcome challenges. 

14:15 STAGE II:
Panel discussion

Global Markets Experts

Leading experts from international markets discuss the latest trends in programmatic. What can the German market learn from the colleagues in the US and UK?

14:30 MASTERCLASSES:
Presentation

In preparation

15:00

Coffee Break

Enjoy some coffee and cake and make new contacts with the visitors and exhibitors of the d3con.

15:30 MAIN STAGE:
Panel discussion

Beyond cookies - Targeted advertising in a cookie-free world

First-party data, contextual targeting or trusted third-party providers? What lies ahead without cookies? Which technologies and approaches will be of great importance in the future?

15:30 STAGE II:
Presentation

Data Best Practice

Alongside a customer each, leading agencies present a case for how you can successfully implement external targeting data for campaigns.

15:30 MASTERCLASSES:
Presentation

In preparation

15:30 MASTERCLASSES II:
Presentation

In preparation

16:00 MASTERCLASSES II:
Presentation

In preparation

16:15 MAIN STAGE:
Presentation

d3con Innovation Award 2025

Here you will see the most exciting innovations of the industry briefly demonstrated. Be inspired and vote!

16:15 STAGE II:
Panel discussion

Guide to data protection and compliance in marketing

16:15 MASTERCLASSES:
Presentation

Publisher Experts Fireside Chat

16:30 MASTERCLASSES II:
Presentation

In preparation

17:00 MAIN STAGE:
Panel discussion

Summary Panel d3con 2025

Ina and Ralf summarize the highlights of d3con 2025 together with a few exciting guests and give an outlook for the coming year.

17:00 STAGE II:
Panel discussion

Live Podcast

17:00 MASTERCLASSES:
Presentation

In preparation

17:00 MASTERCLASSES II:
Presentation

In preparation

17:45 MAIN STAGE:
Presentation

d3con Speaker Awards Ceremony