d3con 2019 - Videos and presentations

Exposing Ad Fraud

• Craig Silverman Buzzfeed

Moderation: Justin Lebbon PDF Download (d3con 2019 Exposing Ad Fraud Silverman - 19.7 MB)

Experts' Panel: Programmatic 2019

• Nina Haller MediaMonks
• Siamac Rahnavard Echte Liebe
• Marius Rausch Xandr
• Frank Bachér RMS
• Uwe Storch OWM / Ferrero
• Bernd Fauser Google

Moderation: Jochen Schlosser

”The State of the Nation” from the Point of View of Leading Advertisers

• Nina Brothag Interhyp
• Alexander Merkel Daimler
• Thomas Zimmermann FREE NOW
• Hyun-Min Moon DWS Group
• Andreas Neef Reuter

Moderation: Erik Siekmann

International Experts' Panel

• Nola Solomon Dailymotion
• Konrad Dobschuetz Pfizer
• Alex Gardner Index Exchange
• Simon Halstead IAB Europe
• Jessica Barrett Financial Times
• John Stoneman TripleLift

Moderation: Justin Lebbon

Top Brand Advertisers’ Strategy

• Alexander Pasch Schneider Electric
• Lisa Steinhauer BMW
• Maria von Scheel-Plessen Keynote Speaker & Digital Expert
• Tabea Jost TJ Consulting
• Jessica Müller Rollei
• Markus Zürn A.T.U

Moderation: Ralf Scharnhorst PDF Download (d3con 2019 Top Brand Advertisers Strategy Zürn - 1.9 MB) PDF Download (d3con 2019 Top Brand Advertisers Strategy Steinhauer - 1.8 MB) PDF Download (d3con 2019 Top Brand Advertisers Strategy Pasch - 0.7 MB) PDF Download (d3con 2019 Top Brand Advertisers Strategy Müller - 0.2 MB) PDF Download (d3con 2019 Top Brand Advertisers Strategy Jost - 0.9 MB)

Are Consultants the Better Media Agencies?

• Andreas Schwabe Boston Consulting Group
• Dr. Ulrike Handel Dentsu Aegis Network
• Matthias Schrader Accenture
• Tristan Reckhaus IBM iX
• Daniel Könnecke Deloitte Consulting
• Sascha Jansen Omnicom Media

Moderation: Erik Siekmann

BVDW: Programmatic beyond Display / Mobile

• Andreas Heintze Ströer
• Elmar Stein RMS
• Julian Simons Mediaplus Realtime
• Kai Prohaska SevenOne Media
• Léonie Hönisch Alpro

Moderation: Raoul Fischer

Innovation Track

• Lisa Gradow Usercentrics
• Dr. Benjamin Brudler Rascasse
• Matthias Riedl DCMN
• Jörg Klekamp Lunar Martech Solutions
• Malte Schloen StoreBoost
• Kamilė Jokubaitė Attention Insight

Moderation: Dino Bongartz PDF Download (d3con 2019 Innovation Track Schloen - 1.8 MB) PDF Download (d3con 2019 Innovation Track Klekamp - 1.2 MB) PDF Download (d3con 2019 Innovation Track Jokubaite - 1.1 MB) PDF Download (d3con 2019 Innovation Track Gradow - 32.0 MB) PDF Download (d3con 2019 Innovation Track Brudler - 2.3 MB) PDF Download (d3con 2019 Innovation Track Dcmn - 1.7 MB)

The Winning Setup of Leading (Digital) Advertisers

• Erik Siekmann Digital Forward

Moderation: Julia Schössler PDF Download (d3con 2019 Das Gewinner Setup Der Führenden Digital Advertiser Siekmann - 4.5 MB)

In-house vs. Outsourcing in Online Marketing

• Alexander Pasch Schneider Electric
• Marie-Claire Raden Tectumedia
• Niels Klamma Lexus
• Renata Dadic Deutsche Bank
• Marcus Wolters Swiss Life
• Boris Kurschinski Adform

Moderation: Harald Fortmann

Founders' Panel

• Dino Bongartz BlackVenture
• Dominik Matyka Cavalry Ventures
• Svea Fina FINA·DIGITAL
• Lisa Gradow Usercentrics
• Dirk Kraus YOC
• Frederike Probert Mission Female

Moderation: Kolja Brosche

Focus on Retention and Marketing for Existing Customers

• Bjoern Sjut Finc3
• Tarek Müller About You
• Thomas Wrobel Douglas
• Polychronia Lampoudi XTiP Sportwetten
• Lena Hofschröer OTTO

Moderation: Harald Fortmann

Data Protection Panel

• Michael Neuber BVDW
• Manfred Klaus Plan.Net Gruppe
• Sven Bornemann European netID Foundation
• Nastasia Knizhnikova ePrivacy
• Lothar Krause Opinary

Moderation: Julia Schössler

Publishers' Panel

• Abdelkader Barjiji Ströer
• Sascha Hottes digital & friends
• Andreas Lenz Heise Medien I t3n Magazin
• Jörg Vogelsang IAB Europe
• Lasse Nordsiek Equativ
• Robert Blanck Axel Springer National Media

Moderation: Oliver von Wersch

Deep Dive Third Party Data & Data Quality – powered by OWM

• Luise Weiß Adsquare
• Sascha Dolling Mediaplus Realtime
• Uwe Storch OWM / Ferrero
• Rasmus Giese United Internet Media
• Norman Wagner Utiq

Moderation: Oliver von Wersch

What Can I Learn for My Business from Election Campaigning?

• Dr. Stefan Hennewig CDU
• Philipp Maderthaner Campaigning Bureau
• Robert Spönemann SPD
• Stefan Wegner Scholz & Friends

Moderation: Ralf Scharnhorst

How We Changed as a Digital Publisher to Produce Viral Videos for Well-known German Brands

• Björn Wendler Media Partisans

Moderation: Andreas Gutjahr

Successful Agency Management: How advertisers achieve their targets with the right agency management.

• Erik Siekmann Digital Forward

PDF Download (d3con 2019 Erfolgreiche Agentursteuerung Siekmann - 3.7 MB)

Cost per View & Video Completion: The new digital currency?

• Melanie Mura AppNexus
• Robert Krämer AppNexus

PDF Download (d3con 2019 Cost Per View And Video Completion Mura Krämer - 58.7 MB)

Die evolution of the digital dream

• Reza Najib Verizon Media
• Tom Kattermann Verizon Media

PDF Download (d3con 2019 Evolution Des Digitalen Traums Kattermann - 2.4 MB)

User journey analysis using recurrent neural networks

• Burkhardt Funk Leuphana Universität Lüneburg
• Florian Krause Performance Advertising

PDF Download (d3con 2019 User Journey Analyse Funk Krause - 2.2 MB)

Data driven creativity: Greater effect and higher conversion using data in creation

• Alisa Türck TÜRCK

PDF Download (d3con 2019 Data Driven Creativity Türck - 4.2 MB)

• Peter Gentsch Partner diva-e Digital Value Excellence

Moderation: Thomas Promny

• Florian Heinemann Project A

Moderation: Julia Schössler

• Florian Heinemann Project A
• Thomas Wrobel Douglas
• Daniel Frerichmann BAWAG P.S.K.
• Arthur Mai idealo
• Bülent Inci Deutsche Bahn
• Christian Pern InnoGames

Moderation: Melanie Hughes

• Karin Libowitzky Accenture Song
• Christian Scholz Initiative Media
• Ulrich Kramer Pilot
• Armin Schroeder Crossmedia
• Daniela Tollert GroupM

Moderation: Kolja Brosche

• Arist von Harpe XING Marketing Solutions
• Thomas Hertkorn a&o hostels Marketing
• Tim Schumacher eyeo
• Thomas Wrobel Douglas

Moderation: Susanne Gillner

• Benjamin Bunte pilot Agenturgruppe
• Anna Schenk Semasio
• Thani Shamsi Datarade
• Joost van Treeck Hochschule Fresenius
• Kristina Prokop Eyeota

Moderation: Ralf Scharnhorst

• Andreas Groke Videobeat Networks
• Melanie Pieper EPROFESSIONAL
• Jan Poelmann Teads
• Andre Weeber-Gierke SpotX

Moderation: Raoul Fischer

• Siamac Rahnavard Echte Liebe

Moderation: Andreas Gutjahr PDF Download (d3con University 2019 Iab Europe Workshop Einführung In Programmatic Advertising Rahnvarad - 2.0 MB)

• Andreas Sierts adform

PDF Download (d3con University 2019 The State Of Fraud Sierts - 5.0 MB)

• Katharina Reinhardt EnBW

PDF Download (d3con University 2019 Transparenz Zwischen Schein Und Wirklichkeit Reinhardt - 1.5 MB)

• Matthias Schenk RMS

PDF Download (d3con University 2019 Addressing The Unaddressable Schenk - 4.5 MB)

• Mario Widmann Janssen

PDF Download (d3con University 2019 Holistic Data Driven Marketing Widmann - 2.4 MB)

• Jan Luley mobile.de

PDF Download (d3con University 2019 Motors Marketing Suite Luley - 2.0 MB)

• Erik Siekmann Digital Forward

PDF Download (d3con University 2019 Die Cmo Herausforderungen Organisation Teil 1 Siekmann - 3.1 MB)

• Erik Siekmann Digital Forward

PDF Download (d3con University 2019 Die Cmo Herausforderungen Agentur Setup Teil 2 Siekmann - 3.7 MB)

• Erik Siekmann Digital Forward

PDF Download (d3con University 2019 Die Cmo Herausforderungen Technologie Setup Teil 3 Siekmann - 5.4 MB)

• Manuel Hinz CrossEngage

PDF Download (d3con University 2019 Cdp Vs Dmp Hinz - 3.6 MB)

• Robert Scharni Smartclip

PDF Download (d3con University 2019 Cross Channel Personalisierung Scharni - 2.9 MB)