11th & 12th March 2025 in Hamburg
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d3con 2019 - Videos and presentations

Advertisers Day - UNI I

Advertisers Day - UNI I

Speaker:

Peter Gentsch Peter Gentsch Partner diva-e Digital Value Excellence

Moderation:

Thomas Promny Thomas Promny d3con

Advertisers Day - UNI I

Speaker:

Florian Heinemann Florian Heinemann Project A

Moderation:

Julia Schössler Julia Schössler schoesslers

Advertisers Day - UNI I

Speaker:

Florian Heinemann Florian Heinemann Project A Thomas Wrobel Thomas Wrobel Douglas Bülent Inci Bülent Inci Deutsche Bahn Daniel Frerichmann Daniel Frerichmann BAWAG P.S.K. Arthur Mai Arthur Mai idealo Christian Pern Christian Pern InnoGames

Moderation:

Melanie Hughes Melanie Hughes Q division

Advertisers Day - UNI I

Speaker:

Daniela Tollert Daniela Tollert GroupM Ulrich Kramer Ulrich Kramer Pilot Karin Libowitzky Karin Libowitzky Accenture Song Christian Scholz Christian Scholz Initiative Media Armin Schroeder Armin Schroeder Crossmedia

Moderation:

Kolja Brosche Kolja Brosche LiveRamp / SkillProjects

Advertisers Day - UNI I

Speaker:

Thomas Wrobel Thomas Wrobel Douglas Tim Schumacher Tim Schumacher eyeo Arist von Harpe Arist von Harpe XING Marketing Solutions Thomas Hertkorn Thomas Hertkorn a&o hostels Marketing

Moderation:

Susanne Gillner Susanne Gillner INTERNET WORLD

Advertisers Day - UNI I

Speaker:

Kristina Prokop Kristina Prokop Eyeota Benjamin Bunte Benjamin Bunte pilot Agenturgruppe Anna Schenk Anna Schenk Semasio Thani Shamsi Thani Shamsi Datarade Joost van Treeck Joost van Treeck Hochschule Fresenius

Moderation:

Ralf Scharnhorst Ralf Scharnhorst Scharnhorst Media, m42m

Advertisers Day - UNI I

Speaker:

Jan Poelmann Jan Poelmann Teads Andreas Groke Andreas Groke Videobeat Networks Melanie Pieper Melanie Pieper EPROFESSIONAL Andre Weeber-Gierke Andre Weeber-Gierke SpotX

Moderation:

Raoul Fischer Raoul Fischer StoryWorks

Advertisers Day - UNI I

Speaker:

Siamac Rahnavard Siamac Rahnavard Echte Liebe

Moderation:

Andreas Gutjahr Andreas Gutjahr Agentur Frau Wenk
(2.04 MB)

Advertisers Day - UNI II

Advertisers Day - UNI II

Speaker:

Andreas Sierts Andreas Sierts adform

(4.97 MB)

Advertisers Day - UNI II

Speaker:

Katharina Reinhardt Katharina Reinhardt EnBW

(1.45 MB)

Advertisers Day - UNI II

Speaker:

Matthias Schenk Matthias Schenk RMS

(4.52 MB)

Advertisers Day - UNI II

Speaker:

Mario Widmann Mario Widmann Janssen

(2.44 MB)

Advertisers Day - UNI II

Speaker:

Jan Luley Jan Luley mobile.de

(1.98 MB)

Advertisers Day - UNI II

Speaker:

Erik Siekmann Erik Siekmann Digital Forward

(3.14 MB)

Advertisers Day - UNI II

Speaker:

Erik Siekmann Erik Siekmann Digital Forward

(3.7 MB)

Advertisers Day - UNI II

Speaker:

Erik Siekmann Erik Siekmann Digital Forward

(5.38 MB)

Advertisers Day - UNI III

Advertisers Day - UNI III

Speaker:

Manuel Hinz Manuel Hinz CrossEngage

(3.56 MB)

Advertisers Day - UNI III

Speaker:

Robert Scharni Robert Scharni Smartclip

(2.89 MB)

Conference - MAIN STAGE

Conference - MAIN STAGE

Exposing Ad Fraud

Speaker:

Craig Silverman Craig Silverman Buzzfeed

Moderation:

Justin Lebbon Justin Lebbon Mediatel Events
Exposing Ad Fraud (19.68 MB)

Conference - MAIN STAGE

Experts' Panel: Programmatic 2019

Speaker:

Siamac Rahnavard Siamac Rahnavard Echte Liebe Frank Bachér Frank Bachér RMS Marius Rausch Marius Rausch Xandr Nina Haller Nina Haller MediaMonks Uwe Storch Uwe Storch OWM / Ferrero Bernd Fauser Bernd Fauser Google

Moderation:

Jochen Schlosser Jochen Schlosser Adform

Conference - MAIN STAGE

”The State of the Nation” from the Point of View of Leading Advertisers

Speaker:

Nina Brothag Nina Brothag Interhyp Alexander Merkel Alexander Merkel Daimler Thomas Zimmermann Thomas Zimmermann FREE NOW Hyun-Min Moon Hyun-Min Moon DWS Group Andreas Neef Andreas Neef Reuter

Moderation:

Erik Siekmann Erik Siekmann Digital Forward

Conference - MAIN STAGE

International Experts' Panel

Speaker:

Simon Halstead Simon Halstead IAB Europe Nola Solomon Nola Solomon Criteo Konrad Dobschuetz Konrad Dobschuetz Pfizer Alex Gardner Alex Gardner Index Exchange Jessica Barrett Jessica Barrett Financial Times John Stoneman John Stoneman TripleLift

Moderation:

Justin Lebbon Justin Lebbon Mediatel Events

Conference - MAIN STAGE

Top Brand Advertisers’ Strategy

Speaker:

Lisa Steinhauer Lisa Steinhauer BMW Maria von Scheel-Plessen Maria von Scheel-Plessen Keynote Speaker & Digital Expert Tabea Jost Tabea Jost TJ Consulting Alexander Pasch Alexander Pasch Schneider Electric Jessica Müller Jessica Müller Rollei Markus Zürn Markus Zürn A.T.U

Moderation:

Ralf Scharnhorst Ralf Scharnhorst Scharnhorst Media, m42m
Top Brand Advertisers’ Strategy (1.86 MB)
Top Brand Advertisers’ Strategy (1.75 MB)
Top Brand Advertisers’ Strategy (0.75 MB)
Top Brand Advertisers’ Strategy (0.16 MB)
Top Brand Advertisers’ Strategy (0.91 MB)

Conference - MAIN STAGE

Are Consultants the Better Media Agencies?

Speaker:

Sascha Jansen Sascha Jansen Omnicom Media Dr. Ulrike Handel Dr. Ulrike Handel Dentsu Aegis Network Matthias Schrader Matthias Schrader Accenture Andreas Schwabe Andreas Schwabe Boston Consulting Group Tristan Reckhaus Tristan Reckhaus IBM iX Daniel Könnecke Daniel Könnecke Deloitte Consulting

Moderation:

Erik Siekmann Erik Siekmann Digital Forward

Conference - MAIN STAGE

BVDW: Programmatic beyond Display / Mobile

Speaker:

Andreas Heintze Andreas Heintze Ströer Julian Simons Julian Simons Mediaplus Realtime Elmar Stein Elmar Stein RMS Kai Prohaska Kai Prohaska SevenOne Media Léonie Hönisch Léonie Hönisch Alpro

Moderation:

Raoul Fischer Raoul Fischer StoryWorks

Conference - MAIN STAGE

Innovation Track

Speaker:

Lisa Gradow Lisa Gradow Usercentrics Dr. Benjamin Brudler Dr. Benjamin Brudler Rascasse Matthias Riedl Matthias Riedl DCMN Jörg Klekamp Jörg Klekamp Lunar Martech Solutions Malte Schloen Malte Schloen StoreBoost Kamilė Jokubaitė Kamilė Jokubaitė Attention Insight

Moderation:

Dino Bongartz Dino Bongartz BlackVenture
Innovation Track (1.79 MB)
Innovation Track (1.23 MB)
Innovation Track (1.13 MB)
Innovation Track (32.02 MB)
Innovation Track (2.34 MB)
Innovation Track (1.69 MB)

Conference - STAGE II

Conference - STAGE II

The Winning Setup of Leading (Digital) Advertisers

Speaker:

Erik Siekmann Erik Siekmann Digital Forward

Moderation:

Julia Schössler Julia Schössler schoesslers
The Winning Setup of Leading (Digital) Advertisers (4.54 MB)

Conference - STAGE II

In-house vs. Outsourcing in Online Marketing

Speaker:

Marie-Claire Raden Marie-Claire Raden Tectumedia Alexander Pasch Alexander Pasch Schneider Electric Niels Klamma Niels Klamma Lexus Renata Dadic Renata Dadic Deutsche Bank Marcus Wolters Marcus Wolters Swiss Life Boris Kurschinski Boris Kurschinski Adform

Moderation:

Harald Fortmann Harald Fortmann five14

Conference - STAGE II

Founders' Panel

Speaker:

Dino Bongartz Dino Bongartz BlackVenture Dominik Matyka Dominik Matyka Cavalry Ventures Lisa Gradow Lisa Gradow Usercentrics Dirk Kraus Dirk Kraus YOC Frederike Probert Frederike Probert Mission Female Svea Fina Svea Fina FINA·DIGITAL

Moderation:

Kolja Brosche Kolja Brosche LiveRamp / SkillProjects

Conference - STAGE II

Focus on Retention and Marketing for Existing Customers

Speaker:

Thomas Wrobel Thomas Wrobel Douglas Bjoern Sjut Bjoern Sjut Finc3 Tarek Müller Tarek Müller About You Polychronia Lampoudi Polychronia Lampoudi XTiP Sportwetten Lena Hofschröer Lena Hofschröer OTTO

Moderation:

Harald Fortmann Harald Fortmann five14

Conference - STAGE II

Data Protection Panel

Speaker:

Lothar Krause Lothar Krause Opinary Michael Neuber Michael Neuber BVDW Manfred Klaus Manfred Klaus Plan.Net Gruppe Sven Bornemann Sven Bornemann European netID Foundation Nastasia Knizhnikova Nastasia Knizhnikova ePrivacy

Moderation:

Julia Schössler Julia Schössler schoesslers

Conference - STAGE II

Publishers' Panel

Speaker:

Abdelkader Barjiji Abdelkader Barjiji Ströer Andreas Lenz Andreas Lenz Heise Medien I t3n Magazin Lasse Nordsiek Lasse Nordsiek Equativ Sascha Hottes Sascha Hottes digital & friends Jörg Vogelsang Jörg Vogelsang IAB Europe Robert Blanck Robert Blanck Axel Springer National Media

Moderation:

Oliver von Wersch Oliver von Wersch nxt statista

Conference - STAGE II

Deep Dive Third Party Data & Data Quality – powered by OWM

Speaker:

Rasmus Giese Rasmus Giese United Internet Media Sascha Dolling Sascha Dolling Mediaplus Realtime Uwe Storch Uwe Storch OWM / Ferrero Luise Weiß Luise Weiß Adsquare Norman Wagner Norman Wagner Utiq

Moderation:

Oliver von Wersch Oliver von Wersch nxt statista

Conference - STAGE II

What Can I Learn for My Business from Election Campaigning?

Speaker:

Dr. Stefan Hennewig Dr. Stefan Hennewig CDU Philipp Maderthaner Philipp Maderthaner Campaigning Bureau Robert Spönemann Robert Spönemann SPD Stefan Wegner Stefan Wegner Scholz & Friends

Moderation:

Ralf Scharnhorst Ralf Scharnhorst Scharnhorst Media, m42m

Conference - STAGE II

How We Changed as a Digital Publisher to Produce Viral Videos for Well-known German Brands

Speaker:

Björn Wendler Björn Wendler WallDecaux

Moderation:

Andreas Gutjahr Andreas Gutjahr Agentur Frau Wenk

Conference - WORKSHOPS

Conference - WORKSHOPS

Successful Agency Management: How advertisers achieve their targets with the right agency management.

Speaker:

Erik Siekmann Erik Siekmann Digital Forward

Successful Agency Management: How advertisers achieve their targets with the right agency management. (3.7 MB)

Conference - WORKSHOPS

Cost per View & Video Completion: The new digital currency?

Speaker:

Melanie Mura Melanie Mura AppNexus Robert Krämer Robert Krämer AppNexus

Cost per View & Video Completion: The new digital currency? (58.68 MB)

Conference - WORKSHOPS

Die evolution of the digital dream

Speaker:

Tom Kattermann Tom Kattermann Verizon Media Reza Najib Reza Najib Verizon Media

Die evolution of the digital dream (2.4 MB)

Conference - WORKSHOPS

User journey analysis using recurrent neural networks

Speaker:

Burkhardt Funk Burkhardt Funk Leuphana Universität Lüneburg Florian Krause Florian Krause Performance Advertising

User journey analysis using recurrent neural networks (2.2 MB)

Conference - WORKSHOPS

Data driven creativity: Greater effect and higher conversion using data in creation

Speaker:

Alisa Türck Alisa Türck TÜRCK

Data driven creativity: Greater effect and higher conversion using data in creation (4.23 MB)

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