Advertisers Day - MAIN STAGE

A different kind of football

Speaker:

Martin Drust FC St. Pauli

Moderation:

Inken März d3con

Creativity, campaigns and technology: Reality and visions in the area of Lufthansa Marketing Communication

Speaker:

Moritz Dammas The Goodfellows

Claudia Dreismann Lufthansa Group

Moderation:

Lothar Krause VEVE

Social Media Out of Control

Speaker:

Niels Klamma Lexus

Sarah Mooslechner The&Partnership Germany

Moderation:

Inken März d3con

Smart strategies vs Roadblocks within a business: How can we move forward more quickly?

Speaker:

Timo Baumgarten univativ

Jenny Fleischer Ottobock

Ralf Strauss Marketing Tech Lab / Deutscher Marketing Verband

Moderation:

Julia Schössler schoesslers

Quality Boost for Programmatic Advertising

Speaker:

Jenny Görlich OMD Germany

Maria von Scheel-Plessen Founder The Dual Shift, Director EMEA Luxury Brand

Simone Bremser Deutsche Telekom

Moderation:

Jenny Gruner Hapag-Lloyd

How can we get more transparency for our agencies?

Speaker:

Erik Siekmann Digital Forward

Henrik Schulte DSM

Moderation:

Raoul Fischer StoryWorks

Agency managing directors panel

Speaker:

Siamac Rahnavard REVO/LOVE

Julian Simons Mediaplus Realtime

Kia Zolfaghari VIVALU

Nadine Bruer OMD Hamburg

Marion Heine spring brand ideas

Moderation:

Jens Jokschat PrimeUp

Marketing organization – What do efficient team structures in innovative startups look like?

Speaker:

Florian Heinemann Project A

Moderation:

Inken März d3con

From Classified Ads to Performance Marketing

Speaker:

Andreas Durth Studienkreis

Moderation:

Inken März d3con

d3con Advertisers Day Award Ceremony

Moderation:

Inken März d3con

Advertisers Day - MASTERCLASSES

B2B Advertisers' Strategy

Speaker:

Carsten Sichler thyssenkrupp Industrial Solutions

Anastasia Albert Xentral

Moderation:

Eric Hall Halls of ...

Simply Better together: Von der Persona zu care plus

Speaker:

Patrick Dörfler Echte Liebe

Moderation:

Susanne Hohenschuh Agentur Frau Wenk +++

DOUGLAS Partner Program - The way to the platform and the results in online marketing.

Speaker:

Max Melching Douglas

Moderation:

Danuta Florczyk Tectumedia

Performance Marketing Pros

Speaker:

Sven Hasselmann Deutsche Bahn

Philipp Klösel Fashion ID

Christian Leihner Unilever

Moderation:

Danuta Florczyk Tectumedia

Conference - MAIN STAGE

Creativity as a Source of Competitive Advantage

Speaker:

Fernando Machado NotCo

Moderation:

Justin Lebbon Mediatel Events

Digital Out-of-home as a campaign strategy leading medium

Speaker:

Franziska Rettberg Nespresso Deutschland

Moderation:

Inken März d3con

Experts' Panel: Programmatic 2021

Speaker:

Robert Scharni Smartclip

Karin Libowitzky Accenture Song

Lars Schlimbach Deutsche Post

Klaus Ludemann Outbrain

Moderation:

Julia Schössler schoesslers

Leading Advertisers Strategy

Speaker:

Dagmar Wallat GFN

Jenny Görlich OMD Germany

Simone Bremser Deutsche Telekom

Katrin Tubbesing edding

Moderation:

Ralf Scharnhorst Scharnhorst Media, m42m

Brands and platforms panel

Speaker:

Sven Hasselmann Deutsche Bahn

Patrick Ratzke Machineseeker Group

Burkhard Henn Raisin

Pierre Strubelt LOVOO

Moderation:

Erik Siekmann Digital Forward

Publisher's business model for the '20s

Speaker:

Dirk Freytag BVDW

Robert Blanck Axel Springer National Media

Kerstin Schiefelbein Cobranded Studio

Bernd Hellermann G+J Digital Media

Christian Lindenau Finya

Moderation:

Alexander Schott MediaMarktSaturn | Admanagerforum

International Experts' Panel

Speaker:

Cadi Jones Beeswax

Sam Tomlinson PwC

Joanna Burton ID5

Matt O'Neill The Media Trust

Moderation:

Justin Lebbon Mediatel Events

Transparency in programmatic advertising – 4 sides of the same coin

Speaker:

Arianna Zappala EMP Merchandising

Sabine Schmidt Webedia

Zoja Paskaljevic SELECTWORK

Marcel Heuer HEUER MEDIA

Moderation:

Christoph Berg MINT Square

Programmatic Advertising with the Amazon DSP

Speaker:

Frazer Locke Amazon Ads

Moderation:

Inken März d3con

Innovation Track

Speaker:

Devina Popat Trend-Tech-Trade

Engin Ergün 4BRO

Simon Hecker 4.screen

Simon Kvist Gaulshøj Adnami

Moderation:

Raoul Fischer StoryWorks

d3con Award Ceremony

Moderation:

Inken März d3con

Conference - STAGE II

The long year Zero

Speaker:

Daniel Knapp IAB Europe

Moderation:

Oliver von Wersch Statista Strategy

Future focus Brand Safety and Brand Suitability

Speaker:

Oliver Hülse Integral Ad Science

Stefan Blumenthal zeotap

Florian Brill Affinity

Moderation:

Oliver von Wersch Statista Strategy

E-privacy, cookieless browsers and other challenges for business models in digital marketing

Speaker:

Christoph Bauer ePrivacy

Bernd Fauser Google

Robert Sindlinger OneTrust

Thomas Bindl EuGD

Moderation:

Ralf Strauss Marketing Tech Lab / Deutscher Marketing Verband

How technology is changing the publishing landscape

Speaker:

Abdelkader Barjiji Ströer

Michael Siegler tisoomi

Lasse Nordsiek Equativ

Ekkehardt Schlottbohm PubMatic

Moderation:

Alexander Schott MediaMarktSaturn | Admanagerforum

From linear TV to the digital moving image

Speaker:

Andreas Billker Pringles / Kellanova

Moderation:

Kolja Brosche LiveRamp / SkillProjects

Data Best Practice

Speaker:

Stefan Bornemann wetter.com

Andrea Heumann Thalia Buch & Medien

Matthias Schwarte Globetrotter Ausrüstung

Marie-Kristin Peters adlicious

Markus Harant XXXLdigital

Moderation:

Ina Börner NO DIRTY TALK

Supply path optimization instead of all-powerful algorithms?

Speaker:

Siamac Rahnavard REVO/LOVE

Abdelkader Barjiji Ströer

Live-Podcast with the founder of Outfittery Julia Bösch

Speaker:

Julia Bösch Outfittery

Moderation:

Erik Siekmann Digital Forward

Björn Goerke CrossEngage

Conference - MASTERCLASSES

The winners and the losers among the advertisers

Speaker:

Erik Siekmann Digital Forward

In-housing for advertisers revisited: A retrospective & forecast

Speaker:

Fabian Göbel The Nunatak Group

Lena Sperfeld The Nunatak Group

BurdaForward on the most innovative way to future-proof the use of data to protect user privacy

Speaker:

Carsten Sander Brand Community Network

Philipp Neubert Permutive

Why retail media targeting and measurement is so compelling to advertisers and what you need to know to get started

Speaker:

Kolja Brosche LiveRamp / SkillProjects

Thomas Rudelle Carrefour Links

The world of universal consent: live use cases with OneTrust and HABA Family Group

Speaker:

Stephan Köhler OneTrust

Jörg Helferich Helferich.io

Sandra Hofmann HABA Family Group

Lukas Rottleb OneTrust

How to Fight The Grinch's Bots This Holiday Season

Speaker:

Chris Brown HUMAN

Publishing experts fire-side chat

Speaker:

Alwin Viereck United Internet Media

Moderation:

Alexander Schott MediaMarktSaturn | Admanagerforum

The straight path to launch in the US

Speaker:

Hossein Houssaini C.R.O. Partners & Ho/Pe Advisory

Conference - MASTERCLASSES II

Psychographic Influencer Targeting: When dynamite and eyeliner make a perfect match.

Speaker:

Prof. Dr. Joost van Treeck CRONBACH

Tobias Schiwek WE ARE ERA

The Power of Data – a decisive factor for quicker decision making

Speaker:

Jan-Boyke Seemann Treasure Data

Bernd Schlösser Treasure Data

Lessons from 2021: Continuing to Drive Campaign Performance in 2022

Speaker:

Jakob Gomersall DoubleVerify

Future-proof Performance Marketing: How RTL approaches data silos in its own marketing and what needs to be considered

Speaker:

Niki Felsenreich Adverity

Leonhard Engel Mediengruppe RTL Deutschland

Jonathan Norde Mediengruppe RTL Deutschland

The Next Age of Brand Safety

Speaker:

Leonhard Sauer PubMatic

Sabine Schmidt Webedia

Moderation:

Eric Hall Halls of ...

Programmatic Native for Agencies and Brands

Speaker:

Bastian Krüger Outbrain

Till Derksen Outbrain

PAYBACK Programmatic

Speaker:

Benedikt Schmitt-Homann PAYBACK

Programmatic planning in Audio of Things

Speaker:

Matthias Schenk RMS

#audiomeetsdata: Successful best practice data strategies for publishers in the post-cookie era

Speaker:

Thomas Kabke-Sommer Crossplan Deutschland

Douglas Cryns Salesforce Datorama

IAB Tech Lab – Standards Agenda 2021

Speaker:

Oliver von Wersch Statista Strategy

Display advertising market in Germany - quo vadis?

Speaker:

Peter Kautz Statista Q

Moderation:

Ralf Scharnhorst Scharnhorst Media, m42m