d3con 2022 - Videos and presentations

mointachgrüßgott und #willkommenimwach

• Francesca Lange fritz-kulturgüter

Moderation: Inken März PDF Download (d3con 2022 Mointachgruessgott Und Willkommenimwach - 4.0 MB)

The Digital Cave Allegory

• Norman Wagner Utiq

Moderation: Inken März PDF Download (d3con 2022 Das Digitale Hoehlengleichnis - 7.5 MB)

Leading Advertisers Strategy

• Silke Reuter planetao
• Thomas Wrobel Douglas
• Nadja Lucchini-Kranz Volkswagen Financial Services
• Jan-Philipp Wachsmuth OTTO

Moderation: Ralf Scharnhorst PDF Download (d3con 2022 Leading Advertisers Strategy Silke Reuter Rotbaeckchen Haus Rabenhorst - 1.7 MB) PDF Download (d3con 2022 Leading Advertisers Strategy Nadja Lucchini Kranz Volkswagen Financial Services - 4.2 MB) PDF Download (d3con 2022 Leading Advertisers Strategy Jan Philipp Wachsmuth OTTO - 0.5 MB)

The Future of CTV

• Franziska Rettberg Nespresso Deutschland
• Norman Wagner Utiq
• Andreas Billker Pringles DACH bei Kellogg

Moderation: Daniel Knapp

The Great No Targeting – Algorithms Only

• Jenny Görlich OMD
• Sascha Dolling Mediaplus Realtime
• Jan Heidenreich Meta
• Meinolf Meyer Google
• Florian Bluhm CEWE

Moderation: Arne Kirchem

B2B Advertisers Strategy

• Carola Grimminger ResMed
• Carolina Mühlberger Mollie
• Andreas Schneble PPRO
• Johannes Weisensee Hilti Group
• Thorsten Meffert DB Cargo

Moderation: Leif Pellikan PDF Download (d3con 2022 B2B Advertisers Strategy Carola Grimminger ResMed - 0.8 MB) PDF Download (d3con 2022 B2B Advertisers Strategy Carolina Muehlberger Mollie - 1.8 MB) PDF Download (d3con 2022 B2B Advertisers Strategy Andreas Schneble PPRO - 1.7 MB) PDF Download (d3con 2022 B2B Advertisers Strategy Johannes Weisensee Hilti Group - 1.3 MB) PDF Download (d3con 2022 B2B Advertisers Strategy Thorsten Meffert DB Cargo - 72.6 MB)

Data Driven Marketing Approach C&A

• Daniel Heinen C&A
• Franziska Mayer C&A

Moderation: Inken März PDF Download (d3con 2022 Data Driven Marketing Approach C A - 2.9 MB)

Do We Still Need Media Agencies?

• Karin Libowitzky Accenture Song
• Oliver Gertz Bain & Company
• Miriam van Straelen Roland Berger
• Lars Finger Deloitte Digital
• Hannes Weißensteiner Artefact
• Kristian Meinken Pilot Hamburg

Moderation: Harald Fortmann

Algorithmic Media Steering at Verti Insurance

• Arnd Schröder Verti Versicherung

Moderation: Inken März PDF Download (d3con 2022 Algorithmische Mediasteuerung Bei Der Verti Versicherung - 2.0 MB)

Agency Managing Directors Panel

• Nina Haller MediaMonks
• Siamac Rahnavard Echte Liebe
• Julian Simons Mediaplus Realtime
• Maria Riecke-Katsoulas The Reach Group
• Benjamin Bunte pilot Agenturgruppe

Moderation: Jens Jokschat

Advertisers Day Speaker Awards Ceremony

Moderation: Inken März

Leading DOOH Advertisers

• Celine Menzen Klarna
• Dirk Hohnberg Fisherman's Friend
• Ann-Christin Lehmann Lichtblick
• Jan-Philipp Thomas ALDI SÜD
• Torben Seib Evernest

Moderation: Lothar Krause PDF Download (d3con 2022 Leading DOOH Advertisers Celine Menzen Klarna - 4.9 MB) PDF Download (d3con 2022 Leading DOOH Advertisers Dirk Hohnberg Fisherman S Friend - 2.1 MB) PDF Download (d3con 2022 Leading DOOH Advertisers Jan Philipp Thomas ALDI SUeD - 1.0 MB) PDF Download (d3con 2022 Leading DOOH Advertisers Torben Seib Evernest - 2.3 MB) PDF Download (d3con 2022 Leading DOOH Advertisers Ann Christin Lehmann Lichtblick - 31.0 MB)

Successful Setups Today and 2023

• Ilana Rolef-Heberling PwC Deutschland
• Johann Höppner TUI
• Tobias Lange Popken Fashion Group
• Arne Kirchem Unilever
• Philipp Werner Project A Ventures

Moderation: Corinna Hohenleitner

Telco Marketing: Challenges in a Saturated Market with Exchangeable Products

• Simone Bremser Deutsche Telekom
• Daniel Distler Telefónica l fraud0
• Sven Stühmeier Vodafone

Moderation: Ralf Scharnhorst

Responsible Media

• Nadja Lucchini-Kranz Volkswagen Financial Services
• Marie Just Opinary
• Nico Winkelhaus PAYBACK
• Jin Choi Meta
• Thomas Koch The DOOH Consultancy

Moderation: Harald Fortmann

TechStack – A Critical Success Factor for (Digital) Marketing

• Carsten Lackner Digital Marketing Expert

Moderation: Eric Hall PDF Download (d3con 2022 TechStack Ein Kritischer Erfolgsfaktor Im Digitalen Marketing - 1.3 MB)

Data Best Practice

• Marie-Kristin Peters adlicious
• Michael Schlenker Consorsbank
• Marcel Waser INTERSPORT Digital Business
• Markus Harant XXXLdigital

Moderation: Ina Börner PDF Download (d3con 2022 Data Best Practice Adlicious X Consorsbank - 1.8 MB) PDF Download (d3con 2022 Data Best Practice Smec X Intersport - 0.7 MB)

Performance Marketing Pros

• Anastasia Albert Xentral
• Tobias Lange Popken Fashion Group
• Thuy-Ngan Trinh Project A Ventures
• Arne Reinhardt SNOCKS

Moderation: Eric Hall PDF Download (d3con 2022 Performance Marketing Pros Anastasia Albert Xentral - 3.0 MB) PDF Download (d3con 2022 Performance Marketing Pros Tobias Lange Popken Fashion Group - 0.6 MB) PDF Download (d3con 2022 Performance Marketing Pros Thuy Ngan Trinh Project A Ventures - 0.7 MB) PDF Download (d3con 2022 Performance Marketing Pros Arne Reinhardt SNOCKS - 1.9 MB)

Martech Level Up @TUI.com - Serverside, CRM Data, Personalization and Privacy

• Johann Höppner TUI

Moderation: Anna Rossmanith PDF Download (d3con 2022 Martech Level Up TUI Com Serverside CRM Daten Personalisierung Und - 2.1 MB)

Pinterest: Success factors in inspired commerce

• Torsten Scholl Pinterest

Moderation: Jana Moran PDF Download (d3con 2022 Pinterest Erfolgsfaktoren Im Inspired Commerce - 1.1 MB)

Fight back against the cookie monster: It’s time to future proof your business

• Umberto Torrielli Silverbullet

Moderation: Anna Rossmanith PDF Download (d3con 2022 Fight Back Against The Cookie Monster It S Time To Future Proof Your - 1.8 MB)

How Performance Marketing Works on Snapchat

• Jan Müller Snap

Moderation: Felix Tertel PDF Download (d3con 2022 So Geht Performance Marketing Auf Snapchat - 5.2 MB)

Digital Advertising in the IoT age – driving growth with a new Ads platform

• Maria Ramiro Huawei

Moderation: Felix Tertel PDF Download (d3con 2022 Digital Advertising Im IoT Zeitalter Wachstum Mit Einer - 3.2 MB)

How to advertise effectively using data your consumers won't mind you using

• Mike Gray MiQ

Moderation: Anna Rossmanith PDF Download (d3con 2022 Wie Sie Effektiv Mit Daten Werben Gegen Deren Nutzung Ihre Kunden Nichts - 2.6 MB)

Horizon Brands and Echte Liebe on a Mutual European Growth Process

• Marcel Bußmann Horizon Brands Europe
• Patrick Dörfler Echte Liebe

Moderation: Felix Tertel PDF Download (d3con 2022 Horizon Brands Gemeinsam Mit Echte Liebe Auf Europaeischen Wachstumskurs - 3.0 MB)

The Cookieless Future is Now!

• Justin Drews Teads

Moderation: Felix Tertel PDF Download (d3con 2022 The Cookieless Future Is Now - 7.7 MB)

Delivering Digital Advertising’s Supply Chain of the Future

• Ekkehardt Schlottbohm PubMatic

Moderation: Michael Schöning PDF Download (d3con 2022 Die Lieferkette Der Digitalen Werbung Der Zukunft - 10.4 MB)

Mindset Matrix - Generate attention through context and creativity

• Patrick Edlefsen GumGum
• Jörg Schneider GumGum

Moderation: Anna Rossmanith PDF Download (d3con 2022 Mindset Matrix Aufmerksamkeit Generieren Durch Kontext Und Kreativitaet - 3.6 MB)

Possibly The World’s Most Programmatic-Capable Offline Medium

• Mathias Rochlitz Deutsche Post

Moderation: Michael Schöning PDF Download (d3con 2022 Das Wahrscheinlich Programmatic Faehigste Offline Medium Der Welt - 3.6 MB)

Programmatic Buying Made Transparent - A Look into the Engine Room of the Programmatic Auction

• Saskia Tubes Xandr
• Daniel Steigerwald Xandr

Moderation: Jana Moran PDF Download (d3con 2022 Programmatic Buying Made Transparent Ein Blick In Den Maschinenraum Des - 1.3 MB)

Identity market: One ID to rule them all?!

• Achim Schlosser European netID Foundation
• Jochen Schlosser Adform

Moderation: Benedikt Schmitt-Homann

CTV Best Cases & Practices by EMX Digital

• Brendan Conway EMX Digital
• Mark Fogelberg EMX Digital

Moderation: Marcel Heuer PDF Download (d3con 2022 CTV Best Cases Practices By EMX Digital - 1.7 MB)

Rockstar ROAS! Practical Hacks and Insights for Profitable Amazon DSP Campaigns

• Jens Jokschat PrimeUp

Moderation: Jana Moran PDF Download (d3con 2022 Rockstar ROAS Praxis Hacks Und Insights Fuer Profitable Amazon DSP Kampagnen - 3.1 MB)

Single Brand Kills Multi Brand?

• Annika-Sophie Butt PIA Group

Moderation: Jana Moran PDF Download (d3con 2022 Single Brand Kills Multi Brand - 3.7 MB)

The Decade of Delusion

• Bob Hoffman Type A Group

Moderation: Justin Lebbon PDF Download (d3con 2022 The Decade Of Delusion - 6.4 MB)

Experts Panel: Programmatic 2022

• Fabian Kietzmann GroupM
• Jens Bender Nestlé
• Marius Rausch Xandr
• Johannes Paysen Magnite
• Christoph Bodenstein Adverity

Moderation: Christa Catharina Müller

Success through Creativity – Smart Marketing Strategies

• Francesca Lange fritz-kulturgüter
• Michael Silvio Kusche NOVENTI Health
• Peter Hartmann Henkel
• Klaus Schmäing BURGER KING Deutschland

Moderation: Eva-Maria Schmidt

The Potential for Advertisers in the CTV Business

• Melanie Rupp SEAT Deutschland
• Erhard Neumann Unruly
• Oliver Knappmann Zattoo
• Alen Nazarian Seven.One Media
• Jens Pöppelmann d-force
• Christian Russ Samsung Ads

Moderation: Daniel Knapp

Publisher Summit

• Tatjana Biallas FUNKE Mediengruppe (ex- GF gofeminin.de)
• Johannes Hauner Süddeutsche Zeitung Digitale Medien
• Marco Barei Der Tagesspiegel
• Christoph Falke Axel Springer Audio
• Tobias Fella Ströer Digital Publishing / t-online
• Christian Schalt RTL Radio Deutschland

Moderation: Alexander Schott

Global Markets Experts

• Jules Kendrick TAG
• Jasper Martens PensionBee
• Thanos Patsis OPAP
• Emma Newman PubMatic
• Manuel Azevedo Montblanc

Moderation: Justin Lebbon PDF Download (d3con 2022 Global Markets Experts - 2.3 MB)

d3con Innovation Award 2022

• Anja Visscher pryntad
• Dominik Pietrowski emax digital
• Wolfgang Boyé jooli
• Richy Ugwu Unea
• Dominik Johnson fraud0
• Torben Heimann mediarithmics

Moderation: Inken März PDF Download (d3con 2022 Innovation Award 2022 Anja Visscher Pryntad - 1.7 MB) PDF Download (d3con 2022 Innovation Award 2022 Dominik Pietrowski Emax Digital - 13.1 MB) PDF Download (d3con 2022 Innovation Award 2022 Wolfgang Boy Jooli - 1.4 MB) PDF Download (d3con 2022 Innovation Award 2022 Richy Ugwu Unea - 16.3 MB) PDF Download (d3con 2022 Innovation Award 2022 Dominik Johnson Fraud0 - 2.3 MB) PDF Download (d3con 2022 Innovation Award 2022 Torben Heimann Mediarithmics - 4.2 MB)

d3con 2022 Summary Panel

• Arne Kirchem Unilever
• Simone Bremser Deutsche Telekom

Moderation: Ralf Scharnhorst

d3con Speaker Awards Ceremony

Moderation: Inken März

The Future of Digital Marketing

• Björn Radde T-Systems International

Moderation: Dino Bongartz PDF Download (d3con 2022 Die Zukunft Des Digitalen Marketings - 5.2 MB)

TTDSG, E-Privacy, the End of 3rd Party Cookies and Other Challenges for Business Models in Digital Marketing

• Thuy-Ngan Trinh Project A Ventures
• Achim Schlosser European netID Foundation
• Sara Sihelnik Quantcast
• Bülent Inci Deutsche Bahn
• Bernd Fauser Google
• Klaus Ludemann Outbrain

Moderation: Susanne Gillner

First-Party Data Activation

• Julia Wittich-Sauer Criteo
• Carsten Sander BurdaForward
• Patrick Kettenbach DAZN Media
• Abdelkader Barjiji Ströer
• Thomas Mendrina IAB Europe
• Lasse Nordsiek Equativ

Moderation: Dino Bongartz

Guide to Brand Safety & Brand Suitability

• Jenny Görlich OMD
• Arne Kirchem Unilever
• Corinna Heßler DynAdmic Deutschland
• Mark-Olaf Winter SPIEGEL Media
• Florian Brill Teads

Moderation: Oliver von Wersch

The Future of Retail Media

• Torsten Ahlers MediaMarktSaturn
• Jessica Koch Douglas Marketing Solutions
• Jens Jokschat PrimeUp
• Carsten Rauh Microsoft Advertising
• Andreas Schwabe Boston Consulting Group
• Richy Ugwu Unea

Moderation: Raoul Fischer

Identity Solutions and Strategies – How Exactly Do They Work?

• Arne Kirchem Unilever
• Benedikt Schmitt-Homann PAYBACK
• Mike Klinkhammer AutoScout24
• Philipp Seuss Rotkäppchen-Mumm

Moderation: Kolja Brosche

How Much of Multichannel is (Still) Rooted Within Omnichannel?

• Susanne Demmerling Nestlè
• Thomas Peruzzi Virtual Minds
• Arne Steinmetz Ad Alliance

Moderation: Siamac Rahnavard

Live-Podcast with Chefkoch CEO Christine Nieland

• Christine Nieland Chefkoch

Moderation: Erik Siekmann

Does the Future of Digital Publishers Lay in E-Commerce? – How Vulva Socks Have Sustainably Changed the Position of gofeminin.de.

• Tatjana Biallas FUNKE Mediengruppe (ex- GF gofeminin.de)
• Alexander Nicolaus MSTRY Berlin

Moderation: Sibel Boner PDF Download (d3con 2022 Liegt Die Zukunft Von Digitalen Publishern Im E Commerce Wie Vulva Socken - 17.9 MB)

Building the advertising of the future: boosting business growth of publishers and advertisers with HUAWEI Ads

• Jens-Peter Pink Huawei

Moderation: Sibel Boner PDF Download (d3con 2022 Advertising Der Zukunft Mit Der IoT Werbeplattform HUAWEI Ads Wachstum Fuer - 2.6 MB)

Does the Future of the Programmatic Marketplace for CTV Belong to the Agencies?

• Hannes Wittern Xandr
• Maximilian Nolte Xandr

Moderation: Colin Marotzke PDF Download (d3con 2022 Gehoert Die Zukunft Des Programmatischen Marktplatzes Fuer CTV Den Agenturen - 2.2 MB)

Collaboration through innovation: How Unilever and Ad Alliance are building new data bridges using Data Clean Room technology

• Mathias Damm 1plusX
• Arne Steinmetz Ad Alliance
• Nadine Muhr Unilever

Moderation: Colin Marotzke PDF Download (d3con 2022 Kollaboration Durch Innovation Wie Unilever Und Ad Alliance Mittels Data - 10.3 MB)

A New Publisher Tech Cycle: Combining Holistic Data with Measurement Transparency

• Patrik Paroubek DoubleVerify

Moderation: Sibel Boner PDF Download (d3con 2022 A New Publisher Tech Cycle Combining Holistic Data With Measurement - 1.4 MB)

Next Level Cross-Border Advertising

• Roger Baur Ringier Advertising
• Mitja Grusovnik Ringier Advertising
• Karsten Krienke Yieldlove

Moderation: Eric Hall PDF Download (d3con 2022 Next Level Crossborder Advertising - 0.5 MB)

Capture, Govern, Activate: How to Build a Powerful Marketing Data Strategy in 2022

• Leonard Seilkopf OneTrust
• Eda Ertugrul OneTrust

Moderation: Colin Marotzke PDF Download (d3con 2022 Datenstrategie 2022 Was Muessen Sie Im Marketing Beachten - 2.3 MB)

Google Masterclass

• Janina Voigt Google
• Stefano Reccia Google

Moderation: Colin Marotzke PDF Download (d3con 2022 Differential Privacy Wie Neue Technologien Die Digitale Privatsphaere Der - 3.3 MB)

Programmatic + Native Advertising – The Digital Future is Consumer Oriented

• Bastian Krüger Outbrain
• Helen Daseking video intelligence

Moderation: Colin Marotzke PDF Download (d3con 2022 Programmatic Native Advertising Die Zukunft Des Digitalen Ist - 3.7 MB)

Publisher Experts Fireside Chat

• Sabine Schmidt Webedia
• Alen Nazarian Seven.One Media
• Jenny Schweneker RND
• Carsten Sander BurdaForward

Moderation: Alexander Schott

Elevating DooH

• Florencia Cirio Schindler Deutschland
• Antonius Link HYGH

Moderation: Colin Marotzke PDF Download (d3con 2022 Elevating DooH - 4.5 MB)

Smart TV App of the German Bundestag

• Sebastian Przyrowski Deutscher Bundestag

Moderation: Yvonne Wodzak PDF Download (d3con 2022 Smart TV App Des Deutschen Bundestages - 8.5 MB)

The Power of Content – Using Contextual Solutions for Perfect Ad Placements

• Christian Eisenblätter Integral Ad Science
• Oliver Hülse Integral Ad Science

Moderation: Susanne Hohenschuh PDF Download (d3con 2022 Die Macht Des Contents Mit Contextual Solutions Zur Perfekten Ad Platzierung - 2.6 MB)

Leveraging Quality & Performance to drive Campaign Efficiency

• Jakob Gomersall DoubleVerify

Moderation: Susanne Hohenschuh PDF Download (d3con 2022 Leveraging Quality Performance To Drive Campaign Efficiency - 2.0 MB)

Digital Out of Home 2022 – New Potential for the Advertising Industry

• Dorota Karc WallDecaux
• Magdalena Pusch FRAMEN
• Luise Weiß Adsquare
• Ravi Ahluwalia Sage+Archer
• Robert Sagebaum Kinetic Germany
• Carol Starr Hivestack

Moderation: Lothar Krause

How to navigate the future of programmatic?

• Stéphane Printz Index Exchange
• Matthias Hanau Ströer Media Solutions
• Gregor Fellner Rakuten Advertising

Moderation: Susanne Hohenschuh PDF Download (d3con 2022 Wie Navigiert Man Die Zukunft Von Programmatic - 8.1 MB)

It’s Time for Audience Measurement to Catch Up with Media Consumption

• Mogens Storgaard Jakobsen AudienceProject

Moderation: Susanne Hohenschuh PDF Download (d3con 2022 It S Time For Audience Measurement To Catch Up With Media Consumption - 3.7 MB)

CTV is for Everyone: How German Viewers Have Become Television’s Most Diverse Audience

• Sarah Gaudszun Magnite
• Johannes Paysen Magnite
• Can Zeybekler Omnicom Media Group

Moderation: Yvonne Wodzak PDF Download (d3con 2022 CTV Ist Fuer Alle Da Wie Deutsche Fernsehzuschauer Zum Vielfaeltigsten - 2.4 MB)

Applying a CDP for Ad Targeting to hit the mark

• Frederic Zalma Treasure Data

Moderation: Susanne Hohenschuh PDF Download (d3con 2022 Anwendung Einer CDP Fuer Das Ad Targeting Um Ins Schwarze Zu Treffen - 1.7 MB)

Win back attention with creativity and context!

• Peter Wallace GumGum

Moderation: Susanne Hohenschuh PDF Download (d3con 2022 Mit Kreativitaet Und Kontext Aufmerksamkeit Zurueckgewinnen - 2.4 MB)

How can advertisers and publishers safely and successfully use their data?

• Kolja Brosche LiveRamp / SkillProjects
• Philip Parschke AutoScout24

Moderation: Susanne Hohenschuh PDF Download (d3con 2022 Wie Koennen Werbetreibende Und Publisher Ihre Daten Sicher Und Erfolgreich - 2.2 MB)

Targeting in a post-cookie world – How JustWatch Entertainment achieves fans

• Christoph Hoyer JustWatch
• Dominik Raute JustWatch

Moderation: Yvonne Wodzak PDF Download (d3con 2022 Targeting In A Post Cookie World Wie JustWatch Entertainment Fans Erreicht - 21.5 MB)