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d3con 2022 - Videos and presentations

Advertisers Day 2022 - MAIN STAGE

mointachgrüßgott und #willkommenimwach

Moderation: Inken März PDF Download (d3con 2022 Mointachgruessgott Und Willkommenimwach - 4.0 MB)

The Digital Cave Allegory

Moderation: Inken März PDF Download (d3con 2022 Das Digitale Hoehlengleichnis - 7.5 MB)

The Future of CTV

Moderation: Daniel Knapp

The Great No Targeting – Algorithms Only

Moderation: Arne Kirchem

Data Driven Marketing Approach C&A

Moderation: Inken März PDF Download (d3con 2022 Data Driven Marketing Approach C A - 2.9 MB)

Do We Still Need Media Agencies?

Moderation: Harald Fortmann

Algorithmic Media Steering at Verti Insurance

Moderation: Inken März PDF Download (d3con 2022 Algorithmische Mediasteuerung Bei Der Verti Versicherung - 2.0 MB)

Agency Managing Directors Panel

Moderation: Jens Jokschat

Advertisers Day Speaker Awards Ceremony

Moderation: Inken März

Advertisers Day 2022 - STAGE II

Successful Setups Today and 2023

Moderation: Corinna Hohenleitner

Telco Marketing: Challenges in a Saturated Market with Exchangeable Products

Moderation: Ralf Scharnhorst

Responsible Media

Moderation: Harald Fortmann

TechStack – A Critical Success Factor for (Digital) Marketing

Moderation: Eric Hall PDF Download (d3con 2022 TechStack Ein Kritischer Erfolgsfaktor Im Digitalen Marketing - 1.3 MB)

Advertisers Day 2022 - MASTERCLASSES

Martech Level Up @TUI.com - Serverside, CRM Data, Personalization and Privacy

Moderation: Anna Rossmanith PDF Download (d3con 2022 Martech Level Up TUI Com Serverside CRM Daten Personalisierung Und - 2.1 MB)

Pinterest: Success factors in inspired commerce

Moderation: Jana Moran PDF Download (d3con 2022 Pinterest Erfolgsfaktoren Im Inspired Commerce - 1.1 MB)

Fight back against the cookie monster: It’s time to future proof your business

Moderation: Anna Rossmanith PDF Download (d3con 2022 Fight Back Against The Cookie Monster It S Time To Future Proof Your - 1.8 MB)

How Performance Marketing Works on Snapchat

Moderation: Felix Tertel PDF Download (d3con 2022 So Geht Performance Marketing Auf Snapchat - 5.2 MB)

Digital Advertising in the IoT age – driving growth with a new Ads platform

Moderation: Felix Tertel PDF Download (d3con 2022 Digital Advertising Im IoT Zeitalter Wachstum Mit Einer - 3.2 MB)

How to advertise effectively using data your consumers won't mind you using

Moderation: Anna Rossmanith PDF Download (d3con 2022 Wie Sie Effektiv Mit Daten Werben Gegen Deren Nutzung Ihre Kunden Nichts - 2.6 MB)

Horizon Brands and Echte Liebe on a Mutual European Growth Process

Moderation: Felix Tertel PDF Download (d3con 2022 Horizon Brands Gemeinsam Mit Echte Liebe Auf Europaeischen Wachstumskurs - 3.0 MB)

The Cookieless Future is Now!

Moderation: Felix Tertel PDF Download (d3con 2022 The Cookieless Future Is Now - 7.7 MB)

Delivering Digital Advertising’s Supply Chain of the Future

Moderation: Michael Schöning PDF Download (d3con 2022 Die Lieferkette Der Digitalen Werbung Der Zukunft - 10.4 MB)

Mindset Matrix - Generate attention through context and creativity

Moderation: Anna Rossmanith PDF Download (d3con 2022 Mindset Matrix Aufmerksamkeit Generieren Durch Kontext Und Kreativitaet - 3.6 MB)

Possibly The World’s Most Programmatic-Capable Offline Medium

Moderation: Michael Schöning PDF Download (d3con 2022 Das Wahrscheinlich Programmatic Faehigste Offline Medium Der Welt - 3.6 MB)

Advertisers Day 2022 - MASTERCLASSES II

Programmatic Buying Made Transparent - A Look into the Engine Room of the Programmatic Auction

Moderation: Jana Moran PDF Download (d3con 2022 Programmatic Buying Made Transparent Ein Blick In Den Maschinenraum Des - 1.3 MB)

Identity market: One ID to rule them all?!

Moderation: Benedikt Schmitt-Homann

CTV Best Cases & Practices by EMX Digital

Moderation: Marcel Heuer PDF Download (d3con 2022 CTV Best Cases Practices By EMX Digital - 1.7 MB)

Rockstar ROAS! Practical Hacks and Insights for Profitable Amazon DSP Campaigns

Moderation: Jana Moran PDF Download (d3con 2022 Rockstar ROAS Praxis Hacks Und Insights Fuer Profitable Amazon DSP Kampagnen - 3.1 MB)

Single Brand Kills Multi Brand?

Moderation: Jana Moran PDF Download (d3con 2022 Single Brand Kills Multi Brand - 3.7 MB)

d3con Conference 2022 - MAIN STAGE

The Decade of Delusion

Moderation: Justin Lebbon PDF Download (d3con 2022 The Decade Of Delusion - 6.4 MB)

Experts Panel: Programmatic 2022

Moderation: Christa Catharina Müller

Success through Creativity – Smart Marketing Strategies

Moderation: Eva-Maria Schmidt

The Potential for Advertisers in the CTV Business

Moderation: Daniel Knapp

Publisher Summit

Moderation: Alexander Schott

Global Markets Experts

Moderation: Justin Lebbon PDF Download (d3con 2022 Global Markets Experts - 2.3 MB)

d3con 2022 Summary Panel

Moderation: Ralf Scharnhorst

d3con Speaker Awards Ceremony

Moderation: Inken März

d3con Conference 2022 - STAGE II

The Future of Digital Marketing

Moderation: Dino Bongartz PDF Download (d3con 2022 Die Zukunft Des Digitalen Marketings - 5.2 MB)

TTDSG, E-Privacy, the End of 3rd Party Cookies and Other Challenges for Business Models in Digital Marketing

Moderation: Susanne Gillner

First-Party Data Activation

Moderation: Dino Bongartz

Guide to Brand Safety & Brand Suitability

Moderation: Oliver von Wersch

The Future of Retail Media

Moderation: Raoul Fischer

Identity Solutions and Strategies – How Exactly Do They Work?

Moderation: Kolja Brosche

How Much of Multichannel is (Still) Rooted Within Omnichannel?

Moderation: Siamac Rahnavard

Live-Podcast with Chefkoch CEO Christine Nieland

Moderation: Erik Siekmann

d3con Conference 2022 - MASTERCLASSES

Does the Future of Digital Publishers Lay in E-Commerce? – How Vulva Socks Have Sustainably Changed the Position of gofeminin.de.

Moderation: Sibel Boner PDF Download (d3con 2022 Liegt Die Zukunft Von Digitalen Publishern Im E Commerce Wie Vulva Socken - 17.9 MB)

Building the advertising of the future: boosting business growth of publishers and advertisers with HUAWEI Ads

Moderation: Sibel Boner PDF Download (d3con 2022 Advertising Der Zukunft Mit Der IoT Werbeplattform HUAWEI Ads Wachstum Fuer - 2.6 MB)

Does the Future of the Programmatic Marketplace for CTV Belong to the Agencies?

Moderation: Colin Marotzke PDF Download (d3con 2022 Gehoert Die Zukunft Des Programmatischen Marktplatzes Fuer CTV Den Agenturen - 2.2 MB)

Collaboration through innovation: How Unilever and Ad Alliance are building new data bridges using Data Clean Room technology

Moderation: Colin Marotzke PDF Download (d3con 2022 Kollaboration Durch Innovation Wie Unilever Und Ad Alliance Mittels Data - 10.3 MB)

A New Publisher Tech Cycle: Combining Holistic Data with Measurement Transparency

Moderation: Sibel Boner PDF Download (d3con 2022 A New Publisher Tech Cycle Combining Holistic Data With Measurement - 1.4 MB)

Next Level Cross-Border Advertising

Moderation: Eric Hall PDF Download (d3con 2022 Next Level Crossborder Advertising - 0.5 MB)

Capture, Govern, Activate: How to Build a Powerful Marketing Data Strategy in 2022

Moderation: Colin Marotzke PDF Download (d3con 2022 Datenstrategie 2022 Was Muessen Sie Im Marketing Beachten - 2.4 MB)

Programmatic + Native Advertising – The Digital Future is Consumer Oriented

Moderation: Colin Marotzke PDF Download (d3con 2022 Programmatic Native Advertising Die Zukunft Des Digitalen Ist - 3.7 MB)

Publisher Experts Fireside Chat

Moderation: Alexander Schott

Elevating DooH

Moderation: Colin Marotzke PDF Download (d3con 2022 Elevating DooH - 4.5 MB)

d3con Conference 2022 - MASTERCLASSES II

Smart TV App of the German Bundestag

Moderation: Yvonne Wodzak PDF Download (d3con 2022 Smart TV App Des Deutschen Bundestages - 8.5 MB)

The Power of Content – Using Contextual Solutions for Perfect Ad Placements

Moderation: Susanne Hohenschuh PDF Download (d3con 2022 Die Macht Des Contents Mit Contextual Solutions Zur Perfekten Ad Platzierung - 2.6 MB)

Leveraging Quality & Performance to drive Campaign Efficiency

Moderation: Susanne Hohenschuh PDF Download (d3con 2022 Leveraging Quality Performance To Drive Campaign Efficiency - 2.0 MB)

Digital Out of Home 2022 – New Potential for the Advertising Industry

Moderation: Lothar Krause

How to navigate the future of programmatic?

Moderation: Susanne Hohenschuh PDF Download (d3con 2022 Wie Navigiert Man Die Zukunft Von Programmatic - 8.1 MB)

It’s Time for Audience Measurement to Catch Up with Media Consumption

Moderation: Susanne Hohenschuh PDF Download (d3con 2022 It S Time For Audience Measurement To Catch Up With Media Consumption - 3.7 MB)

CTV is for Everyone: How German Viewers Have Become Television’s Most Diverse Audience

Moderation: Yvonne Wodzak PDF Download (d3con 2022 CTV Ist Fuer Alle Da Wie Deutsche Fernsehzuschauer Zum Vielfaeltigsten - 2.4 MB)

Applying a CDP for Ad Targeting to hit the mark

Moderation: Susanne Hohenschuh PDF Download (d3con 2022 Anwendung Einer CDP Fuer Das Ad Targeting Um Ins Schwarze Zu Treffen - 1.7 MB)

Win back attention with creativity and context!

Moderation: Susanne Hohenschuh PDF Download (d3con 2022 Mit Kreativitaet Und Kontext Aufmerksamkeit Zurueckgewinnen - 2.4 MB)

How can advertisers and publishers safely and successfully use their data?

Moderation: Susanne Hohenschuh PDF Download (d3con 2022 Wie Koennen Werbetreibende Und Publisher Ihre Daten Sicher Und Erfolgreich - 2.2 MB)

Targeting in a post-cookie world – How JustWatch Entertainment achieves fans

Moderation: Yvonne Wodzak PDF Download (d3con 2022 Targeting In A Post Cookie World Wie JustWatch Entertainment Fans Erreicht - 21.5 MB)