Advertisers Day - MAIN STAGE

mointachgrüßgott und #willkommenimwach

Speaker:

Francesca Lange fritz-kulturgüter

Moderation:

Inken März d3con Moderation

The Digital Cave Allegory

Speaker:

Norman Wagner Utiq

Moderation:

Inken März d3con Moderation

Leading Advertisers Strategy

Speaker:

Thomas Wrobel Douglas

Jan-Philipp Wachsmuth OTTO

Nadja Lucchini-Kranz Volkswagen Financial Services

Silke Reuter Adelholzener Alpenquellen

Moderation:

Ralf Scharnhorst Scharnhorst Media, m42m

The Future of CTV

Speaker:

Norman Wagner Utiq

Franziska Rettberg Nespresso Deutschland

Andreas Billker Pringles DACH bei Kellogg

Moderation:

Daniel Knapp IAB Europe

The Great No Targeting – Algorithms Only

Speaker:

Sascha Dolling Mediaplus Realtime

Jenny Görlich OMD Germany

Meinolf Meyer Google

Florian Bluhm CEWE

Jan Heidenreich Meta

Moderation:

Arne Kirchem Unilever

B2B Advertisers Strategy

Speaker:

Carola Grimminger ResMed

Andreas Schneble PPRO

Johannes Weisensee Hilti Group

Carolina Mühlberger Mollie

Thorsten Meffert DB Cargo

Moderation:

Leif Pellikan BVDW

Data Driven Marketing Approach C&A

Speaker:

Daniel Heinen C&A

Franziska Mayer C&A

Moderation:

Inken März d3con Moderation

Do We Still Need Media Agencies?

Speaker:

Hannes Weißensteiner Artefact

Oliver Gertz Bain & Company

Karin Libowitzky Accenture Song

Lars Finger Deloitte Digital

Miriam van Straelen Roland Berger

Kristian Meinken Pilot Hamburg

Moderation:

Harald Fortmann five14

Algorithmic Media Steering at Verti Insurance

Speaker:

Arnd Schröder Firsthand Digital

Moderation:

Inken März d3con Moderation

Agency Managing Directors Panel

Speaker:

Siamac Rahnavard REVO/LOVE

Julian Simons Mediaplus Realtime

Benjamin Bunte pilot Agenturgruppe

Nina Haller MediaMonks

Maria Riecke-Katsoulas The Reach Group

Moderation:

Jens Jokschat PrimeUp

Advertisers Day Speaker Awards Ceremony

Moderation:

Inken März d3con Moderation

Advertisers Day - STAGE II

Leading DOOH Advertisers

Speaker:

Torben Seib Evernest

Ann-Christin Lehmann Lichtblick

Dirk Hohnberg Fisherman's Friend

Celine Menzen Klarna

Jan-Philipp Thomas ALDI SÜD

Moderation:

Lothar Krause VEVE

Successful Setups Today and 2023

Speaker:

Arne Kirchem Unilever

Ilana Rolef-Heberling PwC Deutschland

Johann Höppner TUI

Tobias Lange Popken Fashion Group

Philipp Werner Project A Ventures

Moderation:

Corinna Hohenleitner Criteo

Telco Marketing: Challenges in a Saturated Market with Exchangeable Products

Speaker:

Daniel Distler Podcast Marketing Pioneers

Sven Stühmeier Vodafone

Simone Bremser Deutsche Telekom

Moderation:

Ralf Scharnhorst Scharnhorst Media, m42m

Responsible Media

Speaker:

Thomas Koch The DOOH Consultancy

Nico Winkelhaus PAYBACK

Jin Choi Meta

Nadja Lucchini-Kranz Volkswagen Financial Services

Marie Just Opinary

Moderation:

Harald Fortmann five14

TechStack – A Critical Success Factor for (Digital) Marketing

Speaker:

Carsten Lackner Digital Marketing Expert

Moderation:

Eric Hall Halls of ...

Data Best Practice

Speaker:

Marie-Kristin Peters adlicious

Markus Harant XXXLdigital

Michael Schlenker Consorsbank

Marcel Waser INTERSPORT Digital Business

Moderation:

Ina Börner NO DIRTY TALK

Performance Marketing Pros

Speaker:

Anastasia Albert Xentral

Tobias Lange Popken Fashion Group

Thuy-Ngan Trinh Project A Ventures

Arne Reinhardt SNOCKS

Moderation:

Eric Hall Halls of ...

Advertisers Day - MASTERCLASSES

Martech Level Up @TUI.com - Serverside, CRM Data, Personalization and Privacy

Speaker:

Johann Höppner TUI

Moderation:

Anna Rossmanith The ADEX

Pinterest: Success factors in inspired commerce

Speaker:

Torsten Scholl Pinterest

Moderation:

Jana Moran The ADEX

Fight back against the cookie monster: It’s time to future proof your business

Speaker:

Umberto Torrielli Silverbullet

Moderation:

Anna Rossmanith The ADEX

How Performance Marketing Works on Snapchat

Speaker:

Jan Müller Snap

Moderation:

Felix Tertel The ADEX

Digital Advertising in the IoT age – driving growth with a new Ads platform

Speaker:

Maria Ramiro Huawei

Moderation:

Felix Tertel The ADEX

How to advertise effectively using data your consumers won't mind you using

Speaker:

Mike Gray MiQ

Moderation:

Anna Rossmanith The ADEX

Horizon Brands and Echte Liebe on a Mutual European Growth Process

Speaker:

Patrick Dörfler Echte Liebe

Marcel Bußmann Horizon Brands Europe

Moderation:

Felix Tertel The ADEX

The Cookieless Future is Now!

Speaker:

Justin Drews Teads

Moderation:

Felix Tertel The ADEX

Delivering Digital Advertising’s Supply Chain of the Future

Speaker:

Ekkehardt Schlottbohm PubMatic

Moderation:

Michael Schöning The ADEX

Mindset Matrix - Generate attention through context and creativity

Speaker:

Patrick Edlefsen GumGum

Jörg Schneider GumGum

Moderation:

Anna Rossmanith The ADEX

Possibly The World’s Most Programmatic-Capable Offline Medium

Speaker:

Mathias Rochlitz Deutsche Post

Moderation:

Michael Schöning The ADEX

Advertisers Day - MASTERCLASSES II

Programmatic Buying Made Transparent - A Look into the Engine Room of the Programmatic Auction

Speaker:

Daniel Steigerwald Xandr

Saskia Tubes Xandr

Moderation:

Jana Moran The ADEX

Identity market: One ID to rule them all?!

Speaker:

Jochen Schlosser Adform

Achim Schlosser European netID Foundation

Moderation:

Benedikt Schmitt-Homann PAYBACK

CTV Best Cases & Practices by EMX Digital

Speaker:

Brendan Conway EMX Digital

Mark Fogelberg EMX Digital

Moderation:

Marcel Heuer HEUER MEDIA

Rockstar ROAS! Practical Hacks and Insights for Profitable Amazon DSP Campaigns

Speaker:

Jens Jokschat PrimeUp

Moderation:

Jana Moran The ADEX

Single Brand Kills Multi Brand?

Speaker:

Annika-Sophie Butt PIA Group

Moderation:

Jana Moran The ADEX

Conference - MAIN STAGE

The Decade of Delusion

Speaker:

Bob Hoffman Type A Group

Moderation:

Justin Lebbon Mediatel Events

Experts Panel: Programmatic 2022

Speaker:

Marius Rausch Xandr

Johannes Paysen Magnite

Jens Bender Nestlé

Christoph Bodenstein Adverity

Fabian Kietzmann GroupM

Moderation:

Christa Catharina Müller Absatzwirtschaft

Success through Creativity – Smart Marketing Strategies

Speaker:

Michael Silvio Kusche NOVENTI Health

Francesca Lange fritz-kulturgüter

Peter Hartmann Henkel

Klaus Schmäing BURGER KING Deutschland

Moderation:

Eva-Maria Schmidt HORIZONT

The Potential for Advertisers in the CTV Business

Speaker:

Christian Russ Samsung Ads

Alen Nazarian Seven.One Media

Jens Pöppelmann d-force

Oliver Knappmann Zattoo

Erhard Neumann Unruly

Melanie Rupp SEAT Deutschland

Moderation:

Daniel Knapp IAB Europe

Publisher Summit

Speaker:

Johannes Hauner Süddeutsche Zeitung Digitale Medien

Marco Barei Der Tagesspiegel

Christoph Falke Axel Springer Audio

Tatjana Biallas FUNKE Mediengruppe (ex- GF gofeminin.de)

Tobias Fella Ströer Digital Publishing

Christian Schalt RTL Radio Deutschland

Moderation:

Alexander Schott MediaMarktSaturn | Admanagerforum

Global Markets Experts

Speaker:

Thanos Patsis OPAP

Emma Newman PubMatic

Jasper Martens PensionBee

Jules Kendrick TAG

Manuel Azevedo Montblanc

Moderation:

Justin Lebbon Mediatel Events

d3con Innovation Award 2022

Speaker:

Torben Heimann MINT

Richy Ugwu Unea

Anja Visscher pryntad

Wolfgang Boyé jooli

Dominik Pietrowski emax digital

Dominik Johnson fraud0

Moderation:

Inken März d3con Moderation

Dominik Matyka Cavalry Ventures

d3con 2022 Summary Panel

Speaker:

Arne Kirchem Unilever

Simone Bremser Deutsche Telekom

Moderation:

Ralf Scharnhorst Scharnhorst Media, m42m

Jochen Kalka schoesslers

d3con Speaker Awards Ceremony

Moderation:

Inken März d3con Moderation

Conference - STAGE II

The Future of Digital Marketing

Speaker:

Björn Radde T-Systems International

Moderation:

Dino Bongartz BlackVenture

TTDSG, E-Privacy, the End of 3rd Party Cookies and Other Challenges for Business Models in Digital Marketing

Speaker:

Bülent Inci Deutsche Bahn

Bernd Fauser Google

Achim Schlosser European netID Foundation

Klaus Ludemann Outbrain

Sara Sihelnik Quantcast

Thuy-Ngan Trinh Project A Ventures

Moderation:

Susanne Gillner INTERNET WORLD

First-Party Data Activation

Speaker:

Thomas Mendrina IAB Europe

Abdelkader Barjiji Ströer

Lasse Nordsiek Equativ

Carsten Sander BurdaForward

Julia Wittich-Sauer Criteo

Patrick Kettenbach DAZN Media

Moderation:

Dino Bongartz BlackVenture

Guide to Brand Safety & Brand Suitability

Speaker:

Mark-Olaf Winter SPIEGEL Media

Jenny Görlich OMD Germany

Arne Kirchem Unilever

Florian Brill Teads

Corinna Heßler DynAdmic Deutschland

Moderation:

Oliver von Wersch nxt statista

The Future of Retail Media

Speaker:

Jens Jokschat PrimeUp

Torsten Ahlers MediaMarktSaturn

Andreas Schwabe Boston Consulting Group

Richy Ugwu Unea

Carsten Rauh Microsoft Advertising

Jessica Wegner Douglas Marketing Solutions

Moderation:

Raoul Fischer StoryWorks

Identity Solutions and Strategies – How Exactly Do They Work?

Speaker:

Mike Klinkhammer AutoScout24

Arne Kirchem Unilever

Benedikt Schmitt-Homann PAYBACK

Philipp Seuss Rotkäppchen-Mumm

Moderation:

Kolja Brosche LiveRamp / SkillProjects

How Much of Multichannel is (Still) Rooted Within Omnichannel?

Speaker:

Thomas Peruzzi Virtual Minds

Susanne Demmerling Nestlè

Arne Steinmetz Ad Alliance

Moderation:

Siamac Rahnavard REVO/LOVE

Live-Podcast with Chefkoch CEO Christine Nieland

Speaker:

Christine Nieland Chefkoch

Moderation:

Erik Siekmann Digital Forward

Conference - MASTERCLASSES

Does the Future of Digital Publishers Lay in E-Commerce? – How Vulva Socks Have Sustainably Changed the Position of gofeminin.de.

Speaker:

Tatjana Biallas FUNKE Mediengruppe (ex- GF gofeminin.de)

Alexander Nicolaus MSTRY Berlin

Moderation:

Sibel Boner schoesslers

Building the advertising of the future: boosting business growth of publishers and advertisers with HUAWEI Ads

Speaker:

Jens-Peter Pink Huawei

Moderation:

Sibel Boner schoesslers

Does the Future of the Programmatic Marketplace for CTV Belong to the Agencies?

Speaker:

Maximilian Nolte Microsoft

Hannes Wittern Xandr

Moderation:

Colin Marotzke schoesslers

Collaboration through innovation: How Unilever and Ad Alliance are building new data bridges using Data Clean Room technology

Speaker:

Arne Steinmetz Ad Alliance

Mathias Damm 1plusX

Nadine Muhr Unilever

Moderation:

Colin Marotzke schoesslers

A New Publisher Tech Cycle: Combining Holistic Data with Measurement Transparency

Speaker:

Patrik Paroubek DoubleVerify

Moderation:

Sibel Boner schoesslers

Next Level Cross-Border Advertising

Speaker:

Roger Baur Ringier Advertising

Mitja Grusovnik Ringier Advertising

Karsten Krienke Yieldlove

Moderation:

Eric Hall Halls of ...

Capture, Govern, Activate: How to Build a Powerful Marketing Data Strategy in 2022

Speaker:

Leonard Seilkopf OneTrust

Eda Ertugrul OneTrust

Moderation:

Colin Marotzke schoesslers

Google Masterclass

Speaker:

Janina Voigt Google

Stefano Reccia Google

Moderation:

Colin Marotzke schoesslers

Programmatic + Native Advertising – The Digital Future is Consumer Oriented

Speaker:

Bastian Krüger Outbrain

Helen Daseking video intelligence

Moderation:

Colin Marotzke schoesslers

Publisher Experts Fireside Chat

Speaker:

Carsten Sander BurdaForward

Alen Nazarian Seven.One Media

Sabine Schmidt Webedia

Jenny Schweneker RND

Moderation:

Alexander Schott MediaMarktSaturn | Admanagerforum

Elevating DooH

Speaker:

Florencia Cirio Schindler Deutschland

Antonius Link HYGH

Moderation:

Colin Marotzke schoesslers

Conference - MASTERCLASSES II

Smart TV App of the German Bundestag

Speaker:

Sebastian Przyrowski Deutscher Bundestag

Moderation:

Yvonne Wodzak Agentur Frau Wenk +++

The Power of Content – Using Contextual Solutions for Perfect Ad Placements

Speaker:

Oliver Hülse Integral Ad Science

Christian Eisenblätter Integral Ad Science

Moderation:

Susanne Hohenschuh Agentur Frau Wenk +++

Leveraging Quality & Performance to drive Campaign Efficiency

Speaker:

Jakob Gomersall DoubleVerify

Moderation:

Susanne Hohenschuh Agentur Frau Wenk +++

Digital Out of Home 2022 – New Potential for the Advertising Industry

Speaker:

Luise Weiß Adsquare

Dorota Karc WallDecaux

Magdalena Pusch FRAMEN

Ravi Ahluwalia VISTAR MEDIA

Robert Sagebaum Kinetic Germany

Carol Starr Hivestack

Moderation:

Lothar Krause VEVE

How to navigate the future of programmatic?

Speaker:

Gregor Fellner Rakuten Advertising

Stéphane Printz Index Exchange

Matthias Hanau Ströer Media Solutions

Moderation:

Susanne Hohenschuh Agentur Frau Wenk +++

It’s Time for Audience Measurement to Catch Up with Media Consumption

Speaker:

Mogens Storgaard Jakobsen AudienceProject

Moderation:

Susanne Hohenschuh Agentur Frau Wenk +++

CTV is for Everyone: How German Viewers Have Become Television’s Most Diverse Audience

Speaker:

Johannes Paysen Magnite

Sarah Gaudszun Magnite

Can Zeybekler OMG Value X

Moderation:

Yvonne Wodzak Agentur Frau Wenk +++

Applying a CDP for Ad Targeting to hit the mark

Speaker:

Frederic Zalma Treasure Data

Moderation:

Susanne Hohenschuh Agentur Frau Wenk +++

Win back attention with creativity and context!

Speaker:

Peter Wallace GumGum

Moderation:

Susanne Hohenschuh Agentur Frau Wenk +++

How can advertisers and publishers safely and successfully use their data?

Speaker:

Kolja Brosche LiveRamp / SkillProjects

Philip Parschke AutoScout24

Moderation:

Susanne Hohenschuh Agentur Frau Wenk +++

Targeting in a post-cookie world – How JustWatch Entertainment achieves fans

Speaker:

Christoph Hoyer JustWatch

Dominik Raute JustWatch

Moderation:

Yvonne Wodzak Agentur Frau Wenk +++