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17th & 18th March 2026 in Hamburg
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17th & 18th March 2026 in Hamburg Contact: info@d3con.de or (040) 537 99 11 35

Review of the d3con 2025

Advertisers Day - MAIN STAGE

Advertisers Day - MAIN STAGE

You and AI: The power of AI in media & advertising

Speaker:

Sumi Chumpuree - Reyntjes Sumi Chumpuree - Reyntjes Microsoft

Moderation:

Inken März Inken März d3con

Advertisers Day - MAIN STAGE

Leading Advertisers Strategy

Speaker:

Simone Bremser Simone Bremser Deutsche Telekom Sven Hasselmann Sven Hasselmann Deutsche Bahn Iskra Velichkova Iskra Velichkova Kleinanzeigen.de Benjamin Schulz-Adamos Benjamin Schulz-Adamos OBI

Moderation:

Ralf Scharnhorst Ralf Scharnhorst Scharnhorst Media, m42m

Advertisers Day - MAIN STAGE

Data-Driven Retail Media? The role of data analysis and automation in retail marketing

Speaker:

Nadine Kamski Nadine Kamski L'Oréal Björn Wolak Björn Wolak dmr Advertising Nico Winkelhaus Nico Winkelhaus PAYBACK Christian Raveaux Christian Raveaux REWE Group Lena Schütze Lena Schütze Douglas Marketing Solutions

Moderation:

Kolja Brosche Kolja Brosche LiveRamp / SkillProjects

Advertisers Day - MAIN STAGE

Cooking Up Success: Programmatic for Digital Advertising in the Food Industry?

Speaker:

Eloy Gut Eloy Gut COLLIDE beverages & more Johannes Zerger Johannes Zerger Goodlife Company

Moderation:

Gunnar Brune Gunnar Brune Tricolore Strategy / Narrative Impact

Advertisers Day - MAIN STAGE

Survival or superfluous? The future of creative agencies in the age of AI

Speaker:

Verena Letzner Verena Letzner Serviceplan NEO Florian Gießmann Florian Gießmann SOULMATES Brand Communication Diether Kerner Diether Kerner FischerAppelt Sacha Moser Sacha Moser FOUNDRY

Moderation:

Ralf Scharnhorst Ralf Scharnhorst Scharnhorst Media, m42m

Advertisers Day - MAIN STAGE

Artificial intelligence as the key to data-based strategy and decision-making in the marketing world

Speaker:

Markus Caspari Markus Caspari Dentsu Germany GmbH Karin Libowitzky Karin Libowitzky Accenture Song Silke Reuter Silke Reuter SUPRA Leon Ruddat Leon Ruddat Snocks Dirk Schlünz Dirk Schlünz 1. FC Nürnberg Marketing GmbH

Moderation:

Ina Börner Ina Börner NO DIRTY TALK

Advertisers Day - STAGE II

Advertisers Day - STAGE II

The Programmatic Perspective for 2025

Speaker:

Andrea Wieseke Andrea Wieseke Ogury Anna-Lena Mikoteit-Zerb Anna-Lena Mikoteit-Zerb Kleinanzeigen.de Renate Höber Renate Höber Google Sarah Ostkamp Sarah Ostkamp Unilever

Moderation:

Jörg Vogelsang Jörg Vogelsang IAB Europe / 101con

Advertisers Day - STAGE II

Sustainable Advertising 2025

Speaker:

Marion Kölling Marion Kölling Scope3 Dr. Andrea Malgara Dr. Andrea Malgara Mediaplus Carsten Sander Carsten Sander Brand Community Network Daniel Pölkemann Daniel Pölkemann Media Impact Lars Zirpins Lars Zirpins LOGOCOS Sophia Rödiger Sophia Rödiger 1KOMMA5°

Moderation:

Eric Hall Eric Hall Halls of ...

Advertisers Day - STAGE II

From idea to success: strategies of founders in digital marketing

Speaker:

Melvyn Wittwer Melvyn Wittwer Inkster Daniel Schröder Daniel Schröder Stronger Lukas Flöer Lukas Flöer met[ads] Johannes Sörensen Johannes Sörensen ahead Arndt Groth Arndt Groth SceneContext.ai

Moderation:

Eric Hall Eric Hall Halls of ...

Advertisers Day - MASTERCLASSES

Advertisers Day - MASTERCLASSES

Commerce Media: Powerful D2C marketing with cross-retailer first-party data

Speaker:

Dr. Julia Vogel Dr. Julia Vogel DeutschlandCard Bastian Wahl Bastian Wahl DeutschlandCard

Moderation:

Yvonne Wodzak Yvonne Wodzak Agentur Frau Wenk +++
Commerce Media: Powerful D2C marketing with cross-retailer first-party data (6.25 MB)

Advertisers Day - MASTERCLASSES

Advertising success with real-time and the best user signals

Speaker:

Olaf Peters-Kim Olaf Peters-Kim Welect Daniel Zoels Daniel Zoels Welect Julia Liebl Julia Liebl Mindshare Laura Sergioli Laura Sergioli Mindshare

Advertising success with real-time and the best user signals (3.08 MB)

Advertisers Day - MASTERCLASSES

Maximize Your Content Strategy: From Reach to Revenue

Speaker:

Carlota Berruezo Carlota Berruezo bazaarvoice

Moderation:

Yvonne Wodzak Yvonne Wodzak Agentur Frau Wenk +++

Advertisers Day - MASTERCLASSES

Navigating the Evolution of Programmatic Advertising: An AdTech CEO’s Perspective

Speaker:

Dirk Freytag Dirk Freytag BVDW Andrew Casale Andrew Casale Index Exchange

Moderation:

Yvonne Wodzak Yvonne Wodzak Agentur Frau Wenk +++

Advertisers Day - MASTERCLASSES

Measurement in digital change: making more effective budget decisions through modern marketing mix models

Speaker:

Dr. Natascha Volk Dr. Natascha Volk TRKKN Eva Ries Eva Ries Google Antonio Prada Martin Antonio Prada Martin Google

Moderation:

Yvonne Wodzak Yvonne Wodzak Agentur Frau Wenk +++
Measurement in digital change: making more effective budget decisions through modern marketing mix models (2.8 MB)

Advertisers Day - MASTERCLASSES

The Future of TV: How Cross-Media Measurement is Driving Media Effectiveness for Postbank

Speaker:

Michaela Schmitz Michaela Schmitz Audience Project Bastian Luetz Bastian Luetz EssenceMediacom

Moderation:

Yvonne Wodzak Yvonne Wodzak Agentur Frau Wenk +++
The Future of TV: How Cross-Media Measurement is Driving Media Effectiveness for Postbank (2.03 MB)

Advertisers Day - MASTERCLASSES

The Future of off-site Retail Media: Unlocking the Power of Creative or Why Creative is the Key to Performance

Speaker:

Marco Dohmen Marco Dohmen Triplelift

Moderation:

Yvonne Wodzak Yvonne Wodzak Agentur Frau Wenk +++
The Future of off-site Retail Media: Unlocking the Power of Creative or Why Creative is the Key to Performance (3.64 MB)

Advertisers Day - MASTERCLASSES

The Ad Revolution: AI, Privacy-First targeting & the rise of creative formats

Speaker:

Martin Garling Martin Garling C Wire

Moderation:

Yvonne Wodzak Yvonne Wodzak Agentur Frau Wenk +++
The Ad Revolution: AI, Privacy-First targeting & the rise of creative formats (7.72 MB)

Advertisers Day - MASTERCLASSES II

Advertisers Day - MASTERCLASSES II

The Rise of CTV: Winning in the Streaming Era

Speaker:

David von Hilchen David von Hilchen StackAdapt

Moderation:

Christoph Zingelmann Christoph Zingelmann Island Collective
The Rise of CTV: Winning in the Streaming Era (0.73 MB)

Advertisers Day - MASTERCLASSES II

Decoding CTV - how Total TV works today

Speaker:

Christian Russ Christian Russ Samsung Ads

Moderation:

Christoph Zingelmann Christoph Zingelmann Island Collective
Decoding CTV - how Total TV works today (8.86 MB)

Advertisers Day - MASTERCLASSES II

Back to News - How advertisers can strengthen quality journalism

Speaker:

Nadja Schick Nadja Schick GroupM

Moderation:

Christoph Zingelmann Christoph Zingelmann Island Collective

Advertisers Day - MASTERCLASSES II

Eco - Hacking in Advertising / Responsible Media rethought

Speaker:

Francois Roloff Francois Roloff PYURE

Moderation:

Christoph Zingelmann Christoph Zingelmann Island Collective
Eco - Hacking in Advertising / Responsible Media rethought (1.58 MB)

Advertisers Day - MASTERCLASSES II

Why do 50 % of advertising budgets still go up in smoke? And why do we often not know which 50 per cent

Speaker:

Sandro Albin Sandro Albin cptr Schweiz Giovanni Porcelli Giovanni Porcelli Volvo Schweiz Markus Zbick Markus Zbick station.E Media

Moderation:

Christoph Zingelmann Christoph Zingelmann Island Collective
Why do 50 % of advertising budgets still go up in smoke? And why do we often not know which 50 per cent (4.01 MB)

Advertisers Day - MASTERCLASSES II

Optimized use of retail data: selection and reach in combination - PAYBACK and Nestlé Purina show what an efficient media strategy looks like

Speaker:

Rouven Aretz Rouven Aretz PAYBACK Sandra Kühn Sandra Kühn Nestlé Purina Laura Koschorek Laura Koschorek OpenMind

Moderation:

Christoph Zingelmann Christoph Zingelmann Island Collective

Advertisers Day - MASTERCLASSES II

DOOH target group optimization: Mobile data enables a new advertising impact with maximum reach

Speaker:

Sebastian Kröning Sebastian Kröning Ströer

Moderation:

Christoph Zingelmann Christoph Zingelmann Island Collective

Advertisers Day - MASTERCLASSES II

AI-Proven Creative: The #1 Factor for Ad Success (And How to Get It Right)

Speaker:

Janik Lührs Janik Lührs Brainsuite.ai Vanessa Philipp Vanessa Philipp Brainsuite.ai

Moderation:

Christoph Zingelmann Christoph Zingelmann Island Collective
AI-Proven Creative: The #1 Factor for Ad Success (And How to Get It Right) (3.61 MB)

Conference - MAIN STAGE

Conference - MAIN STAGE

From Data to Decisions - Optimizing Programmatic Campaigns through Advanced Measurement and Attribution Techniques

Speaker:

Svenja Müller Svenja Müller Hurra.com Annemarie Besenthal Annemarie Besenthal Pandora Christian Bachem Christian Bachem MARKENDIENST Florian Glashoff Florian Glashoff ABOUT YOU Meinolf Meyer Meinolf Meyer Google

Moderation:

Ralf Scharnhorst Ralf Scharnhorst Scharnhorst Media, m42m

Conference - MAIN STAGE

Listening to the Future: The Role of Programmatic in Audio and Voice Advertising Evolution

Speaker:

Carolin Heise Carolin Heise Spotify Nina Wüst Nina Wüst Acast Christian Schalt Christian Schalt RTL Radio Deutschland Andreas Schilling Andreas Schilling audioscale

Moderation:

Nils Kopnarski Nils Kopnarski NO DIRTY TALK

Conference - MAIN STAGE

Beyond cookies - Targeted advertising in a cookie-free world

Speaker:

Mathias Elsässer Mathias Elsässer PwC Jens Depenau Jens Depenau GroupM Competence Center GmbH Florian Brill Florian Brill Affinity Marco Kersch Marco Kersch adality GmbH - part of Bertelsmann Marketing Services Sebastian Korz Sebastian Korz dmr Advertising Andreas Sierts Andreas Sierts adform

Moderation:

Cosma Nouschirvan Cosma Nouschirvan PwC

Conference - MAIN STAGE

Summary Panel d3con 2025


Moderation:

Ralf Scharnhorst Ralf Scharnhorst Scharnhorst Media, m42m Ina Börner Ina Börner NO DIRTY TALK

Conference - MAIN STAGE

d3con Speaker Awards Ceremony


Conference - STAGE II

Conference - STAGE II

The new era of retail media - creating value beyond performance

Speaker:

Heike Lari Heike Lari Zalando Partner Marketing Services

Moderation:

Steffi Landerer Steffi Landerer d3con

Conference - STAGE II

Publisher Summit reloaded

Speaker:

Robert Blanck Robert Blanck Axel Springer National Media Christoph Rüttgers Christoph Rüttgers Kölner Stadt-Anzeiger Medien Christian Lindenau Christian Lindenau Finya Robert Kosubek Robert Kosubek Gruner + Jahr / RTL Deutschland Mike Klinkhammer Mike Klinkhammer AutoScout24

Moderation:

Kai-Hinrich Renner Kai-Hinrich Renner schoesslers

Conference - STAGE II

The Emperor's Digital Clothes

Speaker:

Norman Wagner Norman Wagner Utiq

Moderation:

Steffi Landerer Steffi Landerer d3con

Conference - STAGE II

Panic or fantasy? - Publishers' plans with AI and other channels

Speaker:

Christine Nieland Christine Nieland Chefkoch Viktoria Renner Viktoria Renner OZMOZE Mark-Olaf Winter Mark-Olaf Winter SPIEGEL Media Norman Wagner Norman Wagner Utiq

Moderation:

Jochen Kalka Jochen Kalka schoesslers

Conference - STAGE II

Big Tech, Big Politics - What advertisers should consider when implementing technical campaigns in 2025

Speaker:

Markus Pins Markus Pins ablida Prof. Dr. Joost van Treeck Prof. Dr. Joost van Treeck CRONBACH Dirk von Borstel Dirk von Borstel Virtual Minds Alina Vonnemann Alina Vonnemann Integral Ad Science Carsten Becker Carsten Becker Omnicom Media Group Germany

Moderation:

Sascha Dolling Sascha Dolling Mediaplus Realtime & stv. Vorsitzender der Fokusgruppe Programmatic Advertising im BVDW

Conference - STAGE II

Global Markets Experts

Speaker:

Kai Herzberger Kai Herzberger Meta John Tigg John Tigg Index Exchange Alvaro Cabral Alvaro Cabral Nestlé

Moderation:

Ryan Nelsen Ryan Nelsen StackAdapt

Conference - STAGE II

Data Best Practice

Speaker:

Marco Gilly Marco Gilly Mawave Roland Hanke Roland Hanke T&Pm Germany Sarah Ostkamp Sarah Ostkamp Unilever Wiebke Utzig Wiebke Utzig PHD Linda Becker Linda Becker Lemundo Fabian Nguyen Fabian Nguyen Annalect

Moderation:

Oliver Busch Oliver Busch Author - Angel - Advisor

Conference - MASTERCLASSES

Conference - MASTERCLASSES

Programmatic advertising and media planning in the age of AI

Speaker:

Jennifer Schmidt Jennifer Schmidt Kinesso (IPG Mediabrands) Markus Forster Markus Forster Adform

Moderation:

Marc Stahlmann Marc Stahlmann Digital Bash l OnlineMarketing.de

Conference - MASTERCLASSES

From retail data to revenue: data clean rooms and the art of first-party data activation

Speaker:

Florian Bole Florian Bole adality

Moderation:

Marc Stahlmann Marc Stahlmann Digital Bash l OnlineMarketing.de
From retail data to revenue: data clean rooms and the art of first-party data activation (0.88 MB)

Conference - MASTERCLASSES

RETAIL MATTERS: THE INTERSECTION OF COMMERCE & PROGRAMMATIC CURATION

Speaker:

Johannes Paysen Johannes Paysen Magnite Moritz Hoffmann Moritz Hoffmann pilot

Moderation:

Marc Stahlmann Marc Stahlmann Digital Bash l OnlineMarketing.de
RETAIL MATTERS: THE INTERSECTION OF COMMERCE & PROGRAMMATIC CURATION (5.15 MB)

Conference - MASTERCLASSES

Small Bait, Big Fish – AI-Driven Optimization for Better Media Efficiency

Speaker:

Jonathan Benirschke Jonathan Benirschke Integral Ad Science

Moderation:

Marc Stahlmann Marc Stahlmann Digital Bash l OnlineMarketing.de
Small Bait, Big Fish – AI-Driven Optimization for Better Media Efficiency (4.4 MB)

Conference - MASTERCLASSES

Enhancing Media Effectiveness with AI

Speaker:

Andreas Neu Andreas Neu DoubleVerify Jakob Gomersall Jakob Gomersall DoubleVerify

Moderation:

Marc Stahlmann Marc Stahlmann Digital Bash l OnlineMarketing.de
Enhancing Media Effectiveness with AI (9.98 MB)

Conference - MASTERCLASSES

Future-Proof Marketing: Mastering Media Strategies with AI and Privacy-First Targeting

Speaker:

Laura Lallié Laura Lallié T&Pm Felix Krapp Felix Krapp T&Pm

Moderation:

Jan Heumüller Jan Heumüller Ogury

Conference - MASTERCLASSES

Premium environments & high-impact ads: demonstrably more impact in programmatic

Speaker:

Björn Kaspring Björn Kaspring Ströer Christoph Herick Christoph Herick Ströer Media Solutions

Moderation:

Marc Stahlmann Marc Stahlmann Digital Bash l OnlineMarketing.de

Conference - MASTERCLASSES

Building impact while making a sale

Speaker:

Alexander Eckert Alexander Eckert VANDUER Reinhard Krug Reinhard Krug VANDUER

Moderation:

Marc Stahlmann Marc Stahlmann Digital Bash l OnlineMarketing.de

Conference - MASTERCLASSES

Publisher Experts Fireside Chat

Speaker:

Björn Wendler Björn Wendler WallDecaux Jenny Schweneker Jenny Schweneker RND Carsten Sander Carsten Sander Brand Community Network Matthias Schenk Matthias Schenk RMS

Moderation:

Alexander Schott Alexander Schott MediaMarktSaturn | Admanagerforum

Conference - MASTERCLASSES II

Conference - MASTERCLASSES II

Beyond DOOH Boundaries – Automation & Prebid Integration at the Agency Level

Speaker:

Anela Causevic Anela Causevic Weischer.JvB

Moderation:

Sabrina Kraft Sabrina Kraft MARKETLEAD
Beyond DOOH Boundaries – Automation & Prebid Integration at the Agency Level (2.26 MB)

Conference - MASTERCLASSES II

TBD

Speaker:

Sara Sihelnik Sara Sihelnik Quantcast Thorsten Eilhardt Thorsten Eilhardt PHD Media

Moderation:

Sabrina Kraft Sabrina Kraft MARKETLEAD

Conference - MASTERCLASSES II

Elevating Brand Preference: How Rituals Sakura’s AI-Optimized DOOH Campaign Drove Exceptional Uplift in Germany

Speaker:

Ravi Ahluwalia Ravi Ahluwalia VISTAR MEDIA Sara Del Treppo Sara Del Treppo Rituals Sedat Altinok Sedat Altinok Vistar Media

Moderation:

Sabrina Kraft Sabrina Kraft MARKETLEAD

Conference - MASTERCLASSES II

Commerce Media - The Next Big Thing in Advertising?

Speaker:

Nico Winkelhaus Nico Winkelhaus PAYBACK Corinna Hohenleitner Corinna Hohenleitner Criteo Dennis Götze Dennis Götze Marketing of Moments

Moderation:

Irina Schmitz Irina Schmitz BVDW

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