16th & 17th March 2027 in Hamburg
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16th & 17th March 2027 in Hamburg Contact: info@d3con.de or (040) 537 99 11 35

Review of the d3con 2026

We are thrilled that we were able to host the event together with you and 2,000 registered attendees. We’ve had exciting presentations, stimulating panel discussions, innovative partners and startups, and many insightful conversations with familiar and new faces in the marketing industry. To help you relive all of this, we’re making the presentations and top photos from d3con 2026 available here.

We would like to sincerely thank you for your support and look forward to seeing you at d3con 2027 in Hamburg!

Advertisers Day - MAIN STAGE

Advertisers Day - MAIN STAGE

Leading Advertisers Strategy

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Speaker:

Sven Hasselmann Sven Hasselmann Deutsche Bahn Katharina Simeth Katharina Simeth Universal Music Deutschland Holger Dohmen Holger Dohmen Ford

Moderation:

Ralf Scharnhorst Ralf Scharnhorst Scharnhorst Media, m42m

Advertisers Day - MAIN STAGE

Media Mix Modeling - Status Quo 2026

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Speaker:

Kristina Flegel Kristina Flegel congstar Timo Benzin Timo Benzin Google Felix Janzen Felix Janzen ParshipMeet Group

Moderation:

Ralf Scharnhorst Ralf Scharnhorst Scharnhorst Media, m42m

Advertisers Day - MAIN STAGE

DOOH around the world: innovations, insights and impact

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Speaker:

Magdalena Pusch Magdalena Pusch FRAMEN Carina Morales Carina Morales Kleinanzeigen Sönke Schlüter Sönke Schlüter Otto Andreas Heintze Andreas Heintze Ströer

Moderation:

Lothar Krause Lothar Krause Affinity

Advertisers Day - MAIN STAGE

How we are already using AI today - and what is not working (yet) in digital marketing

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Speaker:

Marlen Schenk Marlen Schenk S-Communication Services Tiankai Feng Tiankai Feng Thoughtworks Antonia Eidner Antonia Eidner Effective Comms Analytics / Sennheiser Ilana Rolef-Heberling Ilana Rolef-Heberling PwC Deutschland Silke Lakeit Silke Lakeit Tinder

Moderation:

Rosa Markarian Rosa Markarian  

Advertisers Day - MAIN STAGE

From insights to impact: what commerce media can really achieve

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Speaker:

Désirée Mai Désirée Mai Cyberport Marieke Meyn Marieke Meyn ABOUT YOU Markus Vones Markus Vones Otto Advertising Eva Adelsgruber Eva Adelsgruber DeutschlandCard

Moderation:

Kolja Brosche Kolja Brosche LiveRamp / SkillProjects

Advertisers Day - MAIN STAGE

Responsible Marketing: Real, Honest, Successful?

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Speaker:

Michael Fritz Michael Fritz Viva con Agua Juliane Apel Juliane Apel Yello Strom Daniel Polte Daniel Polte BURGER KING Deutschland Alissa Martens Alissa Martens Unilever

Moderation:

David Kettner David Kettner Picsters.tv / shifter Consulting

Advertisers Day - MAIN STAGE

AI is destroying old marketing and creating a new ecosystem of data, design, and disruption

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Speaker:

Jochen Sengpiehl Jochen Sengpiehl Entrepreneur, Investor, (ehem.) Global CMO Volkswagen

Moderation:

Steffi Landerer Steffi Landerer d3con

Advertisers Day - STAGE II

Advertisers Day - STAGE II

IRL Wins: Why Brands Need to Feel Real Again

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Speaker:

Silke Lakeit Silke Lakeit Tinder

Moderation:

Linda Gernitz Linda Gernitz d3con
IRL Wins: Why Brands Need to Feel Real Again (3.65 MB)

Advertisers Day - STAGE II

Performance Marketing Pros

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Speaker:

Angelika Rozanowski Angelika Rozanowski Volkswagen Financial Services Sönke Harms Sönke Harms bonprix Jessica Kowalczyk Jessica Kowalczyk MissPompadour Daniel Kohler Daniel Kohler ahead

Moderation:

Anna-Lena Schwan Anna-Lena Schwan DB Cargo

Advertisers Day - STAGE II

Sustainable Advertising 2026

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Speaker:

Anna-Lena Mikoteit-Zerb Anna-Lena Mikoteit-Zerb Kleinanzeigen.de Steffen Hubert Steffen Hubert Seven.One Media Nadja Schick Nadja Schick WPP Media Lisa-Charlotte Wolter Lisa-Charlotte Wolter IU International University of Applied Sciences

Moderation:

Eric Hall Eric Hall Halls of ...

Advertisers Day - STAGE II

Agentic Buying: The Next Evolution of Programmatic - or the Next Fragmentation Layer?

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Speaker:

Sebastian Grantz Sebastian Grantz Google Emma Newman Emma Newman PubMatic Jessica Jöris Jessica Jöris WPP Media

Moderation:

Jörg Vogelsang Jörg Vogelsang IAB Europe / True Relevance

Advertisers Day - STAGE II

Agencies 2030: Value creation between data, tech and automation

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Speaker:

Julica Hauke Julica Hauke Grabarz & Partner Chris Jungjohann Chris Jungjohann Ogilvy Kerstin Lachmann Kerstin Lachmann OMD Germany Andrea Malgara Andrea Malgara Mediaplus Peter Figge Peter Figge Jung von Matt

Moderation:

Arndt Groth Arndt Groth SceneContext.ai

Advertisers Day - STAGE II

Global Markets Experts

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Speaker:

Emily Hanson Emily Hanson Uber Advertising John Tigg John Tigg Index Exchange Alice Beecroft Alice Beecroft Yahoo

Moderation:

Eric Fulwiler Eric Fulwiler Rival

Advertisers Day - STAGE II

Ad fraud & AI: Is artificial intelligence accelerating the media dilemma?

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Speaker:

Patrick Swientek Patrick Swientek Danone Angela Kim Angela Kim Ferrero

Moderation:

Markus Caspari Markus Caspari Dentsu Germany

Advertisers Day - MASTERCLASSES

Advertisers Day - MASTERCLASSES

Stop counting clicks. Start selling pizza. Achieve cross-retailer uplifts with commerce media

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Speaker:

Dagmara Greve Dagmara Greve DeutschlandCard Eva Schmidt Eva Schmidt DeutschlandCard Julian Wicht Julian Wicht DeutschlandCard

Moderation:

Sabrina Kraft Sabrina Kraft MARKETLEAD
Stop counting clicks. Start selling pizza. Achieve cross-retailer uplifts with commerce media (3.69 MB)

Advertisers Day - MASTERCLASSES

The Next Phase of Programmatic: How Leading Marketers Drive Full-Funnel Growth with AI

Speaker:

David von Hilchen David von Hilchen StackAdapt

Moderation:

Sabrina Kraft Sabrina Kraft MARKETLEAD
The Next Phase of Programmatic: How Leading Marketers Drive Full-Funnel Growth with AI (1.92 MB)

Advertisers Day - MASTERCLASSES

Streaming TV with Amazon Ads: Integrated & AI-optimised

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Speaker:

Cyrus Zaboli Cyrus Zaboli Amazon Kim Dittmann Kim Dittmann OMNIFOX

Moderation:

Sabrina Kraft Sabrina Kraft MARKETLEAD

Advertisers Day - MASTERCLASSES

Smart DOOH powered by Real-Time Sports Data

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Speaker:

Jannik Hesse Jannik Hesse Adform Kamil Friebel Kamil Friebel Splicky part of Adform

Moderation:

Sabrina Kraft Sabrina Kraft MARKETLEAD

Advertisers Day - MASTERCLASSES

A KIND® in your ear: when digital inclusion meets performance!

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Speaker:

Nadja Schick Nadja Schick WPP Media

Moderation:

Sabrina Kraft Sabrina Kraft MARKETLEAD

Advertisers Day - MASTERCLASSES

The New Data Handshake: How LiveRamp Clean Rooms Connect TikTok Ads to In-Store Sales to Enable CPG Measurement.

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Speaker:

Pierre-André Gautier Pierre-André Gautier LiveRamp Ralf Becker Ralf Becker TikTok

Moderation:

Sabrina Kraft Sabrina Kraft MARKETLEAD

Advertisers Day - MASTERCLASSES

Agentic AI is Acting, But Are We Communicating?

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Speaker:

Eric Hall Eric Hall Yahoo! | NetGrowth Deutschland Alice Beecroft Alice Beecroft Yahoo

Moderation:

Sabrina Kraft Sabrina Kraft MARKETLEAD

Advertisers Day - MASTERCLASSES II

Advertisers Day - MASTERCLASSES II

ROI of Trust

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Speaker:

Robert Nieuwenhuys Robert Nieuwenhuys Financial Times

Moderation:

Alexander Becker Alexander Becker FRAUWENK

Advertisers Day - MASTERCLASSES II

How to Scale Marketing Strategy Amid Fragmentation

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Speaker:

Jan Heumüller Jan Heumüller Ogury Daniel Skoda Daniel Skoda Annalect

Moderation:

Alexander Becker Alexander Becker FRAUWENK

Advertisers Day - MASTERCLASSES II

The Future of the Open Internet Starts at the Impression: How Marketers Win with Sell-Side Decisioning

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Speaker:

Steffen Hopf Steffen Hopf Index Exchange

Moderation:

Alexander Becker Alexander Becker FRAUWENK

Advertisers Day - MASTERCLASSES II

Programmatic DOOH: Stop guessing, start measuring — How outcome-led planning redefines media efficiency

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Speaker:

Ravi Ahluwalia Ravi Ahluwalia VISTAR MEDIA Tizian Hosch Tizian Hosch T Advertising Solutions

Moderation:

Alexander Becker Alexander Becker FRAUWENK

Advertisers Day - MASTERCLASSES II

From Ear to Mindset: Why Podcasts Make Brands Last

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Speaker:

Esther Heidner Esther Heidner Seven.one Audio Selina Schmitt Selina Schmitt Seven.One Audio

Moderation:

Alexander Becker Alexander Becker FRAUWENK

Advertisers Day - MASTERCLASSES II

OWM AI Agent Study

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Speaker:

Patrick Swientek Patrick Swientek Danone Angela Kim Angela Kim Ferrero Karin Libowitzky Karin Libowitzky Accenture Song

Moderation:

Alexander Becker Alexander Becker FRAUWENK

Conference Day - MAIN STAGE

Conference Day - MAIN STAGE

Creativity has to strike back

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Speaker:

Fernando Machado Fernando Machado Garnett Station Partners

Moderation:

Steffi Landerer Steffi Landerer d3con
Creativity has to strike back (6.09 MB)

Conference Day - MAIN STAGE

Rewriting the Rules: How Challenger Brands Win Global Markets

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Speaker:

Eric Fulwiler Eric Fulwiler Rival

Moderation:

Steffi Landerer Steffi Landerer d3con
Rewriting the Rules: How Challenger Brands Win Global Markets (63.74 MB)

Conference Day - MAIN STAGE

Experts Panel Programmatic Advertising 2026

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Speaker:

Sophia Dech Sophia Dech Breuninger Jennis Kube Jennis Kube congstar David von Hilchen David von Hilchen StackAdapt Michael Fuhrmann Michael Fuhrmann DoubleVerify

Moderation:

Colin Marotzke Colin Marotzke schoesslers

Conference Day - MAIN STAGE

Spot on! Programmatic advertising in the streaming era

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Speaker:

Melissa Manav Melissa Manav Beiersdorf Carolin Heise Carolin Heise Spotify Jannis Poestges Jannis Poestges Netflix Tanja Leutschacher Tanja Leutschacher Cosnova Bernd Fauser Bernd Fauser Google

Moderation:

Benjamin Bunte Benjamin Bunte esome

Conference Day - MAIN STAGE

How is programmatic changing the future of real-time advertising in live sport?

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Speaker:

Tina Just Tina Just Samsung Electronics Sven von Polheim Sven von Polheim ehemals 1. FC Köln Peer Naubert Peer Naubert Bundesliga International

Moderation:

Lars Gantenberg Lars Gantenberg GIPEDO

Conference Day - MAIN STAGE

Data-driven success - campaign optimization through measurement & attribution

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Speaker:

Felix Janzen Felix Janzen ParshipMeet Group Lukas Märtin Lukas Märtin Unilever Claus Welther Claus Welther Möbel ROLLER Bülent Inci Bülent Inci Deutsche Bahn

Moderation:

Ralf Scharnhorst Ralf Scharnhorst Scharnhorst Media, m42m

Conference Day - MAIN STAGE

From Experimenting to Building: Becoming an AI-Native Marketing Team

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Speaker:

Marc Knoll-Hock Marc Knoll-Hock Taxfix

Moderation:

Steffi Landerer Steffi Landerer d3con
From Experimenting to Building: Becoming an AI-Native Marketing Team (4.55 MB)

Conference Day - MAIN STAGE

Customer Lifetime Value & Loyalty: Buying was yesterday - staying is everything?

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Speaker:

Alexander Schlüter Alexander Schlüter Flix Uta von Dietze Uta von Dietze Wyndham Hotels & Resorts Johannes Schmidt Johannes Schmidt dm Drogerie Deutschland Maraike Schulz Maraike Schulz HelloFresh Tobias Wolf Tobias Wolf Thalia Bücher

Moderation:

Michael Bietenhader Michael Bietenhader nexum

Conference Day - STAGE II

Conference Day - STAGE II

Publishing in the Age of AI: Transforming Publishing Platforms with Generative and Agentic AI

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Speaker:

Stefan Betzold Stefan Betzold Bauer Media

Moderation:

Linda Gernitz Linda Gernitz d3con

Conference Day - STAGE II

Data Best Practice: The evolution of search: securing visibility in the AI era

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Speaker:

Kim Liebers Kim Liebers Initiative Britta Werner Britta Werner AIDA Cruises

Moderation:

Linda Gernitz Linda Gernitz d3con
Data Best Practice: The evolution of search: securing visibility in the AI era (1.97 MB)

Conference Day - STAGE II

Data Best Practice: No More Flying Blind: Eurowings' ID-Based Single Source Approach to Travel Marketing

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Speaker:

Sven Wegholz Sven Wegholz Publicis Media Dennis Broedenfeld Dennis Broedenfeld Zenith Deutschland

Data Best Practice: No More Flying Blind: Eurowings' ID-Based Single Source Approach to Travel Marketing (3.44 MB)

Conference Day - STAGE II

AI, Trust, Optimism. Kiss, Marry, Kill?

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Speaker:

Robert Andersen Robert Andersen Liganova

Moderation:

Linda Gernitz Linda Gernitz d3con
AI, Trust, Optimism. Kiss, Marry, Kill? (5.57 MB)

Conference Day - STAGE II

AI is changing how brands produce, test, and scale content - but not every brand can use it credibly.

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Speaker:

Daniel Schröder Daniel Schröder Stronger Dustin Fontaine Dustin Fontaine Sternglas

Moderation:

Linda Gernitz Linda Gernitz d3con
AI is changing how brands produce, test, and scale content - but not every brand can use it credibly. (93.41 MB)

Conference Day - MASTERCLASSES

Conference Day - MASTERCLASSES

Target groups reimagined: MatchPersona™ delivers relevance in a new era of data.

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Speaker:

Martin Garling Martin Garling C Wire

Moderation:

Marc Stahlmann Marc Stahlmann Digital Bash l OnlineMarketing.de
Target groups reimagined: MatchPersona™ delivers relevance in a new era of data. (2.21 MB)

Conference Day - MASTERCLASSES

Liz Agent - Where Context Becomes Intelligence

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Speaker:

Johannes Paysen Johannes Paysen Seedtag Germany Hannes Sieling Hannes Sieling Seedtag Germany

Moderation:

Marc Stahlmann Marc Stahlmann Digital Bash l OnlineMarketing.de
Liz Agent - Where Context Becomes Intelligence (6.68 MB)

Conference Day - MASTERCLASSES

The next Podcast Era: A conversation with Spotify

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Speaker:

Rutger Maree Rutger Maree Magnite Carolin Heise Carolin Heise Spotify

Moderation:

Marc Stahlmann Marc Stahlmann Digital Bash l OnlineMarketing.de
The next Podcast Era: A conversation with Spotify (18.8 MB)

Conference Day - MASTERCLASSES

The new IAS Agent: Your AI Navigator steering Campaigns to Success

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Speaker:

Jonathan Benirschke Jonathan Benirschke Integral Ad Science

Moderation:

Marc Stahlmann Marc Stahlmann Digital Bash l OnlineMarketing.de
The new IAS Agent: Your AI Navigator steering Campaigns to Success (1.97 MB)

Conference Day - MASTERCLASSES

How to Win on Cost, Quality AND Performance

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Speaker:

Jakob Gomersall Jakob Gomersall DoubleVerify

Moderation:

Marc Stahlmann Marc Stahlmann Digital Bash l OnlineMarketing.de
How to Win on Cost, Quality AND Performance (0.56 MB)

Conference Day - MASTERCLASSES II

Conference Day - MASTERCLASSES II

When Data Meets Beauty: How Programmatic DOOH Unfolds Brand Impact All the Way to the POS

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Speaker:

Laura Hentschel Laura Hentschel It Works Group Leonie Schneider Leonie Schneider Shiseido

Moderation:

Susanne Hohenschuh Susanne Hohenschuh FRAUWENK
When Data Meets Beauty: How Programmatic DOOH Unfolds Brand Impact All the Way to the POS (8.16 MB)

Conference Day - MASTERCLASSES II

Datenfusion für hyperlokale Präzision: Zielgruppen-Insights in die CTV-Aktivierung überführen

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Speaker:

Benedikt Wurth Benedikt Wurth WPP Media Lisa-Marie Herzog Lisa-Marie Herzog WPP Media

Moderation:

Susanne Hohenschuh Susanne Hohenschuh FRAUWENK
Datenfusion für hyperlokale Präzision: Zielgruppen-Insights in die CTV-Aktivierung überführen (1.96 MB)

Conference Day - MASTERCLASSES II

In Practice: Geotargeting & First-Party Data – Offline/Online Bridges That Work

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Speaker:

Florian Bole Florian Bole adality

Moderation:

Susanne Hohenschuh Susanne Hohenschuh FRAUWENK
In Practice: Geotargeting & First-Party Data – Offline/Online Bridges That Work (1.88 MB)

Conference Day - MASTERCLASSES II

From Static to Agile: How Fressnapf & Google Are Revolutionizing Marketing Management with MMMs

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Speaker:

Philipp Bradaric Philipp Bradaric Google Leonie Mauerhoefer Leonie Mauerhoefer Fressnapf | Maxi Zoo Thea Klein Thea Klein Fressnapf | Maxi Zoo

Moderation:

Susanne Hohenschuh Susanne Hohenschuh FRAUWENK
From Static to Agile: How Fressnapf & Google Are Revolutionizing Marketing Management with MMMs (4.47 MB)

Conference Day - MASTERCLASSES II

ChatGPT & Co.: The new gatekeepers for visibility and sales

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Speaker:

Alexander Becker Alexander Becker FRAUWENK

Moderation:

Susanne Hohenschuh Susanne Hohenschuh FRAUWENK
ChatGPT & Co.: The new gatekeepers for visibility and sales (3.88 MB)

Conference Day - MASTERCLASSES II

Building Bridges, Breaking Barriers: The Future of Retail & Commerce Media

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Speaker:

Corinna Hohenleitner Corinna Hohenleitner Criteo Sophie Wörsdörfer Sophie Wörsdörfer Front Row Robert Mogensen Robert Mogensen Uber Advertising Sabine Jünger Sabine Jünger OTTO Advertising Laurence Besnard-Royes Laurence Besnard-Royes Unilever

Moderation:

Irina Schmitz Irina Schmitz BVDW
Building Bridges, Breaking Barriers: The Future of Retail & Commerce Media (59.34 MB)

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