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d3con 2023 - Videos and presentations

Advertisers Day 2023 - MAIN STAGE

Reckitt's journey to deliver advanced data driven media activation

Successful transformation to data-based marketing using the example of Deutsche Bahn

PDF Download (d3con 2023 Erfolgreiche Transformation Zum Datenbasierten Marketing Am Beispiel Der - 3.8 MB)

Leading Advertisers Strategy

Moderation: Ralf Scharnhorst PDF Download (d3con 2023 Leading Advertisers Strategy Tim Wiegels - 0.5 MB) PDF Download (d3con 2023 Leading Advertisers Strategy Ariane Grams - 0.9 MB) PDF Download (d3con 2023 Leading Advertisers Strategy Dirk Hohnberg - 1.2 MB) PDF Download (d3con 2023 Leading Advertisers Strategy Eva Heinrichs - 0.1 MB)

Programmatic in the Metaverse

Moderation: Björn Radde

OWM-Panel

Moderation: Karin Libowitzky

B2B Advertisers Strategy

Moderation: Leif Pellikan PDF Download (d3con 2023 B2B Advertisers Strategy Annette Brugger - 2.3 MB) PDF Download (d3con 2023 B2B Advertisers Strategy Bianca Schilling - 3.6 MB) PDF Download (d3con 2023 B2B Advertisers Strategy Mohamed Saleh - 2.4 MB) PDF Download (d3con 2023 B2B Advertisers Strategy Swetlana Ernst - 1.6 MB) PDF Download (d3con 2023 B2B Advertisers Strategy Thorsten Meffert - 4.3 MB)

Future digital customer experience

PDF Download (d3con 2023 Future Digital Customer Experience - 8.4 MB)

Leading DOOH Advertisers

Moderation: Lothar Krause PDF Download (d3con 2023 Leading DOOH Advertisers Berit Bretschneider - 1.8 MB) PDF Download (d3con 2023 Leading DOOH Advertisers Clas Eckholt - 1.7 MB) PDF Download (d3con 2023 Leading DOOH Advertisers Romea Diekmann - 1.3 MB) PDF Download (d3con 2023 Leading DOOH Advertisers Sven Angel - 2.2 MB)

CTV meets Dynamic Creative Optimization

PDF Download (d3con 2023 CTV Meets Dynamic Creative Optimization - 0.7 MB)

Performance Marketing Pros

Moderation: Marcel Heuer PDF Download (d3con 2023 Performance Marketing Pros Astrid Linser - 17.3 MB) PDF Download (d3con 2023 Performance Marketing Pros Juliane Beyerle - 14.0 MB) PDF Download (d3con 2023 Performance Marketing Pros Stefan Dietzel - 10.0 MB)

MAIN STAGE: Advertisers Day Speaker Awards Ceremony

Advertisers Day 2023 - STAGE II

Winning E-Commerce with Digital Advertising

Moderation: Sabrina Kraft

The Rise of Retail Media

Moderation: Kolja Brosche

It’s the final countdown (is it?)

Moderation: Daniel Knapp

Data Best Practice

Moderation: Ina Börner PDF Download (d3con 2023 Data Best Practice Marc Weindinger - 0.6 MB) PDF Download (d3con 2023 Data Best Practice Florian Hochmuth - 3.4 MB) PDF Download (d3con 2023 Data Best Practice Megan Poeschel - 2.2 MB)

"UP-THE-HILL" is the new "OUT-OF-THE-BOX": Storytelling as a success factor

PDF Download (d3con 2023 UP THE HILL Ist Das Neue OUT OF THE BOX Storytelling Als Erfolgsfaktor - 3.3 MB)

Agency managing directors panel

Moderation: Raoul Fischer

From Commitments to Courage: Who’s Driving Sustainability’s Second Act?

Moderation: Eric Hall PDF Download (d3con 2023 From Commitments To Courage Who S Driving Sustainability S Second Act - 2.5 MB)

Programmatic Advertising Responsibility

Moderation: Eric Hall

Advertisers Day 2023 - MASTERCLASSES I

Multi-Gyn. Tabulos intim – About purpose in the pharmaceutical industry.

PDF Download (d3con 2023 Multi Gyn Tabulos Intim Ueber Purpose In Der Pharmabranche - 1.9 MB)

Performance and sustainability - can both be achieved at the same time?

PDF Download (d3con 2023 Performance Und Nachhaltigkeit Geht Beides Gleichzeitig - 1.4 MB)

What general conditions do programmatic campaigns have to maintain?

PDF Download (d3con 2023 Welche Rahmenbedingungen Muessen Programmatische Kampagnen Haben - 0.8 MB)

Measure your audience, or measure your losses!

PDF Download (d3con 2023 Measure Your Audience Or Measure Your Losses - 1.2 MB)

Why Contextual is Key

PDF Download (d3con 2023 Why Contextual Is Key - 19.2 MB)

Mastering Performance Marketing in a non-trackable World

PDF Download (d3con 2023 Mastering Performance Marketing In A Non Trackable World - 2.4 MB)

Successful, measurable, outside - 3 ways to prove the impact of Programmatic Digital Out of Home

PDF Download (d3con 2023 Erfolgreich Messbar Draussen 3 Wege Des Wirknachweises Bei Programmatic - 3.1 MB)

Interactive Ads for CTV: An Automotive Industry Case Study

PDF Download (d3con 2023 Interactive Ads For CTV An Automotive Industry Case Study - 2.4 MB)

How companies can protect themselves from ad fraud

Moderation: Daniel Distler PDF Download (d3con 2023 Wie Sich Unternehmen Vor Ad Fraud Schuetzen Koennen - 1.3 MB)

XING Marketing Solutions Masterclass

PDF Download (d3con 2023 Werben Mit XING Daten - 0.3 MB)

Inspiration meets performance: How brands win along the whole funnel on Pinterest

Data-driven Videos & Personalized Videos

PDF Download (d3con 2023 Data Driven Videos Personalisierte Videos - 5.6 MB)

Zero Party Data: Unlocking the power of direct customer relationships in a post-cookie world

PDF Download (d3con 2023 Zero Party Data Die Power Von Direkten Kundenbeziehungen In Der Post Cookie - 1.3 MB)

Advertisers Day 2023 - MASTERCLASSES II

Ensuring marketing success in a crisis-ridden world

Moderation: Erik Siekmann PDF Download (d3con 2023 Marketingerfolge Sichern In Einer Krisengeschuettelten Welt - 0.5 MB)

Continuation: Ensuring marketing success in a crisis-ridden world

Moderation: Erik Siekmann PDF Download (d3con 2023 Fortsetzung Marketingerfolge Sichern In Einer Krisengeschuettelten Welt - 0.5 MB)

„The Perfect Storm“ - challenges and opportunities for the German display advertising market

PDF Download (d3con 2023 The Perfect Storm Herausforderungen Und Chancen Fuer Den Deutschen - 2.3 MB)

No Cookies - Strong Brand! How Purina is encountering the end of the cookie age

PDF Download (d3con 2023 Keine Cookies Starke Marke Wie Purina Dem Ende Des Cookie Zeitalters - 2.9 MB)

The future of full funnel and CTV measurement

PDF Download (d3con 2023 The Future Of Full Funnel And CTV Measurement - 1.4 MB)

Live Podcast: Data Driven Culture

4+7 E-Commerce Fails und Trends 2023

PDF Download (d3con 2023 4 7 E Commerce Fails Und Trends 2023 - 1.8 MB)

From data-driven market research to customer activation in media channels

PDF Download (d3con 2023 Von Der Datengetriebenen Marktforschung Zur Kundenaktivierung In Mediakanaelen - 1.9 MB)

d3con Conference 2023 - MAIN STAGE

How marketers will solve the global disinformation crisis

Moderation: Bobi Carley PDF Download (d3con 2023 How Marketers Will Solve The Global Disinformation Crisis - 5.4 MB)

Experts Panel: Programmatic 2023

Moderation: Julia Schössler

DOOH – Status Quo and what’s next?

Moderation: Lothar Krause PDF Download (d3con 2023 DOOH Status Quo And What S Next - 0.4 MB)

From linear TV to streaming, Connected TV, Addressable TV and Programmatic Cinema

Moderation: Raoul Fischer

Programmatic Audio Advertising

Moderation: Oliver von Wersch

Mobile Advertising

Moderation: Björn Radde

d3con Innovation Award 2023

Moderation: Oliver Busch PDF Download (d3con 2023 Innovation Award 2023 Simon Hecker - 1.1 MB) PDF Download (d3con 2023 Innovation Award 2023 Svenja Damzog - 1.3 MB) PDF Download (d3con 2023 Innovation Award 2023 Rui De Freitas - 0.6 MB) PDF Download (d3con 2023 Innovation Award 2023 Jan Schoenmakers - 2.9 MB) PDF Download (d3con 2023 Innovation Award 2023 Wiktoria Wjcik - 3.8 MB) PDF Download (d3con 2023 Innovation Award 2023 Stephan Wittekind - 0.5 MB) PDF Download (d3con 2023 Innovation Award 2023 Elisabeth L Orange - 1.2 MB) PDF Download (d3con 2023 Innovation Award 2023 Anja Visscher - 1.9 MB) PDF Download (d3con 2023 Innovation Award 2023 Johannes Van De Loo - 3.9 MB)

d3con 2023 Summary

Moderation: Ina Börner PDF Download (d3con 2023 2023 Summary - 2.4 MB)

d3con Conference 2023 - STAGE II

NIVEA & the „Great Dispersion“

PDF Download (d3con 2023 NIVEA The Great Dispersion - 2.1 MB)

Global Markets Experts

Moderation: Daniel Knapp

Publisher Summit

Moderation: Eva-Maria Schmidt

Retail Media - the Driver of Growth in Digital Advertising

Moderation: Eric Hall

First-Party Data Activation

Moderation: Jochen Kalka

Guide to Brand Safety & Brand Suitability

Moderation: Arndt Groth

The Future of Privacy Preserving Measurement

Moderation: Jörg Vogelsang

Live Podcast

Moderation: Erik Siekmann

d3con Conference 2023 - MASTERCLASSES I

Melitta Inventor’s Heartbeat

PDF Download (d3con 2023 Melitta Inventor S Heartbeat - 12.7 MB)

It's about more than sustainability - Brand & Adtech in their obligation

PDF Download (d3con 2023 Es Geht Um Mehr Als Nachhaltigkeit Brand Adtech In Der Pflicht - 5.2 MB)

„How to Programmatic Cinema”

PDF Download (d3con 2023 How To Programmatic Cinema - 1.5 MB)

Cross-channel advertising in 2023: the key to thriving in challenging times

Enhance your omnichannel approach for a better consumer experience

PDF Download (d3con 2023 Enhance Your Omnichannel Approach For A Better Consumer Experience - 1.5 MB)

TBD

PDF Download (d3con 2023 Wie Man Mit Durchdachtem Amazon Advertising Umsaetze Und ROAS Steigert - 2.4 MB)

Goodbye Third-Party Cookies, Hello First-Party Data. Demand-Side, it’s Time to Catch Up.

PDF Download (d3con 2023 Von Wegen Demand Seite Ist Fuer Die First Party Daten Zukunft Nicht Vorbereitet - 0.4 MB)

Drive Advertising Outcomes by Harnessing Attention

PDF Download (d3con 2023 Drive Advertising Outcomes By Harnessing Attention - 1.1 MB)

The crucial question - How can contextual targeting become more efficient?

PDF Download (d3con 2023 Die Gretchenfrage Wie Kann Contextual Targeting Effizienter Werden - 1.1 MB)

The post view buyers, the unknown creatures

PDF Download (d3con 2023 Die Post View Kaeufer Innen Die Unbekannten Wesen - 2.2 MB)

Future-Proof Contextual Marketing with Programmatic DOOH

PDF Download (d3con 2023 Zukunftssicheres Kontextuelles Marketing Mit Programmatischem DOOH - 1.1 MB)

Publishing experts fire-side chat

Moderation: Alexander Schott

Amazon DSP - the path to success? The benefits with best practices for highly efficient advertising from awareness to performance

PDF Download (d3con 2023 Amazon DSP Der Weg Zum Erfolg Die Vorteile Mit Best Practices Fuer - 3.1 MB)

d3con Conference 2023 - MASTERCLASSES II

Viva con Agua – how to digitalize NGO-Marketing fast

PDF Download (d3con 2023 Viva Con Agua How To Digitalize NGO Marketing Fast - 4.8 MB)

Traditional Targeting is dead, long live Personified Targeting!

PDF Download (d3con 2023 Traditionelles Targeting Ist Tot Lang Lebe Personified Targeting - 4.8 MB)

Streaming TV’s New Era - How Ads Are Powering Streaming’s Future in Germany

PDF Download (d3con 2023 Die Neue Aera Des Streaming TV Wie Werbung Die Zukunft Des Streamings In - 2.6 MB)

How to reach Smart TV Viewers

PDF Download (d3con 2023 How To Reach Smart TV Viewers - 0.9 MB)

Shaping the future of your brand in a digital world.

PDF Download (d3con 2023 Shaping The Future Of Your Brand In A Digital World - 1.3 MB)

Programmatic team books 11 million contacts with print ads in 30 minutes: Case Study of pryntad & Virtual Minds with pilot & CEWE

PDF Download (d3con 2023 Programmatic Team Bucht 11 Millionen Kontakte Mit Printanzeigen In 30 - 2.3 MB)

The Quality Measurement Opportunity for Publishers

PDF Download (d3con 2023 The Quality Measurement Opportunity For Publishers - 0.9 MB)

Trailblazing programmatic DOOH in the DACH region

Moderation: Anne Oesemann PDF Download (d3con 2023 Trailblazing Programmatic DOOH In The DACH Region - 2.2 MB)

Douglas meets SoPost: Smart Sampling as a new data-driven marketing solution within the retail media environment

PDF Download (d3con 2023 Douglas Meets SoPost Smart Sampling Als Neue Datenorientierte Marketing - 6.3 MB)

Myth Busting on US Market Entry and Scale for EU Digitals


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d3con 2022, d3con 2021, d3con 2019, d3con 2018, d3con 2017, d3con 2016, d3con 2015, d3con 2014, d3con 2013, d3con 2012, d3con 2011.



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