Advertisers Day - MAIN STAGE

Reckitt's journey to deliver advanced data driven media activation

Speaker:

Teresa Fusaro Reckitt

Successful transformation to data-based marketing using the example of Deutsche Bahn

Speaker:

Sven Hasselmann Deutsche Bahn

Leading Advertisers Strategy

Speaker:

Niklas Hollaus SIXT

Dirk Hohnberg Fisherman's Friend

Tim Wiegels Data Leader, Strategist, Principal & Inspirational Speaker On Demand

Ariane Gramsch McDonald’s Deutschland

Eva Heinrichs Deutsche Telekom

Moderation:

Ralf Scharnhorst Scharnhorst Media, m42m

Programmatic in the Metaverse

Speaker:

Andreas Billker Pringles DACH bei Kellogg

Constance Stein Cosnova

Alice Talotti Meta

André Mendo 42Meta

Matthias Reichert Sport1

Moderation:

Björn Radde T-Systems International

OWM-Panel

Speaker:

Nina Michahelles google

Tim Nedden Finc3 Commerce

Annaleena Kratz Nestlé

Simon Zuschlag GroupM

Moderation:

Karin Libowitzky Accenture Song

Florian Bluhm CEWE

B2B Advertisers Strategy

Speaker:

Thorsten Meffert DB Cargo

Annette Brugger T-Systems International

Bianca Schilling-Knuffmann VELUX

Stefan Schulz Brady

Mohamed Saleh Ticketmaster Deutschland

Swetlana Ernst MediaMarktSaturn

Moderation:

Leif Pellikan BVDW

Future digital customer experience

Speaker:

Julia Barsch BURGER KING Deutschland

Leading DOOH Advertisers

Speaker:

Sven Angel REWE Group

Romea Diekmann Thalia

Gerrit Janowski PANORAMA3000

Berit Bretschneider Bookbeat

Clas Eckholt TUI Cruises

Moderation:

Lothar Krause VEVE

CTV meets Dynamic Creative Optimization

Speaker:

Erwin Senk GroupM

Jack Rodriguez KFC

Performance Marketing Pros

Speaker:

Stefan Dietzel Libify Technologies

Tim Schmidt dm Drogerie Deutschland

Juliane Beyerle MYLILY Organic Femcare

Silke an Mey Douglas

Matthias Drost HUGO BOSS

Astrid Linser BEARS WITH BENEFITS

Moderation:

Marcel Heuer HEUER MEDIA

MAIN STAGE: Advertisers Day Speaker Awards Ceremony

Advertisers Day - STAGE II

Winning E-Commerce with Digital Advertising

Speaker:

Katrin Tubbesing edding

Johannes Montag PICARD

Nils Schönburg PAUL HEWITT

Sven Markschläger Krombacher

Carl-Frederic Korn Krüger-Dirndl

Moderation:

Sabrina Kraft Growth Specialist for E-Commerce

The Rise of Retail Media

Speaker:

Christian Leihner Unilever

Jessica Wegner Douglas Marketing Solutions

Oliver Hanke GloryFeel

Patricia Grundmann OBI First Media Group

Jens Bargmann Zalando Marketing Services

Moderation:

Kolja Brosche LiveRamp / SkillProjects

It’s the final countdown (is it?)

Speaker:

Bernd Fauser Google

Silke Reuter Adelholzener Alpenquellen

Arnd Schröder Firsthand Digital

Vanessa Streit S-Communication Services

Maximilian Steudel Dr. Oetker

Moderation:

Daniel Knapp IAB Europe

Data Best Practice

Speaker:

Florian Hochmuth Smarter Ecommerce

Alexander Schweigert Bandel Automobiltechnik

Wolfgang Schilling ad agents

Megan Pöschel RADWELT Coesfeld

Alexander Pelz Rosental

Marc Weindinger SCHEMA M

Moderation:

Ina Börner NO DIRTY TALK

"UP-THE-HILL" is the new "OUT-OF-THE-BOX": Storytelling as a success factor

Speaker:

Christina Volk SAP

Agency managing directors panel

Speaker:

Benjamin Bunte pilot Agenturgruppe

Diana Degraa Initiative

Nicole Ferguson GroupM

Markus Kerken OMD Germany

André Vieregge SYZYGY

Moderation:

Raoul Fischer StoryWorks

From Commitments to Courage: Who’s Driving Sustainability’s Second Act?

Speaker:

Anne Coghlan Scope3

Moderation:

Eric Hall Halls of ...

Programmatic Advertising Responsibility

Speaker:

Matthias Brüll Mediaplus Group

Sven Hasselmann Deutsche Bahn

Sara Sihelnik Quantcast

Claudia Schmidt Media Impact

Moderation:

Eric Hall Halls of ...

Advertisers Day - MASTERCLASSES

Multi-Gyn. Tabulos intim – About purpose in the pharmaceutical industry.

Speaker:

Laura Lallié mSix&Partners

Performance and sustainability - can both be achieved at the same time?

Speaker:

Nils Kopnarski NO DIRTY TALK

Grigorij Kutuzov EssenceMediacom

What general conditions do programmatic campaigns have to maintain?

Speaker:

Patrick Dörfler Echte Liebe

Measure your audience, or measure your losses!

Speaker:

Sedat Polat AudienceProject

Why Contextual is Key

Speaker:

Grego Martínez Seedtag

Mastering Performance Marketing in a non-trackable World

Speaker:

Daniel Distler Podcast Marketing Pioneers

Oliver Mender Telefónica

Successful, measurable, outside - 3 ways to prove the impact of Programmatic Digital Out of Home

Speaker:

Michael Fritz WallDecaux

Interactive Ads for CTV: An Automotive Industry Case Study

Speaker:

Gregor Fellner Rakuten Advertising

Ellinor Klier Havas Media

How companies can protect themselves from ad fraud

Speaker:

Tobias Lange Popken Fashion Group

Bianca Nagel Apollo Optik

Moderation:

Daniel Distler Podcast Marketing Pioneers

XING Marketing Solutions Masterclass

Speaker:

Sandy Ukat XING Marketing Solutions

Jens Meyer XING Marketing Solutions

Inspiration meets performance: How brands win along the whole funnel on Pinterest

Speaker:

Martin Holzberg Pinterest

Leonie Busse Pinterest

Data-driven Videos & Personalized Videos

Speaker:

Jan-Till Manzius WONDERLANDMOVIES

Zero Party Data: Unlocking the power of direct customer relationships in a post-cookie world

Speaker:

Jan-Georg Streletzki Unidy

Advertisers Day - MASTERCLASSES II

Ensuring marketing success in a crisis-ridden world

Speaker:

Jenny Görlich OMD Germany

Sönke Harms bonprix

Steven Petter Maciag Offroad

Moderation:

Erik Siekmann Digital Forward

Continuation: Ensuring marketing success in a crisis-ridden world

Speaker:

Jenny Görlich OMD Germany

Sönke Harms bonprix

Steven Petter Maciag Offroad

Moderation:

Erik Siekmann Digital Forward

„The Perfect Storm“ - challenges and opportunities for the German display advertising market

Speaker:

Peter Kautz Statista Q

No Cookies - Strong Brand! How Purina is encountering the end of the cookie age

Speaker:

Florian Brill Teads

Andrea Hansen Nestlé Purina PetCare Deutschland

The future of full funnel and CTV measurement

Speaker:

Sara Sihelnik Quantcast

Live Podcast: Data Driven Culture

Speaker:

Jonas Rashedi FUNKE Mediengruppe

Marc Rendel Pixum

4+7 E-Commerce Fails und Trends 2023

Speaker:

Marc Stahlmann Digital Bash l OnlineMarketing.de

From data-driven market research to customer activation in media channels

Speaker:

Burkhardt Funk Leuphana Universität Lüneburg

Niklas Mrutzek Erason

Conference - MAIN STAGE

How marketers will solve the global disinformation crisis

Speaker:

Claire Atkin Check My Ads

Nandini Jammi Check My Ads

Moderation:

Bobi Carley ISBA

Experts Panel: Programmatic 2023

Speaker:

Jochen Schlosser Adform

Daniela Tollert GroupM

Simone Bremser Deutsche Telekom

Philipp Seuss Rotkäppchen-Mumm

Jonathan Krochmann Flaschenpost

Sarah Ostkamp Unilever

Moderation:

Julia Schössler schoesslers

DOOH – Status Quo and what’s next?

Speaker:

Andreas Heintze Ströer

Ann-Christin Lehmann Lichtblick

Dorota Karc WallDecaux

Christian Raveaux REWE Group

Helen Schütt Kinetic

Frank Goldberg Digital Media Institute

Moderation:

Lothar Krause VEVE

From linear TV to streaming, Connected TV, Addressable TV and Programmatic Cinema

Speaker:

Gregor Fellner Rakuten Advertising

Mario Widmann Janssen

Steffen Zeller Rügenwalder Mühle

Nadine Kamski L'Oréal

John Schmidt Weischer.Cinema

Moderation:

Raoul Fischer StoryWorks

Programmatic Audio Advertising

Speaker:

Jan-Philipp Thomas ALDI SÜD

Christian Schalt RTL Radio Deutschland

Jannis Poestges Spotify

Carolin Dahms Renault Deutschland

Vlad-Alin Mateiu OMD Germany

Yvonne Fritz CROSSPLAN

Moderation:

Oliver von Wersch nxt statista

Mobile Advertising

Speaker:

Markus Harant XXXLdigital

Mathias Würdemann InnoGames

Jason Modemann Mawave

Philipp Graf L'Oréal

Andy Weinzierl sushi bikes

Moderation:

Björn Radde T-Systems International

d3con Innovation Award 2023

Speaker:

Simon Hecker 4.screen

Anja Visscher pryntad

Wiktoria Wójcik inStreamly

Johannes van de Loo SmartCom

Jan Schoenmakers HASE & IGEL

Henning Tillmann Snaque

Rui de Freitas C WIRE

Elisabeth L’Orange Oxolo

Tom Dolling Adnami

Stephan Wittekind LightnTec

Moderation:

Oliver Busch Author - Angel - Advisor

d3con 2023 Summary

Speaker:

Bianca Schilling-Knuffmann VELUX

Constance Stein Cosnova

Moderation:

Ina Börner NO DIRTY TALK

Ralf Scharnhorst Scharnhorst Media, m42m

Conference - STAGE II

NIVEA & the „Great Dispersion“

Speaker:

Corina Kurscheid Beiersdorf

Global Markets Experts

Speaker:

Anthony Katsur IAB Tech Lab

Jay Kingsley-Brooks OneFootball

Annabella Da Encarnacao MYCS

Andrea Campana beintoo

Moderation:

Daniel Knapp IAB Europe

Publisher Summit

Speaker:

Andreas Lenz Heise Medien I t3n Magazin

Mike Klinkhammer AutoScout24

Alen Nazarian Seven.One Media

Julia Wehrle Media Impact

Alexander Bauer Kitchen Stories

Moderation:

Eva-Maria Schmidt HORIZONT

Retail Media - the Driver of Growth in Digital Advertising

Speaker:

Torsten Ahlers MediaMarktSaturn

Sascha Dolling Mediaplus Realtime

Carsten Becker Omnicom Media Group Germany

Miriam Thome Xandr, a Microsoft Advertising Company

Patricia Grundmann OBI First Media Group

Ingrid Hochwind Google

Moderation:

Eric Hall Halls of ...

First-Party Data Activation

Speaker:

Lasse Nordsiek Equativ

Robert Blanck Axel Springer National Media

Achim Schlosser European netID Foundation

Christian Lindenau Finya

Jenny Schweneker RND

Jonas Rashedi FUNKE Mediengruppe

Moderation:

Jochen Kalka schoesslers

Guide to Brand Safety & Brand Suitability

Speaker:

Patrick Stoltze Integral Ad Science

Danny Wilming H&M

Philipp Seuss Rotkäppchen-Mumm

Matthias Lindner Pernod Ricard

Helge Krüger Teads

Moderation:

Arndt Groth ACG Consulting

The Future of Privacy Preserving Measurement

Speaker:

Marion Kölling Xandr

Sebastian Grantz Google

Manuela Moser PubMatic

Julia Kühne Axel Springer

Nick Welch Integral Ad Science

Moderation:

Jörg Vogelsang IAB Europe

Live Podcast

Speaker:

Thomas Zimmermann FREE NOW

Moderation:

Erik Siekmann Digital Forward

Conference - MASTERCLASSES

Melitta Inventor’s Heartbeat

Speaker:

Katharina Roehrig Melitta

It's about more than sustainability - Brand & Adtech in their obligation

Speaker:

Norman Wagner Utiq

Alexander Weißenfels Adform

„How to Programmatic Cinema”

Speaker:

Jan Fleck Weischer.Cinema

Diana Weinmann Weischer.Cinema

Cross-channel advertising in 2023: the key to thriving in challenging times

Speaker:

Jasper Oswin StackAdapt

Enhance your omnichannel approach for a better consumer experience

Speaker:

Stéphane Printz Index Exchange

TBD

Speaker:

Christian Weiten Xucker

Goodbye Third-Party Cookies, Hello First-Party Data. Demand-Side, it’s Time to Catch Up.

Speaker:

Sylwia Iwanejko-Sajewska TripleLift

Matthias Cada Omnicom Media Group Germany

Jacek Marcinow Publicis Media

Michael Szybowski GroupM

Drive Advertising Outcomes by Harnessing Attention

Speaker:

Jakob Gomersall DoubleVerify

The crucial question - How can contextual targeting become more efficient?

Speaker:

Christian Eisenblätter Integral Ad Science

The post view buyers, the unknown creatures

Speaker:

Benedikt Schmitt-Homann PAYBACK

Future-Proof Contextual Marketing with Programmatic DOOH

Speaker:

Robert Sagebaum Kinetic Germany

Jonathan Oh Hivestack

Publishing experts fire-side chat

Speaker:

Carsten Sander BurdaForward

Stefan Rauch ImmoScout24

Jenny Schweneker RND

Jennifer Conrads wetter.com

Moderation:

Alexander Schott MediaMarktSaturn | Admanagerforum

Amazon DSP - the path to success? The benefits with best practices for highly efficient advertising from awareness to performance

Speaker:

Sönke Hansen ameo

Hannes Großmann ameo

Conference - MASTERCLASSES II

Viva con Agua – how to digitalize NGO-Marketing fast

Speaker:

Johannes Tomczak Viva con Agua

Traditional Targeting is dead, long live Personified Targeting!

Speaker:

Jan Heumüller Ogury

Charlotte Diemer Ogury

Streaming TV’s New Era - How Ads Are Powering Streaming’s Future in Germany

Speaker:

Johannes Paysen Magnite

How to reach Smart TV Viewers

Speaker:

Christian Russ Samsung Ads

Nicole Ferguson GroupM

Jolyn Gutschmidt GroupM

Shaping the future of your brand in a digital world.

Speaker:

Gonzalo Fuentes Kantar

Programmatic team books 11 million contacts with print ads in 30 minutes: Case Study of pryntad & Virtual Minds with pilot & CEWE

Speaker:

Anja Visscher pryntad

Stefan B. Müller Virtual Minds

Lisa Klang Pilot

The Quality Measurement Opportunity for Publishers

Speaker:

Patrik Paroubek DoubleVerify

Trailblazing programmatic DOOH in the DACH region

Speaker:

Michael Fritz WallDecaux

Sandra Müller Media Frankfurt

Andreas Miksik Gewista

Moderation:

Anne Oesemann VIOOH

Douglas meets SoPost: Smart Sampling as a new data-driven marketing solution within the retail media environment

Speaker:

Jessica Wegner Douglas Marketing Solutions

Magali Kirsch SoPost

Myth Busting on US Market Entry and Scale for EU Digitals

Speaker:

Hossein Houssaini C.R.O. Partners & Ho/Pe Advisory

Michael Kerans C.R.O. Partners