| Main Stage | Stage II | Masterclasses I | Masterclasses II | |
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| 08:30 |
AdmissionThe doors open at 8:30 am - so you can start networking over your first coffee or find yourself a good seat.
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| 09:20 |
OpeningA short welcome from the organizer.
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| 09:30 |
Presentation
Think of a color that doesn’t existA lot has been said about artificial intelligence in the past few years. As generative AI becomes mainstream and people get more used to leverage AI tools to develop work, it is natural that we all ask whether AI is an opportunity or a threat. Fernando Machado, Chief Marketing Officer of NotCo (former CMO of Activision Blizzard and Burger King), discusses how the combination of AI and human talent can unlock creativity like never before.
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Presentation
Free English live translation available
10:00 Keynote |
Presentation
10:00 Sustainable Digitalization - why digital marketing should be environmentally friendlyThe Hamburg-based NGO Viva con Agua uses digital marketing to draw countless people's attention to the global water situation. As an environmental organization, a clear stance on climate and water protection is elementary and part of the brand communication. But what is the water footprint of your own website? Are Google Ads really more sustainable than posters at the main train station? And isn't data protection actually social sustainability? These and many other questions accompany Viva con Agua on its way to more growth. At d3con, you can get an insight into the answers.
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| 10:30 |
Coffee Break |
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| 11:00 |
Presentation
Free English live translation available
Leading Advertisers StrategyLeading advertisers report about their strategies and successes.
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Panel discussion
Free English live translation available
11:00 Successful in the FMCG marketLeading FMCG groups provide insights into their approach to challenges and opportunities in changing markets. How do these companies operate in the dynamic market environment and what best practices do they apply to increase their competitiveness?
Host: 
Silke Reuter
planetao
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11:00 Offerista Group Masterclass |
Coffee Break |
In Preparation |
Panel discussion
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| 11:45 |
Panel discussion
Free English live translation available
Retail Media Flywheel:
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Panel discussion
Free English live translation available
11:45
Beyond Cookies:
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| 12:30 |
Lunch Break |
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| 13:30 |
Panel discussion
Free English live translation available
OWM-Panel |
Panel discussion
Free English live translation available
13:30 Agency managing directors panelHow do agencies have to define their role new today and which challenges and chances does programmatic bring with itself for the relationships between agencies and advertisers?
Benjamin Bunte
pilot Agenturgruppe
Jenny Görlich
OMD
Sissy Pflaum-Griffiths
PHD
Chris Jungjohann
Ogilvy
Andrea Malgara
Mediaplus Group
Josephine Gerves
Digitas Pixelpark
Host: 
Jason Modemann
Mawave
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| 14:15 |
Panel discussion
Global Markets ExpertsLeading experts from international markets discuss the latest trends in programmatic. What can the German market learn from the colleagues in the US and UK?
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Panel discussion
Free English live translation available
14:15 Data driven marketing for the middle classBranding and performance increase are essential for middle class companies. Why is Programmatic
especially relevant for middle size companies and which concrete strategies lead to success?
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| 15:00 |
Coffee Break |
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| 15:30 |
Presentation
Free English live translation available
Agile omni-channel strategy as success driver for H&MH&M's omni-channel strategy is one of its key success drivers: the continuous expansion of its online presence in parallel with optimization in its physical stores enables a fluid and flexible customer experience. For example, the use of innovative technologies in the stores creates an even more relevant offer for the respective local clientele. In addition, the Member program with targeted activation via the app has already enabled many millions of members in Germany to become loyal fans.
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Presentation
Free English live translation available
15:30 d3con Creation AwardsThese leading creative agencies each present a case together with a client that revolves around their own imagination and inventiveness. It's all about exciting storytelling, innovative ideas and interesting backgrounds - there are no limits to imagination or creativity!
Who will convince the jury and earn the first d3con creation Award ever?
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In Preparation |
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| 16:00 |
Panel discussion
Free English live translation available
How brands can effectively reach the global gaming communityGaming marketing is an important part of modern marketing strategies in 2024. How do companies reach the special target group of gamers and what trends and developments can be expected in this dynamic market?
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In Preparation |
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Presentation
Free English live translation available
In Preparation |
In Preparation |
In Preparation |
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| 16:45 |
Presentation
Free English live translation available
How B2B & B2C companies can cooperate in marketing to attract attentionAs a low-involvement brand, DB Cargo is always looking for new ways and cooperation opportunities to get its USP across to people. We do this until even the last person knows that the most sustainable way to transport goods is by rail.
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Panel discussion
Free English live translation available
16:45 Performance Marketing ProsLeading performance marketers present their strategies and tech setups. In which structures and channels and together with whom do successful performance marketers work today?
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| 17:00 |
Presentation
Free English live translation available
B2B-Advertisers StrategyLeading B2B marketing managers demonstrate their strategies and marketing technology setups.
Bianca Schilling
VELUX
Jenny Gruner
Hapag-Lloyd
Lena Derrix
Boels
Torben Fangmann
LMZ Lenkering
Petra Bernhardt
IBM
Host: 
Ina Börner
NO DIRTY TALK
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In Preparation |
Panel discussion
In Preparation |
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| 17:45 | ||||
March 13th 2024 d3con Conference PDF
| Main Stage | Stage II | Masterclasses I | Masterclasses II | |
|---|---|---|---|---|
| 08:30 |
AdmissionThe doors open at 8:30 am - so you can start networking over your first coffee or find yourself a good seat.
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| 09:20 |
Opening |
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| 09:30 |
Presentation
Digital Ad Fraud -- Light at the End of the TunnelDigital ad fraud has plagued digital advertising for the last decade, siphoning billions of dollars into the pockets of criminals. Now, with better and more complete analytics, advertisers are able to reduce their reliance on legacy fraud verification that has caught only 1% of the fraud for years. Advertisers are taking more control of their own digital marketing budgets, reducing costs and waste and verifying that their ads were delivered to the right sites and apps. Dr. Augustine Fou, independent ad fraud researcher and creator of FouAnalytics, shares examples and observations from his work over the last decade fighting ad fraud. Working with partners like fraud0, he discusses why he is optimistic that progress is finally being made in the war against ad fraud and there is light at the end of the tunnel.
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| 10:00 |
Presentation
Free English live translation available
Don't forget the brands!Despite all the digitalization and performance orientation, one thing is often neglected - the brand or brand building.
This presentation will shed light on why this is so important and why a balance is always needed between long-term and short-term activations.
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Presentation
Free English live translation available
In Preparation |
10:00 |
In Preparation |
| 10:30 |
Coffee Break |
10:30 |
In Preparation |
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| 11:00 |
Panel discussion
Free English live translation available
Experts Panel:
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Panel discussion
Free English live translation available
11:00 Publisher SummitLeading publishers report about their strategies, achievements and new challenges. What chances currently exist for publishers in the area of programmatic advertising and which advertising formats will be key in the future?
Host: 
Jochen Kalka
schoesslers
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11:00 |
In Preparation |
| 11:45 |
Panel discussion
Free English live translation available
In Preparation |
Presentation
Free English live translation available
In Preparation |
11:45 |
In Preparation |
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Panel discussion
Free English live translation available
12:00 The Power of Publishers Beyond the CookiePublishers report about their experiences and challenges after the removal of third-party cookies.
What does the future of leading publishers look like, and which solution approaches does Google have
to offer?
Host: 
Stefan Krüger
Cocodibu
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| 12:30 |
Lunch Break |
Lunch Break |
Lunch Break |
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Lunch Break |
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| 13:30 |
Panel discussion
Free English live translation available
DOOH - The future of OOH advertisingDigital Out of Home is one of the most dynamic and fastest-growing industries in outdoor advertising. How is DOOH setting new standards with innovative technologies and creative concepts, and how can advertisers benefit from this medium?
Host: 
Lothar Krause
Opinary
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In PreparationHost: 
Eric Hall
Halls of ...
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13:30 |
In Preparation |
14:00 |
In Preparation |
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| 14:15 |
Panel discussion
Free English live translation available
Revolution AI? |
Presentation
Free English live translation available
14:15 Data Best PracticeAlongside a customer each, leading agencies present a case for how you can successfully implement external targeting data for campaigns.
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14:30 |
In Preparation |
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| 15:00 |
Coffee Break |
15:00 |
In Preparation |
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| 15:30 |
Panel discussion
Free English live translation available
More Programmatic Advertising through PrivacyIn this discussion, industry experts and opinion leaders from the field of digital marketing will come together to discuss the exciting topic of combining programmatic advertising and data protection. How can companies use the possibilities of programmatic advertising to offer targeted advertising? And how can strict data protection guidelines be adhered to and the privacy of users be respected at the same time?
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Panel discussion
Free English live translation available
15:30
Digital advertising platform 2.0:
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15:30 |
In Preparation |
| 16:15 |
Presentation
Free English live translation available
d3con Innovation Award 2024Hier seht ihr die spannendsten Innovationen der Branche kurz vorgestellt. Der beste Vortrag erhält den d3con Innovation Award 2024 - ihr stimmt ab!
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In Preparation |
16:15 Publishing experts fire-side chatHow can you optimize your programmatic setup? What technologies yield the best results? What are the decisive factors in viewability and ad verification? Experts from publishers have asked these questions and will explain their current solutions. Participants are invited to ask questions and talk about their own experiences.
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In Preparation |
| 17:00 |
Panel discussion
Free English live translation available
d3con 2024 SummaryTogether with a selection of inspiring guests, Ina and Ralf will summarize the highlights of d3con 2024 and present a forecast for the upcoming year.
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Panel discussion
Free English live translation available
17:00 Live-PodcastThe d3con Podcast is the largest German language podcast that deals with programmatic advertising.
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In Preparation |
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17:30 |
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| 17:45 |
d3con Speaker Awards Ceremony |
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