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March 21st 2023: Advertisers Day

The d3con Advertisers Day is for advertisers and agencies, who want to take their digital marketing to the next level.

March 22nd 2023: d3con Conference

The d3con Conference is the main focus of the event and draws in around 1,500 attendees. This is where representatives of leading advertisers, agencies, tech vendors and publishers meet to network and talk about the latest trends shaping the industry.

March 21st 2023 Advertisers Day PDF

Main Stage Stage II Masterclasses I Masterclasses II Amazon Ads Stage
08:30
 
Free English live translation available

Admission

The doors open at 8:30 am - so you can start networking over your first coffee or find yourself a good seat.
09:20
Presentation
Free English live translation available

Opening

A short welcome from the organizer.

09:30
Presentation

Reckitt's journey to deliver advanced data driven media activation

Discover how Reckitt has leveraged AI and machine learning to take personalized media targeting to the next level and connect online and offline worlds.
10:00
Presentation
Free English live translation available

Successful transformation to data-based marketing using the example of Deutsche Bahn

The 10-20-70 rule or why it is not enough to have a good concept and suitable IT solutions.
Presentation
Free English live translation available

10:00 Juice store marketing - true fruits

“We believe that for a brand, it is actually better to be loved by some and hated by others. Everybody’s darling is also everybody’s asshole.” Nic Lecloux, Co-Founder & CMO true fruits
Presentation

10:00 Multi-Gyn. Tabulos intim – About purpose in the pharmaceutical industry.

Let's talk about vaginal flora on social media: How successful content contributed to more visibility and brand growth for the healthcare brand Multi-Gyn, and also eliminating the taboo surrounding a topic that can affect almost every woman at least once in her life. In the Masterclass, we address the topic of purpose in the pharmaceutical industry.
Presentation

10:00 Ensuring marketing success in a crisis-ridden world – costs down, sales up, how can the best customer value be achieved during these times?

2022 was a difficult year for (online) retailers with numerous challenges. The right mix of channels decides who emerges from the crisis as a winner or a loser. What measures should you focus on and how should your budget be weighed? Thinking outside the box is usually the most important lever to improve internal marketing elementarily. Erik Siekmann has invited leading advertisers to talk openly and honestly about their current challenges and target-oriented solutions.
10:30
 
Free English live translation available

Coffee Break

Presentation

10:30 Performance and sustainability - can both be achieved at the same time?

By 2040, around 14% of global emissions could be caused by communications technology alone. Digital advertising plays a major role in this, as an average programmatic campaign currently produces more than five tons of CO². This shows how important sustainability is, but digital advertising must also achieve business goals from a corporate perspective. Is this a contradiction? We say no and show why! In MiQ's Masterclass, supported by EssenceMediacom, learn how together we can make programmatic advertising more sustainable.
11:00
Presentation
Free English live translation available

Leading Advertisers Strategy

Leading advertisers report about their strategies and successes.
Panel discussion
Free English live translation available

11:00 Winning E-Commerce with Digital Advertising

Since the beginning of 2022, e-commerce has rapidly grown, because its users have learned to appreciate the efficiency and comfort of online shopping. Leading experts speak about their challenges and solution approaches. Which advertising strategies have they developed and which trends brought them to success? What does the future of e-commerce look like?
Presentation

11:00 What general conditions do programmatic campaigns have to maintain in order to unfold their full potential in a cost-effective way?

Which roles do SEO, content and soon ChatGPT play in this context? Using a targeted approach, we will go through a checklist with you, which will help you become more efficient in everyday life and simultaneously you will gain insight into our work with our customers.
 

Coffee Break

Presentation

11:00 Amazon Streaming TV ads:
Expand your reach and explore innovation

With streaming TV viewership at an all-time high, there are more ways than ever to extend reach and surface brands alongside premium content. Learn about how Amazon Ads is reinventing Streaming TV ads to help advertisers embrace efficiency, interactivity, and content integration in their holistic video strategy.
Presentation

11:30 Measure your audience, or measure your losses!

Wonder where to spend your ad budget? Many advertisers don’t know who they reach, how many they reach and how often they reach them – and which channels are most effective at reaching their audience, making it difficult to allocate ad budgets efficiently. Learn how cross-media measurement can help you make confident marketing decisions and reach your audience more effectively.
Presentation

11:30 Continuation:
Ensuring marketing success in a crisis-ridden world – costs down, sales up, how can the best customer value be achieved during these times?

2022 was a difficult year for (online) retailers with numerous challenges. The right mix of channels decides who emerges from the crisis as a winner or a loser. What measures should you focus on and how should your budget be weighed? Thinking outside the box is usually the most important lever to improve internal marketing elementarily. Erik Siekmann has invited leading advertisers to talk openly and honestly about their current challenges and target-oriented solutions.
11:45
Panel discussion
Free English live translation available

Programmatic in the Metaverse

All brands want to join the so called metaverse – MTV with a metaverse experience for VMAs, Mini with a miniverse. However, there are only a few metaverse applications that exist so far. What kinds of challenges and opportunities are there for advertisers?
Panel discussion
Free English live translation available

11:45 The Rise of Retail Media

Retail media is one of the most important categories for the future of programmatic growth. Why is that and why should advertisers now rethink their ad spendings?
Presentation

11:45 Generation Twitch:
Leading Cultural Change

By 2030, Gen Z will earn $33 trillion and represent 27% of the world’s income. As they step into their power as trendsetters leading social and cultural change, brands need to understand their influence or risk being left behind. In Twitch’s presentation, they will take you through their latest research and explain the new rules of the game, revealing what matters to these meme masters, their values and social behaviors, how they communicate and their expectations of brands.
Presentation

12:00 Why Contextual is Key

It allows us to understand events, ideas, and actions within their specific context, providing deeper understanding and broader perspective. This helps us make better informed decisions, gain a more comprehensive understanding of history and avoid generalization and discrimination.Want to learn why context is so important in your everyday life? Join our Seedtag masterclass.
12:30
 
Free English live translation available

Lunch Break

13:30
Panel discussion
Free English live translation available

OWM-Panel

Panel discussion
Free English live translation available

13:30 It’s the final countdown (is it?) - Google has postponed the deactivation of cookies to 2024

While many agencies and advertisers might be relived, that Google has repeatedly postponed the end of third-party cookies, it is still crucial to continue with making progress and to be prepared for their removal as the cookie has already crumbled. Which strategies should advertisers follow, in order to be optimally positioned?
Presentation

13:30 Mastering Performance Marketing in a non-trackable World

Everyone is talking about the increasing tracking restrictions, but hardly anyone is showing specific cases of how media can still be targeted and made measurable in the future. But not Daniel Distler and Benjamin Locher: the two of them will show specifically how Telefónica Deutschland deals with the loss of cookies. Everything from specific effects, over campaign execution to measurement methodologies will be covered.
Presentation

13:30 „The Perfect Storm“ - challenges and opportunities for the German display advertising market

To generate new growth impulses, it is important to scrutinize current structures and developments in the advertising market and to understand consumer needs even better. How are the different platforms developing? What are tracking options? Which kinds of ads does the consumer want? Which forms of advertising are successful? What is “the next big thing” in the display advertising market? In this masterclass, these and many other questions will be answered by experts of Statista.
Presentation

13:30 How Adobe is using Amazon Marketing Cloud and Amazon DSP to help optimize their ad strategy

According 2022 Environics research, an overwhelming majority of German consumers want to decide when and where they interact with a brand. Whether they are shopping, streaming or going about their day, brands need to leverage technology to reach consumers where they are in the moments when they’re receptive to messaging. We will discuss how advertisers can use key insights to their audiences and customize ad strategies to deliver relevant messages, at scale and engage consumers at multiple stages of the marketing funnel.
Presentation

14:00 Successful, measurable, outside - 3 ways to prove the impact of Programmatic Digital Out of Home

Programmatic DOOH has a tailwind. This is true even in the media market of 2023, which is predicted to be difficult. Despite its good positioning in the market, or perhaps because of it, we are often questioned about measurability and reporting. Net reach, efficiency and performance can be precisely measured even for DOOH. And with real-time reporting, ongoing campaigns can be optimized in terms of time, space, and live. Michael Fritz shows how and which key figures for brand-uplift, consideration, efficiency, footfall and drive-tostore are possible - with exciting cases that will also convince your superiors of DOOH.
Presentation

14:00 No Cookies - Strong Brand! How Purina is encountering the end of the cookie age

Learn how Nestlé Purina Pet Care has successfully eliminated the use of 3rd party cookies! In our Masterclass we, together with Teads, present the results of our case study, in which we investigated the effect of 3rd party cookies with those of contextual targeting and predictive audiences on brand and media KPIs. Learn how to successfully target your brand without using cookies.
14:15
Presentation
Free English live translation available

B2B Advertisers Strategy

Leading B2B marketing managers demonstrate their strategies and marketing technology setups.
Presentation
Free English live translation available

14:15 Data Best Practice

Alongside a customer each, leading agencies present a case for how you can successfully implement external targeting data for campaigns.
Presentation

14:30 Interactive Ads for CTV:
An Automotive Industry Case Study

CTV has quickly become an essential part of the media mix. The challenge for agencies and brands is how to maximise and measure the engagement from this key channel. In this masterclass, Rakuten Advertising will showcase the latest innovation in CTV advertising, interactive ads, using the automotive industry as an example of success
Presentation

14:30 The future of full funnel and CTV measurement

Full funnel programmatic advertising can be a powerful tool for marketers, delivering targeted ads at each stage of the customer journey. However, it also presents a number of challenges. According to data published in January 2021 based on a survey carried out in Germany, 46 percent of responding senior video marketers stated that no uniform cross-channel standard of measurement was a major challenge of CTV advertising. The fragmentation in this landscape can make it challenging for marketers to create effective campaigns that reach their target audience, but also measure and prove their impact. In this masterclass, we cover examples how marketers measure the effectiveness of their CTV campaigns in advanced ways and prove the full funnel impact across their different programmatic activities. You cannot optimise, what you cannot measure!
Presentation

14:30 How AdTech can help to achieve your business goals:
Now and a look beyond 2023

Shifts in the ads industry impact how advertisers create trusted digital connections, drive efficiency, and achieve growth. Hear how machine learning techniques and clean room technology are changing the way ads are bought, managed, and measured.
Panel discussion

14:45 How companies can protect themselves from ad fraud

The damage caused by ad fraud was already $100 billion in 2022 - an unimaginable sum and nearly 25% of global digital ad expenses. But does ad fraud affect me in my online marketing as well? And what can I do to protect myself? Daniel Distler is exploring this question together with leading advertisers, in order to use specific examples for explaining the often intangible topic of ad fraud and talk about possible solutions.
15:00
 
Free English live translation available

Coffee Break

 

Coffee Break

 

Coffee Break

15:30
Presentation
Free English live translation available

Future digital customer experience

A good working and digital ordering process across all channels is one of the biggest drivers of growth for brands. Burger King is not only digitalizing ordering processes instore, but also via their app and website. Topics include: e-commerce in food/quick service restaurants, using an app as a central channel, new and future customer behavior, relevance of CRM and loyalty.
Presentation
Free English live translation available

15:30 "UP-THE-HILL" is the new "OUT-OF-THE-BOX":
Storytelling as a success factor

Courageous, innovative, different: find out how SAP uses a storytelling approach and 360-degree activation to accompany customers with their cloud transformation and to inspire them sustainably.
Presentation

15:30 XING Marketing Solutions Masterclass

Panel discussion

15:30 Live Podcast:
Data Driven Culture

"Marc Rendel and Jonas Rashedi will record a live podcast episode for Germany's biggest data podcast ""MY DATA IS BETTER THAN YOURS"". The topic is data culture. In today's world, a strong data culture is essential for the success of companies. It enables a data-driven mindset where decisions are based on facts and not assumptions. Processes can be optimized through a testing culture with rapid iterations and internal development. A transparent data strategy and a self-service approach for business intelligence data improves collaboration and facilitates data-driven decision making."
Panel discussion
Free English live translation available

15:45 Agency managing directors panel

How do agencies have to define their role new today and which challenges and chances does programmatic bring with itself for the relationships between agencies and advertisers?
Presentation

15:45 Inspiration meets performance:
How brands win along the whole funnel on Pinterest

Pinterest is just DIY and recipes? It is a fact: people plan their lives on Pinterest - from inspiration to purchase decisions. This offers companies from ALL industries the opportunity to address their target audience in a relevant setting at the right time. Carolin and Martin will show how a full-funnel approach helps efficiently drive conversions on Pinterest.
16:00
Presentation
Free English live translation available

Leading DOOH Advertisers

The leading DOOH advertisers reveal their tips and tricks. Which technologies do they implement and which achievements have they already made from using them? What does the setup for a succesful DOOH strategy need to look like?
Presentation

16:00 Pog Picks - Social Commerce meets Branded Entertainment

Presentation

16:15 4+7 E-Commerce Fails und Trends 2023

The most important new trends and fails from the cosmos of e-commerce, direct learnings and possible applications are conveyed in this session. Supplemented and enriched by a specially conducted survey with more than 1,000 participants.
Presentation

16:30 From Commitments to Courage:
Who’s Driving Sustainability’s Second Act?

It’s safe to declare the first act of the sustainability movement in media and advertising is over. Every major media and advertising company has acknowledged the need to decarbonize and is planting a flag, announcing new goals, products, and services. The narrative has been changed and the solutions have been defined. What remains is the commitment to act in the face of uncertain times. Who are the advertisers, technology platforms and publishers that are making moves? We’ll share the stories of the leaders inspiring the next phase of the sustainability movement.
Presentation

16:30 Data-driven Videos & Personalized Videos

Discover the most important technical and thematic backgrounds about data-driven videos and video personalizations and benefit from our expertise.
Presentation

16:30 From data-driven market research to customer activation in media channels

Data-driven and AI-based market research creates an objective view of target and customer groups and enables the seamless integration of media, creation and conception. We will demonstrate how machine learning methods can be used to activate personas directly and mostly unbiased across all channels.
16:45
Presentation
Free English live translation available

CTV meets Dynamic Creative Optimization

Panel discussion
Free English live translation available

16:45 Programmatic Advertising Responsibility

What is the environmental footprint of programmatic advertising? Are we already reducing or are we still compensating? Which measures have the largest impact and how can we as an ecosystem contribute towards the future? A discussion about the status quo and the future.
17:00
Presentation
Free English live translation available

Performance Marketing Pros

Leading performance marketers present their strategies and tech setups. In which structures and channels and together with whom do successful performance marketers work today?
Presentation

17:00 Zero Party Data:
Unlocking the power of direct customer relationships in a post-cookie world

We want to create a world of digital autonomy. In a post-cookie world, brands must find new ways to supercharge their user data. We believe zero party data is the key to unlock the power of direct customer relationships. In our masterclass we will provide exclusive insights from our latest consumer study on consented customer relationships.
Presentation

17:00 End MASTERCLASSES ll

Presentation
Free English live translation available

17:30 End STAGE ll

Presentation

17:30 End MASTERCLASSES l

17:45
Presentation
Free English live translation available

MAIN STAGE:
Advertisers Day Speaker Awards Ceremony

The best speakers on our stages are to be honored. You decide which speakers you found particularly inspiring, charismatic and innovative. At the end of the day, we will honor the best speaker of the day on each stage. Voting takes place via our app. Access is via your ticket code.
App-Download
18:00
 
Free English live translation available

NETWORKING & DRINKS

18:15
 
Free English live translation available

ADVERTISERS DAY BEERPONG TOURNAMENT powered by adbility media

Sign up and win 2 Combo Tickets for d3con 2024

March 21st 2023 Advertisers Day

08:30
 
Free English live translation available

Admission

The doors open at 8:30 am - so you can start networking over your first coffee or find yourself a good seat.
09:20 Advertisers Day Main Stage:
Presentation
Free English live translation available

Opening

A short welcome from the organizer.
09:30 Advertisers Day Main Stage:
Presentation

Reckitt's journey to deliver advanced data driven media activation

Discover how Reckitt has leveraged AI and machine learning to take personalized media targeting to the next level and connect online and offline worlds.
10:00 Advertisers Day Main Stage:
Presentation
Free English live translation available

Successful transformation to data-based marketing using the example of Deutsche Bahn

The 10-20-70 rule or why it is not enough to have a good concept and suitable IT solutions.
10:00 Advertisers Day STAGE II:
Presentation
Free English live translation available

Juice store marketing - true fruits

“We believe that for a brand, it is actually better to be loved by some and hated by others. Everybody’s darling is also everybody’s asshole.” Nic Lecloux, Co-Founder & CMO true fruits
10:00 Advertisers Day Masterclasses I:
Presentation

Multi-Gyn. Tabulos intim – About purpose in the pharmaceutical industry.

Let's talk about vaginal flora on social media: How successful content contributed to more visibility and brand growth for the healthcare brand Multi-Gyn, and also eliminating the taboo surrounding a topic that can affect almost every woman at least once in her life. In the Masterclass, we address the topic of purpose in the pharmaceutical industry.
10:00 Advertisers Day Masterclasses II:
Presentation

Ensuring marketing success in a crisis-ridden world – costs down, sales up, how can the best customer value be achieved during these times?

2022 was a difficult year for (online) retailers with numerous challenges. The right mix of channels decides who emerges from the crisis as a winner or a loser. What measures should you focus on and how should your budget be weighed? Thinking outside the box is usually the most important lever to improve internal marketing elementarily. Erik Siekmann has invited leading advertisers to talk openly and honestly about their current challenges and target-oriented solutions.
10:30
 
Free English live translation available

Coffee Break

10:30 Advertisers Day Masterclasses I:
Presentation

Performance and sustainability - can both be achieved at the same time?

By 2040, around 14% of global emissions could be caused by communications technology alone. Digital advertising plays a major role in this, as an average programmatic campaign currently produces more than five tons of CO². This shows how important sustainability is, but digital advertising must also achieve business goals from a corporate perspective. Is this a contradiction? We say no and show why! In MiQ's Masterclass, supported by EssenceMediacom, learn how together we can make programmatic advertising more sustainable.
11:00 Advertisers Day Main Stage:
Presentation
Free English live translation available

Leading Advertisers Strategy

Leading advertisers report about their strategies and successes.
11:00 Advertisers Day STAGE II:
Panel discussion
Free English live translation available

Winning E-Commerce with Digital Advertising

Since the beginning of 2022, e-commerce has rapidly grown, because its users have learned to appreciate the efficiency and comfort of online shopping. Leading experts speak about their challenges and solution approaches. Which advertising strategies have they developed and which trends brought them to success? What does the future of e-commerce look like?
11:00 Advertisers Day Masterclasses I:
Presentation

What general conditions do programmatic campaigns have to maintain in order to unfold their full potential in a cost-effective way?

Which roles do SEO, content and soon ChatGPT play in this context? Using a targeted approach, we will go through a checklist with you, which will help you become more efficient in everyday life and simultaneously you will gain insight into our work with our customers.
11:00 Advertisers Day Masterclasses II:
 

Coffee Break

11:00 Advertisers Day Amazon Ads Stage:
Presentation

Amazon Streaming TV ads:
Expand your reach and explore innovation

With streaming TV viewership at an all-time high, there are more ways than ever to extend reach and surface brands alongside premium content. Learn about how Amazon Ads is reinventing Streaming TV ads to help advertisers embrace efficiency, interactivity, and content integration in their holistic video strategy.
11:30 Advertisers Day Masterclasses I:
Presentation

Measure your audience, or measure your losses!

Wonder where to spend your ad budget? Many advertisers don’t know who they reach, how many they reach and how often they reach them – and which channels are most effective at reaching their audience, making it difficult to allocate ad budgets efficiently. Learn how cross-media measurement can help you make confident marketing decisions and reach your audience more effectively.
11:30 Advertisers Day Masterclasses II:
Presentation

Continuation:
Ensuring marketing success in a crisis-ridden world – costs down, sales up, how can the best customer value be achieved during these times?

2022 was a difficult year for (online) retailers with numerous challenges. The right mix of channels decides who emerges from the crisis as a winner or a loser. What measures should you focus on and how should your budget be weighed? Thinking outside the box is usually the most important lever to improve internal marketing elementarily. Erik Siekmann has invited leading advertisers to talk openly and honestly about their current challenges and target-oriented solutions.
11:45 Advertisers Day Main Stage:
Panel discussion
Free English live translation available

Programmatic in the Metaverse

All brands want to join the so called metaverse – MTV with a metaverse experience for VMAs, Mini with a miniverse. However, there are only a few metaverse applications that exist so far. What kinds of challenges and opportunities are there for advertisers?
11:45 Advertisers Day STAGE II:
Panel discussion
Free English live translation available

The Rise of Retail Media

Retail media is one of the most important categories for the future of programmatic growth. Why is that and why should advertisers now rethink their ad spendings?
11:45 Advertisers Day Amazon Ads Stage:
Presentation

Generation Twitch:
Leading Cultural Change

By 2030, Gen Z will earn $33 trillion and represent 27% of the world’s income. As they step into their power as trendsetters leading social and cultural change, brands need to understand their influence or risk being left behind. In Twitch’s presentation, they will take you through their latest research and explain the new rules of the game, revealing what matters to these meme masters, their values and social behaviors, how they communicate and their expectations of brands.
12:00 Advertisers Day Masterclasses I:
Presentation

Why Contextual is Key

It allows us to understand events, ideas, and actions within their specific context, providing deeper understanding and broader perspective. This helps us make better informed decisions, gain a more comprehensive understanding of history and avoid generalization and discrimination.Want to learn why context is so important in your everyday life? Join our Seedtag masterclass.
12:30
 
Free English live translation available

Lunch Break

13:30 Advertisers Day Main Stage:
Panel discussion
Free English live translation available

OWM-Panel

13:30 Advertisers Day STAGE II:
Panel discussion
Free English live translation available

It’s the final countdown (is it?) - Google has postponed the deactivation of cookies to 2024

While many agencies and advertisers might be relived, that Google has repeatedly postponed the end of third-party cookies, it is still crucial to continue with making progress and to be prepared for their removal as the cookie has already crumbled. Which strategies should advertisers follow, in order to be optimally positioned?
13:30 Advertisers Day Masterclasses I:
Presentation

Mastering Performance Marketing in a non-trackable World

Everyone is talking about the increasing tracking restrictions, but hardly anyone is showing specific cases of how media can still be targeted and made measurable in the future. But not Daniel Distler and Benjamin Locher: the two of them will show specifically how Telefónica Deutschland deals with the loss of cookies. Everything from specific effects, over campaign execution to measurement methodologies will be covered.
13:30 Advertisers Day Masterclasses II:
Presentation

„The Perfect Storm“ - challenges and opportunities for the German display advertising market

To generate new growth impulses, it is important to scrutinize current structures and developments in the advertising market and to understand consumer needs even better. How are the different platforms developing? What are tracking options? Which kinds of ads does the consumer want? Which forms of advertising are successful? What is “the next big thing” in the display advertising market? In this masterclass, these and many other questions will be answered by experts of Statista.
13:30 Advertisers Day Amazon Ads Stage:
Presentation

How Adobe is using Amazon Marketing Cloud and Amazon DSP to help optimize their ad strategy

According 2022 Environics research, an overwhelming majority of German consumers want to decide when and where they interact with a brand. Whether they are shopping, streaming or going about their day, brands need to leverage technology to reach consumers where they are in the moments when they’re receptive to messaging. We will discuss how advertisers can use key insights to their audiences and customize ad strategies to deliver relevant messages, at scale and engage consumers at multiple stages of the marketing funnel.
14:00 Advertisers Day Masterclasses I:
Presentation

Successful, measurable, outside - 3 ways to prove the impact of Programmatic Digital Out of Home

Programmatic DOOH has a tailwind. This is true even in the media market of 2023, which is predicted to be difficult. Despite its good positioning in the market, or perhaps because of it, we are often questioned about measurability and reporting. Net reach, efficiency and performance can be precisely measured even for DOOH. And with real-time reporting, ongoing campaigns can be optimized in terms of time, space, and live. Michael Fritz shows how and which key figures for brand-uplift, consideration, efficiency, footfall and drive-tostore are possible - with exciting cases that will also convince your superiors of DOOH.
14:00 Advertisers Day Masterclasses II:
Presentation

No Cookies - Strong Brand! How Purina is encountering the end of the cookie age

Learn how Nestlé Purina Pet Care has successfully eliminated the use of 3rd party cookies! In our Masterclass we, together with Teads, present the results of our case study, in which we investigated the effect of 3rd party cookies with those of contextual targeting and predictive audiences on brand and media KPIs. Learn how to successfully target your brand without using cookies.
14:15 Advertisers Day Main Stage:
Presentation
Free English live translation available

B2B Advertisers Strategy

Leading B2B marketing managers demonstrate their strategies and marketing technology setups.
14:15 Advertisers Day STAGE II:
Presentation
Free English live translation available

Data Best Practice

Alongside a customer each, leading agencies present a case for how you can successfully implement external targeting data for campaigns.
14:30 Advertisers Day Masterclasses I:
Presentation

Interactive Ads for CTV:
An Automotive Industry Case Study

CTV has quickly become an essential part of the media mix. The challenge for agencies and brands is how to maximise and measure the engagement from this key channel. In this masterclass, Rakuten Advertising will showcase the latest innovation in CTV advertising, interactive ads, using the automotive industry as an example of success
14:30 Advertisers Day Masterclasses II:
Presentation

The future of full funnel and CTV measurement

Full funnel programmatic advertising can be a powerful tool for marketers, delivering targeted ads at each stage of the customer journey. However, it also presents a number of challenges. According to data published in January 2021 based on a survey carried out in Germany, 46 percent of responding senior video marketers stated that no uniform cross-channel standard of measurement was a major challenge of CTV advertising. The fragmentation in this landscape can make it challenging for marketers to create effective campaigns that reach their target audience, but also measure and prove their impact. In this masterclass, we cover examples how marketers measure the effectiveness of their CTV campaigns in advanced ways and prove the full funnel impact across their different programmatic activities. You cannot optimise, what you cannot measure!
14:30 Advertisers Day Amazon Ads Stage:
Presentation

How AdTech can help to achieve your business goals:
Now and a look beyond 2023

Shifts in the ads industry impact how advertisers create trusted digital connections, drive efficiency, and achieve growth. Hear how machine learning techniques and clean room technology are changing the way ads are bought, managed, and measured.
14:45 Advertisers Day Masterclasses I:
Panel discussion

How companies can protect themselves from ad fraud

The damage caused by ad fraud was already $100 billion in 2022 - an unimaginable sum and nearly 25% of global digital ad expenses. But does ad fraud affect me in my online marketing as well? And what can I do to protect myself? Daniel Distler is exploring this question together with leading advertisers, in order to use specific examples for explaining the often intangible topic of ad fraud and talk about possible solutions.
15:00
 
Free English live translation available

Coffee Break

15:00 Advertisers Day Amazon Ads Stage:
 

Coffee Break

15:15 Advertisers Day Masterclasses I:
 

Coffee Break

15:30 Advertisers Day Main Stage:
Presentation
Free English live translation available

Future digital customer experience

A good working and digital ordering process across all channels is one of the biggest drivers of growth for brands. Burger King is not only digitalizing ordering processes instore, but also via their app and website. Topics include: e-commerce in food/quick service restaurants, using an app as a central channel, new and future customer behavior, relevance of CRM and loyalty.
15:30 Advertisers Day STAGE II:
Presentation
Free English live translation available

"UP-THE-HILL" is the new "OUT-OF-THE-BOX":
Storytelling as a success factor

Courageous, innovative, different: find out how SAP uses a storytelling approach and 360-degree activation to accompany customers with their cloud transformation and to inspire them sustainably.
15:30 Advertisers Day Masterclasses I:
Presentation

XING Marketing Solutions Masterclass

15:30 Advertisers Day Masterclasses II:
Panel discussion

Live Podcast:
Data Driven Culture

"Marc Rendel and Jonas Rashedi will record a live podcast episode for Germany's biggest data podcast ""MY DATA IS BETTER THAN YOURS"". The topic is data culture. In today's world, a strong data culture is essential for the success of companies. It enables a data-driven mindset where decisions are based on facts and not assumptions. Processes can be optimized through a testing culture with rapid iterations and internal development. A transparent data strategy and a self-service approach for business intelligence data improves collaboration and facilitates data-driven decision making."
15:45 Advertisers Day STAGE II:
Panel discussion
Free English live translation available

Agency managing directors panel

How do agencies have to define their role new today and which challenges and chances does programmatic bring with itself for the relationships between agencies and advertisers?
15:45 Advertisers Day Masterclasses I:
Presentation

Inspiration meets performance:
How brands win along the whole funnel on Pinterest

Pinterest is just DIY and recipes? It is a fact: people plan their lives on Pinterest - from inspiration to purchase decisions. This offers companies from ALL industries the opportunity to address their target audience in a relevant setting at the right time. Carolin and Martin will show how a full-funnel approach helps efficiently drive conversions on Pinterest.
16:00 Advertisers Day Main Stage:
Presentation
Free English live translation available

Leading DOOH Advertisers

The leading DOOH advertisers reveal their tips and tricks. Which technologies do they implement and which achievements have they already made from using them? What does the setup for a succesful DOOH strategy need to look like?
16:00 Advertisers Day Amazon Ads Stage:
Presentation

Pog Picks - Social Commerce meets Branded Entertainment

16:15 Advertisers Day Masterclasses II:
Presentation

4+7 E-Commerce Fails und Trends 2023

The most important new trends and fails from the cosmos of e-commerce, direct learnings and possible applications are conveyed in this session. Supplemented and enriched by a specially conducted survey with more than 1,000 participants.
16:30 Advertisers Day STAGE II:
Presentation

From Commitments to Courage:
Who’s Driving Sustainability’s Second Act?

It’s safe to declare the first act of the sustainability movement in media and advertising is over. Every major media and advertising company has acknowledged the need to decarbonize and is planting a flag, announcing new goals, products, and services. The narrative has been changed and the solutions have been defined. What remains is the commitment to act in the face of uncertain times. Who are the advertisers, technology platforms and publishers that are making moves? We’ll share the stories of the leaders inspiring the next phase of the sustainability movement.
16:30 Advertisers Day Masterclasses I:
Presentation

Data-driven Videos & Personalized Videos

Discover the most important technical and thematic backgrounds about data-driven videos and video personalizations and benefit from our expertise.
16:30 Advertisers Day Masterclasses II:
Presentation

From data-driven market research to customer activation in media channels

Data-driven and AI-based market research creates an objective view of target and customer groups and enables the seamless integration of media, creation and conception. We will demonstrate how machine learning methods can be used to activate personas directly and mostly unbiased across all channels.
16:45 Advertisers Day Main Stage:
Presentation
Free English live translation available

CTV meets Dynamic Creative Optimization

16:45 Advertisers Day STAGE II:
Panel discussion
Free English live translation available

Programmatic Advertising Responsibility

What is the environmental footprint of programmatic advertising? Are we already reducing or are we still compensating? Which measures have the largest impact and how can we as an ecosystem contribute towards the future? A discussion about the status quo and the future.
17:00 Advertisers Day Main Stage:
Presentation
Free English live translation available

Performance Marketing Pros

Leading performance marketers present their strategies and tech setups. In which structures and channels and together with whom do successful performance marketers work today?
17:00 Advertisers Day Masterclasses I:
Presentation

Zero Party Data:
Unlocking the power of direct customer relationships in a post-cookie world

We want to create a world of digital autonomy. In a post-cookie world, brands must find new ways to supercharge their user data. We believe zero party data is the key to unlock the power of direct customer relationships. In our masterclass we will provide exclusive insights from our latest consumer study on consented customer relationships.
17:00 Advertisers Day Masterclasses II:
Presentation

End MASTERCLASSES ll

17:30 Advertisers Day STAGE II:
Presentation
Free English live translation available

End STAGE ll

17:30 Advertisers Day Masterclasses I:
Presentation

End MASTERCLASSES l

17:45
Presentation
Free English live translation available

MAIN STAGE:
Advertisers Day Speaker Awards Ceremony

The best speakers on our stages are to be honored. You decide which speakers you found particularly inspiring, charismatic and innovative. At the end of the day, we will honor the best speaker of the day on each stage. Voting takes place via our app. Access is via your ticket code.
App-Download
18:00
 
Free English live translation available

NETWORKING & DRINKS

18:15
 
Free English live translation available

ADVERTISERS DAY BEERPONG TOURNAMENT powered by adbility media

Sign up and win 2 Combo Tickets for d3con 2024

March 22nd 2023 d3con Conference PDF

Main Stage Stage II Masterclasses I Masterclasses II
08:30
 
Free English live translation available

Admission

The doors open at 8:30 am - so you can start networking over your first coffee or find yourself a good seat.
09:20
Presentation
Free English live translation available

Opening

A short welcome from the organizer.

09:30
Presentation

How marketers will solve the global disinformation crisis

The disinformation crisis is solvable. A small handful of adtech companies dictate where billions of advertising dollars go every year. These companies use an opaque system to send ads to sites that pump out hate speech and disinformation — against the wishes of advertisers. Check My Ads has taken millions out of the disinformation economy and has disrupted Dan Bongino, Steve Bannon, Charlie Kirk, and others. Their groundbreaking research shows that blocklists are not enough to cut off the flow of ad dollars to the disinformation economy — that we need to go deeper into the supply chain. How are marketers going to save the world from disinformation? Claire and Nandini will show you how it’s done and how YOU can play a role in solving the disinformation crisis.
Presentation
Free English live translation available

10:00 NIVEA & the „Great Dispersion“

Technology is a fundamental game and business model changer – however, the old challenge of relevance remains. How can long-term global branding function in a fragmented and short-term digital world? How is the brand NIVEA managed globally and still relevant locally?
Presentation

10:00 Melitta Inventor’s Heartbeat

In Melitta Bentz’s 150 th year of birth, our brand, markets, and business models are transforming even more rapidly according to the logic of sustainability and digitalization. We believe that trust brand describes thinking holistically about culture, purpose and contribution. Digitalization is consistently developed inside and out collaboratively from source to customer, in order to optimize data-driven systems, impact and value. Because brand management in the digital age needs trust, transparency and confidence more than ever.
Presentation

10:00 Viva con Agua – how to digitalize NGO-Marketing fast

Analogue events used to be the most successful marketing method for the Hamburg established NGO Viva con Agua for years. Drawing attention to the global drinking water situation at festivals and in stadiums whilst advertising the own brand in a joyful and positive way – a great plan, until all of this was not possible anymore. For Viva con Agua, the pandemic was an accelerator for the transformation towards digital marketing.
10:30
 
Free English live translation available

Coffee Break

Presentation

10:30 It's about more than sustainability - Brand & Adtech in their obligation

The rapid development and innovation of our industry has always brought challenges with itself. And today we are standing in front of one of the largest. We need to take responsibility for our daily decisions. For our environment. For more transparency. For data security and control. For consumers.
Presentation

10:30 Traditional Targeting is dead, long live Personified Targeting!

Reaching Personas, not Users or: how "Personification" and "Cookieless/IDless-Insights" can keep your marketing KPIs alive. We help you to build your future-proof targeting strategy 2.0
11:00
Panel discussion
Free English live translation available

Experts Panel:
Programmatic 2023

Leading experts in the industry discuss the latest challenges and trends.
Panel discussion

11:00 Global Markets Experts

Leading experts from international markets discuss the latest trends in programmatic. What can the German market learn from the colleagues in the US and UK?
Presentation

11:00 „How to Programmatic Cinema”

Last year, Weischer.Cinema has made movie theaters, the mother of all moving images, programmatically bookable - a world premiere. But how does this new kid on the block of the programmatic world function? This masterclass will demonstrate how targeting and booking routes of programmatic cinema work in practice – from the DSP screen to the big screen in the movie theater.
Presentation

11:00 Streaming TV’s New Era - How Ads Are Powering Streaming’s Future in Germany

How advertising is fuelling the evolving television experience Disney, Netflix and Discovery are amongst many businesses who have recently launched ad supported streaming models. Hear from Magnite as they unveil their latest research which addresses the audience behaviour driving this change.
Presentation

11:15 Performance powered by AI. How marketers guide AI for business growth

In this Masterclass, we'll introduce you to Google's new measurement methods such as Enhanced Conversions, Consent Mode, Google Analytics 4, and Value-Based Bidding. With their help, you can fill data gaps based on greater transparency, user consensus, and AI to better achieve your business goals.
Presentation

11:30 Cross-channel advertising in 2023:
the key to thriving in challenging times

Join this masterclass presented by StackAdapt where we will review 2023 ad trends and insights. In this session we will breakdown programmatic channels and discuss the benefits and key tactics to consider when building a cross-channel strategy.
11:45
Panel discussion
Free English live translation available

DOOH – Status Quo and what’s next?

The triumph of programmatic Digital Out of Home can no longer be stopped. Experts discuss different opportunities regarding innovative advertising material, targeting options, inventory selection and success measurement for all participants.
Panel discussion
Free English live translation available

11:45 Publisher Summit

Leading publishers report about their strategies, achievements and new challenges. What chances currently exist for publishers in the area of programmatic advertising and which advertising formats will be key in the future?
Presentation

11:45 Enhance your omnichannel approach for a better consumer experience

The introduction of streaming services and cross-device viewing behaviours have created a new type of consumer: one that is wary of their digital footprint while simultaneously demanding personalised ad experiences, no matter the screen on which they’re presented. In this session, Stéphane Printz – unpacks how digital consumption habits have influenced the state of digital advertising and what it means for the future of our industry.
Presentation

11:45 How to reach Smart TV Viewers

Streaming and TV usage are changing - what does that mean for advertisers? How do users perceive advertising and how can they be reached effectively? Samsung Ads and GroupM present their latest study.
Presentation

In Preparation

12:30
 
Free English live translation available

Lunch Break

13:30
Panel discussion
Free English live translation available

From linear TV to streaming, Connected TV, Addressable TV and Programmatic Cinema

Is the market moving towards addressable TV? How will Netflix ads influence the CTV market? Which new opportunities does programmatic cinema have to offer? CTV and cinema advertisements yield enormously large potential for advertisers. Which strategies lead to major campaign success?
Panel discussion
Free English live translation available

13:30 Retail Media - the Driver of Growth in Digital Advertising

With its outstanding growth forecasts, retail media is accelerating the digital advertising ecosystem. At the BVDW panel, experts from the retail, agency and technology sectors will discuss about opportunities and challenges in the fast lane.
Presentation

13:30 Goodbye Third-Party Cookies, Hello First-Party Data. Demand-Side, it’s Time to Catch Up.

The loss of third-party cookies makes the digital value chain more complex. The goal for marketers and publishers must be to reduce complexity where supply and demand activities do not add value. In order for this to be accomplished, it requires innovation and cooperation. From vetting partners to critical pre- and post-campaign initiatives, we’ll share how to succeed with first-party data without breaking a sweat. Join TripleLift’s Sylwia Iwanejko-Sajewska alongside industry experts from the leading global ad agencies as they share what advertisers need to do in order to win with first-party data.
Presentation

13:30 Shaping the future of your brand in a digital world.

Marketers continue to prioritise and grow digital media as a percentage of their media mix. As budgets tighten, ensuring that digital spend is delivering the right message on the right platform, and generating the right short-term and long-term results is a point of focus for everyone. Based on Kantar’s analysis of thousands of campaigns from hundreds of brands around the world, Gonzalo will share key findings and success factors for creating digital campaigns that deliver both demand and create long-term brand value.
Presentation

14:00 Drive Advertising Outcomes by Harnessing Attention

Attention has always been at the heart of advertising. But given the speed of digital culture and the variety of content consumers encounter each day, capturing attention is a challenge. In this session, we will discuss common myths concerning the measurement of attention and show its role in driving advertising outcomes.
Presentation

14:00 Programmatic team books 11 million contacts with print ads in 30 minutes:
Case Study of pryntad & Virtual Minds with pilot & CEWE

How easy is it for programmatic teams to book print? What is the value of print campaigns in the campaign mix and what operational experiences has pilot had with its programmatic print booking for the client CEWE? Agency, DSP and inventory provider in one master class: pryntad and Virtual Minds make you fit for your print booking.
14:15
Panel discussion
Free English live translation available

Programmatic Audio Advertising

Throughout the recent years, digital audio has developed itself to one of the most promising market segments in the area of advertising marketing. Even in critical times, digital audio is a stable and reliable channel for advertisers. Experts of the audio and podcast industry speak about this development and give an outlook into the future.
Panel discussion
Free English live translation available

14:15 First-Party Data Activation

Google has rescheduled the prohibition of third-party cookies to 2024 once again. What are publishers doing in order to prepare, how are they generating first party data and what does the communication with their users look like? What solutions are there for offering targeting options to advertisers if third-party cookies disappear?
Presentation

14:30 The crucial question - How can contextual targeting become more efficient?

How can you determine what content suits your own brand? Christian Eisenblätter explains how loglevel data can be used to select the right targeting segments and therefore optimize campaign performance. Data-based decision-making instead of unprecise media planning.
Presentation

14:30 The Quality Measurement Opportunity for Publishers

Advertiser interest in brand suitability, viewability and other ad quality metrics is rising without slowing down. Publishers can seize the opportunity to analyze, optimize and transact with brand suitability in mind. Join us to discuss how top publishers are introducing automation and becoming more proactive about brand suitability, leading to new revenue opportunities.
15:00
 
Free English live translation available

Coffee Break

15:15
Panel discussion
Free English live translation available

Mobile Advertising

Which mobile advertising formats work the best? What kinds of trends are emerging? In which way can advertisers achieve the most success with mobile advertising?
Panel discussion
Free English live translation available

15:30 Guide to Brand Safety & Brand Suitability

Brand safety vs. brand suitability – what are the most recent findings on the market and why does brand suitability need to further establish itself? What role do cybersecurity, ad fraud, viewability and brand risk play and which strategies are available to advertisers and publishers?
Presentation

15:30 The post view buyers, the unknown creatures

"I click, therefore I am!" vs. "I don't click, therefore I am not?" Perceiving well-established digital advertisement and purchasing afterwards, without having clicked on the banner … is that possible, is that measurable and does that have any value at all? PAYBACK explains, how programmatic online ads work and how they increase sales even without a click.
Presentation

15:30 Trailblazing programmatic DOOH in the DACH region

Programmatic DOOH is one of the top innovative digital advertising channels: data-driven, broadcast, and with high-impact creative possibilities. As the digital world becomes even more global with the rise of multi-market campaigns, in this session, hear from major players on how to unlock revenue in DACH and how to harness creativity in prDOOH campaigns.
16:00
Presentation
Free English live translation available

d3con Innovation Award 2023

Here you will see the most exciting innovations of the industry briefly demonstrated. Be inspired and vote!
Presentation

16:00 Future-Proof Contextual Marketing with Programmatic DOOH

Programmatic DOOH offers the precision, accuracy and scale to connect a brand with its target audience. By increasing contextual relevance via Dynamic Creative Optimisation (DCO), the possibilities for greater targeting and engagement are limitless. Join us to hear from Kinetic Germany’s Robert Sagebaum and Hivestack’s Jonathan Oh about their experience in the space. Programmatic DOOH offers the precision, accuracy and scale to connect a brand with its target audience. By increasing contextual relevance via Dynamic Creative Optimisation (DCO), the possibilities for greater targeting and engagement are limitless. Join us to hear from Kinetic Germany’s Robert Sagebaum and Hivestack’s Jonathan Oh about their experience in the space.
Panel discussion

16:15 The Future of Privacy Preserving Measurement

IAB Europe will bring together a panel of experts to discuss the future of digital ad campaign measurement in light of fundamental changes in the industry, including the deprecation of the third-party cookie and restrictions on iOS mobile devices. The panel will look to explore how measurement can continue to operate in a privacy preserving environment, focusing particularly on the performance of omnichannel campaigns.
Panel discussion

16:15 Publishing experts fire-side chat

How can you optimize your programmatic setup? What technologies yield the best results? What are the decisive factors in viewability and ad verification? What do we do without cookies? Experts from publishers have asked these questions and will explain their current solutions. Participants are invited to ask questions and talk about their own experiences.
Presentation

16:15 Douglas meets SoPost:
Smart Sampling as a new data-driven marketing solution within the retail media environment

Europe's N°1 Beauty Retailer & Leading Digital Sampling Expert introduce how to efficiently use sampling in a retail media environment to access a bespoke lead audience, create awareness and collect valuable insights, reviews and consumer data.
Panel discussion

16:45 Myth Busting on US Market Entry and Scale for EU Digitals

The best way to enter the US market is hiring and managing a full time staff remotely from Europe. Working with consultants to drive revenue once you have built a team in the US disrupts Company "culture." Consultants make introductions and leave-they never produce anything. Success in Europe means success in the US-it will come the same way there as it did here. Hossein Houssaini of Ho/Pe Advisory will interview Michael Kerans, Founder of C.R.O. Partners on the myths, mistakes and proven shortcuts. C.R.O. Partners has worked with 70 EU ad techs since 2008, including: The Independent, IPONWEB, eyeo, DoubleVerify, 1plusx, Grapeshot, StickyAds, and mrge.
Panel discussion
Free English live translation available

17:00 Live Podcast

The d3con Podcast is the largest German language podcast that deals with programmatic advertising.
Presentation

17:00 Amazon DSP - the path to success? The benefits with best practices for highly efficient advertising from awareness to performance

Amazon DSP offers a wide spectrum for advertisers: from awareness campaigns with videos on Twitch or the Champions League on Connected TV, to retargeting for sales promotion. ameo shows the advantages of Amazon DSP and shares best practices from over 500 projects around Amazon Marketing.
Presentation

17:00 End MASTERCLASSES ll

17:15
Panel discussion
Free English live translation available

d3con 2023 Summary

Together with a selection of inspiring guests, Ina and Ralf will summarize the highlights of d3con 2023 and present a forecast for the upcoming year.
Presentation

17:30 End MASTERCLASSES l

Presentation
Free English live translation available

17:40 End STAGE ll

17:45
Presentation
Free English live translation available

MAIN STAGE:
d3con Speaker Awards Ceremony

The best speakers on our stages are to be honored. You decide which speakers you found particularly inspiring, charismatic and innovative. At the end of the day, we will honor the best speaker of the day on each stage. Voting takes place via our app. Access is via your ticket code.
App-Download
18:00
 
Free English live translation available
Networking Dinner Barefood Deli Lilienstr. 5-9 20095 Hamburg Register now
d3con Lounge Kasematte20 Alsterglacis 20-21 20354 Hamburg Register now

March 22nd 2023 d3con Conference

08:30
 
Free English live translation available

Admission

The doors open at 8:30 am - so you can start networking over your first coffee or find yourself a good seat.
09:20 d3con Main Stage:
Presentation
Free English live translation available

Opening

A short welcome from the organizer.
09:30 d3con Main Stage:
Presentation

How marketers will solve the global disinformation crisis

The disinformation crisis is solvable. A small handful of adtech companies dictate where billions of advertising dollars go every year. These companies use an opaque system to send ads to sites that pump out hate speech and disinformation — against the wishes of advertisers. Check My Ads has taken millions out of the disinformation economy and has disrupted Dan Bongino, Steve Bannon, Charlie Kirk, and others. Their groundbreaking research shows that blocklists are not enough to cut off the flow of ad dollars to the disinformation economy — that we need to go deeper into the supply chain. How are marketers going to save the world from disinformation? Claire and Nandini will show you how it’s done and how YOU can play a role in solving the disinformation crisis.
10:00 d3con Stage II:
Presentation
Free English live translation available

NIVEA & the „Great Dispersion“

Technology is a fundamental game and business model changer – however, the old challenge of relevance remains. How can long-term global branding function in a fragmented and short-term digital world? How is the brand NIVEA managed globally and still relevant locally?
10:00 d3con Masterclasses I:
Presentation

Melitta Inventor’s Heartbeat

In Melitta Bentz’s 150 th year of birth, our brand, markets, and business models are transforming even more rapidly according to the logic of sustainability and digitalization. We believe that trust brand describes thinking holistically about culture, purpose and contribution. Digitalization is consistently developed inside and out collaboratively from source to customer, in order to optimize data-driven systems, impact and value. Because brand management in the digital age needs trust, transparency and confidence more than ever.
10:00 d3con Masterclasses II:
Presentation

Viva con Agua – how to digitalize NGO-Marketing fast

Analogue events used to be the most successful marketing method for the Hamburg established NGO Viva con Agua for years. Drawing attention to the global drinking water situation at festivals and in stadiums whilst advertising the own brand in a joyful and positive way – a great plan, until all of this was not possible anymore. For Viva con Agua, the pandemic was an accelerator for the transformation towards digital marketing.
10:30
 
Free English live translation available

Coffee Break

10:30 d3con Masterclasses I:
Presentation

It's about more than sustainability - Brand & Adtech in their obligation

The rapid development and innovation of our industry has always brought challenges with itself. And today we are standing in front of one of the largest. We need to take responsibility for our daily decisions. For our environment. For more transparency. For data security and control. For consumers.
10:30 d3con Masterclasses II:
Presentation

Traditional Targeting is dead, long live Personified Targeting!

Reaching Personas, not Users or: how "Personification" and "Cookieless/IDless-Insights" can keep your marketing KPIs alive. We help you to build your future-proof targeting strategy 2.0
11:00 d3con Main Stage:
Panel discussion
Free English live translation available

Experts Panel:
Programmatic 2023

Leading experts in the industry discuss the latest challenges and trends.
11:00 d3con Stage II:
Panel discussion

Global Markets Experts

Leading experts from international markets discuss the latest trends in programmatic. What can the German market learn from the colleagues in the US and UK?
11:00 d3con Masterclasses I:
Presentation

„How to Programmatic Cinema”

Last year, Weischer.Cinema has made movie theaters, the mother of all moving images, programmatically bookable - a world premiere. But how does this new kid on the block of the programmatic world function? This masterclass will demonstrate how targeting and booking routes of programmatic cinema work in practice – from the DSP screen to the big screen in the movie theater.
11:00 d3con Masterclasses II:
Presentation

Streaming TV’s New Era - How Ads Are Powering Streaming’s Future in Germany

How advertising is fuelling the evolving television experience Disney, Netflix and Discovery are amongst many businesses who have recently launched ad supported streaming models. Hear from Magnite as they unveil their latest research which addresses the audience behaviour driving this change.
11:15 d3con Masterclasses II:
Presentation

Performance powered by AI. How marketers guide AI for business growth

In this Masterclass, we'll introduce you to Google's new measurement methods such as Enhanced Conversions, Consent Mode, Google Analytics 4, and Value-Based Bidding. With their help, you can fill data gaps based on greater transparency, user consensus, and AI to better achieve your business goals.
11:30 d3con Masterclasses I:
Presentation

Cross-channel advertising in 2023:
the key to thriving in challenging times

Join this masterclass presented by StackAdapt where we will review 2023 ad trends and insights. In this session we will breakdown programmatic channels and discuss the benefits and key tactics to consider when building a cross-channel strategy.
11:45 d3con Main Stage:
Panel discussion
Free English live translation available

DOOH – Status Quo and what’s next?

The triumph of programmatic Digital Out of Home can no longer be stopped. Experts discuss different opportunities regarding innovative advertising material, targeting options, inventory selection and success measurement for all participants.
11:45 d3con Stage II:
Panel discussion
Free English live translation available

Publisher Summit

Leading publishers report about their strategies, achievements and new challenges. What chances currently exist for publishers in the area of programmatic advertising and which advertising formats will be key in the future?
11:45 d3con Masterclasses I:
Presentation

Enhance your omnichannel approach for a better consumer experience

The introduction of streaming services and cross-device viewing behaviours have created a new type of consumer: one that is wary of their digital footprint while simultaneously demanding personalised ad experiences, no matter the screen on which they’re presented. In this session, Stéphane Printz – unpacks how digital consumption habits have influenced the state of digital advertising and what it means for the future of our industry.
11:45 d3con Masterclasses II:
Presentation

How to reach Smart TV Viewers

Streaming and TV usage are changing - what does that mean for advertisers? How do users perceive advertising and how can they be reached effectively? Samsung Ads and GroupM present their latest study.
12:15 d3con Masterclasses I:
Presentation

In Preparation

12:30
 
Free English live translation available

Lunch Break

13:30 d3con Main Stage:
Panel discussion
Free English live translation available

From linear TV to streaming, Connected TV, Addressable TV and Programmatic Cinema

Is the market moving towards addressable TV? How will Netflix ads influence the CTV market? Which new opportunities does programmatic cinema have to offer? CTV and cinema advertisements yield enormously large potential for advertisers. Which strategies lead to major campaign success?
13:30 d3con Stage II:
Panel discussion
Free English live translation available

Retail Media - the Driver of Growth in Digital Advertising

With its outstanding growth forecasts, retail media is accelerating the digital advertising ecosystem. At the BVDW panel, experts from the retail, agency and technology sectors will discuss about opportunities and challenges in the fast lane.
13:30 d3con Masterclasses I:
Presentation

Goodbye Third-Party Cookies, Hello First-Party Data. Demand-Side, it’s Time to Catch Up.

The loss of third-party cookies makes the digital value chain more complex. The goal for marketers and publishers must be to reduce complexity where supply and demand activities do not add value. In order for this to be accomplished, it requires innovation and cooperation. From vetting partners to critical pre- and post-campaign initiatives, we’ll share how to succeed with first-party data without breaking a sweat. Join TripleLift’s Sylwia Iwanejko-Sajewska alongside industry experts from the leading global ad agencies as they share what advertisers need to do in order to win with first-party data.
13:30 d3con Masterclasses II:
Presentation

Shaping the future of your brand in a digital world.

Marketers continue to prioritise and grow digital media as a percentage of their media mix. As budgets tighten, ensuring that digital spend is delivering the right message on the right platform, and generating the right short-term and long-term results is a point of focus for everyone. Based on Kantar’s analysis of thousands of campaigns from hundreds of brands around the world, Gonzalo will share key findings and success factors for creating digital campaigns that deliver both demand and create long-term brand value.
14:00 d3con Masterclasses I:
Presentation

Drive Advertising Outcomes by Harnessing Attention

Attention has always been at the heart of advertising. But given the speed of digital culture and the variety of content consumers encounter each day, capturing attention is a challenge. In this session, we will discuss common myths concerning the measurement of attention and show its role in driving advertising outcomes.
14:00 d3con Masterclasses II:
Presentation

Programmatic team books 11 million contacts with print ads in 30 minutes:
Case Study of pryntad & Virtual Minds with pilot & CEWE

How easy is it for programmatic teams to book print? What is the value of print campaigns in the campaign mix and what operational experiences has pilot had with its programmatic print booking for the client CEWE? Agency, DSP and inventory provider in one master class: pryntad and Virtual Minds make you fit for your print booking.
14:15 d3con Main Stage:
Panel discussion
Free English live translation available

Programmatic Audio Advertising

Throughout the recent years, digital audio has developed itself to one of the most promising market segments in the area of advertising marketing. Even in critical times, digital audio is a stable and reliable channel for advertisers. Experts of the audio and podcast industry speak about this development and give an outlook into the future.
14:15 d3con Stage II:
Panel discussion
Free English live translation available

First-Party Data Activation

Google has rescheduled the prohibition of third-party cookies to 2024 once again. What are publishers doing in order to prepare, how are they generating first party data and what does the communication with their users look like? What solutions are there for offering targeting options to advertisers if third-party cookies disappear?
14:30 d3con Masterclasses I:
Presentation

The crucial question - How can contextual targeting become more efficient?

How can you determine what content suits your own brand? Christian Eisenblätter explains how loglevel data can be used to select the right targeting segments and therefore optimize campaign performance. Data-based decision-making instead of unprecise media planning.
14:30 d3con Masterclasses II:
Presentation

The Quality Measurement Opportunity for Publishers

Advertiser interest in brand suitability, viewability and other ad quality metrics is rising without slowing down. Publishers can seize the opportunity to analyze, optimize and transact with brand suitability in mind. Join us to discuss how top publishers are introducing automation and becoming more proactive about brand suitability, leading to new revenue opportunities.
15:00
 
Free English live translation available

Coffee Break

15:15 d3con Main Stage:
Panel discussion
Free English live translation available

Mobile Advertising

Which mobile advertising formats work the best? What kinds of trends are emerging? In which way can advertisers achieve the most success with mobile advertising?
15:30 d3con Stage II:
Panel discussion
Free English live translation available

Guide to Brand Safety & Brand Suitability

Brand safety vs. brand suitability – what are the most recent findings on the market and why does brand suitability need to further establish itself? What role do cybersecurity, ad fraud, viewability and brand risk play and which strategies are available to advertisers and publishers?
15:30 d3con Masterclasses I:
Presentation

The post view buyers, the unknown creatures

"I click, therefore I am!" vs. "I don't click, therefore I am not?" Perceiving well-established digital advertisement and purchasing afterwards, without having clicked on the banner … is that possible, is that measurable and does that have any value at all? PAYBACK explains, how programmatic online ads work and how they increase sales even without a click.
15:30 d3con Masterclasses II:
Presentation

Trailblazing programmatic DOOH in the DACH region

Programmatic DOOH is one of the top innovative digital advertising channels: data-driven, broadcast, and with high-impact creative possibilities. As the digital world becomes even more global with the rise of multi-market campaigns, in this session, hear from major players on how to unlock revenue in DACH and how to harness creativity in prDOOH campaigns.
16:00 d3con Main Stage:
Presentation
Free English live translation available

d3con Innovation Award 2023

Here you will see the most exciting innovations of the industry briefly demonstrated. Be inspired and vote!
16:00 d3con Masterclasses I:
Presentation

Future-Proof Contextual Marketing with Programmatic DOOH

Programmatic DOOH offers the precision, accuracy and scale to connect a brand with its target audience. By increasing contextual relevance via Dynamic Creative Optimisation (DCO), the possibilities for greater targeting and engagement are limitless. Join us to hear from Kinetic Germany’s Robert Sagebaum and Hivestack’s Jonathan Oh about their experience in the space. Programmatic DOOH offers the precision, accuracy and scale to connect a brand with its target audience. By increasing contextual relevance via Dynamic Creative Optimisation (DCO), the possibilities for greater targeting and engagement are limitless. Join us to hear from Kinetic Germany’s Robert Sagebaum and Hivestack’s Jonathan Oh about their experience in the space.
16:15 d3con Stage II:
Panel discussion

The Future of Privacy Preserving Measurement

IAB Europe will bring together a panel of experts to discuss the future of digital ad campaign measurement in light of fundamental changes in the industry, including the deprecation of the third-party cookie and restrictions on iOS mobile devices. The panel will look to explore how measurement can continue to operate in a privacy preserving environment, focusing particularly on the performance of omnichannel campaigns.
16:15 d3con Masterclasses I:
Panel discussion

Publishing experts fire-side chat

How can you optimize your programmatic setup? What technologies yield the best results? What are the decisive factors in viewability and ad verification? What do we do without cookies? Experts from publishers have asked these questions and will explain their current solutions. Participants are invited to ask questions and talk about their own experiences.
16:15 d3con Masterclasses II:
Presentation

Douglas meets SoPost:
Smart Sampling as a new data-driven marketing solution within the retail media environment

Europe's N°1 Beauty Retailer & Leading Digital Sampling Expert introduce how to efficiently use sampling in a retail media environment to access a bespoke lead audience, create awareness and collect valuable insights, reviews and consumer data.
16:45 d3con Masterclasses II:
Panel discussion

Myth Busting on US Market Entry and Scale for EU Digitals

The best way to enter the US market is hiring and managing a full time staff remotely from Europe. Working with consultants to drive revenue once you have built a team in the US disrupts Company "culture." Consultants make introductions and leave-they never produce anything. Success in Europe means success in the US-it will come the same way there as it did here. Hossein Houssaini of Ho/Pe Advisory will interview Michael Kerans, Founder of C.R.O. Partners on the myths, mistakes and proven shortcuts. C.R.O. Partners has worked with 70 EU ad techs since 2008, including: The Independent, IPONWEB, eyeo, DoubleVerify, 1plusx, Grapeshot, StickyAds, and mrge.
17:00 d3con Stage II:
Panel discussion
Free English live translation available

Live Podcast

The d3con Podcast is the largest German language podcast that deals with programmatic advertising.
17:00 d3con Masterclasses I:
Presentation

Amazon DSP - the path to success? The benefits with best practices for highly efficient advertising from awareness to performance

Amazon DSP offers a wide spectrum for advertisers: from awareness campaigns with videos on Twitch or the Champions League on Connected TV, to retargeting for sales promotion. ameo shows the advantages of Amazon DSP and shares best practices from over 500 projects around Amazon Marketing.
17:00 d3con Masterclasses II:
Presentation

End MASTERCLASSES ll

17:15 d3con Main Stage:
Panel discussion
Free English live translation available

d3con 2023 Summary

Together with a selection of inspiring guests, Ina and Ralf will summarize the highlights of d3con 2023 and present a forecast for the upcoming year.
17:30 d3con Masterclasses I:
Presentation

End MASTERCLASSES l

17:40 d3con Stage II:
Presentation
Free English live translation available

End STAGE ll

17:45
Presentation
Free English live translation available

MAIN STAGE:
d3con Speaker Awards Ceremony

The best speakers on our stages are to be honored. You decide which speakers you found particularly inspiring, charismatic and innovative. At the end of the day, we will honor the best speaker of the day on each stage. Voting takes place via our app. Access is via your ticket code.
App-Download
18:00
 
Free English live translation available
Networking Dinner Barefood Deli Lilienstr. 5-9 20095 Hamburg Register now
d3con Lounge Kasematte20 Alsterglacis 20-21 20354 Hamburg Register now