d3con - Experience the future of digital advertising

Hamburg, Germany

02. April 2019: d3con University

Die d3con University ist die Veranstaltung für Entscheider, die noch keine Experten für Programmatic Advertising sind, sich aber weiterbilden wollen. Fokus des Programms auf Werbetreibenden und Agenturen.

zum Programm der d3con University

3rd April 2019: d3con conference

Die Hauptveranstaltung der d3con seit 2011. Hier treffen sich die führenden Technologieanbieter, Advertiser, Publisher und Agenturen zum Netzwerken und Diskutieren auf höchstem Niveau.

zum Programm der d3con Konferenz

02. April 2019 d3con University

Beach Bühne Beach 2 Beach 3

354-curt-simon-harlinghausen.jpgCurt Simon HarlinghausenPublicis Sapient

176-ralf-scharnhorst.jpgRalf ScharnhorstScharnhorst Media

Presentation:

176-ralf-scharnhorst.jpgRalf ScharnhorstScharnhorst Media

Presentation:

438-melanie-hughes.jpgMelanie HughesQ division

Presentation:

19-kolja-brosche.jpgKolja BroscheSkillProjects

501-mario-widmann.jpgMario WidmannEchte Liebe

593-arist-von-harpe.jpgArist von HarpeXING Marketing Solutions
594-thomas-hertkorn.jpgThomas HertkornA&O Hotels & Hostels

Presentation:

418-susanne-gillner.jpgSusanne GillnerINTERNET WORLD Business

680-jan-luley.jpgJan Luleymobile.de

330-manuel-hinz.jpgManuel HinzCrossEngage

400-benjamin-bunte.jpgBenjamin BuntePerformance Media
636-thani-shamsi.jpgThani ShamsiDatarade
639-prof-dr-joost-van-treeck.jpgProf. Dr. Joost van TreeckHochschule Fresenius

Presentation:

176-ralf-scharnhorst.jpgRalf ScharnhorstScharnhorst Media

96-erik-siekmann.jpgErik SiekmannDigital Forward

410-michael-kornobis.jpgMichael KornobisProSiebenSat.1
673-sebastian-fetz.jpgSebastian FetzProSiebenSat.1

667-andreas-groke.jpgAndreas GrokeVideobeat Networks
674-melanie-pieper.jpgMelanie PieperEPROFESSIONAL

Presentation:

474-raoul-fischer.jpgRaoul FischerLEAD DIGITAL

96-erik-siekmann.jpgErik SiekmannDigital Forward

8-siamac-rahnavard.jpgSiamac RahnavardEchte Liebe

96-erik-siekmann.jpgErik SiekmannDigital Forward

561-niko-bender.jpgNiko Benderwelwa (radix)

d3con University Award Ceremony 2019

We want to honor the best three speakers of the day.
And it's up to you to decide who you found especially inspiring or charismatic!
You can vote via our app, which you can access using your ticket code

02. April 2019 d3con University

Beach Bühne:

Beach 2:

Beach 3:

Beach Bühne:

Beach Bühne:

354-curt-simon-harlinghausen.jpgCurt Simon HarlinghausenPublicis Sapient
Beach 2:

Beach 3:

176-ralf-scharnhorst.jpgRalf ScharnhorstScharnhorst Media
Beach Bühne:

Beach 2:

Beach 3:

Beach Bühne:

Presentation:

Beach 2:

Beach 3:

176-ralf-scharnhorst.jpgRalf ScharnhorstScharnhorst Media
Beach Bühne:

Beach 2:

Beach 3:

Beach Bühne:

Presentation:

438-melanie-hughes.jpgMelanie HughesQ division
Beach 2:

Beach 3:

Beach Bühne:

Presentation:

19-kolja-brosche.jpgKolja BroscheSkillProjects
Beach 2:

501-mario-widmann.jpgMario WidmannEchte Liebe
Beach 3:

Beach Bühne:

Beach 2:

Beach 3:

Beach Bühne:

593-arist-von-harpe.jpgArist von HarpeXING Marketing Solutions
594-thomas-hertkorn.jpgThomas HertkornA&O Hotels & Hostels

Presentation:

418-susanne-gillner.jpgSusanne GillnerINTERNET WORLD Business
Beach 2:

680-jan-luley.jpgJan Luleymobile.de
Beach 3:

330-manuel-hinz.jpgManuel HinzCrossEngage
Beach Bühne:

400-benjamin-bunte.jpgBenjamin BuntePerformance Media
636-thani-shamsi.jpgThani ShamsiDatarade
639-prof-dr-joost-van-treeck.jpgProf. Dr. Joost van TreeckHochschule Fresenius

Presentation:

176-ralf-scharnhorst.jpgRalf ScharnhorstScharnhorst Media
Beach 2:

96-erik-siekmann.jpgErik SiekmannDigital Forward
Beach 3:

410-michael-kornobis.jpgMichael KornobisProSiebenSat.1
673-sebastian-fetz.jpgSebastian FetzProSiebenSat.1
Beach Bühne:

Beach 2:

Beach 3:

Beach Bühne:

667-andreas-groke.jpgAndreas GrokeVideobeat Networks
674-melanie-pieper.jpgMelanie PieperEPROFESSIONAL

Presentation:

474-raoul-fischer.jpgRaoul FischerLEAD DIGITAL
Beach 2:

96-erik-siekmann.jpgErik SiekmannDigital Forward
Beach 3:

Beach Bühne:

8-siamac-rahnavard.jpgSiamac RahnavardEchte Liebe
Beach 2:

96-erik-siekmann.jpgErik SiekmannDigital Forward
Beach 3:

561-niko-bender.jpgNiko Benderwelwa (radix)

d3con University Award Ceremony 2019

We want to honor the best three speakers of the day.
And it's up to you to decide who you found especially inspiring or charismatic!
You can vote via our app, which you can access using your ticket code
Beach Bühne:

Beach 2:

Beach 3:

Beach Bühne:

Beach 2:

Beach 3:

3rd April 2019 d3con conference

Main Stage Stage II Workshops

Welcome

The doors open at 9 am - so you can start networking over your first coffee or find yourself a good seat.

Welcome

Free English translation available
A short welcome by the organizer

Exposing Ad Fraud

A journalist who has been investigating ad fraud for close to two years gives an inside look at the schemes and scammers who steal billions from the digital advertising ecosystem, and outlines what the industry needs to do to fix the problem.

Presentation:

616-justin-lebbon.jpgJustin LebbonMediatel Events

The Winning Setup of Leading (Digital) Advertisers

The right organizational structure is one of the biggest levers for successful marketing. What does the winners’ organizational positioning and division of labor look like? How and where is technology used and by whom? What is the new role of agents and who controls that? Using practical examples and benchmarks, Erik Siekmann covers the winning setups and shows what can be learnt from them.
96-erik-siekmann.jpgErik SiekmannDigital Forward

Presentation:

Online Marketing Clinic – Ask the Experts!

Only available with VIP ticket
Leading Online Marketing Experts are at your disposal with their tips and tricks. A small VIP Roundtable gives you the opportunity to ask questions and let experts answer them.
534-hansjoerg-blase.jpgHansjörg Blaseesome advertising
58-lothar-krause.jpgLothar KrauseSourcepoint
558-nina-haller.jpgNina HallerAccenture

Presentation:

Break for coffee

Experts' Panel:
Programmatic 2019

Free English translation available
Leading experts in the industry discuss the challenges and trends. This year Christian Meyer. from Müller Milch, who has many critical questions for the industry, will present the advertisers perspective.
558-nina-haller.jpgNina HallerAccenture
8-siamac-rahnavard.jpgSiamac RahnavardEchte Liebe
663-uwe-storch.jpgUwe StorchOWM / Ferrero

Presentation:

In-house vs. Outsourcing in Online Marketing

How do smart advertisers get established these days? Do they increase the amount of in-house expertise? Or are agencies and service providers gaining ground as outsourcing partners due to the increasing complexity of technical challenges?
590-alexander-pasch.jpgAlexander PaschSchneider Electric
612-renata-dadic.jpgRenata DadicDeutsche Bank
620-marcus-wolters.jpgMarcus WoltersSwiss Life

Presentation:

Top Publishers' Roundtable

An exchange between leading publishers on the latest topics. What technologies are needed for successful real-time marketing?

Presentation:

517-alexander-schott.jpgAlexander SchottAdTech Factory

”The State of the Nation” from the Point of View of Leading Advertisers

Free English translation available
Leading figures from the largest advertisers discuss the “state of the nation” in the digital advertising market.

Presentation:

96-erik-siekmann.jpgErik SiekmannDigital Forward

Founders' Panel

Leading entrepreneurs of the industry discuss the current chances and challenges.
598-dr-dominik-matyka.jpgDr. Dominik MatykaDMEXCO / Cavalry
666-svea-fina.jpgSvea FinaFINA·DIGITAL
604-lisa-gradow.jpgLisa GradowUsercentrics
652-frederike-probert.jpgFrederike ProbertMission Female

Presentation:

19-kolja-brosche.jpgKolja BroscheSkillProjects

Top Advertisers' Roundtable

Only available with VIP ticket
An exchange between the leading advertisers on the latest topics. Chaired by the independent expert Ole Connor - no agencies, no service providers, no vendors. Solely advertisers exchanging views and sharing their experiences in a small group.

Presentation:

360-ole-connor.jpgOle Connorredblue Marketing

Break for lunch

International Experts' Panel

Leading experts from international markets discuss the latest trends in programmatic. What can the German market learn from the colleagues in US and UK?
613-nola-solomon.jpgNola SolomonDailymotion
661-alex-gardner.jpgAlex GardnerIndex Exchange
537-simon-halstead.jpgSimon HalsteadIAB Europe
670-jessica-barrett.jpgJessica BarrettFinancial Times
676-john-stoneman.jpgJohn StonemanTripleLift

Presentation:

616-justin-lebbon.jpgJustin LebbonMediatel Events

Focus on Retention and Marketing for Existing Customers

An increasing number of advertisers are focusing less on winning new customers and more on maintaining and preserving existing customer relationships. In this context, email marketing is experiencing a revival as a cost-effective and efficient channel for reaching existing customers. Which technologies are the leading companies in this sector using to manage this as cleverly as possible?

Presentation:

Successful Agency Management:
How advertisers achieve their targets with the right agency management.

With the high complexity of programmatic channels and the challenges of cross-channel analysis and management, the demands placed on the collaboration between advertisers and agencies changes drastically. In this workshop, relevant practical examples will be used to show how advertisers have to position themselves in order to facilitate successful collaboration.
96-erik-siekmann.jpgErik SiekmannDigital Forward

Top Brand Advertisers’ Strategy

Free English translation available
Leading advertisers report about their strategies and successes.

Presentation:

176-ralf-scharnhorst.jpgRalf ScharnhorstScharnhorst Media

Data Protection Panel

How has the industry dealt with the implementation of GDPR and what challenges do we still face with the ePrivacy guidelines?
599-manfred-klaus.jpgManfred KlausPlan.Net Gruppe
642-sven-bornemann.jpgSven BornemannEuropean netID Foundation
58-lothar-krause.jpgLothar KrauseSourcepoint

Presentation:

Cost per View & Video Completion:
The new digital currency?

In the future, will we still pay for impressions that aren't seen and videos that aren't watched until the end? In this workshop, Melanie Mura and Robert Krämer from AppNexus talk about the status quo of purchasing and optimization opportunities for viewability & video completion rate.

Break for coffee

Break for coffee

Break for coffee

Are Consultants the Better Media Agencies?

Free English translation available
IBM, Accenture, BCG, Deloitte and co. want to challenge media agencies for business – are consultants really the better agents?
377-andreas-schwabe.jpgAndreas SchwabeTHE BOSTON CONSULTING GROUP
192-dr-ulrike-handel.jpgDr. Ulrike HandelDentsu Aegis Network
633-daniel-koennecke.jpgDaniel KönneckeDeloitte Consulting
18-sascha-jansen.jpgSascha JansenOmnicom Media

Presentation:

96-erik-siekmann.jpgErik SiekmannDigital Forward

Publishers' Panel

Reliance on Google, ad-blocking and GDPR – where are publishers heading?
254-andreas-lenz.jpgAndreas Lenzt3n Magazin - digital pioneers
645-joerg-vogelsang.jpgJörg VogelsangIndex Exchange

Presentation:

216-oliver-von-wersch.jpgOliver von Werschvonwerschpartner

Die evolution of the digital dream

The first banner ad in the history of the internet was switched on in 1994. A few years later, ads were being purchased and adjusted in real time. Alongside the digital promise, the automated target group approach, at the right time and in the right place, with the right message and in the right context, relevantly, efficiently and precisely. In our workshop, we look at the status quo and show how advertisers, publishers and technology providers can turn the digital dream into a reality.
683-reza-najib.jpgReza NajibVerizon Media
681-tom-kattermann.jpgTom KattermannVerizon Media

Programmatic beyond Display / Mobile

Free English translation available
When we talk about programmatic advertising today, we usually mean PA in display or mobile. But when we look at the media landscape, the focus is increasingly shifting to other channels: TV, radio, out-of-home.
The panel examines the pressing questions here: Where do we stand today? To what extent do we also have to rethink creation for this?
48-julian-simons.jpgJulian SimonsBVDW / mediascale
658-kai-prohaska.jpgKai ProhaskaSevenOne Media

Presentation:

474-raoul-fischer.jpgRaoul FischerLEAD DIGITAL

Deep Dive Third Party Data & Data Quality – powered by OWM

In the digital marketing ecosystem, many people deal with data. But who actually collects the data and where does it come from? What about the quality of the data on offer? How do I find the pots of data relevant to me? And how does data really add drive to a campaign?
The OWM discusses the transparency, potential and quality of third-party data with market partners.
686-luise-weiss.jpgLuise Weißadsquare
248-sascha-dolling.jpgSascha DollingOMD Hamburg
663-uwe-storch.jpgUwe StorchOWM / Ferrero
244-rasmus-giese.jpgRasmus GieseUnited Internet Media
690-norman-wagner.jpgNorman WagnerDeutsche Telekom

Presentation:

216-oliver-von-wersch.jpgOliver von Werschvonwerschpartner

User journey analysis using recurrent neural networks

The analysis and use of user journey data to optimize display advertising is becoming increasingly relevant and has most recently involved the implementation of recurrent neural networks (RNNs) in particular. Burkhardt Funk (University of Lüneburg) and Florian Krause (Performance Media) outline the basics and report on the challenges faced with implementation into programmatic campaigns.
53-prof-dr-burkhardt-funk.jpgProf. Dr. Burkhardt FunkLeuphana Universität Lüneburg

What Can I Learn for My Business from Election Campaigning?

Leading figures from the German election campaign explain their strategies and how they reach and address the right target audiences.

Presentation:

176-ralf-scharnhorst.jpgRalf ScharnhorstScharnhorst Media

Innovation Track

Free English translation available
Here you will see the most exciting innovations of the industry briefly demonstrated.
604-lisa-gradow.jpgLisa GradowUsercentrics
654-joerg-klekamp.jpgJörg KlekampLunar Martech Solutions
656-malte-schloen.jpgMalte SchloenStoreBoost
694-kamil-jokubait.jpgKamilė JokubaitėAttention Insight

Presentation:

Data driven creativity:
Greater effect and higher conversion using data in creation

So far, programmatic advertising has primarily been used in media optimization, however, there is a lot more opportunity for advertisers in focusing on content optimization – in the advertising materials, on the landing pages, etc. Using a specific example, we will show how you can use data to improve creation.

How We Changed as a Digital Publisher to Produce Viral Videos for Well-known German Brands

2.5 million organic reach for a branded video - Media Partisans reveals how brands are successfully integrated into editorial video channels
614-joana-cidade.jpgJoana CidadeMedia Partisans
665-bjoern-wendler.jpgBjörn WendlerMedia Partisans

Presentation:

624-andreas-gutjahr.jpgAndreas GutjahrAgentur Frau Wenk

d3con Award Ceremony 2019

We want to honor the best three speakers of the day.
And it's up to you to decide who you found especially inspiring or charismatic!
You can vote via our app, which you can access using your ticket code

End of the event

3rd April 2019 d3con conference

Welcome

Main Stage:

Welcome

Free English translation available
A short welcome by the organizer
Main Stage:

Exposing Ad Fraud

A journalist who has been investigating ad fraud for close to two years gives an inside look at the schemes and scammers who steal billions from the digital advertising ecosystem, and outlines what the industry needs to do to fix the problem.

Presentation:

616-justin-lebbon.jpgJustin LebbonMediatel Events
Stage II:

The Winning Setup of Leading (Digital) Advertisers

The right organizational structure is one of the biggest levers for successful marketing. What does the winners’ organizational positioning and division of labor look like? How and where is technology used and by whom? What is the new role of agents and who controls that? Using practical examples and benchmarks, Erik Siekmann covers the winning setups and shows what can be learnt from them.
96-erik-siekmann.jpgErik SiekmannDigital Forward

Presentation:

Workshops:

Online Marketing Clinic – Ask the Experts!

Only available with VIP ticket
Leading Online Marketing Experts are at your disposal with their tips and tricks. A small VIP Roundtable gives you the opportunity to ask questions and let experts answer them.
534-hansjoerg-blase.jpgHansjörg Blaseesome advertising
58-lothar-krause.jpgLothar KrauseSourcepoint
558-nina-haller.jpgNina HallerAccenture

Presentation:

Break for coffee

Main Stage:

Experts' Panel:
Programmatic 2019

Free English translation available
Leading experts in the industry discuss the challenges and trends. This year Christian Meyer. from Müller Milch, who has many critical questions for the industry, will present the advertisers perspective.
558-nina-haller.jpgNina HallerAccenture
8-siamac-rahnavard.jpgSiamac RahnavardEchte Liebe
663-uwe-storch.jpgUwe StorchOWM / Ferrero

Presentation:

Stage II:

In-house vs. Outsourcing in Online Marketing

How do smart advertisers get established these days? Do they increase the amount of in-house expertise? Or are agencies and service providers gaining ground as outsourcing partners due to the increasing complexity of technical challenges?
590-alexander-pasch.jpgAlexander PaschSchneider Electric
612-renata-dadic.jpgRenata DadicDeutsche Bank
620-marcus-wolters.jpgMarcus WoltersSwiss Life

Presentation:

Workshops:

Top Publishers' Roundtable

An exchange between leading publishers on the latest topics. What technologies are needed for successful real-time marketing?

Presentation:

517-alexander-schott.jpgAlexander SchottAdTech Factory
Main Stage:

”The State of the Nation” from the Point of View of Leading Advertisers

Free English translation available
Leading figures from the largest advertisers discuss the “state of the nation” in the digital advertising market.

Presentation:

96-erik-siekmann.jpgErik SiekmannDigital Forward
Stage II:

Founders' Panel

Leading entrepreneurs of the industry discuss the current chances and challenges.
598-dr-dominik-matyka.jpgDr. Dominik MatykaDMEXCO / Cavalry
666-svea-fina.jpgSvea FinaFINA·DIGITAL
604-lisa-gradow.jpgLisa GradowUsercentrics
652-frederike-probert.jpgFrederike ProbertMission Female

Presentation:

19-kolja-brosche.jpgKolja BroscheSkillProjects
Workshops:

Top Advertisers' Roundtable

Only available with VIP ticket
An exchange between the leading advertisers on the latest topics. Chaired by the independent expert Ole Connor - no agencies, no service providers, no vendors. Solely advertisers exchanging views and sharing their experiences in a small group.

Presentation:

360-ole-connor.jpgOle Connorredblue Marketing

Break for lunch

Main Stage:

International Experts' Panel

Leading experts from international markets discuss the latest trends in programmatic. What can the German market learn from the colleagues in US and UK?
613-nola-solomon.jpgNola SolomonDailymotion
661-alex-gardner.jpgAlex GardnerIndex Exchange
537-simon-halstead.jpgSimon HalsteadIAB Europe
670-jessica-barrett.jpgJessica BarrettFinancial Times
676-john-stoneman.jpgJohn StonemanTripleLift

Presentation:

616-justin-lebbon.jpgJustin LebbonMediatel Events
Stage II:

Focus on Retention and Marketing for Existing Customers

An increasing number of advertisers are focusing less on winning new customers and more on maintaining and preserving existing customer relationships. In this context, email marketing is experiencing a revival as a cost-effective and efficient channel for reaching existing customers. Which technologies are the leading companies in this sector using to manage this as cleverly as possible?

Presentation:

Workshops:

Successful Agency Management:
How advertisers achieve their targets with the right agency management.

With the high complexity of programmatic channels and the challenges of cross-channel analysis and management, the demands placed on the collaboration between advertisers and agencies changes drastically. In this workshop, relevant practical examples will be used to show how advertisers have to position themselves in order to facilitate successful collaboration.
96-erik-siekmann.jpgErik SiekmannDigital Forward
Main Stage:

Top Brand Advertisers’ Strategy

Free English translation available
Leading advertisers report about their strategies and successes.

Presentation:

176-ralf-scharnhorst.jpgRalf ScharnhorstScharnhorst Media
Stage II:

Data Protection Panel

How has the industry dealt with the implementation of GDPR and what challenges do we still face with the ePrivacy guidelines?
599-manfred-klaus.jpgManfred KlausPlan.Net Gruppe
642-sven-bornemann.jpgSven BornemannEuropean netID Foundation
58-lothar-krause.jpgLothar KrauseSourcepoint

Presentation:

Workshops:

Cost per View & Video Completion:
The new digital currency?

In the future, will we still pay for impressions that aren't seen and videos that aren't watched until the end? In this workshop, Melanie Mura and Robert Krämer from AppNexus talk about the status quo of purchasing and optimization opportunities for viewability & video completion rate.
Stage II:

Break for coffee

Workshops:

Break for coffee

Main Stage:

Break for coffee

Main Stage:

Are Consultants the Better Media Agencies?

Free English translation available
IBM, Accenture, BCG, Deloitte and co. want to challenge media agencies for business – are consultants really the better agents?
377-andreas-schwabe.jpgAndreas SchwabeTHE BOSTON CONSULTING GROUP
192-dr-ulrike-handel.jpgDr. Ulrike HandelDentsu Aegis Network
633-daniel-koennecke.jpgDaniel KönneckeDeloitte Consulting
18-sascha-jansen.jpgSascha JansenOmnicom Media

Presentation:

96-erik-siekmann.jpgErik SiekmannDigital Forward
Stage II:

Publishers' Panel

Reliance on Google, ad-blocking and GDPR – where are publishers heading?
254-andreas-lenz.jpgAndreas Lenzt3n Magazin - digital pioneers
645-joerg-vogelsang.jpgJörg VogelsangIndex Exchange

Presentation:

216-oliver-von-wersch.jpgOliver von Werschvonwerschpartner
Workshops:

Die evolution of the digital dream

The first banner ad in the history of the internet was switched on in 1994. A few years later, ads were being purchased and adjusted in real time. Alongside the digital promise, the automated target group approach, at the right time and in the right place, with the right message and in the right context, relevantly, efficiently and precisely. In our workshop, we look at the status quo and show how advertisers, publishers and technology providers can turn the digital dream into a reality.
683-reza-najib.jpgReza NajibVerizon Media
681-tom-kattermann.jpgTom KattermannVerizon Media
Main Stage:

Programmatic beyond Display / Mobile

Free English translation available
When we talk about programmatic advertising today, we usually mean PA in display or mobile. But when we look at the media landscape, the focus is increasingly shifting to other channels: TV, radio, out-of-home.
The panel examines the pressing questions here: Where do we stand today? To what extent do we also have to rethink creation for this?
48-julian-simons.jpgJulian SimonsBVDW / mediascale
658-kai-prohaska.jpgKai ProhaskaSevenOne Media

Presentation:

474-raoul-fischer.jpgRaoul FischerLEAD DIGITAL
Stage II:

Deep Dive Third Party Data & Data Quality – powered by OWM

In the digital marketing ecosystem, many people deal with data. But who actually collects the data and where does it come from? What about the quality of the data on offer? How do I find the pots of data relevant to me? And how does data really add drive to a campaign?
The OWM discusses the transparency, potential and quality of third-party data with market partners.
686-luise-weiss.jpgLuise Weißadsquare
248-sascha-dolling.jpgSascha DollingOMD Hamburg
663-uwe-storch.jpgUwe StorchOWM / Ferrero
244-rasmus-giese.jpgRasmus GieseUnited Internet Media
690-norman-wagner.jpgNorman WagnerDeutsche Telekom

Presentation:

216-oliver-von-wersch.jpgOliver von Werschvonwerschpartner
Workshops:

User journey analysis using recurrent neural networks

The analysis and use of user journey data to optimize display advertising is becoming increasingly relevant and has most recently involved the implementation of recurrent neural networks (RNNs) in particular. Burkhardt Funk (University of Lüneburg) and Florian Krause (Performance Media) outline the basics and report on the challenges faced with implementation into programmatic campaigns.
53-prof-dr-burkhardt-funk.jpgProf. Dr. Burkhardt FunkLeuphana Universität Lüneburg
Stage II:

What Can I Learn for My Business from Election Campaigning?

Leading figures from the German election campaign explain their strategies and how they reach and address the right target audiences.

Presentation:

176-ralf-scharnhorst.jpgRalf ScharnhorstScharnhorst Media
Main Stage:

Innovation Track

Free English translation available
Here you will see the most exciting innovations of the industry briefly demonstrated.
604-lisa-gradow.jpgLisa GradowUsercentrics
654-joerg-klekamp.jpgJörg KlekampLunar Martech Solutions
656-malte-schloen.jpgMalte SchloenStoreBoost
694-kamil-jokubait.jpgKamilė JokubaitėAttention Insight

Presentation:

Workshops:

Data driven creativity:
Greater effect and higher conversion using data in creation

So far, programmatic advertising has primarily been used in media optimization, however, there is a lot more opportunity for advertisers in focusing on content optimization – in the advertising materials, on the landing pages, etc. Using a specific example, we will show how you can use data to improve creation.
Stage II:

How We Changed as a Digital Publisher to Produce Viral Videos for Well-known German Brands

2.5 million organic reach for a branded video - Media Partisans reveals how brands are successfully integrated into editorial video channels
614-joana-cidade.jpgJoana CidadeMedia Partisans
665-bjoern-wendler.jpgBjörn WendlerMedia Partisans

Presentation:

624-andreas-gutjahr.jpgAndreas GutjahrAgentur Frau Wenk

d3con Award Ceremony 2019

End of the event

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