Agenda of d3con conference

June 15th 2021: d3con Advertisers‘ Day

Der d3con Advertisers‘ Day ist für Werbetreibende und Agenturen, die ihr Digitalmarketing auf das nächste Level bringen wollen.

zum Programm des d3con Advertisers‘ Day

June 16th 2021: d3con conference

Die Hauptveranstaltung der d3con seit 2011. Hier treffen sich die führenden Technologieanbieter, Advertiser, Publisher und Agenturen zum Netzwerken und Diskutieren auf höchstem Niveau.

zum Programm der d3con Konferenz

June 15th 2021: d3con Advertisers‘ Day June 16th 2021: d3con conference

June 15th 2021 d3con Advertisers‘ Day

	Main Stage	Masterclasses	Roundtables
09:00	Free English live translation available
09:30
09:40	Martin Drust FC St. Pauli Presentation: Thomas Promny d3con
10:00	Moritz Dammas The Goodfellows Claudia Dreismann Lufthansa Presentation: Lothar Krause Digital Consultant	Carsten Lackner EnBW Presentation: Eric Hall The Media Trust	Presentation: Erik Siekmann Digital Forward
10:30	Presentation: Meike Arendt Ceretai	Maximilian Nolte xandr Stefanie Scognamiglio xandr Presentation: Eric Hall The Media Trust	Presentation: Erik Siekmann Digital Forward
11:00	Speed Dating: Advertiser meets Advertiser Kostenlose Teilnahme in unserer Speed Dating Area Teilnahme nur nach bestätigter Anmeldung Name* Position* Firma* geschäftliche Email*
11:30	Jürgen Sorg Continental Reifen Deutschland Jenny Fleischer Ottobock Timo Baumgarten GALERIA Reisen Kerstin Clessienne Marketing Tech Lab Ute Lauer Deutsche Lufthansa Presentation: Prof. Dr. Julia Schössler schoesslers	Umberto Torrielli Silverbullet Presentation: Susanne Hohenschuh Agentur Frau Wenk +++	Presentation: Erik Siekmann Digital Forward
12:15	Maike Abel Nestlé Angela Kim Ferrero Presentation: Jenny Görlich DKB	Stefan Riesberg-Delia DNV GL Presentation: Eric Hall The Media Trust	Presentation: Erik Siekmann Digital Forward
13:00
14:00	Carsten Lackner EnBW Henrik Schulte DSM Erik Siekmann Digital Forward Sascha Knöpfel Henkel Sven Stühmeier Vodafone Presentation: Raoul Fischer W&V	Prof. Dr. Mark Elsner Echte Liebe Presentation: Susanne Hohenschuh Agentur Frau Wenk +++	Sibel Boner BBC Presentation: Emily Roberts BBC
14:45	Andrea Malgara Mediaplus Group Manfred Klaus Plan.Net Gruppe Siamac Rahnavard Echte Liebe Frank Sültmann OMD Hamburg Kia Zolfaghari VIVALU Carsten Kollmus Vizeum Presentation: Jens Jokschat PrimeUp	Presentation: Susanne Hohenschuh Agentur Frau Wenk +++	Sibel Boner BBC Presentation: Emily Roberts BBC
		Presentation: Susanne Hohenschuh Agentur Frau Wenk +++	Niels Klamma Toyota
15:30	Speed Dating: Advertiser meets Advertiser Kostenlose Teilnahme in unserer Speed Dating Area Teilnahme nur nach bestätigter Anmeldung Name* Position* Firma* geschäftliche Email*		Presentation: Erik Siekmann Digital Forward
16:00	Björn Kaiser Bonprix Presentation: Jens Jokschat PrimeUp	Max Melching Douglas Presentation: Harald R. Fortmann five14	Presentation: Erik Siekmann Digital Forward
	Björn Kaiser Bonprix Presentation: Jens Jokschat PrimeUp	Joffrey Petit Shop-Apotheke Philipp Klösel Fashion ID Lena Saldern E.ON Presentation: Danuta Florczyk Tectumedia	Presentation: Thomas Wrobel Douglas
16:20	Andreas Durth Studienkreis Presentation: Meike Arendt Ceretai
16:45	Frank Bachér RMS Lukas Fassbender The Trade Desk Stefan Beckmann FreeWheel Alexander Maximilian Maier BrandMaker Manuel Hinz CrossEngage Alexander Weissenfels Adform Germany Presentation: Meike Arendt Ceretai	Thomas Koch The DOOH Consultancy Nico Winkelhaus PAYBACK Dr. Michael Silvio Kusche NOVENTI Health Jin Choi Facebook Nadja Lucchini-Kranz Volkswagen Financial Services Presentation: Harald R. Fortmann five14
			Presentation: Kolja Brosche LiveRamp / SkillProjects
17:30	Presentation: Thomas Promny d3con		Presentation: Kolja Brosche LiveRamp / SkillProjects
17:45

June 15th 2021: d3con Advertisers‘ Day June 16th 2021: d3con conference

June 15th 2021 d3con Advertisers‘ Day

09:00	Advertisers‘ Day AD Main Stage: Free English live translation available
09:00	Advertisers‘ Day AD Masterclasses:
09:00	Advertisers‘ Day AD ROUNDTABLES:
09:30	Advertisers‘ Day AD Main Stage:
09:40	Advertisers‘ Day AD Main Stage: Martin Drust FC St. Pauli Presentation: Thomas Promny d3con
10:00	Advertisers‘ Day AD Main Stage: Moritz Dammas The Goodfellows Claudia Dreismann Lufthansa Presentation: Lothar Krause Digital Consultant
10:00	Advertisers‘ Day AD Masterclasses: Carsten Lackner EnBW Presentation: Eric Hall The Media Trust
10:00	Advertisers‘ Day AD ROUNDTABLES: Presentation: Erik Siekmann Digital Forward
10:30	Advertisers‘ Day AD Main Stage: Presentation: Meike Arendt Ceretai
10:30	Advertisers‘ Day AD Masterclasses: Maximilian Nolte xandr Stefanie Scognamiglio xandr Presentation: Eric Hall The Media Trust
11:00	Advertisers‘ Day AD Main Stage: Speed Dating: Advertiser meets Advertiser Kostenlose Teilnahme in unserer Speed Dating Area Teilnahme nur nach bestätigter Anmeldung Name* Position* Firma* geschäftliche Email*
11:00	Advertisers‘ Day AD Masterclasses:
11:00	Advertisers‘ Day AD ROUNDTABLES:
11:30	Advertisers‘ Day AD Main Stage: Jürgen Sorg Continental Reifen Deutschland Jenny Fleischer Ottobock Timo Baumgarten GALERIA Reisen Kerstin Clessienne Marketing Tech Lab Ute Lauer Deutsche Lufthansa Presentation: Prof. Dr. Julia Schössler schoesslers
11:30	Advertisers‘ Day AD Masterclasses: Umberto Torrielli Silverbullet Presentation: Susanne Hohenschuh Agentur Frau Wenk +++
11:30	Advertisers‘ Day AD ROUNDTABLES: Presentation: Erik Siekmann Digital Forward
12:15	Advertisers‘ Day AD Main Stage: Maike Abel Nestlé Angela Kim Ferrero Presentation: Jenny Görlich DKB
12:15	Advertisers‘ Day AD Masterclasses: Stefan Riesberg-Delia DNV GL Presentation: Eric Hall The Media Trust
13:00	Advertisers‘ Day AD Main Stage:
13:00	Advertisers‘ Day AD Masterclasses:
13:00	Advertisers‘ Day AD ROUNDTABLES:
14:00	Advertisers‘ Day AD Main Stage: Carsten Lackner EnBW Henrik Schulte DSM Erik Siekmann Digital Forward Sascha Knöpfel Henkel Sven Stühmeier Vodafone Presentation: Raoul Fischer W&V
14:00	Advertisers‘ Day AD Masterclasses: Prof. Dr. Mark Elsner Echte Liebe Presentation: Susanne Hohenschuh Agentur Frau Wenk +++
14:00	Advertisers‘ Day AD ROUNDTABLES: Sibel Boner BBC Presentation: Emily Roberts BBC
14:45	Advertisers‘ Day AD Main Stage: Andrea Malgara Mediaplus Group Manfred Klaus Plan.Net Gruppe Siamac Rahnavard Echte Liebe Frank Sültmann OMD Hamburg Kia Zolfaghari VIVALU Carsten Kollmus Vizeum Presentation: Jens Jokschat PrimeUp
14:45	Advertisers‘ Day AD Masterclasses: Presentation: Susanne Hohenschuh Agentur Frau Wenk +++
15:00	Advertisers‘ Day AD ROUNDTABLES: Niels Klamma Toyota
15:30	Advertisers‘ Day AD Main Stage: Speed Dating: Advertiser meets Advertiser Kostenlose Teilnahme in unserer Speed Dating Area Teilnahme nur nach bestätigter Anmeldung Name* Position* Firma* geschäftliche Email*
15:30	Advertisers‘ Day AD Masterclasses:
15:30	Advertisers‘ Day AD ROUNDTABLES: Presentation: Erik Siekmann Digital Forward
16:00	Advertisers‘ Day AD Main Stage: Björn Kaiser Bonprix Presentation: Jens Jokschat PrimeUp
16:00	Advertisers‘ Day AD Masterclasses: Max Melching Douglas Presentation: Harald R. Fortmann five14
16:15	Advertisers‘ Day AD Masterclasses: Joffrey Petit Shop-Apotheke Philipp Klösel Fashion ID Lena Saldern E.ON Presentation: Danuta Florczyk Tectumedia
16:15	Advertisers‘ Day AD ROUNDTABLES: Presentation: Thomas Wrobel Douglas
16:20	Advertisers‘ Day AD Main Stage: Andreas Durth Studienkreis Presentation: Meike Arendt Ceretai
16:45	Advertisers‘ Day AD Main Stage: Frank Bachér RMS Lukas Fassbender The Trade Desk Stefan Beckmann FreeWheel Alexander Maximilian Maier BrandMaker Manuel Hinz CrossEngage Alexander Weissenfels Adform Germany Presentation: Meike Arendt Ceretai
16:45	Advertisers‘ Day AD Masterclasses: Thomas Koch The DOOH Consultancy Nico Winkelhaus PAYBACK Dr. Michael Silvio Kusche NOVENTI Health Jin Choi Facebook Nadja Lucchini-Kranz Volkswagen Financial Services Presentation: Harald R. Fortmann five14
17:00	Advertisers‘ Day AD ROUNDTABLES: Presentation: Kolja Brosche LiveRamp / SkillProjects
17:30	Advertisers‘ Day AD Main Stage: Presentation: Thomas Promny d3con
17:45	Advertisers‘ Day AD Main Stage:
17:45	Advertisers‘ Day AD Masterclasses:
17:45	Advertisers‘ Day AD ROUNDTABLES:

June 16th 2021 d3con conference

	Main Stage	Stage II	Masterclasses I	Masterclasses II
09:00	Welcome The doors open at 9 am - so you can start networking over your first coffee or find yourself a good seat.
09:25	10 years of d3con Free English live translation available Opening with an organizer's review of the last 10 years Thomas Promny d3con
09:45	Survivor’s Guide to the Adpocalypse "I try not to look at advertising [anymore] because I think by and large it’s quite boring” - Sir John Hegarty For years now, critics of all kinds have been propheticizing the death of advertising. Whether brought by the VHS, TiVo, Social Media, Ad Blockers, Netflix, AR, AI, the Russians or the demonetization of YouTube videos, the Adpocalypse is coming - and yes, just like the night, it is dark and full of terrors. Fernando Machado (Global CMO @ Burger King) will go beyond advertising to talk about how brands continue to reinvent itself through technology (wrapped up on what really matters: Creativity). Fernando Machado Global CMO, Burger King Presentation: Justin Lebbon Mediatel Events
		Excavating Tomorrow: What algorithms tell us about the future of advertising Free English live translation available Since the advent of programmatic, digital advertising is powered by an algorithmic infrastructure. But control and understanding of these algorithms is scarce. This presentation encourages to take a step back from daily practice and looks at what we as advertising professionals should know about the algorithmic economy. Dr. Daniel Knapp IAB Europe/ Twins Digital Presentation: Prof. Dr. Julia Schössler schoesslers	The winners and the losers among the advertisers Using concrete examples and outside analyses, Erik Siekmann presents the best and worst cases. He shows what differentiates the successes from the losers and what mistakes you absolutely have to avoid, or rather, what initiatives lead to success. Erik Siekmann Digital Forward	Human Data "Human data for data people" The flood of data is constantly increasing, but what does this mean for our work as strategists and media planners? How many people are involved in data? How well can machines explain people to us? And how much does that help people to inspire people? A masterclass full of insights, eye openers, cases and food for thought. Prof. Dr. Joost van Treeck Hochschule Fresenius Stefan Sindram Cronbach Marc Roulet XING
10:15	Nestlé journey to in-house Programmatic media technologies: challenges and opportunities The digital advertising industry is changing; learn how the #1 world food & beverage company is leading the change to optimize its programmatic media value chain. The starting point for Nestlé has been technology, this triggered significant changes in the organisational set up and in the relationships with media partners. Learn how Nestle navigates these changes and embraces the opportunity to gain back the control on its digital media activities. Teresa Fusaro Nestlé Presentation: Justin Lebbon Mediatel Events
		Coffee Break	In-housing for advertisers revisited: A retrospective & forecast Nunatak helps numerous advertisers push ahead with the concept of in-housing. In addition to selecting the appropriate tech stack, their focus is on the questions surrounding which process steps advertisers should permanently implement in media buying and which expertise they should develop to do this. In our retrospective, we look back on what worked well and give an outlook on future developments. Dr. Fabian Göbel The Nunatak Group Robert Jacobi The Nunatak Group	Coffee Break
10:45	Coffee Break	Coffee Break		Coffee Break
11:00	Experts' Panel: Programmatic 2021 Free English live translation available Leading experts in the industry discuss the challenges and trends. Norman Wagner Deutsche Telekom Miriam Thome Xandr Dr. Daniela Tollert GroupM Lars Schlimbach Deutsche Post Tino Krause Facebook Presentation: Dr. Dominik Matyka Cavalry Ventures	in preparation Dr. Florian Heinemann Project A Presentation: Prof. Dr. Julia Schössler schoesslers	Digital superheroes: Native experiences meet the strengths of programmatic More than 80 percent of digital advertising spending will be programmatic in 2021, as it has become a preferred method of purchasing. While on the one hand native advertising forms are receiving an ever-increasing budget, the native share of programmatic advertising expenditure is only 3 percent. In their masterclass, Reza Najib and Tom Kattermann will present reasons for the current native boom and also explain how advertisers can use the harmonious effects of native and programmatic to take their digital campaigns to a new level. Tom Kattermann Verizon Media Reza Najib Verizon Media	in preparation
11:45	Leading Advertisers' Strategy Free English live translation available Leading advertisers report about their strategies and successes. Jan-Philipp Wachsmuth otto Jürgen Sorg Continental Reifen Deutschland Thomas Wrobel Douglas Thorsten Scheib Philip Morris Jörg Quehl HUK-COBURG Presentation: Ralf Scharnhorst Scharnhorst Media, m42m	E-privacy, cookieless browsers and other challenges for business models in digital marketing Free English live translation available How do different regulatory threats affect business and how can we deal with it? Prof. Dr. Christoph Bauer ePrivacy Sven Bornemann European netID Foundation Bülent Inci Deutsche Bahn Johann Hermann EuGD Robert Sindlinger OneTrust Presentation: Dr. Ralf Strauss Marketing Tech Lab / Deutscher Marketing Verband	First-party data as the new currency in publishing Browsers and regulators have moved privacy to the forefront, making publishers rethink their data strategies. The death of the third-party cookie is as a massive opportunity for the publishing industry. Come along to our masterclass to hear firsthand how BurdaForward unlocked audiences they couldn't activate before. Howard Paine Permutive Oliver Schwazer Permutive Carsten Sander BurdaForward Advertising	in preparation
12:30	Lunch Break
13:30	Brands and platforms panel Free English live translation available Is it all about Google and Facebook? On which platforms do advertisers need to be present these days? Burkhard Henn Raisin Dr. Thomas Kloubert kfzteile24.de Patrick Ratzke Maschinensucher.de Sven Hasselmann Deutsche Bahn Tobias Börner Lovoo Presentation: Erik Siekmann Digital Forward	How technology is changing the publishing landscape Free English live translation available Sales houses and agencies bundled supply and demand in the market. Publishers and advertisers had no direct link to one another. Programmatic advertising is shaking up this market, and controlling both size and tools will be decisive in the future. Publishers, tech providers and sales houses discuss which technologies are important and who can use them. Michael Siegler tisoomi Mike Klinkhammer eBay Advertising Maximilian Weigel Verizon Media Dirk von Borstel Yieldlab Lasse Nordsiek Smart Gunnar Gröger Ströer Presentation: Alexander Schott AdOps.Consulting	Building an Authentication Strategy in a Cookieless World As we move to a post-cookie internet, it is getting harder for publishers to identify visitors and effectively monetize their sites programmatically. Learn how publishers can increase their revenue from first-party data with a privacy-first cookieless solution and how brands will benefit from this new solution for targeting and attribution. Kolja Brosche LiveRamp / SkillProjects	Third-party Digital Risk – State of the Programmatic Nation In the German media & advertising landscape, we are increasingly confronted with the risks of malvertising, redirects and 3rd party codes. Industry experts across the digital entire supply chain discuss solutions to ensure quality, security and a positive user experience in the future. Ekkehardt Schlottbohm PubMatic Claudia Dubrau agof Florian Tempelhoff iq digital media marketing Presentation: Eric Hall The Media Trust
14:15	Publisher's business model for the '20s Free English live translation available Is it all about Google and Facebook? On which platforms do advertisers need to be present these days? Kerstin Schiefelbein Cobranded Studio Alexander Gerlach Finya Holm Münstermann Google Bernd Hellermann G+J Digital Media Marianne Bullwinkel RMS Robert Blanck BILD Presentation: Dino Bongartz The ADEX	From linear TV to the digital moving image Free English live translation available Leading advertisers and platform operators report on how they are dealing with the transition from classic TV to digital video advertising. Christian Russ Samsung Ads Dr. Jens Mittnacht SevenOne Media Antje Andrée Rügenwalder Mühle David Marc Aurel Koenen Vodafone Jens Pöppelmann RTL Jens Oberbeck Unruly Media Presentation: Kolja Brosche LiveRamp / SkillProjects	Connected TV: A Real Opportunity for Data-Driven Buyers From CTV to OTT and Addressable Advertising, the growing number of content delivery models has introduced new opportunities for data-driven TV advertising. The programmatic selling of ad impressions has already transformed online display, mobile and video advertising. Now, it’s TV’s time. Though still in the early stages, this session will explore the maturation of programmatic TV throughout Europe and how we can drive the growth of ad-funded Advanced TV in the future. Hannes Wittern xandr Jan-Henrik Scharlach xandr	Outbrain Masterclass Bastian Krüger Outbrain Till Derksen Outbrain
15:00	Coffee Break	Coffee Break Free English live translation available	The Hunt for 3ve: Taking down a major ad fraud operation through industry collaboration Taking down 3ve, one of the largest botnet operations, was no small feat for the team at White Ops and their partners. Dimitris shares what it was like to lead the initiative, while Dan discusses the impact of the takedown on our industry and why it sets a precedent for future collaboration efforts. Dan Lowden White Ops	Coffee Break
15:15	International Experts' Panel Leading experts from international markets discuss the latest trends in programmatic. What can the German market learn from the colleagues in the US and UK? Thanos Patsis Betway Group Emily Roberts BBC Agathe Rakowicz Outbrain Cadi Jones Beeswax Jeff Hirsch PubMatic Jasper Martens PensionBee Presentation: Justin Lebbon Mediatel Events	Data Best Practice Free English live translation available Alongside a customer each, leading agencies present a case for how you can successfully implement external targeting data for campaigns. Thomas Hertkorn a&o hostels Marketing David Lange adlicious Dr. Stefan Bornemann wetter.com Andrea Heumann Thalia Buch & Medien Christoph Truppe Smarter Ecommerce Tino Krause Facebook Marc Marienfeld Kinetic Worldwide Germany Presentation: Susanne Gillner INTERNET WORLD BUSINESS		Coffee Break
			Don't Let the GDPR Kill Your Marketing Strategy: Maximizing Opt-In and Building a Compliant Marketing Program Global privacy laws like the GDPR and impending ePrivacy Regulation are creating new challenges for marketers. New consent rules require marketers to rethink the way they interact with users. How can you deliver on-brand privacy notices? What are innovative ways to approach cookies and consent to increase opt-in rates? In this session, we’ll answer these questions, review marketing compliance requirements around legitimate interest, consent, cookies and ad tech and provide thought-provoking examples of new ways to think about compliance to maximise user opt-in in the GDPR era. Understand legitimate interest vs. consent for marketing purposes Learn best practices for maximizing opt-in and consent Guidance to build an effective and GDPR-compliant marketing strategy Joe Porter OneTrust	Audio kills the Video Star Successful advertising happens on the platforms where consumers use content. The use of digital audio content has increased dynamically with the use of streams, smart speakers and podcasts. That's why, as an advertiser, it's worth using these channels for brand communication and having a media strategy that follows the "audio first" motto. Matthias Schenk, Head of Publisher Management at RMS, shows us how to speak to audio listeners programmatically and how you can establish yourself communicatively for the medium of the future. Matthias Schenk RMS
16:00	in preparation	Supply path optimization instead of all-powerful algorithms? Free English live translation available In cooperation with How deep analysis processes create a more transparent programmatic retail chain and redesign algorithms to work in the company's own interests. Nicole Mortier Yieldlab Abdelkader Barjiji Ströer Sven Hagemeier The Trade Desk Dr. Daniel Knapp IAB Europe/ Twins Digital Presentation: Carsten Becker Omnicom Media Group Germany
	in preparation		Publisher Experts Fireside Chat Wie optimiert man sein programmtic Setup? Welche Technologien bringen die besten Ergebnisse? Was sind entscheidende Faktoren bei Viewability und Adverification? Diese und andere Fragen haben sich die Experten von Publishern gestellt und erzählen von ihren aktuellen Lösungen. Die Teilnehmer sind eingeladen, Fragen zu stellen und von eigenen Erfahrungen zu berichten. Teilnahme nur für Publisher und Vermarkter. Carsten Sander BurdaForward Advertising Stefan Rauch Scout24 Media Alen Nazarian SevenOne Media Alwin Viereck United Internet Media Presentation: Alexander Schott AdOps.Consulting	in preparation
16:45	Programmatic Advertising with the Amazon DSP Zach Johnson, Director of International Advertising Sales at Amazon Advertising, will share his insights into the changing dynamics of the advertising industry and role of the CMO, how the Amazon DSP is adapting to these changes and which core areas they will be focusing on developing in the future to support their customers. Zach Johnson Amazon Presentation: Dino Bongartz The ADEX	Display advertising market in Germany - quo vadis? Free English live translation available Judging and quantifying the display advertising market has become significantly more difficult thanks to the arrival of new competitors and advertising formats. Peter Kautz gives us an insight into various models and explains the opportunities for evaluating them. Peter Kautz Statista		in preparation
			10 Years On - User Journey Analysis Status Quo In recent years, numerous approaches have been developed for analyzing and using user journey (UJ) data to optimize display advertising, in particular, recurrent neural networks (RNNs). The talk covers the basics of RNNs and explains why they are ideal for UJ analysis. Prof. Dr. Burkhardt Funk Leuphana Universität Lüneburg	IAB Tech Lab – Standards Agenda 2021 We will take an in-depth look at the most relevant topics and priorities being worked on by IAB Tech Lab and its 750+ member companies globally. This will include discussion about Project “Rearc”, which is dedicated to re-architecting the digital advertising ecosystem beyond the cookie. We want to answer questions and understand local and regional concerns and priorities. Target audience is technically-inclined professionals from all parts of the advertising value chain – publishers, to vendors, to advertisers. Oliver von Wersch vonwerschpartner
17:05	Innovation Track Free English live translation available Here you will see the most exciting innovations of the industry briefly demonstrated. Dr. Daniel Knapp IAB Europe/ Twins Digital Thomas Klimpel Averycore Jan Luley mobile.de Devina Popat Trend-Tech-Trade Presentation: Raoul Fischer W&V	Live-Podcast The d3con Podcast is the largest German language podcast that deals with programmatic advertising. Presentation: Erik Siekmann Digital Forward Jan Hildebrand know.haus

17:45	d3con Award Ceremony Free English live translation available Presentation: Thomas Promny d3con

June 15th 2021: d3con Advertisers‘ Day June 16th 2021: d3con conference

June 16th 2021 d3con conference

09:00	Welcome The doors open at 9 am - so you can start networking over your first coffee or find yourself a good seat.
09:25	d3con Main Stage: 10 years of d3con Free English live translation available Opening with an organizer's review of the last 10 years Thomas Promny d3con
09:45	d3con Main Stage: Survivor’s Guide to the Adpocalypse "I try not to look at advertising [anymore] because I think by and large it’s quite boring” - Sir John Hegarty For years now, critics of all kinds have been propheticizing the death of advertising. Whether brought by the VHS, TiVo, Social Media, Ad Blockers, Netflix, AR, AI, the Russians or the demonetization of YouTube videos, the Adpocalypse is coming - and yes, just like the night, it is dark and full of terrors. Fernando Machado (Global CMO @ Burger King) will go beyond advertising to talk about how brands continue to reinvent itself through technology (wrapped up on what really matters: Creativity). Fernando Machado Global CMO, Burger King Presentation: Justin Lebbon Mediatel Events
10:00	d3con Stage II: Excavating Tomorrow: What algorithms tell us about the future of advertising Free English live translation available Since the advent of programmatic, digital advertising is powered by an algorithmic infrastructure. But control and understanding of these algorithms is scarce. This presentation encourages to take a step back from daily practice and looks at what we as advertising professionals should know about the algorithmic economy. Dr. Daniel Knapp IAB Europe/ Twins Digital Presentation: Prof. Dr. Julia Schössler schoesslers
10:00	d3con Masterclasses I: The winners and the losers among the advertisers Using concrete examples and outside analyses, Erik Siekmann presents the best and worst cases. He shows what differentiates the successes from the losers and what mistakes you absolutely have to avoid, or rather, what initiatives lead to success. Erik Siekmann Digital Forward
10:00	d3con Masterclasses II: Human Data "Human data for data people" The flood of data is constantly increasing, but what does this mean for our work as strategists and media planners? How many people are involved in data? How well can machines explain people to us? And how much does that help people to inspire people? A masterclass full of insights, eye openers, cases and food for thought. Prof. Dr. Joost van Treeck Hochschule Fresenius Stefan Sindram Cronbach Marc Roulet XING
10:15	d3con Main Stage: Nestlé journey to in-house Programmatic media technologies: challenges and opportunities The digital advertising industry is changing; learn how the #1 world food & beverage company is leading the change to optimize its programmatic media value chain. The starting point for Nestlé has been technology, this triggered significant changes in the organisational set up and in the relationships with media partners. Learn how Nestle navigates these changes and embraces the opportunity to gain back the control on its digital media activities. Teresa Fusaro Nestlé Presentation: Justin Lebbon Mediatel Events
10:30	d3con Stage II: Coffee Break
10:30	d3con Masterclasses I: In-housing for advertisers revisited: A retrospective & forecast Nunatak helps numerous advertisers push ahead with the concept of in-housing. In addition to selecting the appropriate tech stack, their focus is on the questions surrounding which process steps advertisers should permanently implement in media buying and which expertise they should develop to do this. In our retrospective, we look back on what worked well and give an outlook on future developments. Dr. Fabian Göbel The Nunatak Group Robert Jacobi The Nunatak Group
10:30	d3con Masterclasses II: Coffee Break
10:45	d3con Main Stage: Coffee Break
11:00	d3con Main Stage: Experts' Panel: Programmatic 2021 Free English live translation available Leading experts in the industry discuss the challenges and trends. Norman Wagner Deutsche Telekom Miriam Thome Xandr Dr. Daniela Tollert GroupM Lars Schlimbach Deutsche Post Tino Krause Facebook Presentation: Dr. Dominik Matyka Cavalry Ventures
11:00	d3con Stage II: in preparation Dr. Florian Heinemann Project A Presentation: Prof. Dr. Julia Schössler schoesslers
11:00	d3con Masterclasses I: Digital superheroes: Native experiences meet the strengths of programmatic More than 80 percent of digital advertising spending will be programmatic in 2021, as it has become a preferred method of purchasing. While on the one hand native advertising forms are receiving an ever-increasing budget, the native share of programmatic advertising expenditure is only 3 percent. In their masterclass, Reza Najib and Tom Kattermann will present reasons for the current native boom and also explain how advertisers can use the harmonious effects of native and programmatic to take their digital campaigns to a new level. Tom Kattermann Verizon Media Reza Najib Verizon Media
11:00	d3con Masterclasses II: in preparation
11:45	d3con Main Stage: Leading Advertisers' Strategy Free English live translation available Leading advertisers report about their strategies and successes. Jan-Philipp Wachsmuth otto Jürgen Sorg Continental Reifen Deutschland Thomas Wrobel Douglas Thorsten Scheib Philip Morris Jörg Quehl HUK-COBURG Presentation: Ralf Scharnhorst Scharnhorst Media, m42m
11:45	d3con Stage II: E-privacy, cookieless browsers and other challenges for business models in digital marketing Free English live translation available How do different regulatory threats affect business and how can we deal with it? Prof. Dr. Christoph Bauer ePrivacy Sven Bornemann European netID Foundation Bülent Inci Deutsche Bahn Johann Hermann EuGD Robert Sindlinger OneTrust Presentation: Dr. Ralf Strauss Marketing Tech Lab / Deutscher Marketing Verband
11:45	d3con Masterclasses I: First-party data as the new currency in publishing Browsers and regulators have moved privacy to the forefront, making publishers rethink their data strategies. The death of the third-party cookie is as a massive opportunity for the publishing industry. Come along to our masterclass to hear firsthand how BurdaForward unlocked audiences they couldn't activate before. Howard Paine Permutive Oliver Schwazer Permutive Carsten Sander BurdaForward Advertising
11:45	d3con Masterclasses II: in preparation
12:30	Lunch Break
13:30	d3con Main Stage: Brands and platforms panel Free English live translation available Is it all about Google and Facebook? On which platforms do advertisers need to be present these days? Burkhard Henn Raisin Dr. Thomas Kloubert kfzteile24.de Patrick Ratzke Maschinensucher.de Sven Hasselmann Deutsche Bahn Tobias Börner Lovoo Presentation: Erik Siekmann Digital Forward
13:30	d3con Stage II: How technology is changing the publishing landscape Free English live translation available Sales houses and agencies bundled supply and demand in the market. Publishers and advertisers had no direct link to one another. Programmatic advertising is shaking up this market, and controlling both size and tools will be decisive in the future. Publishers, tech providers and sales houses discuss which technologies are important and who can use them. Michael Siegler tisoomi Mike Klinkhammer eBay Advertising Maximilian Weigel Verizon Media Dirk von Borstel Yieldlab Lasse Nordsiek Smart Gunnar Gröger Ströer Presentation: Alexander Schott AdOps.Consulting
13:30	d3con Masterclasses I: Building an Authentication Strategy in a Cookieless World As we move to a post-cookie internet, it is getting harder for publishers to identify visitors and effectively monetize their sites programmatically. Learn how publishers can increase their revenue from first-party data with a privacy-first cookieless solution and how brands will benefit from this new solution for targeting and attribution. Kolja Brosche LiveRamp / SkillProjects
13:30	d3con Masterclasses II: Third-party Digital Risk – State of the Programmatic Nation In the German media & advertising landscape, we are increasingly confronted with the risks of malvertising, redirects and 3rd party codes. Industry experts across the digital entire supply chain discuss solutions to ensure quality, security and a positive user experience in the future. Ekkehardt Schlottbohm PubMatic Claudia Dubrau agof Florian Tempelhoff iq digital media marketing Presentation: Eric Hall The Media Trust
14:15	d3con Main Stage: Publisher's business model for the '20s Free English live translation available Is it all about Google and Facebook? On which platforms do advertisers need to be present these days? Kerstin Schiefelbein Cobranded Studio Alexander Gerlach Finya Holm Münstermann Google Bernd Hellermann G+J Digital Media Marianne Bullwinkel RMS Robert Blanck BILD Presentation: Dino Bongartz The ADEX
14:15	d3con Stage II: From linear TV to the digital moving image Free English live translation available Leading advertisers and platform operators report on how they are dealing with the transition from classic TV to digital video advertising. Christian Russ Samsung Ads Dr. Jens Mittnacht SevenOne Media Antje Andrée Rügenwalder Mühle David Marc Aurel Koenen Vodafone Jens Pöppelmann RTL Jens Oberbeck Unruly Media Presentation: Kolja Brosche LiveRamp / SkillProjects
14:15	d3con Masterclasses I: Connected TV: A Real Opportunity for Data-Driven Buyers From CTV to OTT and Addressable Advertising, the growing number of content delivery models has introduced new opportunities for data-driven TV advertising. The programmatic selling of ad impressions has already transformed online display, mobile and video advertising. Now, it’s TV’s time. Though still in the early stages, this session will explore the maturation of programmatic TV throughout Europe and how we can drive the growth of ad-funded Advanced TV in the future. Hannes Wittern xandr Jan-Henrik Scharlach xandr
14:15	d3con Masterclasses II: Outbrain Masterclass Bastian Krüger Outbrain Till Derksen Outbrain
15:00	d3con Main Stage: Coffee Break
15:00	d3con Stage II: Coffee Break Free English live translation available
15:00	d3con Masterclasses I: The Hunt for 3ve: Taking down a major ad fraud operation through industry collaboration Taking down 3ve, one of the largest botnet operations, was no small feat for the team at White Ops and their partners. Dimitris shares what it was like to lead the initiative, while Dan discusses the impact of the takedown on our industry and why it sets a precedent for future collaboration efforts. Dan Lowden White Ops
15:00	d3con Masterclasses II: Coffee Break
15:15	d3con Main Stage: International Experts' Panel Leading experts from international markets discuss the latest trends in programmatic. What can the German market learn from the colleagues in the US and UK? Thanos Patsis Betway Group Emily Roberts BBC Agathe Rakowicz Outbrain Cadi Jones Beeswax Jeff Hirsch PubMatic Jasper Martens PensionBee Presentation: Justin Lebbon Mediatel Events
15:15	d3con Stage II: Data Best Practice Free English live translation available Alongside a customer each, leading agencies present a case for how you can successfully implement external targeting data for campaigns. Thomas Hertkorn a&o hostels Marketing David Lange adlicious Dr. Stefan Bornemann wetter.com Andrea Heumann Thalia Buch & Medien Christoph Truppe Smarter Ecommerce Tino Krause Facebook Marc Marienfeld Kinetic Worldwide Germany Presentation: Susanne Gillner INTERNET WORLD BUSINESS
15:30	d3con Masterclasses I: Don't Let the GDPR Kill Your Marketing Strategy: Maximizing Opt-In and Building a Compliant Marketing Program Global privacy laws like the GDPR and impending ePrivacy Regulation are creating new challenges for marketers. New consent rules require marketers to rethink the way they interact with users. How can you deliver on-brand privacy notices? What are innovative ways to approach cookies and consent to increase opt-in rates? In this session, we’ll answer these questions, review marketing compliance requirements around legitimate interest, consent, cookies and ad tech and provide thought-provoking examples of new ways to think about compliance to maximise user opt-in in the GDPR era. Understand legitimate interest vs. consent for marketing purposes Learn best practices for maximizing opt-in and consent Guidance to build an effective and GDPR-compliant marketing strategy Joe Porter OneTrust
15:30	d3con Masterclasses II: Audio kills the Video Star Successful advertising happens on the platforms where consumers use content. The use of digital audio content has increased dynamically with the use of streams, smart speakers and podcasts. That's why, as an advertiser, it's worth using these channels for brand communication and having a media strategy that follows the "audio first" motto. Matthias Schenk, Head of Publisher Management at RMS, shows us how to speak to audio listeners programmatically and how you can establish yourself communicatively for the medium of the future. Matthias Schenk RMS
16:00	d3con Main Stage: in preparation
16:00	d3con Stage II: Supply path optimization instead of all-powerful algorithms? Free English live translation available In cooperation with How deep analysis processes create a more transparent programmatic retail chain and redesign algorithms to work in the company's own interests. Nicole Mortier Yieldlab Abdelkader Barjiji Ströer Sven Hagemeier The Trade Desk Dr. Daniel Knapp IAB Europe/ Twins Digital Presentation: Carsten Becker Omnicom Media Group Germany
16:15	d3con Masterclasses I: Publisher Experts Fireside Chat Wie optimiert man sein programmtic Setup? Welche Technologien bringen die besten Ergebnisse? Was sind entscheidende Faktoren bei Viewability und Adverification? Diese und andere Fragen haben sich die Experten von Publishern gestellt und erzählen von ihren aktuellen Lösungen. Die Teilnehmer sind eingeladen, Fragen zu stellen und von eigenen Erfahrungen zu berichten. Teilnahme nur für Publisher und Vermarkter. Carsten Sander BurdaForward Advertising Stefan Rauch Scout24 Media Alen Nazarian SevenOne Media Alwin Viereck United Internet Media Presentation: Alexander Schott AdOps.Consulting
16:15	d3con Masterclasses II: in preparation
16:45	d3con Main Stage: Programmatic Advertising with the Amazon DSP Zach Johnson, Director of International Advertising Sales at Amazon Advertising, will share his insights into the changing dynamics of the advertising industry and role of the CMO, how the Amazon DSP is adapting to these changes and which core areas they will be focusing on developing in the future to support their customers. Zach Johnson Amazon Presentation: Dino Bongartz The ADEX
16:45	d3con Stage II: Display advertising market in Germany - quo vadis? Free English live translation available Judging and quantifying the display advertising market has become significantly more difficult thanks to the arrival of new competitors and advertising formats. Peter Kautz gives us an insight into various models and explains the opportunities for evaluating them. Peter Kautz Statista
17:00	d3con Masterclasses I: 10 Years On - User Journey Analysis Status Quo In recent years, numerous approaches have been developed for analyzing and using user journey (UJ) data to optimize display advertising, in particular, recurrent neural networks (RNNs). The talk covers the basics of RNNs and explains why they are ideal for UJ analysis. Prof. Dr. Burkhardt Funk Leuphana Universität Lüneburg
17:00	d3con Masterclasses II: IAB Tech Lab – Standards Agenda 2021 We will take an in-depth look at the most relevant topics and priorities being worked on by IAB Tech Lab and its 750+ member companies globally. This will include discussion about Project “Rearc”, which is dedicated to re-architecting the digital advertising ecosystem beyond the cookie. We want to answer questions and understand local and regional concerns and priorities. Target audience is technically-inclined professionals from all parts of the advertising value chain – publishers, to vendors, to advertisers. Oliver von Wersch vonwerschpartner
17:05	d3con Main Stage: Innovation Track Free English live translation available Here you will see the most exciting innovations of the industry briefly demonstrated. Dr. Daniel Knapp IAB Europe/ Twins Digital Thomas Klimpel Averycore Jan Luley mobile.de Devina Popat Trend-Tech-Trade Presentation: Raoul Fischer W&V
17:05	d3con Stage II: Live-Podcast The d3con Podcast is the largest German language podcast that deals with programmatic advertising. Presentation: Erik Siekmann Digital Forward Jan Hildebrand know.haus
17:35	d3con Stage II: Live-Podcast The d3con Podcast is the largest German language podcast that deals with programmatic advertising. Presentation: Erik Siekmann Digital Forward Jan Hildebrand know.haus
17:45	d3con Main Stage: d3con Award Ceremony Free English live translation available Presentation: Thomas Promny d3con
17:45	d3con Masterclasses I: 10 Years On - User Journey Analysis Status Quo In recent years, numerous approaches have been developed for analyzing and using user journey (UJ) data to optimize display advertising, in particular, recurrent neural networks (RNNs). The talk covers the basics of RNNs and explains why they are ideal for UJ analysis. Prof. Dr. Burkhardt Funk Leuphana Universität Lüneburg
17:45	d3con Masterclasses II: IAB Tech Lab – Standards Agenda 2021 We will take an in-depth look at the most relevant topics and priorities being worked on by IAB Tech Lab and its 750+ member companies globally. This will include discussion about Project “Rearc”, which is dedicated to re-architecting the digital advertising ecosystem beyond the cookie. We want to answer questions and understand local and regional concerns and priorities. Target audience is technically-inclined professionals from all parts of the advertising value chain – publishers, to vendors, to advertisers. Oliver von Wersch vonwerschpartner

June 15th 2021: d3con Advertisers‘ Day

June 16th 2021: d3con conference

June 15th 2021 d3con Advertisers‘ Day

Free English live translation available

June 15th 2021 d3con Advertisers‘ Day

Free English live translation available

June 16th 2021 d3con conference

Welcome

10 years of d3con Free English live translation available

Survivor’s Guide to the Adpocalypse

Excavating Tomorrow:What algorithms tell us about the future of advertising Free English live translation available

The winners and the losers among the advertisers

Human Data "Human data for data people"

Nestlé journey to in-house Programmatic media technologies:challenges and opportunities

Coffee Break

In-housing for advertisers revisited:A retrospective & forecast

Coffee Break

Coffee Break

Experts' Panel:Programmatic 2021 Free English live translation available

in preparation

Digital superheroes:Native experiences meet the strengths of programmatic

in preparation

Leading Advertisers' Strategy Free English live translation available

E-privacy, cookieless browsers and other challenges for business models in digital marketing Free English live translation available

First-party data as the new currency in publishing

in preparation

Lunch Break

Brands and platforms panel Free English live translation available

How technology is changing the publishing landscape Free English live translation available

Building an Authentication Strategy in a Cookieless World

Third-party Digital Risk – State of the Programmatic Nation

Publisher's business model for the '20s Free English live translation available

From linear TV to the digital moving image Free English live translation available

Connected TV:A Real Opportunity for Data-Driven Buyers

Outbrain Masterclass

Coffee Break

Coffee Break Free English live translation available

The Hunt for 3ve:Taking down a major ad fraud operation through industry collaboration

Coffee Break

International Experts' Panel

Data Best Practice Free English live translation available

Don't Let the GDPR Kill Your Marketing Strategy:Maximizing Opt-In and Building a Compliant Marketing Program

Audio kills the Video Star

in preparation

Supply path optimization instead of all-powerful algorithms? Free English live translation available

Publisher Experts Fireside Chat

in preparation

Programmatic Advertising with the Amazon DSP

Display advertising market in Germany - quo vadis? Free English live translation available

10 Years On - User Journey Analysis Status Quo

IAB Tech Lab – Standards Agenda 2021

Innovation Track Free English live translation available

Live-Podcast

d3con Award Ceremony Free English live translation available

June 16th 2021 d3con conference

Welcome

10 years of d3con Free English live translation available

Survivor’s Guide to the Adpocalypse

Excavating Tomorrow:What algorithms tell us about the future of advertising Free English live translation available

The winners and the losers among the advertisers

Human Data "Human data for data people"

Nestlé journey to in-house Programmatic media technologies:challenges and opportunities

Coffee Break

Excavating Tomorrow:
What algorithms tell us about the future of advertising Free English live translation available

Nestlé journey to in-house Programmatic media technologies:
challenges and opportunities

In-housing for advertisers revisited:
A retrospective & forecast

Experts' Panel:
Programmatic 2021 Free English live translation available

Digital superheroes:
Native experiences meet the strengths of programmatic

Connected TV:
A Real Opportunity for Data-Driven Buyers

The Hunt for 3ve:
Taking down a major ad fraud operation through industry collaboration

Don't Let the GDPR Kill Your Marketing Strategy:
Maximizing Opt-In and Building a Compliant Marketing Program

Excavating Tomorrow:
What algorithms tell us about the future of advertising Free English live translation available

Nestlé journey to in-house Programmatic media technologies:
challenges and opportunities