Main Stage | Stage II | Masterclasses I | Masterclasses II | Amazon Ads Stage | |
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08:30 |
AdmissionThe doors open at 8:30 am - so you can start networking over your first coffee or find yourself a good seat.
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09:20 |
Presentation
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OpeningA short welcome from the organizer.
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09:30 |
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Reckitt's journey to deliver advanced data driven media activationDiscover how Reckitt has leveraged AI and machine learning to take personalized media targeting to the next level and connect online and offline worlds.
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10:00 |
Presentation
Free English live translation available
Successful transformation to data-based marketing using the example of Deutsche BahnThe 10-20-70 rule or why it is not enough to have a good concept and suitable IT solutions.
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Free English live translation available
10:00 Juice store marketing - true fruits“We believe that for a brand, it is actually better to be loved by some and hated by others. Everybody’s darling is also everybody’s asshole.” Nic Lecloux, Co-Founder & CMO true fruits
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10:00 Multi-Gyn. Tabulos intim – About purpose in the pharmaceutical industry.Let's talk about vaginal flora on social media: How successful content contributed to more visibility and brand growth for the healthcare brand Multi-Gyn, and also eliminating the taboo surrounding a topic that can affect almost every woman at least once in her life. In the Masterclass, we address the topic of purpose in the pharmaceutical industry.
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10:00 Ensuring marketing success in a crisis-ridden world – costs down, sales up, how can the best customer value be achieved during these times?2022 was a difficult year for (online) retailers with numerous challenges. The right mix of channels
decides who emerges from the crisis as a winner or a loser. What measures should you focus on and
how should your budget be weighed?
Thinking outside the box is usually the most important lever to improve internal marketing
elementarily.
Erik Siekmann has invited leading advertisers to talk openly and honestly about their current
challenges and target-oriented solutions.
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10:30 |
Coffee Break |
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10:30 Performance and sustainability - can both be achieved at the same time?By 2040, around 14% of global emissions could be caused by communications technology alone. Digital advertising plays a major role in this, as an average programmatic campaign currently produces more than five tons of CO². This shows how important sustainability is, but digital advertising must also achieve business goals from a corporate perspective. Is this a contradiction? We say no and show why! In MiQ's Masterclass, supported by EssenceMediacom, learn how together we can make programmatic advertising more sustainable.
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11:00 |
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Free English live translation available
Leading Advertisers StrategyLeading advertisers report about their strategies and successes.
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Panel discussion
Free English live translation available
11:00 Winning E-Commerce with Digital AdvertisingSince the beginning of 2022, e-commerce has rapidly grown, because its users have learned to
appreciate the efficiency and comfort of online shopping. Leading experts speak about their
challenges and solution approaches. Which advertising strategies have they developed and which
trends brought them to success? What does the future of e-commerce look like?
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11:00 What general conditions do programmatic campaigns have to maintain in order to unfold their full potential in a cost-effective way?Which roles do SEO, content and soon ChatGPT play in this context? Using a targeted approach, we will go through a checklist with you, which will help you become more efficient in everyday life and simultaneously you will gain insight into our work with our customers.
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11:00
Amazon Streaming TV ads:
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11:30 Measure your audience, or measure your losses!Wonder where to spend your ad budget?
Many advertisers don’t know who they reach, how many they reach and how often they reach them – and which channels are most effective at reaching their audience, making it difficult to allocate ad budgets efficiently.
Learn how cross-media measurement can help you make confident marketing decisions and reach your audience more effectively.
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11:30
Continuation:
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11:45 |
Panel discussion
Free English live translation available
Programmatic in the MetaverseAll brands want to join the so called metaverse – MTV with a metaverse experience for VMAs, Mini with a
miniverse. However, there are only a few metaverse applications that exist so far. What kinds of challenges and
opportunities are there for advertisers?
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Panel discussion
Free English live translation available
11:45 The Rise of Retail MediaRetail media is one of the most important categories for the future of programmatic growth. Why is that and why should advertisers now rethink their ad spendings?
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11:45
Generation Twitch:
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12:00 Why Contextual is KeyIt allows us to understand events, ideas, and actions within their specific context, providing deeper understanding and broader perspective. This helps us make better informed decisions, gain a more comprehensive understanding of history and avoid generalization and discrimination.Want to learn why context is so important in your everyday life? Join our Seedtag masterclass.
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12:30 |
Lunch Break |
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13:30 |
Panel discussion
Free English live translation available
OWM-Panel |
Panel discussion
Free English live translation available
13:30 It’s the final countdown (is it?) - Google has postponed the deactivation of cookies to 2024While many agencies and advertisers might be relived, that Google has repeatedly postponed the end of third-party cookies, it is still crucial to continue with making progress and to be prepared for their removal as the cookie has already crumbled. Which strategies should advertisers follow, in order to be optimally positioned?
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13:30 Mastering Performance Marketing in a non-trackable WorldEveryone is talking about the increasing tracking restrictions, but hardly anyone is showing specific cases of how media can still be targeted and made measurable in the future. But not Daniel Distler and Benjamin Locher: the two of them will show specifically how Telefónica Deutschland deals with the loss of cookies. Everything from specific effects, over campaign execution to measurement methodologies will be covered.
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13:30 „The Perfect Storm“ - challenges and opportunities for the German display advertising marketTo generate new growth impulses, it is important to scrutinize current structures and developments in the advertising market and to understand consumer needs even better.
How are the different platforms developing? What are tracking options? Which kinds of ads does the consumer want? Which forms of advertising are successful? What is “the next big thing” in the display advertising market?
In this masterclass, these and many other questions will be answered by experts of Statista.
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13:30 How Adobe is using Amazon Marketing Cloud and Amazon DSP to help optimize their ad strategyAccording 2022 Environics research, an overwhelming majority of German consumers want to decide when and where they interact with a brand. Whether they are shopping, streaming or going about their day, brands need to leverage technology to reach consumers where they are in the moments when they’re receptive to messaging. We will discuss how advertisers can use key insights to their audiences and customize ad strategies to deliver relevant messages, at scale and engage consumers at multiple stages of the marketing funnel.
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14:00 Successful, measurable, outside - 3 ways to prove the impact of Programmatic Digital Out of HomeProgrammatic DOOH has a tailwind. This is true even in the media market of 2023, which is predicted to be difficult. Despite its good positioning in the market, or perhaps because of it, we are often questioned about measurability and reporting. Net reach, efficiency and performance can be precisely measured even for DOOH. And with real-time reporting, ongoing campaigns can be optimized in terms of time, space, and live. Michael Fritz shows how and which key figures for brand-uplift, consideration, efficiency, footfall and drive-tostore are possible - with exciting cases that will also convince your superiors of DOOH.
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14:00 No Cookies - Strong Brand! How Purina is encountering the end of the cookie ageLearn how Nestlé Purina Pet Care has successfully eliminated the use of 3rd party cookies! In our Masterclass we, together with Teads, present the results of our case study, in which we investigated the effect of 3rd party cookies with those of contextual targeting and predictive audiences on brand and media KPIs. Learn how to successfully target your brand without using cookies.
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14:15 |
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B2B Advertisers StrategyLeading B2B marketing managers demonstrate their strategies and marketing technology setups.
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Free English live translation available
14:15 Data Best PracticeAlongside a customer each, leading agencies present a case for how you can successfully implement external targeting data for campaigns.
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14:30
Interactive Ads for CTV:
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14:30 The future of full funnel and CTV measurementFull funnel programmatic advertising can be a powerful tool for marketers, delivering targeted ads at each stage of the customer journey. However, it also presents a number of challenges. According to data published in January 2021 based on a survey carried out in Germany, 46 percent of responding senior video marketers stated that no uniform cross-channel standard of measurement was a major challenge of CTV advertising. The fragmentation in this landscape can make it challenging for marketers to create effective campaigns that reach their target audience, but also measure and prove their impact.
In this masterclass, we cover examples how marketers measure the effectiveness of their CTV campaigns in advanced ways and prove the full funnel impact across their different programmatic activities.
You cannot optimise, what you cannot measure!
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14:30
How AdTech can help to achieve your business goals:
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Panel discussion
14:45 How companies can protect themselves from ad fraudThe damage caused by ad fraud was already $100 billion in 2022 - an unimaginable sum and nearly 25% of global digital ad expenses. But does ad fraud affect me in my online marketing as well? And what can I do to protect myself? Daniel Distler is exploring this question together with leading advertisers, in order to use specific examples for explaining the often intangible topic of ad fraud and talk about possible solutions.
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15:00 |
Coffee Break |
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15:30 |
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Free English live translation available
Future digital customer experienceA good working and digital ordering process across all channels is one of the biggest drivers of growth for
brands. Burger King is not only digitalizing ordering processes instore, but also via their app and website.
Topics include: e-commerce in food/quick service restaurants, using an app as a central channel, new and
future customer behavior, relevance of CRM and loyalty.
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Free English live translation available
15:30
"UP-THE-HILL" is the new "OUT-OF-THE-BOX":
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15:30 XING Marketing Solutions Masterclass |
Panel discussion
15:30
Live Podcast:
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15:45 Agency managing directors panelHow do agencies have to define their role new today and which challenges and chances does programmatic bring with itself for the relationships between agencies and advertisers?
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15:45
Inspiration meets performance:
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16:00 |
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Leading DOOH AdvertisersThe leading DOOH advertisers reveal their tips and tricks. Which technologies do they implement and which achievements have they already made from using them? What does the setup for a succesful DOOH strategy need to look like?
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16:00 Pog Picks - Social Commerce meets Branded Entertainment |
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16:15 4+7 E-Commerce Fails und Trends 2023The most important new trends and fails from the cosmos of e-commerce, direct learnings and possible applications are conveyed in this session. Supplemented and enriched by a specially conducted survey with more than 1,000 participants.
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16:30
From Commitments to Courage:
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16:30 Data-driven Videos & Personalized VideosDiscover the most important technical and thematic backgrounds about data-driven videos and video personalizations and benefit from our expertise.
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16:30 From data-driven market research to customer activation in media channelsData-driven and AI-based market research creates an objective view of target and customer groups and enables the seamless integration of media, creation and conception. We will demonstrate how machine learning methods can be used to activate personas directly and mostly unbiased across all channels.
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16:45 |
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CTV meets Dynamic Creative Optimization |
Panel discussion
Free English live translation available
16:45 Programmatic Advertising ResponsibilityWhat is the environmental footprint of programmatic advertising? Are we already reducing or are we still compensating? Which measures have the largest impact and how can we as an ecosystem contribute towards the future? A discussion about the status quo and the future.
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17:00 |
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Performance Marketing ProsLeading performance marketers present their strategies and tech setups. In which structures and channels and together with whom do successful performance marketers work today?
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17:00
Zero Party Data:
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17:00 End MASTERCLASSES ll |
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17:30 End STAGE ll |
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17:30 End MASTERCLASSES l |
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17:45 |
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MAIN STAGE:
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18:00 |
NETWORKING & DRINKS |
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18:15 |
ADVERTISERS DAY BEERPONG TOURNAMENT powered by adbility media![]() Sign up and win
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March 22nd 2023 d3con Conference PDF
Main Stage | Stage II | Masterclasses I | Masterclasses II | |
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08:30 |
AdmissionThe doors open at 8:30 am - so you can start networking over your first coffee or find yourself a good seat.
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09:20 |
Presentation
Free English live translation available
OpeningA short welcome from the organizer.
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09:30 |
Presentation
How marketers will solve the global disinformation crisisThe disinformation crisis is solvable. A small handful of adtech companies dictate where billions of advertising dollars go every year. These companies use an opaque system to send ads to sites that pump out hate speech and disinformation — against the wishes of advertisers.
Check My Ads has taken millions out of the disinformation economy and has disrupted Dan Bongino, Steve Bannon, Charlie Kirk, and others. Their groundbreaking research shows that blocklists are not enough to cut off the flow of ad dollars to the disinformation economy — that we need to go deeper into the supply chain.
How are marketers going to save the world from disinformation? Claire and Nandini will show you how it’s done and how YOU can play a role in solving the disinformation crisis.
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Presentation
Free English live translation available
10:00 NIVEA & the „Great Dispersion“Technology is a fundamental game and business model changer – however, the old challenge of relevance
remains.
How can long-term global branding function in a fragmented and short-term digital world?
How is the brand NIVEA managed globally and still relevant locally?
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Presentation
10:00 Melitta Inventor’s HeartbeatIn Melitta Bentz’s 150 th year of birth, our brand, markets, and business models are transforming even more
rapidly according to the logic of sustainability and digitalization. We believe that trust brand describes thinking
holistically about culture, purpose and contribution. Digitalization is consistently developed inside and out
collaboratively from source to customer, in order to optimize data-driven systems, impact and value. Because
brand management in the digital age needs trust, transparency and confidence more than ever.
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10:00 Viva con Agua – how to digitalize NGO-Marketing fastAnalogue events used to be the most successful marketing method for the Hamburg established NGO Viva con Agua for years. Drawing attention to the global drinking water situation at festivals and in stadiums whilst advertising the own brand in a joyful and positive way – a great plan, until all of this was not possible anymore. For Viva con Agua, the pandemic was an accelerator for the transformation towards digital marketing.
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10:30 |
Coffee Break |
Presentation
10:30 It's about more than sustainability - Brand & Adtech in their obligationThe rapid development and innovation of our industry has always brought challenges with itself. And today we are standing in front of one of the largest. We need to take responsibility for our daily decisions. For our environment. For more transparency. For data security and control. For consumers.
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10:30 Traditional Targeting is dead, long live Personified Targeting!Reaching Personas, not Users or: how "Personification" and "Cookieless/IDless-Insights" can keep your marketing KPIs alive. We help you to build your future-proof targeting strategy 2.0
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11:00 |
Panel discussion
Free English live translation available
Experts Panel:
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11:00 Global Markets ExpertsLeading experts from international markets discuss the latest trends in programmatic. What can the German market learn from the colleagues in the US and UK?
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11:00 „How to Programmatic Cinema”Last year, Weischer.Cinema has made movie theaters, the mother of all moving images, programmatically bookable - a world premiere. But how does this new kid on the block of the programmatic world function? This masterclass will demonstrate how targeting and booking routes of programmatic cinema work in practice – from the DSP screen to the big screen in the movie theater.
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11:00 Streaming TV’s New Era - How Ads Are Powering Streaming’s Future in GermanyHow advertising is fuelling the evolving television experience
Disney, Netflix and Discovery are amongst many businesses who have recently launched ad supported streaming models.
Hear from Magnite as they unveil their latest research which addresses the audience behaviour driving this change.
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11:15 Performance powered by AI. How marketers guide AI for business growthIn this Masterclass, we'll introduce you to Google's new measurement methods such as Enhanced Conversions, Consent Mode, Google Analytics 4, and Value-Based Bidding.
With their help, you can fill data gaps based on greater transparency, user consensus, and AI to better achieve your business goals.
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Presentation
11:30
Cross-channel advertising in 2023:
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11:45 |
Panel discussion
Free English live translation available
DOOH – Status Quo and what’s next?The triumph of programmatic Digital Out of Home can no longer be stopped. Experts discuss different opportunities regarding innovative advertising material, targeting options, inventory selection and success measurement for all participants.
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Panel discussion
Free English live translation available
11:45 Publisher SummitLeading publishers report about their strategies, achievements and new challenges. What chances currently exist for publishers in the area of programmatic advertising and which advertising formats will be key in the future?
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11:45 Enhance your omnichannel approach for a better consumer experienceThe introduction of streaming services and cross-device viewing behaviours have created a new type of consumer: one that is wary of their digital footprint while simultaneously demanding personalised ad experiences, no matter the screen on which they’re presented.
In this session, Stéphane Printz – unpacks how digital consumption habits have influenced the state of digital advertising and what it means for the future of our industry.
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11:45 How to reach Smart TV ViewersStreaming and TV usage are changing - what does that mean for advertisers? How do users perceive advertising and how can they be reached effectively? Samsung Ads and GroupM present their latest study.
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In Preparation |
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12:30 |
Lunch Break |
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13:30 |
Panel discussion
Free English live translation available
From linear TV to streaming, Connected TV, Addressable TV and Programmatic CinemaIs the market moving towards addressable TV? How will Netflix ads influence the CTV market? Which new opportunities does programmatic cinema have to offer? CTV and cinema advertisements yield enormously large potential for advertisers. Which strategies lead to major campaign success?
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Panel discussion
Free English live translation available
13:30 Retail Media - the Driver of Growth in Digital AdvertisingWith its outstanding growth forecasts, retail media is accelerating the digital advertising ecosystem. At the BVDW panel, experts from the retail, agency and technology sectors will discuss about opportunities and challenges in the fast lane.
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13:30 Goodbye Third-Party Cookies, Hello First-Party Data. Demand-Side, it’s Time to Catch Up.The loss of third-party cookies makes the digital value chain more complex. The goal for marketers and publishers must be to reduce complexity where supply and demand activities do not add value. In order for this to be accomplished, it requires innovation and cooperation. From vetting partners to critical pre- and post-campaign initiatives, we’ll share how to succeed with first-party data without breaking a sweat. Join TripleLift’s Sylwia Iwanejko-Sajewska alongside industry experts from the leading global ad agencies as they share what advertisers need to do in order to win with first-party data.
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13:30 Shaping the future of your brand in a digital world.Marketers continue to prioritise and grow digital media as a percentage of their media mix. As budgets tighten, ensuring that digital spend is delivering the right message on the right platform, and generating the right short-term and long-term results is a point of focus for everyone. Based on Kantar’s analysis of thousands of campaigns from hundreds of brands around the world, Gonzalo will share key findings and success factors for creating digital campaigns that deliver both demand and create long-term brand value.
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14:00 Drive Advertising Outcomes by Harnessing AttentionAttention has always been at the heart of advertising. But given the speed of digital culture and the variety of content consumers encounter each day, capturing attention is a challenge. In this session, we will discuss common myths concerning the measurement of attention and show its role in driving advertising outcomes.
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14:00
Programmatic team books 11 million contacts with print ads in 30 minutes:
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14:15 |
Panel discussion
Free English live translation available
Programmatic Audio AdvertisingThroughout the recent years, digital audio has developed itself to one of the most promising market
segments in the area of advertising marketing. Even in critical times, digital audio is a stable and
reliable channel for advertisers. Experts of the audio and podcast industry speak about this
development and give an outlook into the future.
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Panel discussion
Free English live translation available
14:15 First-Party Data ActivationGoogle has rescheduled the prohibition of third-party cookies to 2024 once again. What are publishers doing in
order to prepare, how are they generating first party data and what does the communication with their users
look like? What solutions are there for offering targeting options to advertisers if third-party cookies
disappear?
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14:30 The crucial question - How can contextual targeting become more efficient?How can you determine what content suits your own brand? Christian Eisenblätter explains how loglevel data can be used to select the right targeting segments and therefore optimize campaign performance. Data-based decision-making instead of unprecise media planning.
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14:30 The Quality Measurement Opportunity for PublishersAdvertiser interest in brand suitability, viewability and other ad quality metrics is rising without slowing down. Publishers can seize the opportunity to analyze, optimize and transact with brand suitability in mind. Join us to discuss how top publishers are introducing automation and becoming more proactive about brand suitability, leading to new revenue opportunities.
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15:00 |
Coffee Break |
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15:15 |
Panel discussion
Free English live translation available
Mobile AdvertisingWhich mobile advertising formats work the best? What kinds of trends are emerging? In which way
can advertisers achieve the most success with mobile advertising?
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Panel discussion
Free English live translation available
15:30 Guide to Brand Safety & Brand SuitabilityBrand safety vs. brand suitability – what are the most recent findings on the market and why does brand suitability need to further establish itself? What role do cybersecurity, ad fraud, viewability and brand risk play and which strategies are available to advertisers and publishers?
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15:30 The post view buyers, the unknown creatures"I click, therefore I am!" vs. "I don't click, therefore I am not?"
Perceiving well-established digital advertisement and purchasing afterwards, without having clicked on the banner … is that possible, is that measurable and does that have any value at all? PAYBACK explains, how programmatic online ads work and how they increase sales even without a click.
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15:30 Trailblazing programmatic DOOH in the DACH regionProgrammatic DOOH is one of the top innovative digital advertising channels: data-driven, broadcast, and with high-impact creative possibilities. As the digital world becomes even more global with the rise of multi-market campaigns, in this session, hear from major players on how to unlock revenue in DACH and how to harness creativity in prDOOH campaigns.
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d3con Innovation Award 2023![]() |
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16:00 Future-Proof Contextual Marketing with Programmatic DOOHProgrammatic DOOH offers the precision, accuracy and scale to connect a brand with its target audience. By increasing contextual relevance via Dynamic Creative Optimisation (DCO), the possibilities for greater targeting and engagement are limitless. Join us to hear from Kinetic Germany’s Robert Sagebaum and Hivestack’s Jonathan Oh about their experience in the space.
Programmatic DOOH offers the precision, accuracy and scale to connect a brand with its target audience. By increasing contextual relevance via Dynamic Creative Optimisation (DCO), the possibilities for greater targeting and engagement are limitless. Join us to hear from Kinetic Germany’s Robert Sagebaum and Hivestack’s Jonathan Oh about their experience in the space.
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Panel discussion
16:15 The Future of Privacy Preserving MeasurementIAB Europe will bring together a panel of experts to discuss the future of digital ad campaign measurement in light of fundamental changes in the industry, including the deprecation of the third-party cookie and restrictions on iOS mobile devices. The panel will look to explore how measurement can continue to operate in a privacy preserving environment, focusing particularly on the performance of omnichannel campaigns.
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16:15 Publishing experts fire-side chatHow can you optimize your programmatic setup? What technologies yield the best results? What are the decisive factors in viewability and ad verification? What do we do without cookies? Experts from publishers have asked these questions and will explain their current solutions. Participants are invited to ask questions and talk about their own experiences.
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16:15
Douglas meets SoPost:
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Panel discussion
16:45 Myth Busting on US Market Entry and Scale for EU DigitalsThe best way to enter the US market is hiring and managing a full time staff remotely from Europe. Working with consultants to drive revenue once you have built a team in the US disrupts Company "culture." Consultants make introductions and leave-they never produce anything. Success in Europe means success in the US-it will come the same way there as it did here. Hossein Houssaini of Ho/Pe Advisory will interview Michael Kerans, Founder of C.R.O. Partners on the myths, mistakes and proven shortcuts. C.R.O. Partners has worked with 70 EU ad techs since 2008, including: The Independent, IPONWEB, eyeo, DoubleVerify, 1plusx, Grapeshot, StickyAds, and mrge.
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Panel discussion
Free English live translation available
17:00 Live PodcastThe d3con Podcast is the largest German language podcast that deals with programmatic advertising.
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17:00 Amazon DSP - the path to success? The benefits with best practices for highly efficient advertising from awareness to performanceAmazon DSP offers a wide spectrum for advertisers: from awareness campaigns with videos on Twitch or the Champions League on Connected TV, to retargeting for sales promotion. ameo shows the advantages of Amazon DSP and shares best practices from over 500 projects around Amazon Marketing.
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17:00 End MASTERCLASSES ll |
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d3con 2023 SummaryTogether with a selection of inspiring guests, Ina and Ralf will summarize the highlights of d3con 2023 and present a forecast for the upcoming year.
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17:40 End STAGE ll |
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MAIN STAGE:
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18:00 |
Networking Dinner
Barefood Deli
Lilienstr. 5-9
20095 Hamburg
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Kasematte20
Alsterglacis 20-21
20354 Hamburg
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