Leading advertisers report about their strategies and successes.

Since the beginning of 2022, e-commerce has rapidly grown, because its users have learned to appreciate the efficiency and comfort of online shopping. Leading experts speak about their challenges and solution approaches. Which advertising strategies have they developed and which trends brought them to success? What does the future of e-commerce look like?

Leading B2B marketing managers demonstrate their strategies and marketing technology setups.

The leading DOOH advertisers reveal their tips and tricks. Which technologies do they implement and which achievements have they already made from using them? What does the setup for a succesful DOOH strategy need to look like?

Leading performance marketers present their strategies and tech setups. In which structures and channels and together with whom do successful performance marketers work today?

The disinformation crisis is solvable. A small handful of adtech companies dictate where billions of advertising dollars go every year. These companies use an opaque system to send ads to sites that pump out hate speech and disinformation — against the wishes of advertisers. Check My Ads has taken millions out of the disinformation economy and has disrupted Dan Bongino, Steve Bannon, Charlie Kirk, and others. Their groundbreaking research shows that blocklists are not enough to cut off the flow of ad dollars to the disinformation economy — that we need to go deeper into the supply chain. How are marketers going to save the world from disinformation? Claire and Nandini will show you how it’s done and how YOU can play a role in solving the disinformation crisis.

Leading experts in the industry discuss the latest challenges and trends.

The triumph of programmatic Digital Out of Home can no longer be stopped. Experts discuss different opportunities regarding innovative advertising material, targeting options, inventory selection and success measurement for all participants.

Is the market moving towards addressable TV? How will Netflix ads influence the CTV market? Which new opportunities does programmatic cinema have to offer? CTV and cinema advertisements yield enormously large potential for advertisers. Which strategies lead to major campaign success?

Throughout the recent years, digital audio has developed itself to one of the most promising market segments in the area of advertising marketing. Even in critical times, digital audio is a stable and reliable channel for advertisers. Experts of the audio and podcast industry speak about this development and give an outlook into the future.

Which mobile advertising formats work the best? What kinds of trends are emerging? In which way can advertisers achieve the most success with mobile advertising?

Here you will see the most exciting innovations of the industry briefly demonstrated. Be inspired and vote!

Together with a selection of inspiring guests, Julia and Ralf will summarize the highlights of d3con 2023 and present a forecast for the upcoming year.