| Bühne | Masterclasses | |
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| 09:00 |
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| 09:30 |
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| 09:40 |
Presentation: 
Thomas Promny
d3con
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| 10:00 |
Presentation:
Thomas Promny
d3con
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| 10:30 |
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| 11:00 |
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| 11:30 |
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| 12:15 |
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| 13:00 |
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| 13:30 |
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| 14:00 |
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Presentation: 
Eric Hall
BVDW
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| 14:45 |
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Presentation:
Eric Hall
BVDW
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| 15:30 |
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| 16:00 |
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| 16:20 |
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| 16:45 |
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| 17:30 |
Presentation:
Thomas Promny
d3con
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| 17:45 |
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1st April 2020 d3con conference
| Main Stage | Stage II | Masterclasses | |
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| 09:00 |
WelcomeThe doors open at 9 am - so you can start networking over your first coffee or find yourself a good seat.
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| 09:45 |
Survivor’s Guide to the Adpocalypse"I try not to look at advertising [anymore] because I think by and large it’s quite boring” - Sir John Hegarty
For years now, critics of all kinds have been propheticizing the death of advertising. Whether brought by the VHS, TiVo, Social Media, Ad Blockers, Netflix, AR, AI, the Russians or the demonetization of YouTube videos, the Adpocalypse is coming - and yes, just like the night, it is dark and full of terrors. Fernando Machado (Global CMO @ Burger King) will go beyond advertising to talk about how brands continue to reinvent itself through technology (wrapped up on what really matters: Creativity). Presentation: 
Justin Lebbon
Mediatel Events
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Excavating Tomorrow:
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| 10:15 |
in preparation |
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Break for coffee |
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| 10:45 |
Break for coffee Free English live translation available |
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| 11:00 |
Experts' Panel:
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in preparation |
in preparation |
| 11:45 |
Top Brand Advertisers’ Strategy Free English live translation availableLeading advertisers report about their strategies and successes.
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How technology is changing the marketing landscapeMarketers and agencies bundled supply and demand in the market. Publishers and advertisers had no direct link to one another. Programmatic advertising is shaking up this market, and controlling both size and tools will be decisive in the future. Publishers, tech providers and marketers discuss which technologies are important and who can use them.
Presentation: 
Alexander Schott
AdTech Factory
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in preparation |
| 12:30 |
Break for lunch |
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| 13:30 |
Brands and platforms panel Free English live translation availableIs it all about Google and Facebook? On which platforms do advertisers need to be present these days?
Burkhard Henn
Raisin
Dr. Thomas Kloubert
kfzteile24.de
Patrick Ratzke
Maschinensucher.de
Sven Hasselmann
Deutsche Bahn
Tobias Börner
Lovoo
Presentation: 
Erik Siekmann
Digital Forward
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in preparation |
| 14:15 |
Publisher's business model for the '20s Free English live translation availableIs it all about Google and Facebook? On which platforms do advertisers need to be present these days?
Stefan Betzold
BILD
Kerstin Schiefelbein
Visual Statements
Alexander Gerlach
Finya
Holm Münstermann
Google
Presentation: 
Dino Bongartz
The ADEX
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From linear TV to the digital moving imageLeading advertisers and platform operators report on how they are dealing with the transition from classic TV to digital video advertising.
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in preparation |
Break for coffee |
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| 15:10 |
Break for coffee Free English live translation available |
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| 15:30 |
International Experts' PanelLeading experts from international markets discuss the latest trends in programmatic. What can the German market learn from the colleagues in the US and UK?
Presentation:
Justin Lebbon
Mediatel Events
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Data Best PracticeAlongside a customer each, leading agencies present a case for how you can successfully implement external targeting data for campaigns.
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in preparation |
| 16:15 |
in preparation |
in preparation |
in preparationPresentation:
Alexander Schott
AdTech Factory
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| 17:00 |
Innovation Track Free English live translation availableHere you will see the most exciting innovations of the industry briefly demonstrated.
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in preparation |
in preparation |
in preparation |
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| 17:45 |
d3con Award Ceremony 2020 Free English live translation available Presentation:
Thomas Promny
d3con
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