Agenda of d3con conference

31st March 2020: d3con Advertisers‘ Day

Der d3con Advertisers‘ Day ist für Werbetreibende und Agenturen, die ihr Digitalmarketing auf das nächste Level bringen wollen.

zum Programm des d3con Advertisers‘ Day

1st April 2020: d3con conference

Die Hauptveranstaltung der d3con seit 2011. Hier treffen sich die führenden Technologieanbieter, Advertiser, Publisher und Agenturen zum Netzwerken und Diskutieren auf höchstem Niveau.

zum Programm der d3con Konferenz

31st March 2020: d3con Advertisers‘ Day 1st April 2020: d3con conference

31st March 2020 d3con Advertisers‘ Day

	Main Stage	Masterclasses	Roundtables
09:00			Zugang nur nach bestätigter Anmeldung. Name* Position* Firma* geschäftliche Email*
09:30
09:40	Martin Drust FC St. Pauli Presentation: Thomas Promny d3con
10:00	Moritz Dammas The Goodfellows Claudia Dreismann Lufthansa	Prof. Dr. Joost van Treeck Hochschule Fresenius Presentation: Eric Hall BVDW	Presentation: Erik Siekmann Digital Forward Zugang nur nach bestätigter Anmeldung. Name* Position* Firma* geschäftliche Email*
10:30	Jenny Gruner Hapag-Lloyd	Carsten Lackner EnBW
11:00	Speed Dating: Advertiser meets Advertiser Kostenlose Teilnahme in unserer Speed Dating Area Zugang nur nach bestätigter Anmeldung. Name* Position* Firma* geschäftliche Email*		Zugang nur nach bestätigter Anmeldung. Name* Position* Firma* geschäftliche Email*
11:30	Jürgen Sorg Continental Reifen Deutschland Timo Baumgarten Thomas Cook Jenny Fleischer Bayer Kerstin Clessienne Marketing Tech Lab Ute Lauer Deutsche Lufthansa Presentation: Prof. Dr. Julia Schössler schoesslers		Presentation: Erik Siekmann Digital Forward Zugang nur nach bestätigter Anmeldung. Name* Position* Firma* geschäftliche Email*

12:15	Angela Kim Ferrero Anja Stolz R+V Versicherungen Eva Bankoley Coca-Cola Jenny Gruner Hapag-Lloyd Maike Abel Nestlé Presentation: Jenny Görlich DKB
13:00			Zugang nur nach bestätigter Anmeldung. Name* Position* Firma* geschäftliche Email*
13:30			Zugang nur nach bestätigter Anmeldung. Name* Position* Firma* geschäftliche Email*
14:00	Carsten Lackner EnBW Henrik Schulte DSM Thomas Holzapfel Bayer David Marc Aurel Koenen Vodafone Sascha Knöpfel Henkel Presentation: Raoul Fischer LEAD DIGITAL	Christos Farakos ThyssenKrupp Bilstein Stefan Riesberg-Delia DNV GL Presentation: Eric Hall BVDW	Presentation: Emily Roberts BBC Zugang nur nach bestätigter Anmeldung. Name* Position* Firma* geschäftliche Email*
14:45	Andrea Malgara Mediaplus Group Manfred Klaus Plan.Net Gruppe Siamac Rahnavard Echte Liebe Karin Libowitzky Vizeum Frank Sültmann OMD Hamburg
			Presentation: Erik Siekmann Digital Forward Zugang nur nach bestätigter Anmeldung. Name* Position* Firma* geschäftliche Email*
15:30			Zugang nur nach bestätigter Anmeldung. Name* Position* Firma* geschäftliche Email*
16:00	Björn Kaiser Bonprix	Max Melching Douglas	Presentation: Thomas Wrobel Douglas Zugang nur nach bestätigter Anmeldung. Name* Position* Firma* geschäftliche Email*
	Björn Kaiser Bonprix	Joffrey Petit Shop-Apotheke Philipp Klösel Fashion ID Lena Saldern E.ON
16:20	Andreas Durth Studienkreis
16:45		Thomas Holzapfel Bayer Jin Choi Facebook Thomas Koch The DOOH Consultancy
			Zugang nur nach bestätigter Anmeldung. Name* Position* Firma* geschäftliche Email*
17:30	Presentation: Thomas Promny d3con
17:45			Zugang nur nach bestätigter Anmeldung. Name* Position* Firma* geschäftliche Email*

31st March 2020: d3con Advertisers‘ Day 1st April 2020: d3con conference

31st March 2020 d3con Advertisers‘ Day

09:00	Advertisers‘ Day Bühne:
09:00	Advertisers‘ Day Masterclasses:
09:00	Advertisers‘ Day Roundtables: Zugang nur nach bestätigter Anmeldung. Name* Position* Firma* geschäftliche Email*
09:30	Advertisers‘ Day Bühne:
09:40	Advertisers‘ Day Bühne: Martin Drust FC St. Pauli Presentation: Thomas Promny d3con
10:00	Advertisers‘ Day Bühne: Moritz Dammas The Goodfellows Claudia Dreismann Lufthansa
10:00	Advertisers‘ Day Masterclasses: Prof. Dr. Joost van Treeck Hochschule Fresenius Presentation: Eric Hall BVDW
10:00	Advertisers‘ Day Roundtables: Presentation: Erik Siekmann Digital Forward Zugang nur nach bestätigter Anmeldung. Name* Position* Firma* geschäftliche Email*
10:30	Advertisers‘ Day Bühne: Jenny Gruner Hapag-Lloyd
10:30	Advertisers‘ Day Masterclasses: Carsten Lackner EnBW
11:00	Advertisers‘ Day Bühne: Speed Dating: Advertiser meets Advertiser Kostenlose Teilnahme in unserer Speed Dating Area Zugang nur nach bestätigter Anmeldung. Name* Position* Firma* geschäftliche Email*
11:00	Advertisers‘ Day Masterclasses:
11:00	Advertisers‘ Day Roundtables: Zugang nur nach bestätigter Anmeldung. Name* Position* Firma* geschäftliche Email*
11:30	Advertisers‘ Day Bühne: Jürgen Sorg Continental Reifen Deutschland Timo Baumgarten Thomas Cook Jenny Fleischer Bayer Kerstin Clessienne Marketing Tech Lab Ute Lauer Deutsche Lufthansa Presentation: Prof. Dr. Julia Schössler schoesslers
11:30	Advertisers‘ Day Masterclasses:
11:30	Advertisers‘ Day Roundtables: Presentation: Erik Siekmann Digital Forward Zugang nur nach bestätigter Anmeldung. Name* Position* Firma* geschäftliche Email*
11:45	Advertisers‘ Day Masterclasses:
12:15	Advertisers‘ Day Bühne: Angela Kim Ferrero Anja Stolz R+V Versicherungen Eva Bankoley Coca-Cola Jenny Gruner Hapag-Lloyd Maike Abel Nestlé Presentation: Jenny Görlich DKB
12:15	Advertisers‘ Day Masterclasses:
13:00	Advertisers‘ Day Bühne:
13:00	Advertisers‘ Day Masterclasses:
13:00	Advertisers‘ Day Roundtables: Zugang nur nach bestätigter Anmeldung. Name* Position* Firma* geschäftliche Email*
13:30	Advertisers‘ Day Bühne:
13:30	Advertisers‘ Day Masterclasses:
13:30	Advertisers‘ Day Roundtables: Zugang nur nach bestätigter Anmeldung. Name* Position* Firma* geschäftliche Email*
14:00	Advertisers‘ Day Bühne: Carsten Lackner EnBW Henrik Schulte DSM Thomas Holzapfel Bayer David Marc Aurel Koenen Vodafone Sascha Knöpfel Henkel Presentation: Raoul Fischer LEAD DIGITAL
14:00	Advertisers‘ Day Masterclasses: Christos Farakos ThyssenKrupp Bilstein Stefan Riesberg-Delia DNV GL Presentation: Eric Hall BVDW
14:00	Advertisers‘ Day Roundtables: Presentation: Emily Roberts BBC Zugang nur nach bestätigter Anmeldung. Name* Position* Firma* geschäftliche Email*
14:45	Advertisers‘ Day Bühne: Andrea Malgara Mediaplus Group Manfred Klaus Plan.Net Gruppe Siamac Rahnavard Echte Liebe Karin Libowitzky Vizeum Frank Sültmann OMD Hamburg
14:45	Advertisers‘ Day Masterclasses:
15:00	Advertisers‘ Day Roundtables: Presentation: Erik Siekmann Digital Forward Zugang nur nach bestätigter Anmeldung. Name* Position* Firma* geschäftliche Email*
15:30	Advertisers‘ Day Bühne:
15:30	Advertisers‘ Day Masterclasses:
15:30	Advertisers‘ Day Roundtables: Zugang nur nach bestätigter Anmeldung. Name* Position* Firma* geschäftliche Email*
16:00	Advertisers‘ Day Bühne: Björn Kaiser Bonprix
16:00	Advertisers‘ Day Masterclasses: Max Melching Douglas
16:00	Advertisers‘ Day Roundtables: Presentation: Thomas Wrobel Douglas Zugang nur nach bestätigter Anmeldung. Name* Position* Firma* geschäftliche Email*
16:15	Advertisers‘ Day Masterclasses: Joffrey Petit Shop-Apotheke Philipp Klösel Fashion ID Lena Saldern E.ON
16:20	Advertisers‘ Day Bühne: Andreas Durth Studienkreis
16:45	Advertisers‘ Day Bühne:
16:45	Advertisers‘ Day Masterclasses: Thomas Holzapfel Bayer Jin Choi Facebook Thomas Koch The DOOH Consultancy
17:00	Advertisers‘ Day Roundtables: Zugang nur nach bestätigter Anmeldung. Name* Position* Firma* geschäftliche Email*
17:30	Advertisers‘ Day Bühne: Presentation: Thomas Promny d3con
17:45	Advertisers‘ Day Bühne:
17:45	Advertisers‘ Day Masterclasses:
17:45	Advertisers‘ Day Roundtables: Zugang nur nach bestätigter Anmeldung. Name* Position* Firma* geschäftliche Email*

1st April 2020 d3con conference

	Main Stage	Stage II	Masterclasses
09:00	Welcome The doors open at 9 am - so you can start networking over your first coffee or find yourself a good seat.
09:45	Survivor’s Guide to the Adpocalypse "I try not to look at advertising [anymore] because I think by and large it’s quite boring” - Sir John Hegarty For years now, critics of all kinds have been propheticizing the death of advertising. Whether brought by the VHS, TiVo, Social Media, Ad Blockers, Netflix, AR, AI, the Russians or the demonetization of YouTube videos, the Adpocalypse is coming - and yes, just like the night, it is dark and full of terrors. Fernando Machado (Global CMO @ Burger King) will go beyond advertising to talk about how brands continue to reinvent itself through technology (wrapped up on what really matters: Creativity). Fernando Machado Global CMO, Burger King Presentation: Justin Lebbon Mediatel Events
		Excavating Tomorrow: What algorithms tell us about the future of advertising Since the advent of programmatic, digital advertising is powered by an algorithmic infrastructure. But control and understanding of these algorithms is scarce. This presentation encourages to take a step back from daily practice and looks at what we as advertising professionals should know about the algorithmic economy. Daniel Knapp IAB Europe / vMarketeur Presentation: Prof. Dr. Julia Schössler schoesslers	The winners and the losers among the advertisers Using concrete examples and outside analyses, Erik Siekmann presents the best and worst cases. He shows what differentiates the successes from the losers and what mistakes you absolutely have to avoid, or rather, what initiatives lead to success. Erik Siekmann Digital Forward
10:15	Nestlé journey to in-house Programmatic media technologies: challenges and opportunities The digital advertising industry is changing; learn how the #1 world food & beverage company is leading the change to optimize its programmatic media value chain. The starting point for Nestlé has been technology, this triggered significant changes in the organisational set up and in the relationships with media partners. Learn how Nestle navigates these changes and embraces the opportunity to gain back the control on its digital media activities. Teresa Fusaro Nestlé Presentation: Justin Lebbon Mediatel Events
		Break for coffee
10:45	Break for coffee Free English live translation available	Break for coffee
11:00	Experts' Panel: Programmatic 2020 Free English live translation available Leading experts in the industry discuss the challenges and trends. Tino Krause Facebook Stephanie Pelz McDonald's Deutschland	Uwe Storch vs. Florian Heinemann Two leading experts in German digital marketing who represent the old and new worlds. Uwe Storch provides very brand-focussed advertising for classic CPG brands, while Florian Heinemann is a frontrunner in performance marketing and has driven forward several successful e-commerce companies. In a controversial discussion, the two shine a light on their strategies and discuss their similarities and differences. Dr. Florian Heinemann Project A Uwe Storch OWM / Ferrero Presentation: Prof. Dr. Julia Schössler schoesslers	in preparation
11:45	Leading Advertisers' Strategy Free English live translation available Leading advertisers report about their strategies and successes. Jan-Philipp Wachsmuth otto Jörg Quehl HUK-COBURG Jürgen Sorg Continental Reifen Deutschland Thomas Wrobel Douglas Karin Siuda Sparkassen-Finanzportal Presentation: Ralf Scharnhorst Scharnhorst Media	How technology is changing the publishing landscape Sales houses and agencies bundled supply and demand in the market. Publishers and advertisers had no direct link to one another. Programmatic advertising is shaking up this market, and controlling both size and tools will be decisive in the future. Publishers, tech providers and sales houses discuss which technologies are important and who can use them. Michael Siegler tisoomi Mike Klinkhammer eBay Advertising Tobias Conrad Ströer Presentation: Alexander Schott AdTech Factory	in preparation
12:30	Break for lunch
13:30	Brands and platforms panel Free English live translation available Is it all about Google and Facebook? On which platforms do advertisers need to be present these days? Burkhard Henn Raisin Dr. Thomas Kloubert kfzteile24.de Patrick Ratzke Maschinensucher.de Sven Hasselmann Deutsche Bahn Tobias Börner Lovoo Presentation: Erik Siekmann Digital Forward	E-privacy, cookieless browsers and other challenges for business models in digital marketing How do different regulatory threats affect business and how can we deal with it? Prof. Dr. Christoph Bauer ePrivacy Sven Bornemann European netID Foundation Prof. Dr. Johannes Caspar Hamburgischer Beauftragter für Datenschutz und Informationsfreiheit Bülent Inci Deutsche Bahn Johann Hermann EuGD Robert Sindlinger OneTrust Presentation: Ralf Scharnhorst Scharnhorst Media	in preparation
14:15	Publisher's business model for the '20s Free English live translation available Is it all about Google and Facebook? On which platforms do advertisers need to be present these days? Stefan Betzold BILD Kerstin Schiefelbein Visual Statements Alexander Gerlach Finya Holm Münstermann Google Presentation: Dino Bongartz The ADEX	From linear TV to the digital moving image Leading advertisers and platform operators report on how they are dealing with the transition from classic TV to digital video advertising. Franziska Brückner Vodafone Antje Andrée Rügenwalder Mühle Christoph Thielecke Unruly Christian Russ Samsung Ads	in preparation
		Break for coffee
15:10	Break for coffee Free English live translation available	Break for coffee
15:30	International Experts' Panel Leading experts from international markets discuss the latest trends in programmatic. What can the German market learn from the colleagues in the US and UK? Qaiser Bachani Bayer Thanos Patsis Betway Group Emily Roberts BBC Gerhard Louw Deutsche Telekom Rajeev Goel PubMatic Presentation: Justin Lebbon Mediatel Events	Data Best Practice Alongside a customer each, leading agencies present a case for how you can successfully implement external targeting data for campaigns. David Lange adlicious Thomas Hertkorn a&o hostels Marketing Dr. Stefan Bornemann wetter.com Oliver Dragic pilot Thorsten Ahlers Brille 24 Presentation: Susanne Gillner INTERNET WORLD BUSINESS	Navigating the New ePrivacy Regulation: New Ways to Tackle Consent, Cookies and other Marketing Challenges The ePrivacy Regulation will have a profound effect on marketing activities moving forward. Faced with the legal and financial ramifications of ignoring a consumer’s right to privacy, marketers must rethink their data collection, use, and retention methods. In this session, we’ll share the latest updates and what to expect from the impending ePrivacy Regulation, the industry impact of ePrivacy and key considerations regarding cookies and consent to address requirements in both GDPR and ePrivacy. Robert Sindlinger OneTrust
16:15	in preparation	in preparation	Publisher Experts Fireside Chat Wie optimiert man sein programmtic Setup? Welche Technologien bringen die besten Ergebnisse? Was sind entscheidende Faktoren bei Viewability und Adverification? Diese und andere Fragen haben sich die Experten von Publishern gestellt und erzählen von ihren aktuellen Lösungen. Die Teilnehmer sind eingeladen, Fragen zu stellen und von eigenen Erfahrungen zu berichten. Teilnahme nur für Publisher und Vermarkter. Carsten Sander BurdaForward Advertising Stefan Rauch Scout24 Media Alen Nazarian SevenOne Media Presentation: Alexander Schott AdTech Factory
17:00	Innovation Track Free English live translation available Here you will see the most exciting innovations of the industry briefly demonstrated. Daniel Knapp IAB Europe / vMarketeur Presentation: Raoul Fischer LEAD DIGITAL	in preparation	Display advertising market in Germany - quo vadis? Judging and quantifying the display advertising market has become significantly more difficult thanks to the arrival of new competitors and advertising formats. Peter Kautz gives us an insight into various models and explains the opportunities for evaluating them. Peter Kautz Statista
		in preparation
17:45	d3con Award Ceremony 2020 Free English live translation available Presentation: Thomas Promny d3con	in preparation

31st March 2020: d3con Advertisers‘ Day 1st April 2020: d3con conference

1st April 2020 d3con conference

09:00	Welcome The doors open at 9 am - so you can start networking over your first coffee or find yourself a good seat.
09:45	d3con Main Stage: Survivor’s Guide to the Adpocalypse "I try not to look at advertising [anymore] because I think by and large it’s quite boring” - Sir John Hegarty For years now, critics of all kinds have been propheticizing the death of advertising. Whether brought by the VHS, TiVo, Social Media, Ad Blockers, Netflix, AR, AI, the Russians or the demonetization of YouTube videos, the Adpocalypse is coming - and yes, just like the night, it is dark and full of terrors. Fernando Machado (Global CMO @ Burger King) will go beyond advertising to talk about how brands continue to reinvent itself through technology (wrapped up on what really matters: Creativity). Fernando Machado Global CMO, Burger King Presentation: Justin Lebbon Mediatel Events
10:00	d3con Stage II: Excavating Tomorrow: What algorithms tell us about the future of advertising Since the advent of programmatic, digital advertising is powered by an algorithmic infrastructure. But control and understanding of these algorithms is scarce. This presentation encourages to take a step back from daily practice and looks at what we as advertising professionals should know about the algorithmic economy. Daniel Knapp IAB Europe / vMarketeur Presentation: Prof. Dr. Julia Schössler schoesslers
10:00	d3con Masterclasses: The winners and the losers among the advertisers Using concrete examples and outside analyses, Erik Siekmann presents the best and worst cases. He shows what differentiates the successes from the losers and what mistakes you absolutely have to avoid, or rather, what initiatives lead to success. Erik Siekmann Digital Forward
10:15	d3con Main Stage: Nestlé journey to in-house Programmatic media technologies: challenges and opportunities The digital advertising industry is changing; learn how the #1 world food & beverage company is leading the change to optimize its programmatic media value chain. The starting point for Nestlé has been technology, this triggered significant changes in the organisational set up and in the relationships with media partners. Learn how Nestle navigates these changes and embraces the opportunity to gain back the control on its digital media activities. Teresa Fusaro Nestlé Presentation: Justin Lebbon Mediatel Events
10:30	Break for coffee
10:45	d3con Main Stage: Break for coffee Free English live translation available
11:00	d3con Main Stage: Experts' Panel: Programmatic 2020 Free English live translation available Leading experts in the industry discuss the challenges and trends. Tino Krause Facebook Stephanie Pelz McDonald's Deutschland
11:00	d3con Stage II: Uwe Storch vs. Florian Heinemann Two leading experts in German digital marketing who represent the old and new worlds. Uwe Storch provides very brand-focussed advertising for classic CPG brands, while Florian Heinemann is a frontrunner in performance marketing and has driven forward several successful e-commerce companies. In a controversial discussion, the two shine a light on their strategies and discuss their similarities and differences. Dr. Florian Heinemann Project A Uwe Storch OWM / Ferrero Presentation: Prof. Dr. Julia Schössler schoesslers
11:00	d3con Masterclasses: in preparation
11:45	d3con Main Stage: Leading Advertisers' Strategy Free English live translation available Leading advertisers report about their strategies and successes. Jan-Philipp Wachsmuth otto Jörg Quehl HUK-COBURG Jürgen Sorg Continental Reifen Deutschland Thomas Wrobel Douglas Karin Siuda Sparkassen-Finanzportal Presentation: Ralf Scharnhorst Scharnhorst Media
11:45	d3con Stage II: How technology is changing the publishing landscape Sales houses and agencies bundled supply and demand in the market. Publishers and advertisers had no direct link to one another. Programmatic advertising is shaking up this market, and controlling both size and tools will be decisive in the future. Publishers, tech providers and sales houses discuss which technologies are important and who can use them. Michael Siegler tisoomi Mike Klinkhammer eBay Advertising Tobias Conrad Ströer Presentation: Alexander Schott AdTech Factory
11:45	d3con Masterclasses: in preparation
12:30	Break for lunch
13:30	d3con Main Stage: Brands and platforms panel Free English live translation available Is it all about Google and Facebook? On which platforms do advertisers need to be present these days? Burkhard Henn Raisin Dr. Thomas Kloubert kfzteile24.de Patrick Ratzke Maschinensucher.de Sven Hasselmann Deutsche Bahn Tobias Börner Lovoo Presentation: Erik Siekmann Digital Forward
13:30	d3con Stage II: E-privacy, cookieless browsers and other challenges for business models in digital marketing How do different regulatory threats affect business and how can we deal with it? Prof. Dr. Christoph Bauer ePrivacy Sven Bornemann European netID Foundation Prof. Dr. Johannes Caspar Hamburgischer Beauftragter für Datenschutz und Informationsfreiheit Bülent Inci Deutsche Bahn Johann Hermann EuGD Robert Sindlinger OneTrust Presentation: Ralf Scharnhorst Scharnhorst Media
13:30	d3con Masterclasses: in preparation
14:15	d3con Main Stage: Publisher's business model for the '20s Free English live translation available Is it all about Google and Facebook? On which platforms do advertisers need to be present these days? Stefan Betzold BILD Kerstin Schiefelbein Visual Statements Alexander Gerlach Finya Holm Münstermann Google Presentation: Dino Bongartz The ADEX
14:15	d3con Stage II: From linear TV to the digital moving image Leading advertisers and platform operators report on how they are dealing with the transition from classic TV to digital video advertising. Franziska Brückner Vodafone Antje Andrée Rügenwalder Mühle Christoph Thielecke Unruly Christian Russ Samsung Ads
14:15	d3con Masterclasses: in preparation
15:00	Break for coffee
15:10	d3con Main Stage: Break for coffee Free English live translation available
15:30	d3con Main Stage: International Experts' Panel Leading experts from international markets discuss the latest trends in programmatic. What can the German market learn from the colleagues in the US and UK? Qaiser Bachani Bayer Thanos Patsis Betway Group Emily Roberts BBC Gerhard Louw Deutsche Telekom Rajeev Goel PubMatic Presentation: Justin Lebbon Mediatel Events
15:30	d3con Stage II: Data Best Practice Alongside a customer each, leading agencies present a case for how you can successfully implement external targeting data for campaigns. David Lange adlicious Thomas Hertkorn a&o hostels Marketing Dr. Stefan Bornemann wetter.com Oliver Dragic pilot Thorsten Ahlers Brille 24 Presentation: Susanne Gillner INTERNET WORLD BUSINESS
15:30	d3con Masterclasses: Navigating the New ePrivacy Regulation: New Ways to Tackle Consent, Cookies and other Marketing Challenges The ePrivacy Regulation will have a profound effect on marketing activities moving forward. Faced with the legal and financial ramifications of ignoring a consumer’s right to privacy, marketers must rethink their data collection, use, and retention methods. In this session, we’ll share the latest updates and what to expect from the impending ePrivacy Regulation, the industry impact of ePrivacy and key considerations regarding cookies and consent to address requirements in both GDPR and ePrivacy. Robert Sindlinger OneTrust
16:15	d3con Main Stage: in preparation
16:15	d3con Stage II: in preparation
16:15	d3con Masterclasses: Publisher Experts Fireside Chat Wie optimiert man sein programmtic Setup? Welche Technologien bringen die besten Ergebnisse? Was sind entscheidende Faktoren bei Viewability und Adverification? Diese und andere Fragen haben sich die Experten von Publishern gestellt und erzählen von ihren aktuellen Lösungen. Die Teilnehmer sind eingeladen, Fragen zu stellen und von eigenen Erfahrungen zu berichten. Teilnahme nur für Publisher und Vermarkter. Carsten Sander BurdaForward Advertising Stefan Rauch Scout24 Media Alen Nazarian SevenOne Media Presentation: Alexander Schott AdTech Factory
17:00	d3con Main Stage: Innovation Track Free English live translation available Here you will see the most exciting innovations of the industry briefly demonstrated. Daniel Knapp IAB Europe / vMarketeur Presentation: Raoul Fischer LEAD DIGITAL
17:00	d3con Stage II: in preparation
17:00	d3con Masterclasses: Display advertising market in Germany - quo vadis? Judging and quantifying the display advertising market has become significantly more difficult thanks to the arrival of new competitors and advertising formats. Peter Kautz gives us an insight into various models and explains the opportunities for evaluating them. Peter Kautz Statista
17:25	d3con Stage II: in preparation
17:45	d3con Main Stage: d3con Award Ceremony 2020 Free English live translation available Presentation: Thomas Promny d3con

31st March 2020: d3con Advertisers‘ Day

1st April 2020: d3con conference

31st March 2020 d3con Advertisers‘ Day

31st March 2020 d3con Advertisers‘ Day

1st April 2020 d3con conference

Welcome

Survivor’s Guide to the Adpocalypse

Excavating Tomorrow:What algorithms tell us about the future of advertising

The winners and the losers among the advertisers

Nestlé journey to in-house Programmatic media technologies:challenges and opportunities

Break for coffee

Break for coffee Free English live translation available

Experts' Panel:Programmatic 2020 Free English live translation available

Uwe Storch vs. Florian Heinemann

in preparation

Leading Advertisers' Strategy Free English live translation available

How technology is changing the publishing landscape

in preparation

Break for lunch

Brands and platforms panel Free English live translation available

E-privacy, cookieless browsers and other challenges for business models in digital marketing

in preparation

Publisher's business model for the '20s Free English live translation available

From linear TV to the digital moving image

in preparation

Break for coffee

Break for coffee Free English live translation available

International Experts' Panel

Data Best Practice

Navigating the New ePrivacy Regulation: New Ways to Tackle Consent, Cookies and other Marketing Challenges

in preparation

in preparation

Publisher Experts Fireside Chat

Innovation Track Free English live translation available

in preparation

Display advertising market in Germany - quo vadis?

in preparation

d3con Award Ceremony 2020 Free English live translation available

1st April 2020 d3con conference

Welcome

Survivor’s Guide to the Adpocalypse

Excavating Tomorrow:What algorithms tell us about the future of advertising

The winners and the losers among the advertisers

Nestlé journey to in-house Programmatic media technologies:challenges and opportunities

Break for coffee

Break for coffee Free English live translation available

Experts' Panel:Programmatic 2020 Free English live translation available

Uwe Storch vs. Florian Heinemann

in preparation

Leading Advertisers' Strategy Free English live translation available

How technology is changing the publishing landscape

in preparation

Break for lunch

Brands and platforms panel Free English live translation available

Excavating Tomorrow:
What algorithms tell us about the future of advertising

Nestlé journey to in-house Programmatic media technologies:
challenges and opportunities

Experts' Panel:
Programmatic 2020 Free English live translation available

Navigating the New ePrivacy Regulation:
New Ways to Tackle Consent, Cookies and other Marketing Challenges

Excavating Tomorrow:
What algorithms tell us about the future of advertising

Nestlé journey to in-house Programmatic media technologies:
challenges and opportunities

Experts' Panel:
Programmatic 2020 Free English live translation available