The world now has become a drastically different world, businesses are forced to make greater decisions than ever before – both quicker and more often. A quickly growing external environment in combination with unprecedented and unforeseeable consumer behavior has lead to businesses constantly having to reinvent themselves. We want to discuss about the development of decision making and how data effectively contributes towards this. During our presentation we will speak about: -Important challenges and trends all around decision making and how managers can be trusted for business-critical decisions. -What kind of data is used to lead these decisions and to what extent; for example internal vs. external data -Recommendations that help managers improve their decision-making abilities and make them feel even safer in their decisions.

We will take an in-depth look at the most relevant topics and priorities being worked on by IAB Tech Lab and its 750+ member companies globally. This will include discussion about Project “Rearc”, which is dedicated to re-architecting the digital advertising ecosystem beyond the cookie. We want to answer questions and understand local and regional concerns and priorities. Target audience is technically-inclined professionals from all parts of the advertising value chain – publishers, to vendors, to advertisers.