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The d3con 2024 agenda is in preparation.

Videos and presentations - d3con 2023

March 12th 2024: Advertisers Day

The d3con Advertisers Day is for advertisers and agencies, who want to take their digital marketing to the next level.

March 13th 2024: d3con Conference

The d3con Conference is the main focus of the event and draws in around 1,500 attendees. This is where representatives of leading advertisers, agencies, tech vendors and publishers meet to network and talk about the latest trends shaping the industry.

March 12th 2024 Advertisers Day PDF

Main Stage Stage II Masterclasses I Masterclasses II
08:30
 
Free English live translation available

Admission

The doors open at 8:30 am - so you can start networking over your first coffee or find yourself a good seat.
09:20
 
Free English live translation available

Opening

A short welcome from the organizer.
09:30
Presentation

Think of a color that doesn’t exist

A lot has been said about artificial intelligence in the past few years. As generative AI becomes mainstream and people get more used to leverage AI tools to develop work, it is natural that we all ask whether AI is an opportunity or a threat. Fernando Machado, Chief Marketing Officer of NotCo (former CMO of Activision Blizzard and Burger King), discusses how the combination of AI and human talent can unlock creativity like never before.
Presentation
Free English live translation available

10:00 Keynote

In Preparation
Presentation

10:00 Sustainable Digitalization - why digital marketing should be environmentally friendly

The Hamburg-based NGO Viva con Agua uses digital marketing to draw countless people's attention to the global water situation. As an environmental organization, a clear stance on climate and water protection is elementary and part of the brand communication. But what is the water footprint of your own website? Are Google Ads really more sustainable than posters at the main train station? And isn't data protection actually social sustainability? These and many other questions accompany Viva con Agua on its way to more growth. At d3con, you can get an insight into the answers.
 

In Preparation

10:30
 
Free English live translation available

Coffee Break

 

In Preparation

11:00
Presentation
Free English live translation available

Leading Advertisers Strategy

Leading advertisers report about their strategies and successes.
Panel discussion
Free English live translation available

11:00 Successful in the FMCG market

Leading FMCG groups provide insights into their approach to long-term planning, expertise and crisis management. How do these companies operate in the dynamic market environment and what best practices do they apply to increase their competitiveness?
 

11:00 Offerista Group Masterclass

 

Coffee Break

 

In Preparation

Panel discussion

In Preparation

11:45
Panel discussion
Free English live translation available

Retail Media Flywheel:
How retailers can use their transaction data for and with advertisers.

Retail media is one of the most exciting concepts for the future of programmatic growth. What have advertisers learned and how should they position themselves in the future? What is the added value for advertisers from the transaction data of retailers? How is the flywheel for retailers being created?
Panel discussion
Free English live translation available

11:45 Beyond Cookies:
Building Trust in a Cookieless World through Effective Consent Strategies

How are advertisers preparing for the new era of privacy-compliant marketing and what are the alternatives for personalized advertising?
 

In Preparation

 

In Preparation

12:30
 
Free English live translation available

Lunch Break

13:30
Panel discussion
Free English live translation available

OWM-Panel

Panel discussion
Free English live translation available

13:30 Agency managing directors panel

How do agencies have to define their role new today and which challenges and chances does programmatic bring with itself for the relationships between agencies and advertisers?
 

In Preparation

 

In Preparation

 

In Preparation

 

In Preparation

14:15
Panel discussion
Free English live translation available

DOOH - The future of OOH advertising

Digital Out of Home is one of the most dynamic and fastest-growing industries in outdoor advertising. How is DOOH setting new standards with innovative technologies and creative concepts, and how can advertisers benefit from this medium?
Panel discussion
Free English live translation available

14:15 Data driven marketing for the middle class

Branding and performance increase are essential for middle class companies. Why is Programmatic especially relevant for middle size companies and which concrete strategies lead to success?
 

In Preparation

 

In Preparation

15:00
 
Free English live translation available

Coffee Break

15:30
Presentation
Free English live translation available

In Preparation

Presentation
Free English live translation available

15:30 d3con Creation Awards

These leading creative agencies each present a case together with a client that revolves around their own imagination and inventiveness. It's all about exciting storytelling, innovative ideas and interesting backgrounds - there are no limits to imagination or creativity! Who will convince the jury and earn the first d3con creation Award ever?
 

In Preparation

 

In Preparation

 

In Preparation

16:00
Panel discussion
Free English live translation available

How brands can effectively reach the global gaming community

Gaming marketing is an important part of modern marketing strategies in 2024. How do companies reach the special target group of gamers and what trends and developments can be expected in this dynamic market?
 

In Preparation

 

In Preparation

Presentation
Free English live translation available

In Preparation

 

In Preparation

 

In Preparation

16:45
Presentation
Free English live translation available

Keynote

Panel discussion
Free English live translation available

16:45 Performance Marketing Pros

Leading performance marketers present their strategies and tech setups. In which structures and channels and together with whom do successful performance marketers work today?
17:00
Presentation
Free English live translation available

B2B-Advertisers Strategy

Leading B2B marketing managers demonstrate their strategies and marketing technology setups.
 

In Preparation

Panel discussion

In Preparation

17:45

March 12th 2024 Advertisers Day

08:30
 
Free English live translation available

Admission

The doors open at 8:30 am - so you can start networking over your first coffee or find yourself a good seat.
09:20 Advertisers Day Main Stage:
 
Free English live translation available

Opening

A short welcome from the organizer.
09:30 Advertisers Day Main Stage:
Presentation

Think of a color that doesn’t exist

A lot has been said about artificial intelligence in the past few years. As generative AI becomes mainstream and people get more used to leverage AI tools to develop work, it is natural that we all ask whether AI is an opportunity or a threat. Fernando Machado, Chief Marketing Officer of NotCo (former CMO of Activision Blizzard and Burger King), discusses how the combination of AI and human talent can unlock creativity like never before.
10:00 Advertisers Day STAGE II:
Presentation
Free English live translation available

Keynote

In Preparation
10:00 Advertisers Day Masterclasses I:
Presentation

Sustainable Digitalization - why digital marketing should be environmentally friendly

The Hamburg-based NGO Viva con Agua uses digital marketing to draw countless people's attention to the global water situation. As an environmental organization, a clear stance on climate and water protection is elementary and part of the brand communication. But what is the water footprint of your own website? Are Google Ads really more sustainable than posters at the main train station? And isn't data protection actually social sustainability? These and many other questions accompany Viva con Agua on its way to more growth. At d3con, you can get an insight into the answers.
10:00 Advertisers Day Masterclasses II:
 

In Preparation

10:30
 
Free English live translation available

Coffee Break

10:30 Advertisers Day Masterclasses I:
 

In Preparation

11:00 Advertisers Day Main Stage:
Presentation
Free English live translation available

Leading Advertisers Strategy

Leading advertisers report about their strategies and successes.
11:00 Advertisers Day STAGE II:
Panel discussion
Free English live translation available

Successful in the FMCG market

Leading FMCG groups provide insights into their approach to long-term planning, expertise and crisis management. How do these companies operate in the dynamic market environment and what best practices do they apply to increase their competitiveness?
11:00 Advertisers Day Masterclasses I:
 

Offerista Group Masterclass

11:00 Advertisers Day Masterclasses II:
 

Coffee Break

11:30 Advertisers Day Masterclasses I:
 

In Preparation

11:30 Advertisers Day Masterclasses II:
Panel discussion

In Preparation

11:45 Advertisers Day Main Stage:
Panel discussion
Free English live translation available

Retail Media Flywheel:
How retailers can use their transaction data for and with advertisers.

Retail media is one of the most exciting concepts for the future of programmatic growth. What have advertisers learned and how should they position themselves in the future? What is the added value for advertisers from the transaction data of retailers? How is the flywheel for retailers being created?
11:45 Advertisers Day STAGE II:
Panel discussion
Free English live translation available

Beyond Cookies:
Building Trust in a Cookieless World through Effective Consent Strategies

How are advertisers preparing for the new era of privacy-compliant marketing and what are the alternatives for personalized advertising?
11:45 Advertisers Day Masterclasses I:
 

In Preparation

12:15 Advertisers Day Masterclasses I:
 

In Preparation

12:30
 
Free English live translation available

Lunch Break

13:30 Advertisers Day Main Stage:
Panel discussion
Free English live translation available

OWM-Panel

13:30 Advertisers Day STAGE II:
Panel discussion
Free English live translation available

Agency managing directors panel

How do agencies have to define their role new today and which challenges and chances does programmatic bring with itself for the relationships between agencies and advertisers?
13:30 Advertisers Day Masterclasses I:
 

In Preparation

13:30 Advertisers Day Masterclasses II:
 

In Preparation

14:00 Advertisers Day Masterclasses I:
 

In Preparation

14:00 Advertisers Day Masterclasses II:
 

In Preparation

14:15 Advertisers Day Main Stage:
Panel discussion
Free English live translation available

DOOH - The future of OOH advertising

Digital Out of Home is one of the most dynamic and fastest-growing industries in outdoor advertising. How is DOOH setting new standards with innovative technologies and creative concepts, and how can advertisers benefit from this medium?
14:15 Advertisers Day STAGE II:
Panel discussion
Free English live translation available

Data driven marketing for the middle class

Branding and performance increase are essential for middle class companies. Why is Programmatic especially relevant for middle size companies and which concrete strategies lead to success?
14:30 Advertisers Day Masterclasses I:
 

In Preparation

14:30 Advertisers Day Masterclasses II:
 

In Preparation

15:00
 
Free English live translation available

Coffee Break

15:30 Advertisers Day Main Stage:
Presentation
Free English live translation available

In Preparation

15:30 Advertisers Day STAGE II:
Presentation
Free English live translation available

d3con Creation Awards

These leading creative agencies each present a case together with a client that revolves around their own imagination and inventiveness. It's all about exciting storytelling, innovative ideas and interesting backgrounds - there are no limits to imagination or creativity! Who will convince the jury and earn the first d3con creation Award ever?
15:30 Advertisers Day Masterclasses I:
 

In Preparation

15:30 Advertisers Day Masterclasses II:
 

In Preparation

15:45 Advertisers Day Masterclasses I:
 

In Preparation

16:00 Advertisers Day Main Stage:
Panel discussion
Free English live translation available

How brands can effectively reach the global gaming community

Gaming marketing is an important part of modern marketing strategies in 2024. How do companies reach the special target group of gamers and what trends and developments can be expected in this dynamic market?
16:00 Advertisers Day Masterclasses I:
 

In Preparation

16:00 Advertisers Day Masterclasses II:
 

In Preparation

16:30 Advertisers Day STAGE II:
Presentation
Free English live translation available

In Preparation

16:30 Advertisers Day Masterclasses I:
 

In Preparation

16:30 Advertisers Day Masterclasses II:
 

In Preparation

16:45 Advertisers Day Main Stage:
Presentation
Free English live translation available

Keynote

16:45 Advertisers Day STAGE II:
Panel discussion
Free English live translation available

Performance Marketing Pros

Leading performance marketers present their strategies and tech setups. In which structures and channels and together with whom do successful performance marketers work today?
17:00 Advertisers Day Main Stage:
Presentation
Free English live translation available

B2B-Advertisers Strategy

Leading B2B marketing managers demonstrate their strategies and marketing technology setups.
17:00 Advertisers Day Masterclasses I:
 

In Preparation

17:00 Advertisers Day Masterclasses II:
Panel discussion

In Preparation

March 13th 2024 d3con Conference PDF

Main Stage Stage II Masterclasses I Masterclasses II
08:30
 
Free English live translation available

Admission

The doors open at 8:30 am - so you can start networking over your first coffee or find yourself a good seat.
09:20
 
Free English live translation available

Opening

09:30
Presentation

Keynote

In Preparation
10:00
Presentation
Free English live translation available

In Preparation

Presentation
Free English live translation available

In Preparation

 

10:00

 

In Preparation

10:30
 
Free English live translation available

Coffee Break

 

10:30

 

In Preparation

11:00
Panel discussion
Free English live translation available

Experts Panel:
Programmatic 2024

Leading experts in the industry discuss the latest challenges and trends.
Panel discussion
Free English live translation available

11:00 Publisher Summit

Leading publishers report about their strategies, achievements and new challenges. What chances currently exist for publishers in the area of programmatic advertising and which advertising formats will be key in the future?
 

11:00

 

In Preparation

11:45
Panel discussion
Free English live translation available

In Preparation

Presentation
Free English live translation available

In Preparation

 

11:45

 

In Preparation

Panel discussion
Free English live translation available

12:00 The Power of Publishers Beyond the Cookie

Publishers report about their experiences and challenges after the removal of third-party cookies. What does the future of leading publishers look like, and which solution approaches does Google have to offer?
12:30
 
Free English live translation available

Lunch Break

13:30
Panel discussion

Global Markets Experts

Leading experts from international markets discuss the latest trends in programmatic. What can the German market learn from the colleagues in the US and UK?
 
Free English live translation available

In Preparation

 

13:30

 

In Preparation

 

14:00

 

In Preparation

14:15
Panel discussion
Free English live translation available

Revolution AI?

Presentation
Free English live translation available

14:15 Data Best Practice

Alongside a customer each, leading agencies present a case for how you can successfully implement external targeting data for campaigns.
 

14:30

 

In Preparation

15:00
 
Free English live translation available

Coffee Break

 

15:00

 

In Preparation

15:30
Panel discussion
Free English live translation available

More Programmatic Advertising through Privacy

In this discussion, industry experts and opinion leaders from the field of digital marketing will come together to discuss the exciting topic of combining programmatic advertising and data protection. How can companies use the possibilities of programmatic advertising to offer targeted advertising? And how can strict data protection guidelines be adhered to and the privacy of users be respected at the same time?
Panel discussion
Free English live translation available

15:30 Digital advertising platform 2.0:
European telco giants and their groundbreaking alliance for the advertising landscape of the future

In this discussion, high-level representatives from the telecommunications industry will provide insights into the groundbreaking joint venture between the European telecommunications giants - Telekom, Vodafone, Telefonica and Orange - and discuss how their joint digital advertising platform will shape the future of the European advertising landscape.
 

15:30

 

In Preparation

16:15
Presentation
Free English live translation available

d3con Innovation Award 2024

Hier seht ihr die spannendsten Innovationen der Branche kurz vorgestellt. Der beste Vortrag erhält den d3con Innovation Award 2024 - ihr stimmt ab!
 
Free English live translation available

In Preparation

 

16:15 Publishing experts fire-side chat

How can you optimize your programmatic setup? What technologies yield the best results? What are the decisive factors in viewability and ad verification? Experts from publishers have asked these questions and will explain their current solutions. Participants are invited to ask questions and talk about their own experiences.
 

In Preparation

17:00
Panel discussion
Free English live translation available

d3con 2024 Summary

Together with a selection of inspiring guests, Ina and Ralf will summarize the highlights of d3con 2024 and present a forecast for the upcoming year.
Panel discussion
Free English live translation available

17:00 Live-Podcast

The d3con Podcast is the largest German language podcast that deals with programmatic advertising.
 

In Preparation

 

In Preparation

 
Free English live translation available

17:30

17:45
 
Free English live translation available

d3con Speaker Awards Ceremony

March 13th 2024 d3con Conference

08:30
 
Free English live translation available

Admission

The doors open at 8:30 am - so you can start networking over your first coffee or find yourself a good seat.
09:20 d3con Main Stage:
 
Free English live translation available

Opening

09:30 d3con Main Stage:
Presentation

Keynote

In Preparation
10:00 d3con Main Stage:
Presentation
Free English live translation available

In Preparation

10:00 d3con Stage II:
Presentation
Free English live translation available

In Preparation

10:00 d3con Masterclasses I:
 

10:00 d3con Masterclasses II:
 

In Preparation

10:30
 
Free English live translation available

Coffee Break

10:30 d3con Masterclasses I:
 

10:30 d3con Masterclasses II:
 

In Preparation

11:00 d3con Main Stage:
Panel discussion
Free English live translation available

Experts Panel:
Programmatic 2024

Leading experts in the industry discuss the latest challenges and trends.
11:00 d3con Stage II:
Panel discussion
Free English live translation available

Publisher Summit

Leading publishers report about their strategies, achievements and new challenges. What chances currently exist for publishers in the area of programmatic advertising and which advertising formats will be key in the future?
11:00 d3con Masterclasses I:
 

11:00 d3con Masterclasses II:
 

In Preparation

11:45 d3con Main Stage:
Panel discussion
Free English live translation available

In Preparation

11:45 d3con Stage II:
Presentation
Free English live translation available

In Preparation

11:45 d3con Masterclasses I:
 

11:45 d3con Masterclasses II:
 

In Preparation

12:00 d3con Stage II:
Panel discussion
Free English live translation available

The Power of Publishers Beyond the Cookie

Publishers report about their experiences and challenges after the removal of third-party cookies. What does the future of leading publishers look like, and which solution approaches does Google have to offer?
12:30
 
Free English live translation available

Lunch Break

13:30 d3con Main Stage:
Panel discussion

Global Markets Experts

Leading experts from international markets discuss the latest trends in programmatic. What can the German market learn from the colleagues in the US and UK?
13:30 d3con Stage II:
 
Free English live translation available

In Preparation

13:30 d3con Masterclasses I:
 

13:30 d3con Masterclasses II:
 

In Preparation

14:00 d3con Masterclasses I:
 

14:00 d3con Masterclasses II:
 

In Preparation

14:15 d3con Main Stage:
Panel discussion
Free English live translation available

Revolution AI?

14:15 d3con Stage II:
Presentation
Free English live translation available

Data Best Practice

Alongside a customer each, leading agencies present a case for how you can successfully implement external targeting data for campaigns.
14:30 d3con Masterclasses I:
 

14:30 d3con Masterclasses II:
 

In Preparation

15:00
 
Free English live translation available

Coffee Break

15:00 d3con Masterclasses I:
 

15:00 d3con Masterclasses II:
 

In Preparation

15:30 d3con Main Stage:
Panel discussion
Free English live translation available

More Programmatic Advertising through Privacy

In this discussion, industry experts and opinion leaders from the field of digital marketing will come together to discuss the exciting topic of combining programmatic advertising and data protection. How can companies use the possibilities of programmatic advertising to offer targeted advertising? And how can strict data protection guidelines be adhered to and the privacy of users be respected at the same time?
15:30 d3con Stage II:
Panel discussion
Free English live translation available

Digital advertising platform 2.0:
European telco giants and their groundbreaking alliance for the advertising landscape of the future

In this discussion, high-level representatives from the telecommunications industry will provide insights into the groundbreaking joint venture between the European telecommunications giants - Telekom, Vodafone, Telefonica and Orange - and discuss how their joint digital advertising platform will shape the future of the European advertising landscape.
15:30 d3con Masterclasses I:
 

15:30 d3con Masterclasses II:
 

In Preparation

16:15 d3con Main Stage:
Presentation
Free English live translation available

d3con Innovation Award 2024

Hier seht ihr die spannendsten Innovationen der Branche kurz vorgestellt. Der beste Vortrag erhält den d3con Innovation Award 2024 - ihr stimmt ab!
16:15 d3con Stage II:
 
Free English live translation available

In Preparation

16:15 d3con Masterclasses I:
 

Publishing experts fire-side chat

How can you optimize your programmatic setup? What technologies yield the best results? What are the decisive factors in viewability and ad verification? Experts from publishers have asked these questions and will explain their current solutions. Participants are invited to ask questions and talk about their own experiences.
16:15 d3con Masterclasses II:
 

In Preparation

17:00 d3con Main Stage:
Panel discussion
Free English live translation available

d3con 2024 Summary

Together with a selection of inspiring guests, Ina and Ralf will summarize the highlights of d3con 2024 and present a forecast for the upcoming year.
17:00 d3con Stage II:
Panel discussion
Free English live translation available

Live-Podcast

The d3con Podcast is the largest German language podcast that deals with programmatic advertising.
17:00 d3con Masterclasses I:
 

In Preparation

17:00 d3con Masterclasses II:
 

In Preparation

17:30 d3con Stage II:
 
Free English live translation available

17:45 d3con Main Stage:
 
Free English live translation available

d3con Speaker Awards Ceremony