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March 12th 2024: Advertisers Day

The d3con Advertisers Day is for advertisers and agencies, who want to take their digital marketing to the next level.

March 13th 2024: d3con Conference

The d3con Conference is the main focus of the event and draws in around 1,500 attendees. This is where representatives of leading advertisers, agencies, tech vendors and publishers meet to network and talk about the latest trends shaping the industry.

March 12th 2024 Advertisers Day PDF

Main Stage Stage II Masterclasses I Masterclasses II
08:30
 
Free English live translation available

Admission

The doors open at 8:30 am - so you can start networking over your first coffee or find yourself a good seat.
09:20
 
Free English live translation available

Opening

A short welcome from the organizer.
09:30
Presentation

Think of a Color That Doesn't Exist

A lot has been said about artificial intelligence in the past few years. As generative AI becomes mainstream and people get more used to leverage AI tools to develop work, it is natural that we all ask whether AI is an opportunity or a threat. Fernando Machado, marketing advisor for NotCo and Garnett Station Partners (former CMO of Activision Blizzard and Burger King), discusses how the combination of AI and human talent can unlock creativity like never before.
Presentation
Free English live translation available

10:00 Campaign? Campaign!

Jung von Matt has been creating momentum for three decades through the power of the unexpected. And thus an above-average communication impact for brands. The CEO of Jung von Matt shows how digital campaigns today have to target many filter bubbles in order to still reach everyone in the end. still reach everyone, the CEO of Jung von Matt uses the example of global brand management for BMW. From the metaverse Joytopia and the interactive science fiction podcast Hypnopolis to the first car creator in the world's most successful video game Fortnite. Only brands that constantly reinvent themselves in communication can remain true to its core in the end. Joy forever!
Presentation

10:00 Sustainable Digitalization - why digital marketing should be environmentally friendly

The Hamburg-based NGO Viva con Agua uses digital marketing to draw countless people's attention to the global water situation. As an environmental organization, a clear stance on climate and water protection is elementary and part of the brand communication. But what is the water footprint of your own website? Are Google Ads really more sustainable than posters at the main train station? And isn't data protection actually social sustainability? These and many other questions accompany Viva con Agua on its way to more growth. At d3con, you can get an insight into the answers.
Presentation

10:00 Unleashing the Power of Amazon Prime Video Advertising:
A Game Changer for Advertisers?

Since February 5th, Amazon has enabled their advertising customers to reach 17 million households that use Prime Video with advertising. In the living room. On the big screen. Jens Jokschat, founder & managing director of the Amazon marketing and retail media agency PrimeUp, explains why this will be a game changer for brands and how Prime Video can be integrated into any programmatic advertising strategy with the help of intelligent control.
10:30
 
Free English live translation available

Coffee Break

 

10:30 Addressing target groups after the end of cookies:
maximizing reach in B2B segments

In the post-cookie era, innovative approaches need to be found to effectively utilize the limited reach of B2B target group segments. XING Marketing Solutions and emetriq have taken a joint approach to increasing reach based on XING's first-party data in order to ensure segment targeting even after the cookie has been removed. In their masterclass, Jens Meyer (XING) and Stephan Jaeckel (emetriq) will discuss strategic considerations, the concept of the cooperation and specific practical examples of B2B reach optimization and data extrapolation.
Presentation

In Preparation

11:00
Presentation
Free English live translation available

Leading Advertisers Strategy

Leading advertisers report about their strategies and successes.
Panel discussion
Free English live translation available

11:00 Successful in the FMCG market

Leading FMCG companies provide insights into their approach to challenges and opportunities in changing markets. How do these companies operate in the dynamic market environment and what best practices do they apply to increase their competitiveness?
Presentation

11:00 Behind the Scenes of Programmatic DOOH - How successful campaigns are created

No cases. No show. WallDecaux shows hands on the development of a programmatic DOOH campaign. In 30 minutes, we go through the most important tools for award-winning campaigns, from implementation and optimization to reporting. With the experience of over 3,000 programmatic DOOH campaigns, WallDecaux illustrates the pitfalls of setting up a campaign and the secret source for convincing results that amaze clients and bosses alike.
 

Coffee Break

Presentation

11:30 Your post-cookie shopping list

We dive into the complex world of the post-cookie depreciation and look at ways the industry is reacting. In this masterclass, Johannes Paysen, MD Central Europe will go one step further and provide you with a cartful of insights and a shopping list of things you need be thinking about to ensure your business is prepped to ring up success.
Presentation

11:30 Efficiency and growth along the full funnel - How do successful advertisers achieve this given the current challenges?

Erik and Rouven report on where the market really stands from over 100 media and marketing audits. Data intransparency, customer centricity, silo mentality... - what challenges are most advertisers currently struggling with behind closed doors and what are the really good advertisers simply doing better? Here you will find out which levers you can use to prepare yourself correctly for the future, when skills such as responsibility, know-how and transparency become increasingly important.
11:45
Panel discussion
Free English live translation available

Retail Media Flywheel:
How retailers can use their transaction data for and with advertisers.

Retail media is one of the most exciting concepts for the future of programmatic growth. What have advertisers learned and how should they position themselves in the future? What is the added value for advertisers from the transaction data of retailers? How is the flywheel for retailers being created?
Panel discussion
Free English live translation available

11:45 Beyond Cookies:
Building Trust in a Cookieless World through Effective Consent Strategies

How are advertisers preparing for the new era of privacy-compliant marketing and what are the alternatives for personalized advertising?
Presentation

11:45 AI as a game changer in cross-channel marketing

A lack of holistic cross-channel solutions results in silo planning and optimization. Our integrated approach combines the performance of individual channels with the precision and reach of location-based playout. AI-supported technologies overcome hurdles in the highly fragmented programmatic environment and optimize media performance across channels in real time.
Presentation

12:00 Priorities, Challenges and Opportunities for Chief Marketing Officers and Media Teams - How AI, Automation and ARM are shaping the advertising industry

With an ever-expanding number of channels, platforms, and technologies, the advertising landscape has become increasingly fragmented. Additionally, limited access to data is leading to transparency problems, inefficiency, and waste. With this in mind, the Gartner CMO Leadership Vision for 2024 outlines the key drivers of success including the transformative impact of new AI and Automation technologies, the importance of cross-channel customer acquisition strategies and cross-functional collaboration. In this masterclass we will discuss how to navigate these changes effectively, exploring the perspectives of CMOs and media teams alongside their current and future priorities
12:30
 
Free English live translation available

Lunch Break

13:30
Panel discussion
Free English live translation available

Getting Retail Media on Track:
The Advertisers Perspective & Code of Conduct

In this panel, leading advertisers and media experts will discuss the development and importance of a retail media code of conduct. Representatives from advertisers, the OWM board and Accenture Song, who conducted a comprehensive retail media study for OWM, will come together to discuss how this Code of Conduct can shape and improve the programmatic marketing landscape. This panel offers insights into challenges and opportunities associated with implementing the Code of Conduct and highlights the role of transparency, ethics and efficiency in the future design of retail media.
Panel discussion
Free English live translation available

13:30 Agency managing directors panel

How do agencies have to define their role new today and which challenges and chances does programmatic bring with itself for the relationships between agencies and advertisers?
Presentation

13:30 Quantcast Masterclass

Presentation

13:30 Drive to Store Excellence:
advertising effectiveness of digital activation

For retailers and brands, this opens up unimagined possibilities in offer communication. How can the success of cross-platform digital campaigns be successfully measured right through to the checkout? Julia Sontag and Steffen Schöne reveal the answer.
Presentation

14:00 Next level targeting:
successfully addressing target groups with contextual audiences

Interest-based targeting in real time without third-party cookies? Contextual advertising makes it possible! Find out what insights you can gain about your target groups and what benefits contextual advertising has for your campaign strategy. We'll show you how to master the challenges of the complex post-cookie world and reach the target groups that are relevant to you - effectively and in compliance with data protection regulations.
Presentation

14:00 Acquiring high-value customers by combining AI with 1st party data

Advertisers aim to grow their customer base with marketing, but focusing on long-term growth by acquiring high-value customers is for many advertisers even more important. In this Masterclass we will cover how Google AI-enhanced ad solutions support this objective and how you can lead and control these with your 1st party data. We also shine light on how your path to 1st party data plus AI can look like while leveraging privacy-centric measurement solutions.
14:15
Panel discussion

Global Markets Experts

Leading experts from international markets discuss the latest trends in programmatic. What can the German market learn from the colleagues in the US and UK?
Panel discussion
Free English live translation available

14:15 Data driven marketing for the middle class

Branding and performance increase are essential for middle class companies. Why is Programmatic especially relevant for middle size companies and which concrete strategies lead to success?
Presentation

14:30 Breaking Silos:
How to Optimise your Marketing Mix with Cross-Media Measurement

Most advertisers have to rely on siloed campaign reports for each of their advertising channels, making it difficult to get an overview of their total campaign performance and how each channel contributes. This challenges the ability to determine where ad budgets are spent most efficiently. Learn how cross-media measurement can help you optimise your marketing mix and grow your business.
15:00
 
Free English live translation available

Coffee Break

15:30
Presentation
Free English live translation available

Agile omni-channel strategy as success driver for H&M

H&M's omni-channel strategy is one of its key success drivers: the continuous expansion of its online presence in parallel with optimization in its physical stores enables a fluid and flexible customer experience. For example, the use of innovative technologies in the stores creates an even more relevant offer for the respective local clientele. In addition, the Member program with targeted activation via the app has already enabled many millions of members in Germany to become loyal fans.
Presentation
Free English live translation available

15:30 d3con Creation Awards

These leading creative agencies each present a case together with a client that revolves around their own imagination and inventiveness. It's all about exciting storytelling, innovative ideas and interesting backgrounds - there are no limits to imagination or creativity! Who will convince the jury and earn the first d3con creation Award ever?
Presentation

15:30 Curating your competitive edge:
How media buyers can create unique buying strategies with curation

"As a brand advertiser, true success is all about differentiation. But if everyone is using the same buying platform to target the same users at the same time, how can media buyers really make that happen?    One solution which is making waves in the industry right now is curation. By enabling media buyers to package together unique data assets with specific ad inventory as programmatic deals at scale, curation opens the door to the development of truly differentiated buying strategies. In the process, it brings buyers and sellers closer together, driving incremental revenue and improving campaign performance across the board.     In this session, Franziska Ferraz, Criteo’s Managing Director of Publisher Partnerships EMEA, and Corinna Hohenleitner, Director Activation CEU, will explain the value of curation in creating differentiated buying strategies, and how it can help media buyers Centralise their programmatic campaigns, Drive media buying efficiencies and incremental revenue, Restore their competitive edge"
Presentation

15:30 Why aggregators are the future of retail media:
Maximum reach and relevance for successful campaigns

With 31 million active customers, 12 million app users and more than 4 million ""points-earning"" transactions per day, PAYBACK is an immensely strong player in the commerce media market. As a data-driven marketing expert, the market-leading loyalty program offers great opportunities to implement retail media strategies holistically and thus plays a decisive role in increasing efficiency and optimizing retail media. At d3con, Rouven Aretz from PAYBACK will use exciting best cases to show how campaigns can be successfully implemented at different retailers by addressing target groups effectively and, above all, deterministically.
16:00
Panel discussion
Free English live translation available

How brands can effectively reach the global gaming community

Gaming marketing is an important part of modern marketing strategies in 2024. How do companies reach the special target group of gamers and what trends and developments can be expected in this dynamic market?
Presentation

16:00 Unleash your data power - Playbook für die Zukunft mit First-Party-Daten

3rd party cookies are on the verge of being phased out this year, making first party data increasingly central and key to targeted marketing. Learn how global brands are engaging audiences and gaining new insights into their customers in a privacy compliant way - without the use of 3rd party cookies.
Presentation

16:00 Bridging the screen gap:
MagentaTV data for holistic media planning

Linear TV as an advertising channel is under pressure. In order to reach young target groups, TV commercials must be extended digitally. But the media planning gap between TV and digital is deep. Stephan Jäckel debunks myths and presents how MagentaTV data significantly increased the incremental net reach of a Unilever campaign. He shows how to close the screen gap between TV and digital.
Presentation
Free English live translation available

16:30 TikTok Performance Marketing 2.0 - New formats, new creatives, new approaches

Tim Schmidt will take you on dm Drogerie's journey at d3con. As Head of Performance Marketing & Media, he strives to efficiently maximize the online success of dm Drogerie. In doing so, he places a particular focus on combining out-of-the-box creation and a well thought-out performance strategy. This has made dm Drogerie one of the most popular Gen-Z brands. In his talk, Tim will give you valuable insights into how exactly the path to a successful brand on TikTok can look like. His talk promises current inspiring approaches and practical performance marketing tips to get off to an efficient start on this platform.
Presentation

16:30 Driving Outcomes Through Attention

Privacy-friendly attention metrics that deliver meaningful outcomes stand out among the sea of KPIs that promise granular control over advertising campaigns. Join Jakob Gomersall, Sr. Enterprise Sales Director, DoubleVerify, for a look at the capabilities that modern attention solutions need to demonstrate and what role they play in campaign planning and real-time optimization.
16:45
Presentation
Free English live translation available

How B2B & B2C companies can cooperate in marketing to attract attention

As a low-involvement brand, DB Cargo is always looking for new ways and cooperation opportunities to get its USP across to people. We do this until even the last person knows that the most sustainable way to transport goods is by rail.
Panel discussion
Free English live translation available

16:45 Performance Marketing Pros

Leading performance marketers present their strategies and tech setups. In which structures and channels and together with whom do successful performance marketers work today?
Presentation

16:45 PREPIT becomes PREPITS - Evaluation of sustainable targeting in the cookieless era

In summer 2022, GroupM Germany launched the PREPIT cookieless evaluation benchmark, which has since been firmly anchored in the Test & Learn setup so that all targeting types can be evaluated uniformly based on 6 dimensions. Now GroupM is taking the next necessary step and adding the 7th dimension "Sustainability" to PREPIT. Find out more in the masterclass about what GroupM has already done to not only communicate sustainability, but also to live it.
17:00
Presentation
Free English live translation available

B2B-Advertisers Strategy

Leading B2B marketing managers demonstrate their strategies and marketing technology setups.
Presentation

17:00 Ströer Masterclass

Panel discussion

17:00 Effective marketing through e-sampling:
strategies and successes

Sampling is often underestimated, although as the second largest purchase driver it has a significant influence on customers' purchasing decisions. This raises the question of how sampling can be efficiently and effectively integrated into the overall marketing strategy. PUIG and SoPost have been mastering this challenge together for 3 years. Using various Puig campaigns as examples, Magali Kirsch and Ana Veronica Heine are showing interesting insights and learnings on how to collect leads with product samples and encourage them to buy, collect valuable customer data, generate feedback and reviews and increase brand awareness. In addition, the media control through the selection of suitable platforms based on KPIs and the targeting of relevant target groups will be highlighted.
17:45
 
Free English live translation available

Advertisers Day Speaker Awards Ceremony

18:00
 
Free English live translation available

Advertisers Day Networking & Drinks

will take place directly after the 1st day of the event at CinemaxX Hamburg-Dammtor
18:15
 
Free English live translation available

ADVERTISERS DAY BEERPONG TURNIER powered by adbility media

Register now and win 2 combo tickets for d3con 2025

March 12th 2024 Advertisers Day

08:30
 
Free English live translation available

Admission

The doors open at 8:30 am - so you can start networking over your first coffee or find yourself a good seat.
09:20 Advertisers Day Main Stage:
 
Free English live translation available

Opening

A short welcome from the organizer.
09:30 Advertisers Day Main Stage:
Presentation

Think of a Color That Doesn't Exist

A lot has been said about artificial intelligence in the past few years. As generative AI becomes mainstream and people get more used to leverage AI tools to develop work, it is natural that we all ask whether AI is an opportunity or a threat. Fernando Machado, marketing advisor for NotCo and Garnett Station Partners (former CMO of Activision Blizzard and Burger King), discusses how the combination of AI and human talent can unlock creativity like never before.
10:00 Advertisers Day STAGE II:
Presentation
Free English live translation available

Campaign? Campaign!

Jung von Matt has been creating momentum for three decades through the power of the unexpected. And thus an above-average communication impact for brands. The CEO of Jung von Matt shows how digital campaigns today have to target many filter bubbles in order to still reach everyone in the end. still reach everyone, the CEO of Jung von Matt uses the example of global brand management for BMW. From the metaverse Joytopia and the interactive science fiction podcast Hypnopolis to the first car creator in the world's most successful video game Fortnite. Only brands that constantly reinvent themselves in communication can remain true to its core in the end. Joy forever!
10:00 Advertisers Day Masterclasses I:
Presentation

Sustainable Digitalization - why digital marketing should be environmentally friendly

The Hamburg-based NGO Viva con Agua uses digital marketing to draw countless people's attention to the global water situation. As an environmental organization, a clear stance on climate and water protection is elementary and part of the brand communication. But what is the water footprint of your own website? Are Google Ads really more sustainable than posters at the main train station? And isn't data protection actually social sustainability? These and many other questions accompany Viva con Agua on its way to more growth. At d3con, you can get an insight into the answers.
10:00 Advertisers Day Masterclasses II:
Presentation

Unleashing the Power of Amazon Prime Video Advertising:
A Game Changer for Advertisers?

Since February 5th, Amazon has enabled their advertising customers to reach 17 million households that use Prime Video with advertising. In the living room. On the big screen. Jens Jokschat, founder & managing director of the Amazon marketing and retail media agency PrimeUp, explains why this will be a game changer for brands and how Prime Video can be integrated into any programmatic advertising strategy with the help of intelligent control.
10:30
 
Free English live translation available

Coffee Break

10:30 Advertisers Day Masterclasses I:
 

Addressing target groups after the end of cookies:
maximizing reach in B2B segments

In the post-cookie era, innovative approaches need to be found to effectively utilize the limited reach of B2B target group segments. XING Marketing Solutions and emetriq have taken a joint approach to increasing reach based on XING's first-party data in order to ensure segment targeting even after the cookie has been removed. In their masterclass, Jens Meyer (XING) and Stephan Jaeckel (emetriq) will discuss strategic considerations, the concept of the cooperation and specific practical examples of B2B reach optimization and data extrapolation.
10:30 Advertisers Day Masterclasses II:
Presentation

In Preparation

11:00 Advertisers Day Main Stage:
Presentation
Free English live translation available

Leading Advertisers Strategy

Leading advertisers report about their strategies and successes.
11:00 Advertisers Day STAGE II:
Panel discussion
Free English live translation available

Successful in the FMCG market

Leading FMCG companies provide insights into their approach to challenges and opportunities in changing markets. How do these companies operate in the dynamic market environment and what best practices do they apply to increase their competitiveness?
11:00 Advertisers Day Masterclasses I:
Presentation

Behind the Scenes of Programmatic DOOH - How successful campaigns are created

No cases. No show. WallDecaux shows hands on the development of a programmatic DOOH campaign. In 30 minutes, we go through the most important tools for award-winning campaigns, from implementation and optimization to reporting. With the experience of over 3,000 programmatic DOOH campaigns, WallDecaux illustrates the pitfalls of setting up a campaign and the secret source for convincing results that amaze clients and bosses alike.
11:00 Advertisers Day Masterclasses II:
 

Coffee Break

11:30 Advertisers Day Masterclasses I:
Presentation

Your post-cookie shopping list

We dive into the complex world of the post-cookie depreciation and look at ways the industry is reacting. In this masterclass, Johannes Paysen, MD Central Europe will go one step further and provide you with a cartful of insights and a shopping list of things you need be thinking about to ensure your business is prepped to ring up success.
11:30 Advertisers Day Masterclasses II:
Presentation

Efficiency and growth along the full funnel - How do successful advertisers achieve this given the current challenges?

Erik and Rouven report on where the market really stands from over 100 media and marketing audits. Data intransparency, customer centricity, silo mentality... - what challenges are most advertisers currently struggling with behind closed doors and what are the really good advertisers simply doing better? Here you will find out which levers you can use to prepare yourself correctly for the future, when skills such as responsibility, know-how and transparency become increasingly important.
11:45 Advertisers Day Main Stage:
Panel discussion
Free English live translation available

Retail Media Flywheel:
How retailers can use their transaction data for and with advertisers.

Retail media is one of the most exciting concepts for the future of programmatic growth. What have advertisers learned and how should they position themselves in the future? What is the added value for advertisers from the transaction data of retailers? How is the flywheel for retailers being created?
11:45 Advertisers Day STAGE II:
Panel discussion
Free English live translation available

Beyond Cookies:
Building Trust in a Cookieless World through Effective Consent Strategies

How are advertisers preparing for the new era of privacy-compliant marketing and what are the alternatives for personalized advertising?
11:45 Advertisers Day Masterclasses I:
Presentation

AI as a game changer in cross-channel marketing

A lack of holistic cross-channel solutions results in silo planning and optimization. Our integrated approach combines the performance of individual channels with the precision and reach of location-based playout. AI-supported technologies overcome hurdles in the highly fragmented programmatic environment and optimize media performance across channels in real time.
12:00 Advertisers Day Masterclasses I:
Presentation

Priorities, Challenges and Opportunities for Chief Marketing Officers and Media Teams - How AI, Automation and ARM are shaping the advertising industry

With an ever-expanding number of channels, platforms, and technologies, the advertising landscape has become increasingly fragmented. Additionally, limited access to data is leading to transparency problems, inefficiency, and waste. With this in mind, the Gartner CMO Leadership Vision for 2024 outlines the key drivers of success including the transformative impact of new AI and Automation technologies, the importance of cross-channel customer acquisition strategies and cross-functional collaboration. In this masterclass we will discuss how to navigate these changes effectively, exploring the perspectives of CMOs and media teams alongside their current and future priorities
12:30
 
Free English live translation available

Lunch Break

13:30 Advertisers Day Main Stage:
Panel discussion
Free English live translation available

Getting Retail Media on Track:
The Advertisers Perspective & Code of Conduct

In this panel, leading advertisers and media experts will discuss the development and importance of a retail media code of conduct. Representatives from advertisers, the OWM board and Accenture Song, who conducted a comprehensive retail media study for OWM, will come together to discuss how this Code of Conduct can shape and improve the programmatic marketing landscape. This panel offers insights into challenges and opportunities associated with implementing the Code of Conduct and highlights the role of transparency, ethics and efficiency in the future design of retail media.
13:30 Advertisers Day STAGE II:
Panel discussion
Free English live translation available

Agency managing directors panel

How do agencies have to define their role new today and which challenges and chances does programmatic bring with itself for the relationships between agencies and advertisers?
13:30 Advertisers Day Masterclasses I:
Presentation

Quantcast Masterclass

13:30 Advertisers Day Masterclasses II:
Presentation

Drive to Store Excellence:
advertising effectiveness of digital activation

For retailers and brands, this opens up unimagined possibilities in offer communication. How can the success of cross-platform digital campaigns be successfully measured right through to the checkout? Julia Sontag and Steffen Schöne reveal the answer.
14:00 Advertisers Day Masterclasses I:
Presentation

Next level targeting:
successfully addressing target groups with contextual audiences

Interest-based targeting in real time without third-party cookies? Contextual advertising makes it possible! Find out what insights you can gain about your target groups and what benefits contextual advertising has for your campaign strategy. We'll show you how to master the challenges of the complex post-cookie world and reach the target groups that are relevant to you - effectively and in compliance with data protection regulations.
14:00 Advertisers Day Masterclasses II:
Presentation

Acquiring high-value customers by combining AI with 1st party data

Advertisers aim to grow their customer base with marketing, but focusing on long-term growth by acquiring high-value customers is for many advertisers even more important. In this Masterclass we will cover how Google AI-enhanced ad solutions support this objective and how you can lead and control these with your 1st party data. We also shine light on how your path to 1st party data plus AI can look like while leveraging privacy-centric measurement solutions.
14:15 Advertisers Day Main Stage:
Panel discussion

Global Markets Experts

Leading experts from international markets discuss the latest trends in programmatic. What can the German market learn from the colleagues in the US and UK?
14:15 Advertisers Day STAGE II:
Panel discussion
Free English live translation available

Data driven marketing for the middle class

Branding and performance increase are essential for middle class companies. Why is Programmatic especially relevant for middle size companies and which concrete strategies lead to success?
14:30 Advertisers Day Masterclasses I:
Presentation

Breaking Silos:
How to Optimise your Marketing Mix with Cross-Media Measurement

Most advertisers have to rely on siloed campaign reports for each of their advertising channels, making it difficult to get an overview of their total campaign performance and how each channel contributes. This challenges the ability to determine where ad budgets are spent most efficiently. Learn how cross-media measurement can help you optimise your marketing mix and grow your business.
15:00
 
Free English live translation available

Coffee Break

15:30 Advertisers Day Main Stage:
Presentation
Free English live translation available

Agile omni-channel strategy as success driver for H&M

H&M's omni-channel strategy is one of its key success drivers: the continuous expansion of its online presence in parallel with optimization in its physical stores enables a fluid and flexible customer experience. For example, the use of innovative technologies in the stores creates an even more relevant offer for the respective local clientele. In addition, the Member program with targeted activation via the app has already enabled many millions of members in Germany to become loyal fans.
15:30 Advertisers Day STAGE II:
Presentation
Free English live translation available

d3con Creation Awards

These leading creative agencies each present a case together with a client that revolves around their own imagination and inventiveness. It's all about exciting storytelling, innovative ideas and interesting backgrounds - there are no limits to imagination or creativity! Who will convince the jury and earn the first d3con creation Award ever?
15:30 Advertisers Day Masterclasses I:
Presentation

Curating your competitive edge:
How media buyers can create unique buying strategies with curation

"As a brand advertiser, true success is all about differentiation. But if everyone is using the same buying platform to target the same users at the same time, how can media buyers really make that happen?    One solution which is making waves in the industry right now is curation. By enabling media buyers to package together unique data assets with specific ad inventory as programmatic deals at scale, curation opens the door to the development of truly differentiated buying strategies. In the process, it brings buyers and sellers closer together, driving incremental revenue and improving campaign performance across the board.     In this session, Franziska Ferraz, Criteo’s Managing Director of Publisher Partnerships EMEA, and Corinna Hohenleitner, Director Activation CEU, will explain the value of curation in creating differentiated buying strategies, and how it can help media buyers Centralise their programmatic campaigns, Drive media buying efficiencies and incremental revenue, Restore their competitive edge"
15:30 Advertisers Day Masterclasses II:
Presentation

Why aggregators are the future of retail media:
Maximum reach and relevance for successful campaigns

With 31 million active customers, 12 million app users and more than 4 million ""points-earning"" transactions per day, PAYBACK is an immensely strong player in the commerce media market. As a data-driven marketing expert, the market-leading loyalty program offers great opportunities to implement retail media strategies holistically and thus plays a decisive role in increasing efficiency and optimizing retail media. At d3con, Rouven Aretz from PAYBACK will use exciting best cases to show how campaigns can be successfully implemented at different retailers by addressing target groups effectively and, above all, deterministically.
16:00 Advertisers Day Main Stage:
Panel discussion
Free English live translation available

How brands can effectively reach the global gaming community

Gaming marketing is an important part of modern marketing strategies in 2024. How do companies reach the special target group of gamers and what trends and developments can be expected in this dynamic market?
16:00 Advertisers Day Masterclasses I:
Presentation

Unleash your data power - Playbook für die Zukunft mit First-Party-Daten

3rd party cookies are on the verge of being phased out this year, making first party data increasingly central and key to targeted marketing. Learn how global brands are engaging audiences and gaining new insights into their customers in a privacy compliant way - without the use of 3rd party cookies.
16:00 Advertisers Day Masterclasses II:
Presentation

Bridging the screen gap:
MagentaTV data for holistic media planning

Linear TV as an advertising channel is under pressure. In order to reach young target groups, TV commercials must be extended digitally. But the media planning gap between TV and digital is deep. Stephan Jäckel debunks myths and presents how MagentaTV data significantly increased the incremental net reach of a Unilever campaign. He shows how to close the screen gap between TV and digital.
16:30 Advertisers Day STAGE II:
Presentation
Free English live translation available

TikTok Performance Marketing 2.0 - New formats, new creatives, new approaches

Tim Schmidt will take you on dm Drogerie's journey at d3con. As Head of Performance Marketing & Media, he strives to efficiently maximize the online success of dm Drogerie. In doing so, he places a particular focus on combining out-of-the-box creation and a well thought-out performance strategy. This has made dm Drogerie one of the most popular Gen-Z brands. In his talk, Tim will give you valuable insights into how exactly the path to a successful brand on TikTok can look like. His talk promises current inspiring approaches and practical performance marketing tips to get off to an efficient start on this platform.
16:30 Advertisers Day Masterclasses II:
Presentation

Driving Outcomes Through Attention

Privacy-friendly attention metrics that deliver meaningful outcomes stand out among the sea of KPIs that promise granular control over advertising campaigns. Join Jakob Gomersall, Sr. Enterprise Sales Director, DoubleVerify, for a look at the capabilities that modern attention solutions need to demonstrate and what role they play in campaign planning and real-time optimization.
16:45 Advertisers Day Main Stage:
Presentation
Free English live translation available

How B2B & B2C companies can cooperate in marketing to attract attention

As a low-involvement brand, DB Cargo is always looking for new ways and cooperation opportunities to get its USP across to people. We do this until even the last person knows that the most sustainable way to transport goods is by rail.
16:45 Advertisers Day STAGE II:
Panel discussion
Free English live translation available

Performance Marketing Pros

Leading performance marketers present their strategies and tech setups. In which structures and channels and together with whom do successful performance marketers work today?
16:45 Advertisers Day Masterclasses I:
Presentation

PREPIT becomes PREPITS - Evaluation of sustainable targeting in the cookieless era

In summer 2022, GroupM Germany launched the PREPIT cookieless evaluation benchmark, which has since been firmly anchored in the Test & Learn setup so that all targeting types can be evaluated uniformly based on 6 dimensions. Now GroupM is taking the next necessary step and adding the 7th dimension "Sustainability" to PREPIT. Find out more in the masterclass about what GroupM has already done to not only communicate sustainability, but also to live it.
17:00 Advertisers Day Main Stage:
Presentation
Free English live translation available

B2B-Advertisers Strategy

Leading B2B marketing managers demonstrate their strategies and marketing technology setups.
17:00 Advertisers Day Masterclasses I:
Presentation

Ströer Masterclass

17:00 Advertisers Day Masterclasses II:
Panel discussion

Effective marketing through e-sampling:
strategies and successes

Sampling is often underestimated, although as the second largest purchase driver it has a significant influence on customers' purchasing decisions. This raises the question of how sampling can be efficiently and effectively integrated into the overall marketing strategy. PUIG and SoPost have been mastering this challenge together for 3 years. Using various Puig campaigns as examples, Magali Kirsch and Ana Veronica Heine are showing interesting insights and learnings on how to collect leads with product samples and encourage them to buy, collect valuable customer data, generate feedback and reviews and increase brand awareness. In addition, the media control through the selection of suitable platforms based on KPIs and the targeting of relevant target groups will be highlighted.
17:45 Advertisers Day Main Stage:
 
Free English live translation available

Advertisers Day Speaker Awards Ceremony

18:00
 
Free English live translation available

Advertisers Day Networking & Drinks

will take place directly after the 1st day of the event at CinemaxX Hamburg-Dammtor
18:15
 
Free English live translation available

ADVERTISERS DAY BEERPONG TURNIER powered by adbility media

Register now and win 2 combo tickets for d3con 2025

March 13th 2024 d3con Conference PDF

Main Stage Stage II Masterclasses I Masterclasses II
08:30
 
Free English live translation available

Admission

The doors open at 8:30 am - so you can start networking over your first coffee or find yourself a good seat.
09:20
 
Free English live translation available

Opening

A short welcome from the organizer.

09:30
Presentation

Digital Ad Fraud -- Light at the End of the Tunnel

Digital ad fraud has plagued digital advertising for the last decade, siphoning billions of dollars into the pockets of criminals. Now, with better and more complete analytics, advertisers are able to reduce their reliance on legacy fraud verification that has caught only 1% of the fraud for years. Advertisers are taking more control of their own digital marketing budgets, reducing costs and waste and verifying that their ads were delivered to the right sites and apps. Dr. Augustine Fou, independent ad fraud researcher and creator of FouAnalytics, shares examples and observations from his work over the last decade fighting ad fraud. Working with partners like fraud0, he discusses why he is optimistic that progress is finally being made in the war against ad fraud and there is light at the end of the tunnel.
10:00
Presentation
Free English live translation available

Mastering relevance and reach:
Mars Wrigley’s Media Transformation

Mars Wrigley has undergone a very strong transformation of its media and marketing activities over the last few years: This primarily concerns the shift from pure reach planning to a personalized approach towards consumers. In this masterclass, we will look at the question of what the media of the future for confectionery products could look like and discuss the following topics, among other things: How do you create relevance for impulse products in a highly competitive segment that never ends up on the shopping list? Is there the ideal split between reach and relevance when it comes to constantly recruiting new shoppers? What does the ideal consumer journey for a chocolate bar actually look like? What role do data and consumer trends play in media plans, and are they still as rigid as we know from consumer goods companies? How does Mars Wrigley leverage its media and agency partners to translate trends into campaigns in real time?
Presentation
Free English live translation available

10:00 CTV and AVOD are the trending topics! Everything is great for the publisher?

Have the golden times started for leading CTV first publishers and everything is great, or are we just at the beginning of a far-reaching change in monetization strategies? What kind of success and new challenges are there for OTT publishers in the area of programmatic advertising and marketing? Which advertising formats will be in the foreground in the future? Gregor Fellner, representing Rakuten Advertising, will share his experiences with CTV publishers and give recommendations for action as one of the best-known CTV experts in Germany. A keynote with added value for anyone who sees AVOD as a new source of revenue and increasing reach.
Presentation

10:00 The mindset era:
advertising impact in the competition for attention

The mindset era: attention in the competition for advertising impact Advertising impact is the old and new magic word in marketing. It helps to really understand the mindset of people on the Internet - and nowadays this works, for example, by using contextual targeting and attention measurement, even without any personal data. To illustrate the impact of advertising, we also present the latest findings from the "Mindset Index". This shows how campaigns perform in relevant categories compared to the market and where there is still potential for optimization for brands.
 

10:00 State of Sustainable Advertising in Germany

The digital ad industry’s drive to decarbonise is at an inflection point. As the movement to minimize the industry’s impact on the environment grows stronger and generates more energy, new data, insights and actions are emerging that promise to accelerate the transition to a cleaner ecosystem while enhancing campaign performance and supporting economic growth for all industry segments. Join this session to learn about the underlying emissions problem we are facing in digital advertising, the current state of sustainable advertising in Germany, and insight into how emissions data is helping us create a sustainable digital advertising ecosystem for years to come. With the case study for Vodafone Germany together with Adform, we’ll give a deep insight into the practical implementation and results.
10:30
 
Free English live translation available

Coffee Break

Presentation

10:30 Retail Media:
Retailers, revolutionize yourselves!

Retail media is evolving in a similar way to online advertising. Leveraging programmatic infrastructure and tapping into first-party retailer data proves effective in realizing its full potential. Exploring these technologies can offer competitive advantages. Companies like Adform and the OBI First Media Group provide valuable insights. Let's dive in!
Panel discussion

10:30 Are you ready? The abolition of third-party cookies in Chrome has officially begun. The time to act is now.

Did you know that you've lost addressability for 1% of Chrome users since January this year - and Google plans to eliminate third-party cookies for everyone in the second half of 2024? Meet the Privacy Sandbox team and representatives from leading ad tech companies and learn how they are using the Privacy Sandbox to develop new advertising solutions.
11:00
Panel discussion
Free English live translation available

Experts Panel:
Programmatic 2024

Leading experts in the industry discuss the latest challenges and trends.
Panel discussion
Free English live translation available

11:00 Publisher Summit

Leading publishers report about their strategies, achievements and new challenges. What chances currently exist for publishers in the area of programmatic advertising and which advertising formats will be key in the future?
Presentation

11:00 Successfully shaping the post-cookie era:
Addressability strategies for the German digital advertising market

In 2024, the digital advertising landscape will undergo a profound change due to the abolition of third-party cookies on Google Chrome. This change represents a key challenge for advertisers and marketers. How can this change be managed? How can addressability be maintained without compromising user privacy? In this masterclass, Stéphane Printz will guide you through Google's Privacy Sandbox and Topics API and explore their potential to provide alternative methods for targeting and measurement. He will share insights and best practices on how to navigate these new technologies. The focus will also be on future-proof strategies for effective audience targeting and campaign optimization. The aim of the masterclass: to provide participants with a comprehensive understanding of the addressability landscape amidst the abolition of third-party cookies. How to remain successful in an even more privacy-focused environment? Looking at the latest developments and best practices in the field will provide an answer, as well as insights into how digital advertising strategies can be adapted. Join this masterclass and discover how you can help shape the future of addressability.
Panel discussion

11:00 Sustainability Beyond the Screen:
Integrating Eco-Friendly Practices into the Advertising Mix

Join us for a special session with industry experts as they explore the challenges and opportunities in steering digital advertising towards a more sustainable future. The session will address questions such as: How can campaigns be designed for maximum impact with minimal environmental footprint and what are the channels being used in order to do so? What technologies and data-driven approaches are reshaping the sustainability landscape? and more.
Presentation

11:30 Data Clean Room - How adality enables cross-channel data collaboration and builds bridges where there are none

In the era of first-party data, data clean rooms can be an important building block for making this data usable securely and in compliance with data protection regulations. In this masterclass, you will learn how important match rates and anonymization are.
Presentation

11:30 The beginning of the privacy-first era. The alternatives for advertisers to reach target groups without third-party cookies.

Learn more about the upcoming shift towards a privacy-first era. In this session, industry leaders will discuss a changing advertising landscape and how advertisers can bridge the gap between protecting consumer privacy and precise targeting. With the right partners, target groups can still be reached on a large scale, even in a world without cookies.
11:45
Panel discussion
Free English live translation available

The Future of Digital Marketing 2024

The future of digital advertising is full of opportunities and challenges. As technologies advance, personalized and interactive advertising formats become possible. Augmented reality, AI and voice control offer completely new possibilities to effectively address every target group. As well, the change in user behavior challenges the industry with new tasks.
Presentation
Free English live translation available

11:45 Independence as a driver of the digital transformation of news publishers - Success case KStA Medien

Independence as a strategic direction for news publishers not only preserves integrity, but also promotes the development of innovative and digital growth areas. Find out how this strategy can lead to sustainable revenue growth and a stronger competitive position - an inspiring insight into the world of digital transformation for news publishers.
Panel discussion
Free English live translation available

12:00 The Power of Publishers Beyond the Cookie

Publishers report about their experiences and challenges after the removal of third-party cookies. What does the future of leading publishers look like, and which solution approaches does Google have to offer?
Presentation

12:00 How Publishers Can Win in the Green Media Economy

Join Duration Media and guests for a masterclass in the Green Media Economy and how publishers can create new revenue opportunities through more sustainable ad solutions. Learn how the world's biggest brands and agencies are taking bold corporate climate action and why they are looking to their media supply partners for ways to help them measure and reduce their scope 3 emissions. Get a deep dive on data waste in programmatic advertising and how to quantify and reduce it to create more efficient and effective advertising products for buyers. Then hear from Duration Media about their latest ad tech solution, Sequency™, that helps publishers curate incremental, highly viewable and "green" inventory to drive new, more sustainable revenue opportunities.
Presentation

12:00 FREEWHEEL MASTERCLASS

12:30
 
Free English live translation available

Lunch Break

 

Lunch Break

 

Lunch Break

 
Free English live translation available

Lunch Break

13:30
Panel discussion
Free English live translation available

DOOH - The future of OOH advertising

Digital Out of Home is one of the most dynamic and fastest-growing industries in outdoor advertising. How is DOOH setting new standards with innovative technologies and creative concepts, and how can advertisers benefit from this medium?
 
Free English live translation available

13:30 Spot on Environmental SOCIAL Governance (ESG) Social responsibility as a central element of economic sustainability

Spot on ESG. How can we take sustainability and social aspects into account in strategic corporate governance? How do we live up to our responsibility? How do we create trust and transparency? What contribution and what solutions can digitalization, technology and data make in our media and advertising ecosystem? Spot on - we need to talk!
Presentation

13:30 Measurement Tools That Align Publishers and Advertisers

Die Ziele von Werbetreibenden zu verstehen ist der Schlüssel, um ihr Geschäft zu gewinnen, aber auch konsistente Ergebnisse zu liefern, stärkt Beziehungen. Dies erfordert effiziente Workflows, die vollständig auf die Ziele der Werbekunden abgestimmt sind, um die Ergebnisse zu maximieren. Erfahren Sie von Clemens Egle, wie Publisher ihre technischen Möglichkeiten nutzen können, um die Ziele der Werbetreibenden zu erreichen.
Presentation

13:30 Audigent Masterclass

Presentation

14:00 Shifting tides to direct sold:
strategies for publisher success

In an era defined by consumer choice, publishers must demonstrate their ability to reach any audience. Join us for a dynamic discussion on the three essential pillars empowering publishers to thrive: Insights, maximising yield, and replacing third-party data.
Presentation

14:00 Synthetic audiences:
paradigm shift for digital customer approach

Data is at the heart of successful advertising. But control over data is dwindling. A change is needed. The new targeting category "Synthetic Audiences" is revolutionizing digital customer targeting through the differentiated, secure and cross-platform use of synthetic data. Stephan Jäckel shows the next step towards data-driven excellence for more control, impact and data protection in the advertising landscape.
14:15
Panel discussion
Free English live translation available

Revolution AI?

AI the future of advertising? Can AI-based technologies optimize and personalize campaigns to reach target audiences? Leading advertisers provide insight into current developments.
Presentation
Free English live translation available

14:15 Data Best Practice

Alongside a customer each, leading agencies present a case for how you can successfully implement external targeting data for campaigns.
Presentation

14:30 Attention & Media Quality - Unleashing the impact of advertising

We dive deep into the latest developments in media measurement and optimization. Explore how advanced eye-tracking technology and machine learning work together to deliver precise attention metrics. Learn how these methods help to significantly improve campaign performance and return on investment. We will show you the role attention plays in media quality and the synergies this creates for successful campaigns.
Presentation

14:30 Efficient target group targeting in Digital Out of Home (DOOH) – data-based optimization with TheTradeDesk

Digital Out of Home has become one of the most relevant advertising channels today. But how can the desired target group be reached efficiently? Presenting a case based on TheTradeDesk's data-driven algorithm, Audience Reach Percentage. Compared to a randomized display, the automated screen prioritization led to an increase in target group reach, less media waste and measurable lead generation.
15:00
 
Free English live translation available

Coffee Break

Presentation

In Preparation

 

In Preparation

15:30
Panel discussion
Free English live translation available

Is privacy killing advertising sales in digital marketing?

How can companies use the possibilities of programmatic advertising to offer targeted advertising? And how can strict data protection guidelines be adhered to and the privacy of users be respected at the same time?
Panel discussion
Free English live translation available

15:30 Digital advertising platform 2.0:
European telco giants and their groundbreaking alliance for the advertising landscape of the future

In this discussion, high-level representatives from the telecommunications industry will provide insights into the groundbreaking joint venture between the European telecommunications giants - Telekom, Vodafone and Telefonica - and discuss how their joint digital advertising platform will shape the future of the European advertising landscape.
Presentation

15:30 CTV and the media mix:
holistic and long-term strategies

How should CTV be placed into your moving image strategy, what incremental reach can be achieved, how do we bridge the gap between TV and programmatic advertising, and what role does data-based targeting play on the big screen? Christian Russ's advertiser panel will demystify the intricacies of CTV, outline the state of CTV advertising in 2024, and examine the measurement and effectiveness of non-linear television for advertisers.
Presentation

15:30 Ströer Masterclass

 

In Preparation

16:15
Presentation
Free English live translation available

d3con Innovation Award 2024

Here you will see the most exciting innovations of the industry briefly demonstrated. Be inspired and vote!
Panel discussion

16:15 How AI is transforming Programmatic Advertising

Hear from Industry programmatic experts on how AI is powering programmatic campaigns. Panellists will explore the impact and effectiveness of AI on programmatic buying, trading, campaign optimisation and measurement. Key elements such as data targeting, auction mechanics, and creative optimisation will be discussed to show best practices and use cases for the application of AI.
 

16:15 Publishing experts fire-side chat

Which technologies deliver the best results and how can my setup remain future-proof? What can I do about sustainability? Why do I need data clean rooms? How can I market without cookies? What are the decisive factors for ID solutions? Alexander Schott will discuss these and other questions with experts from publishers about their challenges and solutions in front of a virtual fireplace. Participants are invited to ask questions and report on their own experiences.
17:00
Panel discussion
Free English live translation available

d3con 2024 Summary

Together with a selection of inspiring guests, Ina and Ralf will summarize the highlights of d3con 2024 and present a forecast for the upcoming year.
Panel discussion
Free English live translation available

17:00 Live Podcast:
Advertising on the open Internet:
State of Play, challenges and opportunities

The d3con Podcast is the largest German language podcast that deals with programmatic advertising.
 

In Preparation

 

In Preparation

17:45
 
Free English live translation available

d3con Speaker Awards Ceremony

18:00
 
Free English live translation available

Networking Dinner powered by Taboola

20:00
 
Free English live translation available

d3con Lounge

March 13th 2024 d3con Conference

08:30
 
Free English live translation available

Admission

The doors open at 8:30 am - so you can start networking over your first coffee or find yourself a good seat.
09:20 d3con Main Stage:
 
Free English live translation available

Opening

A short welcome from the organizer.
09:30 d3con Main Stage:
Presentation

Digital Ad Fraud -- Light at the End of the Tunnel

Digital ad fraud has plagued digital advertising for the last decade, siphoning billions of dollars into the pockets of criminals. Now, with better and more complete analytics, advertisers are able to reduce their reliance on legacy fraud verification that has caught only 1% of the fraud for years. Advertisers are taking more control of their own digital marketing budgets, reducing costs and waste and verifying that their ads were delivered to the right sites and apps. Dr. Augustine Fou, independent ad fraud researcher and creator of FouAnalytics, shares examples and observations from his work over the last decade fighting ad fraud. Working with partners like fraud0, he discusses why he is optimistic that progress is finally being made in the war against ad fraud and there is light at the end of the tunnel.
10:00 d3con Main Stage:
Presentation
Free English live translation available

Mastering relevance and reach:
Mars Wrigley’s Media Transformation

Mars Wrigley has undergone a very strong transformation of its media and marketing activities over the last few years: This primarily concerns the shift from pure reach planning to a personalized approach towards consumers. In this masterclass, we will look at the question of what the media of the future for confectionery products could look like and discuss the following topics, among other things: How do you create relevance for impulse products in a highly competitive segment that never ends up on the shopping list? Is there the ideal split between reach and relevance when it comes to constantly recruiting new shoppers? What does the ideal consumer journey for a chocolate bar actually look like? What role do data and consumer trends play in media plans, and are they still as rigid as we know from consumer goods companies? How does Mars Wrigley leverage its media and agency partners to translate trends into campaigns in real time?
10:00 d3con Stage II:
Presentation
Free English live translation available

CTV and AVOD are the trending topics! Everything is great for the publisher?

Have the golden times started for leading CTV first publishers and everything is great, or are we just at the beginning of a far-reaching change in monetization strategies? What kind of success and new challenges are there for OTT publishers in the area of programmatic advertising and marketing? Which advertising formats will be in the foreground in the future? Gregor Fellner, representing Rakuten Advertising, will share his experiences with CTV publishers and give recommendations for action as one of the best-known CTV experts in Germany. A keynote with added value for anyone who sees AVOD as a new source of revenue and increasing reach.
10:00 d3con Masterclasses I:
Presentation

The mindset era:
advertising impact in the competition for attention

The mindset era: attention in the competition for advertising impact Advertising impact is the old and new magic word in marketing. It helps to really understand the mindset of people on the Internet - and nowadays this works, for example, by using contextual targeting and attention measurement, even without any personal data. To illustrate the impact of advertising, we also present the latest findings from the "Mindset Index". This shows how campaigns perform in relevant categories compared to the market and where there is still potential for optimization for brands.
10:00 d3con Masterclasses II:
 

State of Sustainable Advertising in Germany

The digital ad industry’s drive to decarbonise is at an inflection point. As the movement to minimize the industry’s impact on the environment grows stronger and generates more energy, new data, insights and actions are emerging that promise to accelerate the transition to a cleaner ecosystem while enhancing campaign performance and supporting economic growth for all industry segments. Join this session to learn about the underlying emissions problem we are facing in digital advertising, the current state of sustainable advertising in Germany, and insight into how emissions data is helping us create a sustainable digital advertising ecosystem for years to come. With the case study for Vodafone Germany together with Adform, we’ll give a deep insight into the practical implementation and results.
10:30
 
Free English live translation available

Coffee Break

10:30 d3con Masterclasses I:
Presentation

Retail Media:
Retailers, revolutionize yourselves!

Retail media is evolving in a similar way to online advertising. Leveraging programmatic infrastructure and tapping into first-party retailer data proves effective in realizing its full potential. Exploring these technologies can offer competitive advantages. Companies like Adform and the OBI First Media Group provide valuable insights. Let's dive in!
10:30 d3con Masterclasses II:
Panel discussion

Are you ready? The abolition of third-party cookies in Chrome has officially begun. The time to act is now.

Did you know that you've lost addressability for 1% of Chrome users since January this year - and Google plans to eliminate third-party cookies for everyone in the second half of 2024? Meet the Privacy Sandbox team and representatives from leading ad tech companies and learn how they are using the Privacy Sandbox to develop new advertising solutions.
11:00 d3con Main Stage:
Panel discussion
Free English live translation available

Experts Panel:
Programmatic 2024

Leading experts in the industry discuss the latest challenges and trends.
11:00 d3con Stage II:
Panel discussion
Free English live translation available

Publisher Summit

Leading publishers report about their strategies, achievements and new challenges. What chances currently exist for publishers in the area of programmatic advertising and which advertising formats will be key in the future?
11:00 d3con Masterclasses I:
Presentation

Successfully shaping the post-cookie era:
Addressability strategies for the German digital advertising market

In 2024, the digital advertising landscape will undergo a profound change due to the abolition of third-party cookies on Google Chrome. This change represents a key challenge for advertisers and marketers. How can this change be managed? How can addressability be maintained without compromising user privacy? In this masterclass, Stéphane Printz will guide you through Google's Privacy Sandbox and Topics API and explore their potential to provide alternative methods for targeting and measurement. He will share insights and best practices on how to navigate these new technologies. The focus will also be on future-proof strategies for effective audience targeting and campaign optimization. The aim of the masterclass: to provide participants with a comprehensive understanding of the addressability landscape amidst the abolition of third-party cookies. How to remain successful in an even more privacy-focused environment? Looking at the latest developments and best practices in the field will provide an answer, as well as insights into how digital advertising strategies can be adapted. Join this masterclass and discover how you can help shape the future of addressability.
11:00 d3con Masterclasses II:
Panel discussion

Sustainability Beyond the Screen:
Integrating Eco-Friendly Practices into the Advertising Mix

Join us for a special session with industry experts as they explore the challenges and opportunities in steering digital advertising towards a more sustainable future. The session will address questions such as: How can campaigns be designed for maximum impact with minimal environmental footprint and what are the channels being used in order to do so? What technologies and data-driven approaches are reshaping the sustainability landscape? and more.
11:30 d3con Masterclasses I:
Presentation

Data Clean Room - How adality enables cross-channel data collaboration and builds bridges where there are none

In the era of first-party data, data clean rooms can be an important building block for making this data usable securely and in compliance with data protection regulations. In this masterclass, you will learn how important match rates and anonymization are.
11:30 d3con Masterclasses II:
Presentation

The beginning of the privacy-first era. The alternatives for advertisers to reach target groups without third-party cookies.

Learn more about the upcoming shift towards a privacy-first era. In this session, industry leaders will discuss a changing advertising landscape and how advertisers can bridge the gap between protecting consumer privacy and precise targeting. With the right partners, target groups can still be reached on a large scale, even in a world without cookies.
11:45 d3con Main Stage:
Panel discussion
Free English live translation available

The Future of Digital Marketing 2024

The future of digital advertising is full of opportunities and challenges. As technologies advance, personalized and interactive advertising formats become possible. Augmented reality, AI and voice control offer completely new possibilities to effectively address every target group. As well, the change in user behavior challenges the industry with new tasks.
11:45 d3con Stage II:
Presentation
Free English live translation available

Independence as a driver of the digital transformation of news publishers - Success case KStA Medien

Independence as a strategic direction for news publishers not only preserves integrity, but also promotes the development of innovative and digital growth areas. Find out how this strategy can lead to sustainable revenue growth and a stronger competitive position - an inspiring insight into the world of digital transformation for news publishers.
12:00 d3con Stage II:
Panel discussion
Free English live translation available

The Power of Publishers Beyond the Cookie

Publishers report about their experiences and challenges after the removal of third-party cookies. What does the future of leading publishers look like, and which solution approaches does Google have to offer?
12:00 d3con Masterclasses I:
Presentation

How Publishers Can Win in the Green Media Economy

Join Duration Media and guests for a masterclass in the Green Media Economy and how publishers can create new revenue opportunities through more sustainable ad solutions. Learn how the world's biggest brands and agencies are taking bold corporate climate action and why they are looking to their media supply partners for ways to help them measure and reduce their scope 3 emissions. Get a deep dive on data waste in programmatic advertising and how to quantify and reduce it to create more efficient and effective advertising products for buyers. Then hear from Duration Media about their latest ad tech solution, Sequency™, that helps publishers curate incremental, highly viewable and "green" inventory to drive new, more sustainable revenue opportunities.
12:00 d3con Masterclasses II:
Presentation

FREEWHEEL MASTERCLASS

12:30 d3con Main Stage:
 
Free English live translation available

Lunch Break

12:30 d3con Masterclasses I:
 

Lunch Break

12:30 d3con Masterclasses II:
 

Lunch Break

12:45 d3con Stage II:
 
Free English live translation available

Lunch Break

13:30 d3con Main Stage:
Panel discussion
Free English live translation available

DOOH - The future of OOH advertising

Digital Out of Home is one of the most dynamic and fastest-growing industries in outdoor advertising. How is DOOH setting new standards with innovative technologies and creative concepts, and how can advertisers benefit from this medium?
13:30 d3con Stage II:
 
Free English live translation available

Spot on Environmental SOCIAL Governance (ESG) Social responsibility as a central element of economic sustainability

Spot on ESG. How can we take sustainability and social aspects into account in strategic corporate governance? How do we live up to our responsibility? How do we create trust and transparency? What contribution and what solutions can digitalization, technology and data make in our media and advertising ecosystem? Spot on - we need to talk!
13:30 d3con Masterclasses I:
Presentation

Measurement Tools That Align Publishers and Advertisers

Die Ziele von Werbetreibenden zu verstehen ist der Schlüssel, um ihr Geschäft zu gewinnen, aber auch konsistente Ergebnisse zu liefern, stärkt Beziehungen. Dies erfordert effiziente Workflows, die vollständig auf die Ziele der Werbekunden abgestimmt sind, um die Ergebnisse zu maximieren. Erfahren Sie von Clemens Egle, wie Publisher ihre technischen Möglichkeiten nutzen können, um die Ziele der Werbetreibenden zu erreichen.
13:30 d3con Masterclasses II:
Presentation

Audigent Masterclass

14:00 d3con Masterclasses I:
Presentation

Shifting tides to direct sold:
strategies for publisher success

In an era defined by consumer choice, publishers must demonstrate their ability to reach any audience. Join us for a dynamic discussion on the three essential pillars empowering publishers to thrive: Insights, maximising yield, and replacing third-party data.
14:00 d3con Masterclasses II:
Presentation

Synthetic audiences:
paradigm shift for digital customer approach

Data is at the heart of successful advertising. But control over data is dwindling. A change is needed. The new targeting category "Synthetic Audiences" is revolutionizing digital customer targeting through the differentiated, secure and cross-platform use of synthetic data. Stephan Jäckel shows the next step towards data-driven excellence for more control, impact and data protection in the advertising landscape.
14:15 d3con Main Stage:
Panel discussion
Free English live translation available

Revolution AI?

AI the future of advertising? Can AI-based technologies optimize and personalize campaigns to reach target audiences? Leading advertisers provide insight into current developments.
14:15 d3con Stage II:
Presentation
Free English live translation available

Data Best Practice

Alongside a customer each, leading agencies present a case for how you can successfully implement external targeting data for campaigns.
14:30 d3con Masterclasses I:
Presentation

Attention & Media Quality - Unleashing the impact of advertising

We dive deep into the latest developments in media measurement and optimization. Explore how advanced eye-tracking technology and machine learning work together to deliver precise attention metrics. Learn how these methods help to significantly improve campaign performance and return on investment. We will show you the role attention plays in media quality and the synergies this creates for successful campaigns.
14:30 d3con Masterclasses II:
Presentation

Efficient target group targeting in Digital Out of Home (DOOH) – data-based optimization with TheTradeDesk

Digital Out of Home has become one of the most relevant advertising channels today. But how can the desired target group be reached efficiently? Presenting a case based on TheTradeDesk's data-driven algorithm, Audience Reach Percentage. Compared to a randomized display, the automated screen prioritization led to an increase in target group reach, less media waste and measurable lead generation.
15:00
 
Free English live translation available

Coffee Break

15:00 d3con Masterclasses I:
Presentation

In Preparation

15:00 d3con Masterclasses II:
 

In Preparation

15:30 d3con Main Stage:
Panel discussion
Free English live translation available

Is privacy killing advertising sales in digital marketing?

How can companies use the possibilities of programmatic advertising to offer targeted advertising? And how can strict data protection guidelines be adhered to and the privacy of users be respected at the same time?
15:30 d3con Stage II:
Panel discussion
Free English live translation available

Digital advertising platform 2.0:
European telco giants and their groundbreaking alliance for the advertising landscape of the future

In this discussion, high-level representatives from the telecommunications industry will provide insights into the groundbreaking joint venture between the European telecommunications giants - Telekom, Vodafone and Telefonica - and discuss how their joint digital advertising platform will shape the future of the European advertising landscape.
15:30 d3con Masterclasses I:
Presentation

CTV and the media mix:
holistic and long-term strategies

How should CTV be placed into your moving image strategy, what incremental reach can be achieved, how do we bridge the gap between TV and programmatic advertising, and what role does data-based targeting play on the big screen? Christian Russ's advertiser panel will demystify the intricacies of CTV, outline the state of CTV advertising in 2024, and examine the measurement and effectiveness of non-linear television for advertisers.
15:30 d3con Masterclasses II:
Presentation

Ströer Masterclass

16:00 d3con Masterclasses II:
 

In Preparation

16:15 d3con Main Stage:
Presentation
Free English live translation available

d3con Innovation Award 2024

Here you will see the most exciting innovations of the industry briefly demonstrated. Be inspired and vote!
16:15 d3con Stage II:
Panel discussion

How AI is transforming Programmatic Advertising

Hear from Industry programmatic experts on how AI is powering programmatic campaigns. Panellists will explore the impact and effectiveness of AI on programmatic buying, trading, campaign optimisation and measurement. Key elements such as data targeting, auction mechanics, and creative optimisation will be discussed to show best practices and use cases for the application of AI.
16:15 d3con Masterclasses I:
 

Publishing experts fire-side chat

Which technologies deliver the best results and how can my setup remain future-proof? What can I do about sustainability? Why do I need data clean rooms? How can I market without cookies? What are the decisive factors for ID solutions? Alexander Schott will discuss these and other questions with experts from publishers about their challenges and solutions in front of a virtual fireplace. Participants are invited to ask questions and report on their own experiences.
17:00 d3con Main Stage:
Panel discussion
Free English live translation available

d3con 2024 Summary

Together with a selection of inspiring guests, Ina and Ralf will summarize the highlights of d3con 2024 and present a forecast for the upcoming year.
17:00 d3con Stage II:
Panel discussion
Free English live translation available

Live Podcast:
Advertising on the open Internet:
State of Play, challenges and opportunities

The d3con Podcast is the largest German language podcast that deals with programmatic advertising.
17:00 d3con Masterclasses I:
 

In Preparation

17:00 d3con Masterclasses II:
 

In Preparation

17:45 d3con Main Stage:
 
Free English live translation available

d3con Speaker Awards Ceremony

18:00
 
Free English live translation available

Networking Dinner powered by Taboola

20:00
 
Free English live translation available

d3con Lounge