Agenda of d3con conference

31st March 2020: d3con Advertisers‘ Day

Der d3con Advertisers‘ Day ist für Werbetreibende und Agenturen, die ihr Digitalmarketing auf das nächste Level bringen wollen.

zum Programm des d3con Advertisers‘ Day

1st April 2020: d3con conference

Die Hauptveranstaltung der d3con seit 2011. Hier treffen sich die führenden Technologieanbieter, Advertiser, Publisher und Agenturen zum Netzwerken und Diskutieren auf höchstem Niveau.

zum Programm der d3con Konferenz

31st March 2020: d3con Advertisers‘ Day 1st April 2020: d3con conference

31st March 2020 d3con Advertisers‘ Day

	Main Stage	Masterclasses	Roundtables
09:00			Teilnahme nur nach bestätigter Anmeldung Name* Position* Firma* geschäftliche Email*
09:30
09:40	Martin Drust FC St. Pauli Presentation: Thomas Promny d3con
10:00	Moritz Dammas The Goodfellows Claudia Dreismann Lufthansa Presentation: Lothar Krause Digital Consultant	Carsten Lackner EnBW Presentation: Eric Hall The Media Trust	Presentation: Erik Siekmann Digital Forward Teilnahme nur nach bestätigter Anmeldung Name* Position* Firma* geschäftliche Email*
10:30	Jenny Gruner Hapag-Lloyd Presentation: Meike Arendt Quantum	Presentation: Eric Hall The Media Trust
11:00	Speed Dating: Advertiser meets Advertiser Kostenlose Teilnahme in unserer Speed Dating Area Teilnahme nur nach bestätigter Anmeldung Name* Position* Firma* geschäftliche Email*		Teilnahme nur nach bestätigter Anmeldung Name* Position* Firma* geschäftliche Email*
11:30	Jürgen Sorg Continental Reifen Deutschland Jenny Fleischer Ottobock Kerstin Clessienne Marketing Tech Lab Ute Lauer Deutsche Lufthansa Timo Baumgarten GALERIA Reisen Presentation: Prof. Dr. Julia Schössler schoesslers	Umberto Torrielli Silverbullet Presentation: Susanne Hohenschuh Agentur Frau Wenk +++	Presentation: Erik Siekmann Digital Forward Teilnahme nur nach bestätigter Anmeldung Name* Position* Firma* geschäftliche Email*
12:15	Angela Kim Ferrero Anja Stolz R+V Versicherungen Eva Bankoley Coca-Cola Jenny Gruner Hapag-Lloyd Maike Abel Nestlé Presentation: Jenny Görlich DKB	Christos Farakos ThyssenKrupp Bilstein Stefan Riesberg-Delia DNV GL Presentation: Eric Hall The Media Trust
13:00			Teilnahme nur nach bestätigter Anmeldung Name* Position* Firma* geschäftliche Email*
13:30			Teilnahme nur nach bestätigter Anmeldung Name* Position* Firma* geschäftliche Email*
14:00	Carsten Lackner EnBW Henrik Schulte DSM Thomas Holzapfel Bayer Sascha Knöpfel Henkel Sven Stühmeier Vodafone Presentation: Raoul Fischer LEAD DIGITAL	Johannes Grandmontagne Berge & Meer Touristik Prof. Dr. Mark Elsner Echte Liebe Presentation: Susanne Hohenschuh Agentur Frau Wenk +++	Sibel Boner BBC Presentation: Emily Roberts BBC Teilnahme nur nach bestätigter Anmeldung Name* Position* Firma* geschäftliche Email*
14:45	Andrea Malgara Mediaplus Group Manfred Klaus Plan.Net Gruppe Siamac Rahnavard Echte Liebe Karin Libowitzky Vizeum Frank Sültmann OMD Hamburg Kia Zolfaghari VIVALU Presentation: Jens Jokschat PrimeUp	Eric Bozinny PubMatic Presentation: Susanne Hohenschuh Agentur Frau Wenk +++
			Manuel Koubek Meetrics Maren Wulf Meetrics Teilnahme nur nach bestätigter Anmeldung Name* Position* Firma* geschäftliche Email*
15:30			Presentation: Erik Siekmann Digital Forward Teilnahme nur nach bestätigter Anmeldung Name* Position* Firma* geschäftliche Email*
16:00	Björn Kaiser Bonprix Presentation: Jens Jokschat PrimeUp	Max Melching Douglas Presentation: Harald R. Fortmann five14
	Björn Kaiser Bonprix Presentation: Jens Jokschat PrimeUp	Joffrey Petit Shop-Apotheke Philipp Klösel Fashion ID Lena Saldern E.ON Presentation: Danuta Florczyk Tectumedia	Presentation: Thomas Wrobel Douglas Teilnahme nur nach bestätigter Anmeldung Name* Position* Firma* geschäftliche Email*
16:20	Andreas Durth Studienkreis Presentation: Meike Arendt Quantum
16:45	Frank Bachér RMS Boris Kurschinski Adform Lukas Fassbender The Trade Desk Stefan Beckmann FreeWheel Alexander Maximilian Maier BrandMaker Manuel Hinz CrossEngage Presentation: Meike Arendt Quantum	Jin Choi Facebook Thomas Koch The DOOH Consultancy Presentation: Harald R. Fortmann five14
			Presentation: Kolja Brosche SkillProjects Teilnahme nur nach bestätigter Anmeldung Name* Position* Firma* geschäftliche Email*
17:30	Presentation: Thomas Promny d3con
17:45			Teilnahme nur nach bestätigter Anmeldung Name* Position* Firma* geschäftliche Email*

31st March 2020: d3con Advertisers‘ Day 1st April 2020: d3con conference

31st March 2020 d3con Advertisers‘ Day

09:00	Advertisers‘ Day Bühne:
09:00	Advertisers‘ Day Masterclasses:
09:00	Advertisers‘ Day Roundtables: Teilnahme nur nach bestätigter Anmeldung Name* Position* Firma* geschäftliche Email*
09:30	Advertisers‘ Day Bühne:
09:40	Advertisers‘ Day Bühne: Martin Drust FC St. Pauli Presentation: Thomas Promny d3con
10:00	Advertisers‘ Day Bühne: Moritz Dammas The Goodfellows Claudia Dreismann Lufthansa Presentation: Lothar Krause Digital Consultant
10:00	Advertisers‘ Day Masterclasses: Carsten Lackner EnBW Presentation: Eric Hall The Media Trust
10:00	Advertisers‘ Day Roundtables: Presentation: Erik Siekmann Digital Forward Teilnahme nur nach bestätigter Anmeldung Name* Position* Firma* geschäftliche Email*
10:30	Advertisers‘ Day Bühne: Jenny Gruner Hapag-Lloyd Presentation: Meike Arendt Quantum
10:30	Advertisers‘ Day Masterclasses: Presentation: Eric Hall The Media Trust
11:00	Advertisers‘ Day Bühne: Speed Dating: Advertiser meets Advertiser Kostenlose Teilnahme in unserer Speed Dating Area Teilnahme nur nach bestätigter Anmeldung Name* Position* Firma* geschäftliche Email*
11:00	Advertisers‘ Day Masterclasses:
11:00	Advertisers‘ Day Roundtables: Teilnahme nur nach bestätigter Anmeldung Name* Position* Firma* geschäftliche Email*
11:30	Advertisers‘ Day Bühne: Jürgen Sorg Continental Reifen Deutschland Jenny Fleischer Ottobock Kerstin Clessienne Marketing Tech Lab Ute Lauer Deutsche Lufthansa Timo Baumgarten GALERIA Reisen Presentation: Prof. Dr. Julia Schössler schoesslers
11:30	Advertisers‘ Day Masterclasses: Umberto Torrielli Silverbullet Presentation: Susanne Hohenschuh Agentur Frau Wenk +++
11:30	Advertisers‘ Day Roundtables: Presentation: Erik Siekmann Digital Forward Teilnahme nur nach bestätigter Anmeldung Name* Position* Firma* geschäftliche Email*
12:15	Advertisers‘ Day Bühne: Angela Kim Ferrero Anja Stolz R+V Versicherungen Eva Bankoley Coca-Cola Jenny Gruner Hapag-Lloyd Maike Abel Nestlé Presentation: Jenny Görlich DKB
12:15	Advertisers‘ Day Masterclasses: Christos Farakos ThyssenKrupp Bilstein Stefan Riesberg-Delia DNV GL Presentation: Eric Hall The Media Trust
13:00	Advertisers‘ Day Bühne:
13:00	Advertisers‘ Day Masterclasses:
13:00	Advertisers‘ Day Roundtables: Teilnahme nur nach bestätigter Anmeldung Name* Position* Firma* geschäftliche Email*
13:30	Advertisers‘ Day Bühne:
13:30	Advertisers‘ Day Masterclasses:
13:30	Advertisers‘ Day Roundtables: Teilnahme nur nach bestätigter Anmeldung Name* Position* Firma* geschäftliche Email*
14:00	Advertisers‘ Day Bühne: Carsten Lackner EnBW Henrik Schulte DSM Thomas Holzapfel Bayer Sascha Knöpfel Henkel Sven Stühmeier Vodafone Presentation: Raoul Fischer LEAD DIGITAL
14:00	Advertisers‘ Day Masterclasses: Johannes Grandmontagne Berge & Meer Touristik Prof. Dr. Mark Elsner Echte Liebe Presentation: Susanne Hohenschuh Agentur Frau Wenk +++
14:00	Advertisers‘ Day Roundtables: Sibel Boner BBC Presentation: Emily Roberts BBC Teilnahme nur nach bestätigter Anmeldung Name* Position* Firma* geschäftliche Email*
14:45	Advertisers‘ Day Bühne: Andrea Malgara Mediaplus Group Manfred Klaus Plan.Net Gruppe Siamac Rahnavard Echte Liebe Karin Libowitzky Vizeum Frank Sültmann OMD Hamburg Kia Zolfaghari VIVALU Presentation: Jens Jokschat PrimeUp
14:45	Advertisers‘ Day Masterclasses: Eric Bozinny PubMatic Presentation: Susanne Hohenschuh Agentur Frau Wenk +++
15:00	Advertisers‘ Day Roundtables: Manuel Koubek Meetrics Maren Wulf Meetrics Teilnahme nur nach bestätigter Anmeldung Name* Position* Firma* geschäftliche Email*
15:30	Advertisers‘ Day Bühne:
15:30	Advertisers‘ Day Masterclasses:
15:30	Advertisers‘ Day Roundtables: Presentation: Erik Siekmann Digital Forward Teilnahme nur nach bestätigter Anmeldung Name* Position* Firma* geschäftliche Email*
16:00	Advertisers‘ Day Bühne: Björn Kaiser Bonprix Presentation: Jens Jokschat PrimeUp
16:00	Advertisers‘ Day Masterclasses: Max Melching Douglas Presentation: Harald R. Fortmann five14
16:15	Advertisers‘ Day Masterclasses: Joffrey Petit Shop-Apotheke Philipp Klösel Fashion ID Lena Saldern E.ON Presentation: Danuta Florczyk Tectumedia
16:15	Advertisers‘ Day Roundtables: Presentation: Thomas Wrobel Douglas Teilnahme nur nach bestätigter Anmeldung Name* Position* Firma* geschäftliche Email*
16:20	Advertisers‘ Day Bühne: Andreas Durth Studienkreis Presentation: Meike Arendt Quantum
16:45	Advertisers‘ Day Bühne: Frank Bachér RMS Boris Kurschinski Adform Lukas Fassbender The Trade Desk Stefan Beckmann FreeWheel Alexander Maximilian Maier BrandMaker Manuel Hinz CrossEngage Presentation: Meike Arendt Quantum
16:45	Advertisers‘ Day Masterclasses: Jin Choi Facebook Thomas Koch The DOOH Consultancy Presentation: Harald R. Fortmann five14
17:00	Advertisers‘ Day Roundtables: Presentation: Kolja Brosche SkillProjects Teilnahme nur nach bestätigter Anmeldung Name* Position* Firma* geschäftliche Email*
17:30	Advertisers‘ Day Bühne: Presentation: Thomas Promny d3con
17:45	Advertisers‘ Day Bühne:
17:45	Advertisers‘ Day Masterclasses:
17:45	Advertisers‘ Day Roundtables: Teilnahme nur nach bestätigter Anmeldung Name* Position* Firma* geschäftliche Email*

1st April 2020 d3con conference

	Main Stage	Stage II	Masterclasses	Masterclasses II
09:00	Welcome The doors open at 9 am - so you can start networking over your first coffee or find yourself a good seat.
09:25	10 years of d3con Free English live translation available Opening with an organizer's review of the last 10 years Thomas Promny d3con
09:45	Survivor’s Guide to the Adpocalypse "I try not to look at advertising [anymore] because I think by and large it’s quite boring” - Sir John Hegarty For years now, critics of all kinds have been propheticizing the death of advertising. Whether brought by the VHS, TiVo, Social Media, Ad Blockers, Netflix, AR, AI, the Russians or the demonetization of YouTube videos, the Adpocalypse is coming - and yes, just like the night, it is dark and full of terrors. Fernando Machado (Global CMO @ Burger King) will go beyond advertising to talk about how brands continue to reinvent itself through technology (wrapped up on what really matters: Creativity). Fernando Machado Global CMO, Burger King Presentation: Justin Lebbon Mediatel Events
		Excavating Tomorrow: What algorithms tell us about the future of advertising Free English live translation available Since the advent of programmatic, digital advertising is powered by an algorithmic infrastructure. But control and understanding of these algorithms is scarce. This presentation encourages to take a step back from daily practice and looks at what we as advertising professionals should know about the algorithmic economy. Daniel Knapp IAB Europe/ Twins Digital Presentation: Prof. Dr. Julia Schössler schoesslers	The winners and the losers among the advertisers Using concrete examples and outside analyses, Erik Siekmann presents the best and worst cases. He shows what differentiates the successes from the losers and what mistakes you absolutely have to avoid, or rather, what initiatives lead to success. Erik Siekmann Digital Forward	Human Data "Human data for data people" The flood of data is constantly increasing, but what does this mean for our work as strategists and media planners? How many people are involved in data? How well can machines explain people to us? And how much does that help people to inspire people? A masterclass full of insights, eye openers, cases and food for thought. Prof. Dr. Joost van Treeck Hochschule Fresenius Stefan Sindram Cronbach
10:15	Nestlé journey to in-house Programmatic media technologies: challenges and opportunities The digital advertising industry is changing; learn how the #1 world food & beverage company is leading the change to optimize its programmatic media value chain. The starting point for Nestlé has been technology, this triggered significant changes in the organisational set up and in the relationships with media partners. Learn how Nestle navigates these changes and embraces the opportunity to gain back the control on its digital media activities. Teresa Fusaro Nestlé Presentation: Justin Lebbon Mediatel Events
		Coffee Break	The Nunatak Group Masterclass	Coffee Break
10:45	Coffee Break	Coffee Break	The Nunatak Group Masterclass	Coffee Break
11:00	Experts' Panel: Programmatic 2020 Free English live translation available Leading experts in the industry discuss the challenges and trends. Tino Krause Facebook Stephanie Pelz McDonald's Deutschland Norman Wagner Deutsche Telekom Miriam Thome Xandr Dr. Daniela Tollert GroupM Presentation: Dr. Dominik Matyka Cavalry Ventures	Uwe Storch vs. Florian Heinemann Free English live translation available Two leading experts in German digital marketing who represent the old and new worlds. Uwe Storch provides very brand-focussed advertising for classic CPG brands, while Florian Heinemann is a frontrunner in performance marketing and has driven forward several successful e-commerce companies. In a controversial discussion, the two shine a light on their strategies and discuss their similarities and differences. Dr. Florian Heinemann Project A Uwe Storch OWM / Ferrero Presentation: Prof. Dr. Julia Schössler schoesslers	Digital superheroes: Native experiences meet the strengths of programmatic More than 80 percent of digital advertising spending will be programmatic in 2020, as it has become a preferred method of purchasing. While on the one hand native advertising forms are receiving an ever-increasing budget, the native share of programmatic advertising expenditure is only 3 percent. In their masterclass, Reza Najib and Tom Kattermann will present reasons for the current native boom and also explain how advertisers can use the harmonious effects of native and programmatic to take their digital campaigns to a new level. Tom Kattermann Verizon Media Reza Najib Verizon Media	datorama Masterclass
11:45	Leading Advertisers' Strategy Free English live translation available Leading advertisers report about their strategies and successes. Jan-Philipp Wachsmuth otto Jörg Quehl HUK-COBURG Jürgen Sorg Continental Reifen Deutschland Thomas Wrobel Douglas Karin Siuda Sparkassen-Finanzportal Presentation: Ralf Scharnhorst Scharnhorst Media, m42m	E-privacy, cookieless browsers and other challenges for business models in digital marketing Free English live translation available How do different regulatory threats affect business and how can we deal with it? Prof. Dr. Christoph Bauer ePrivacy Sven Bornemann European netID Foundation Prof. Dr. Johannes Caspar Hamburgischer Beauftragter für Datenschutz und Informationsfreiheit Bülent Inci Deutsche Bahn Johann Hermann EuGD Robert Sindlinger OneTrust Presentation: Dr. Ralf Strauss Marketing Tech Lab / Deutscher Marketing Verband	First-party data as the new currency in publishing Browsers and regulators have moved privacy to the forefront, making publishers rethink their data strategies. The death of the third-party cookie is as a massive opportunity for the publishing industry. Come along to our masterclass to hear firsthand how a publisher unlocked audiences they couldn't activate before. Howard Paine Permutive Oliver Schwazer Permutive	Virtual Minds Masterclass Thomas Peruzzi virtual minds Dino Bongartz The ADEX
12:30	Lunch Break
13:30	Brands and platforms panel Free English live translation available Is it all about Google and Facebook? On which platforms do advertisers need to be present these days? Burkhard Henn Raisin Dr. Thomas Kloubert kfzteile24.de Patrick Ratzke Maschinensucher.de Sven Hasselmann Deutsche Bahn Tobias Börner Lovoo Presentation: Erik Siekmann Digital Forward	How technology is changing the publishing landscape Free English live translation available Sales houses and agencies bundled supply and demand in the market. Publishers and advertisers had no direct link to one another. Programmatic advertising is shaking up this market, and controlling both size and tools will be decisive in the future. Publishers, tech providers and sales houses discuss which technologies are important and who can use them. Michael Siegler tisoomi Mike Klinkhammer eBay Advertising Tobias Conrad Ströer Maximilian Weigel Verizon Media Dirk von Borstel Yieldlab Lasse Nordsiek Smart Presentation: Alexander Schott AdTech Factory	LiveRamp Masterclass in preparation	Third-party Digital Risk – State of the Programmatic Nation In the German media & advertising landscape, we are increasingly confronted with the risks of malvertising, redirects and 3rd party codes. Industry experts across the digital entire supply chain discuss solutions to ensure quality, security and a positive user experience in the future. Ekkehardt Schlottbohm PubMatic Claudia Dubrau agof Florian Tempelhoff iq digital media marketing Presentation: Eric Hall The Media Trust
14:15	Publisher's business model for the '20s Free English live translation available Is it all about Google and Facebook? On which platforms do advertisers need to be present these days? Stefan Betzold BILD Kerstin Schiefelbein Cobranded Studio Alexander Gerlach Finya Holm Münstermann Google Bernd Hellermann G+J Digital Media Marianne Bullwinkel RMS Presentation: Dino Bongartz The ADEX	From linear TV to the digital moving image Free English live translation available Leading advertisers and platform operators report on how they are dealing with the transition from classic TV to digital video advertising. Antje Andrée Rügenwalder Mühle Christoph Thielecke Unruly Christian Russ Samsung Ads Dr. Jens Mittnacht SevenOne Media Jens Pöppelmann RTL David Marc Aurel Koenen Vodafone Presentation: Kolja Brosche SkillProjects	Xandr Masterclass in preparation	Outbrain Masterclass
		Coffee Break Free English live translation available	White Ops Masterclass	Coffee Break
15:10	Coffee Break	Coffee Break Free English live translation available
	Coffee Break	Data Best Practice Free English live translation available Alongside a customer each, leading agencies present a case for how you can successfully implement external targeting data for campaigns. Thomas Hertkorn a&o hostels Marketing David Lange adlicious Dr. Stefan Bornemann wetter.com Tino Krause Facebook Marc Marienfeld Kinetic Worldwide Germany Andrea Heumann Thalia Buch & Medien Christoph Truppe Smarter Ecommerce Presentation: Susanne Gillner INTERNET WORLD BUSINESS
15:30	International Experts' Panel Leading experts from international markets discuss the latest trends in programmatic. What can the German market learn from the colleagues in the US and UK? Thanos Patsis Betway Group Emily Roberts BBC Jeff Hirsch PubMatic Agathe Rakowicz Outbrain Presentation: Justin Lebbon Mediatel Events		Navigating the New ePrivacy Regulation: New Ways to Tackle Consent, Cookies and other Marketing Challenges The ePrivacy Regulation will have a profound effect on marketing activities moving forward. Faced with the legal and financial ramifications of ignoring a consumer’s right to privacy, marketers must rethink their data collection, use, and retention methods. In this session, we’ll share the latest updates and what to expect from the impending ePrivacy Regulation, the industry impact of ePrivacy and key considerations regarding cookies and consent to address requirements in both GDPR and ePrivacy. Robert Sindlinger OneTrust	in preparation Matthias Schenk RMS
		Supply path optimization instead of all-powerful algorithms? Free English live translation available In cooperation with How deep analysis processes create a more transparent programmatic retail chain and redesign algorithms to work in the company's own interests. Nicole Mortier Yieldlab Abdelkader Barjiji Ströer Presentation: Sascha Dolling OMD Hamburg		in preparation Matthias Schenk RMS
16:15	Beyond Cookies Free English live translation available In cooperation with First Firefox and Safari, now Chrome: third Party Cookies are doomed to die. But what will replace them? How can digital marketing work in the future? The OWM (Organization of Brand Advertisers) discusses with relevant market partners. Arne Kirchem OWM / Unilever Timucin Güzey Mindshare Rasmus Giese United Internet Media Bernd Fauser Google Alexander Gösswein Criteo Presentation: Oliver von Wersch vonwerschpartner		Publisher Experts Fireside Chat Wie optimiert man sein programmtic Setup? Welche Technologien bringen die besten Ergebnisse? Was sind entscheidende Faktoren bei Viewability und Adverification? Diese und andere Fragen haben sich die Experten von Publishern gestellt und erzählen von ihren aktuellen Lösungen. Die Teilnehmer sind eingeladen, Fragen zu stellen und von eigenen Erfahrungen zu berichten. Teilnahme nur für Publisher und Vermarkter. Carsten Sander BurdaForward Advertising Stefan Rauch Scout24 Media Alen Nazarian SevenOne Media Alwin Viereck United Internet Media Presentation: Alexander Schott AdTech Factory	Masterplan Media masterplan media Masterclass Carsten Riemann-Kafsack masterplan media Dirk Maurer Hermes Germany Ralf Hammerath Active Agent
		Display advertising market in Germany - quo vadis? Free English live translation available Judging and quantifying the display advertising market has become significantly more difficult thanks to the arrival of new competitors and advertising formats. Peter Kautz gives us an insight into various models and explains the opportunities for evaluating them. Peter Kautz Statista
17:00	Programmatic Advertising with the Amazon DSP Zach Johnson, Director of International Advertising Sales at Amazon Advertising, will share his insights into the changing dynamics of the advertising industry and role of the CMO, how the Amazon DSP is adapting to these changes and which core areas they will be focusing on developing in the future to support their customers. Zach Johnson Amazon Presentation: Dino Bongartz The ADEX		10 Years On - User Journey Analysis Status Quo In recent years, numerous approaches have been developed for analyzing and using user journey (UJ) data to optimize display advertising, in particular, recurrent neural networks (RNNs). The talk covers the basics of RNNs and explains why they are ideal for UJ analysis. Prof. Dr. Burkhardt Funk Leuphana Universität Lüneburg	in preparation
		Volvo Cars Media & Martech Transformation journey Magdalena Lycktorn Volvo Cars Presentation: Erik Siekmann Digital Forward Jan Hildebrand know.haus
17:20	Innovation Track Free English live translation available Here you will see the most exciting innovations of the industry briefly demonstrated. Daniel Knapp IAB Europe/ Twins Digital Jan Luley mobile.de Thomas Klimpel Averycore Presentation: Raoul Fischer LEAD DIGITAL

17:45	d3con Award Ceremony 2020 Free English live translation available Presentation: Thomas Promny d3con

31st March 2020: d3con Advertisers‘ Day 1st April 2020: d3con conference

1st April 2020 d3con conference

09:00	Welcome The doors open at 9 am - so you can start networking over your first coffee or find yourself a good seat.
09:25	d3con Main Stage: 10 years of d3con Free English live translation available Opening with an organizer's review of the last 10 years Thomas Promny d3con
09:45	d3con Main Stage: Survivor’s Guide to the Adpocalypse "I try not to look at advertising [anymore] because I think by and large it’s quite boring” - Sir John Hegarty For years now, critics of all kinds have been propheticizing the death of advertising. Whether brought by the VHS, TiVo, Social Media, Ad Blockers, Netflix, AR, AI, the Russians or the demonetization of YouTube videos, the Adpocalypse is coming - and yes, just like the night, it is dark and full of terrors. Fernando Machado (Global CMO @ Burger King) will go beyond advertising to talk about how brands continue to reinvent itself through technology (wrapped up on what really matters: Creativity). Fernando Machado Global CMO, Burger King Presentation: Justin Lebbon Mediatel Events
10:00	d3con Stage II: Excavating Tomorrow: What algorithms tell us about the future of advertising Free English live translation available Since the advent of programmatic, digital advertising is powered by an algorithmic infrastructure. But control and understanding of these algorithms is scarce. This presentation encourages to take a step back from daily practice and looks at what we as advertising professionals should know about the algorithmic economy. Daniel Knapp IAB Europe/ Twins Digital Presentation: Prof. Dr. Julia Schössler schoesslers
10:00	d3con Masterclasses: The winners and the losers among the advertisers Using concrete examples and outside analyses, Erik Siekmann presents the best and worst cases. He shows what differentiates the successes from the losers and what mistakes you absolutely have to avoid, or rather, what initiatives lead to success. Erik Siekmann Digital Forward
10:00	d3con Masterclasses II: Human Data "Human data for data people" The flood of data is constantly increasing, but what does this mean for our work as strategists and media planners? How many people are involved in data? How well can machines explain people to us? And how much does that help people to inspire people? A masterclass full of insights, eye openers, cases and food for thought. Prof. Dr. Joost van Treeck Hochschule Fresenius Stefan Sindram Cronbach
10:15	d3con Main Stage: Nestlé journey to in-house Programmatic media technologies: challenges and opportunities The digital advertising industry is changing; learn how the #1 world food & beverage company is leading the change to optimize its programmatic media value chain. The starting point for Nestlé has been technology, this triggered significant changes in the organisational set up and in the relationships with media partners. Learn how Nestle navigates these changes and embraces the opportunity to gain back the control on its digital media activities. Teresa Fusaro Nestlé Presentation: Justin Lebbon Mediatel Events
10:30	d3con Stage II: Coffee Break
10:30	d3con Masterclasses: The Nunatak Group Masterclass
10:30	d3con Masterclasses II: Coffee Break
10:45	d3con Main Stage: Coffee Break
11:00	d3con Main Stage: Experts' Panel: Programmatic 2020 Free English live translation available Leading experts in the industry discuss the challenges and trends. Tino Krause Facebook Stephanie Pelz McDonald's Deutschland Norman Wagner Deutsche Telekom Miriam Thome Xandr Dr. Daniela Tollert GroupM Presentation: Dr. Dominik Matyka Cavalry Ventures
11:00	d3con Stage II: Uwe Storch vs. Florian Heinemann Free English live translation available Two leading experts in German digital marketing who represent the old and new worlds. Uwe Storch provides very brand-focussed advertising for classic CPG brands, while Florian Heinemann is a frontrunner in performance marketing and has driven forward several successful e-commerce companies. In a controversial discussion, the two shine a light on their strategies and discuss their similarities and differences. Dr. Florian Heinemann Project A Uwe Storch OWM / Ferrero Presentation: Prof. Dr. Julia Schössler schoesslers
11:00	d3con Masterclasses: Digital superheroes: Native experiences meet the strengths of programmatic More than 80 percent of digital advertising spending will be programmatic in 2020, as it has become a preferred method of purchasing. While on the one hand native advertising forms are receiving an ever-increasing budget, the native share of programmatic advertising expenditure is only 3 percent. In their masterclass, Reza Najib and Tom Kattermann will present reasons for the current native boom and also explain how advertisers can use the harmonious effects of native and programmatic to take their digital campaigns to a new level. Tom Kattermann Verizon Media Reza Najib Verizon Media
11:00	d3con Masterclasses II: datorama Masterclass
11:45	d3con Main Stage: Leading Advertisers' Strategy Free English live translation available Leading advertisers report about their strategies and successes. Jan-Philipp Wachsmuth otto Jörg Quehl HUK-COBURG Jürgen Sorg Continental Reifen Deutschland Thomas Wrobel Douglas Karin Siuda Sparkassen-Finanzportal Presentation: Ralf Scharnhorst Scharnhorst Media, m42m
11:45	d3con Stage II: E-privacy, cookieless browsers and other challenges for business models in digital marketing Free English live translation available How do different regulatory threats affect business and how can we deal with it? Prof. Dr. Christoph Bauer ePrivacy Sven Bornemann European netID Foundation Prof. Dr. Johannes Caspar Hamburgischer Beauftragter für Datenschutz und Informationsfreiheit Bülent Inci Deutsche Bahn Johann Hermann EuGD Robert Sindlinger OneTrust Presentation: Dr. Ralf Strauss Marketing Tech Lab / Deutscher Marketing Verband
11:45	d3con Masterclasses: First-party data as the new currency in publishing Browsers and regulators have moved privacy to the forefront, making publishers rethink their data strategies. The death of the third-party cookie is as a massive opportunity for the publishing industry. Come along to our masterclass to hear firsthand how a publisher unlocked audiences they couldn't activate before. Howard Paine Permutive Oliver Schwazer Permutive
11:45	d3con Masterclasses II: Virtual Minds Masterclass Thomas Peruzzi virtual minds Dino Bongartz The ADEX
12:30	Lunch Break
13:30	d3con Main Stage: Brands and platforms panel Free English live translation available Is it all about Google and Facebook? On which platforms do advertisers need to be present these days? Burkhard Henn Raisin Dr. Thomas Kloubert kfzteile24.de Patrick Ratzke Maschinensucher.de Sven Hasselmann Deutsche Bahn Tobias Börner Lovoo Presentation: Erik Siekmann Digital Forward
13:30	d3con Stage II: How technology is changing the publishing landscape Free English live translation available Sales houses and agencies bundled supply and demand in the market. Publishers and advertisers had no direct link to one another. Programmatic advertising is shaking up this market, and controlling both size and tools will be decisive in the future. Publishers, tech providers and sales houses discuss which technologies are important and who can use them. Michael Siegler tisoomi Mike Klinkhammer eBay Advertising Tobias Conrad Ströer Maximilian Weigel Verizon Media Dirk von Borstel Yieldlab Lasse Nordsiek Smart Presentation: Alexander Schott AdTech Factory
13:30	d3con Masterclasses: LiveRamp Masterclass in preparation
13:30	d3con Masterclasses II: Third-party Digital Risk – State of the Programmatic Nation In the German media & advertising landscape, we are increasingly confronted with the risks of malvertising, redirects and 3rd party codes. Industry experts across the digital entire supply chain discuss solutions to ensure quality, security and a positive user experience in the future. Ekkehardt Schlottbohm PubMatic Claudia Dubrau agof Florian Tempelhoff iq digital media marketing Presentation: Eric Hall The Media Trust
14:15	d3con Main Stage: Publisher's business model for the '20s Free English live translation available Is it all about Google and Facebook? On which platforms do advertisers need to be present these days? Stefan Betzold BILD Kerstin Schiefelbein Cobranded Studio Alexander Gerlach Finya Holm Münstermann Google Bernd Hellermann G+J Digital Media Marianne Bullwinkel RMS Presentation: Dino Bongartz The ADEX
14:15	d3con Stage II: From linear TV to the digital moving image Free English live translation available Leading advertisers and platform operators report on how they are dealing with the transition from classic TV to digital video advertising. Antje Andrée Rügenwalder Mühle Christoph Thielecke Unruly Christian Russ Samsung Ads Dr. Jens Mittnacht SevenOne Media Jens Pöppelmann RTL David Marc Aurel Koenen Vodafone Presentation: Kolja Brosche SkillProjects
14:15	d3con Masterclasses: Xandr Masterclass in preparation
14:15	d3con Masterclasses II: Outbrain Masterclass
15:00	d3con Stage II: Coffee Break Free English live translation available
15:00	d3con Masterclasses: White Ops Masterclass
15:00	d3con Masterclasses II: Coffee Break
15:10	d3con Main Stage: Coffee Break
15:15	d3con Stage II: Data Best Practice Free English live translation available Alongside a customer each, leading agencies present a case for how you can successfully implement external targeting data for campaigns. Thomas Hertkorn a&o hostels Marketing David Lange adlicious Dr. Stefan Bornemann wetter.com Tino Krause Facebook Marc Marienfeld Kinetic Worldwide Germany Andrea Heumann Thalia Buch & Medien Christoph Truppe Smarter Ecommerce Presentation: Susanne Gillner INTERNET WORLD BUSINESS
15:30	d3con Main Stage: International Experts' Panel Leading experts from international markets discuss the latest trends in programmatic. What can the German market learn from the colleagues in the US and UK? Thanos Patsis Betway Group Emily Roberts BBC Jeff Hirsch PubMatic Agathe Rakowicz Outbrain Presentation: Justin Lebbon Mediatel Events
15:30	d3con Masterclasses: Navigating the New ePrivacy Regulation: New Ways to Tackle Consent, Cookies and other Marketing Challenges The ePrivacy Regulation will have a profound effect on marketing activities moving forward. Faced with the legal and financial ramifications of ignoring a consumer’s right to privacy, marketers must rethink their data collection, use, and retention methods. In this session, we’ll share the latest updates and what to expect from the impending ePrivacy Regulation, the industry impact of ePrivacy and key considerations regarding cookies and consent to address requirements in both GDPR and ePrivacy. Robert Sindlinger OneTrust
15:30	d3con Masterclasses II: in preparation Matthias Schenk RMS
16:00	d3con Stage II: Supply path optimization instead of all-powerful algorithms? Free English live translation available In cooperation with How deep analysis processes create a more transparent programmatic retail chain and redesign algorithms to work in the company's own interests. Nicole Mortier Yieldlab Abdelkader Barjiji Ströer Presentation: Sascha Dolling OMD Hamburg
16:15	d3con Main Stage: Beyond Cookies Free English live translation available In cooperation with First Firefox and Safari, now Chrome: third Party Cookies are doomed to die. But what will replace them? How can digital marketing work in the future? The OWM (Organization of Brand Advertisers) discusses with relevant market partners. Arne Kirchem OWM / Unilever Timucin Güzey Mindshare Rasmus Giese United Internet Media Bernd Fauser Google Alexander Gösswein Criteo Presentation: Oliver von Wersch vonwerschpartner
16:15	d3con Masterclasses: Publisher Experts Fireside Chat Wie optimiert man sein programmtic Setup? Welche Technologien bringen die besten Ergebnisse? Was sind entscheidende Faktoren bei Viewability und Adverification? Diese und andere Fragen haben sich die Experten von Publishern gestellt und erzählen von ihren aktuellen Lösungen. Die Teilnehmer sind eingeladen, Fragen zu stellen und von eigenen Erfahrungen zu berichten. Teilnahme nur für Publisher und Vermarkter. Carsten Sander BurdaForward Advertising Stefan Rauch Scout24 Media Alen Nazarian SevenOne Media Alwin Viereck United Internet Media Presentation: Alexander Schott AdTech Factory
16:15	d3con Masterclasses II: Masterplan Media masterplan media Masterclass Carsten Riemann-Kafsack masterplan media Dirk Maurer Hermes Germany Ralf Hammerath Active Agent
16:45	d3con Stage II: Display advertising market in Germany - quo vadis? Free English live translation available Judging and quantifying the display advertising market has become significantly more difficult thanks to the arrival of new competitors and advertising formats. Peter Kautz gives us an insight into various models and explains the opportunities for evaluating them. Peter Kautz Statista
17:00	d3con Main Stage: Programmatic Advertising with the Amazon DSP Zach Johnson, Director of International Advertising Sales at Amazon Advertising, will share his insights into the changing dynamics of the advertising industry and role of the CMO, how the Amazon DSP is adapting to these changes and which core areas they will be focusing on developing in the future to support their customers. Zach Johnson Amazon Presentation: Dino Bongartz The ADEX
17:00	d3con Masterclasses: 10 Years On - User Journey Analysis Status Quo In recent years, numerous approaches have been developed for analyzing and using user journey (UJ) data to optimize display advertising, in particular, recurrent neural networks (RNNs). The talk covers the basics of RNNs and explains why they are ideal for UJ analysis. Prof. Dr. Burkhardt Funk Leuphana Universität Lüneburg
17:00	d3con Masterclasses II: in preparation
17:05	d3con Stage II: Volvo Cars Media & Martech Transformation journey Magdalena Lycktorn Volvo Cars Presentation: Erik Siekmann Digital Forward Jan Hildebrand know.haus
17:20	d3con Main Stage: Innovation Track Free English live translation available Here you will see the most exciting innovations of the industry briefly demonstrated. Daniel Knapp IAB Europe/ Twins Digital Jan Luley mobile.de Thomas Klimpel Averycore Presentation: Raoul Fischer LEAD DIGITAL
17:35	d3con Stage II: Volvo Cars Media & Martech Transformation journey Magdalena Lycktorn Volvo Cars Presentation: Erik Siekmann Digital Forward Jan Hildebrand know.haus
17:45	d3con Main Stage: d3con Award Ceremony 2020 Free English live translation available Presentation: Thomas Promny d3con
17:45	d3con Masterclasses: 10 Years On - User Journey Analysis Status Quo In recent years, numerous approaches have been developed for analyzing and using user journey (UJ) data to optimize display advertising, in particular, recurrent neural networks (RNNs). The talk covers the basics of RNNs and explains why they are ideal for UJ analysis. Prof. Dr. Burkhardt Funk Leuphana Universität Lüneburg
17:45	d3con Masterclasses II: in preparation

31st March 2020: d3con Advertisers‘ Day

1st April 2020: d3con conference

31st March 2020 d3con Advertisers‘ Day

31st March 2020 d3con Advertisers‘ Day

1st April 2020 d3con conference

Welcome

10 years of d3con Free English live translation available

Survivor’s Guide to the Adpocalypse

Excavating Tomorrow:What algorithms tell us about the future of advertising Free English live translation available

The winners and the losers among the advertisers

Human Data "Human data for data people"

Nestlé journey to in-house Programmatic media technologies:challenges and opportunities

Coffee Break

The Nunatak Group Masterclass

Coffee Break

Coffee Break

Experts' Panel:Programmatic 2020 Free English live translation available

Uwe Storch vs. Florian Heinemann Free English live translation available

Digital superheroes:Native experiences meet the strengths of programmatic

datorama Masterclass

Leading Advertisers' Strategy Free English live translation available

E-privacy, cookieless browsers and other challenges for business models in digital marketing Free English live translation available

First-party data as the new currency in publishing

Virtual Minds Masterclass

Lunch Break

Brands and platforms panel Free English live translation available

How technology is changing the publishing landscape Free English live translation available

LiveRamp Masterclass

Third-party Digital Risk – State of the Programmatic Nation

Publisher's business model for the '20s Free English live translation available

From linear TV to the digital moving image Free English live translation available

Xandr Masterclass

Outbrain Masterclass

Coffee Break Free English live translation available

White Ops Masterclass

Coffee Break

Coffee Break

Data Best Practice Free English live translation available

International Experts' Panel

Navigating the New ePrivacy Regulation: New Ways to Tackle Consent, Cookies and other Marketing Challenges

in preparation

Supply path optimization instead of all-powerful algorithms? Free English live translation available

Beyond Cookies Free English live translation available

Publisher Experts Fireside Chat

Masterplan Media

Display advertising market in Germany - quo vadis? Free English live translation available

Programmatic Advertising with the Amazon DSP

10 Years On - User Journey Analysis Status Quo

in preparation

Volvo Cars Media & Martech Transformation journey

Innovation Track Free English live translation available

d3con Award Ceremony 2020 Free English live translation available

1st April 2020 d3con conference

Welcome

10 years of d3con Free English live translation available

Excavating Tomorrow:
What algorithms tell us about the future of advertising Free English live translation available

Nestlé journey to in-house Programmatic media technologies:
challenges and opportunities

Experts' Panel:
Programmatic 2020 Free English live translation available

Digital superheroes:
Native experiences meet the strengths of programmatic

Navigating the New ePrivacy Regulation:
New Ways to Tackle Consent, Cookies and other Marketing Challenges