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November 23rd 2021: d3con Advertisers‘ Day

Der d3con Advertisers‘ Day ist für Werbetreibende und Agenturen, die ihr Digitalmarketing auf das nächste Level bringen wollen.

zum Programm des d3con Advertisers‘ Day

November 24th 2021: d3con conference

Die Hauptveranstaltung der d3con seit 2011. Hier treffen sich die führenden Technologieanbieter, Advertiser, Publisher und Agenturen zum Netzwerken und Diskutieren auf höchstem Niveau.

zum Programm der d3con Konferenz

November 23rd 2021 d3con Advertisers‘ Day

Main Stage Masterclasses I Roundtables
09:00
Presentation
Free English live translation available

Presentation

Panel discussion

Teilnahme nur nach bestätigter Anmeldung

09:30
Presentation
Free English live translation available

Presentation

Presentation

09:40
Presentation
Free English live translation available

10:00
Presentation
Free English live translation available

Presentation

Panel discussion

Teilnahme nur nach bestätigter Anmeldung

10:30
Presentation
Free English live translation available

Presentation

11:00
Presentation
Free English live translation available

Coffee Break

Panel discussion

Coffee Break

Presentation

Coffee Break

11:30
Panel discussion
Free English live translation available

Presentation

Panel discussion

Teilnahme nur nach bestätigter Anmeldung

12:15
Panel discussion
Free English live translation available

Presentation

13:00
Presentation
Free English live translation available

Lunch Break

14:00
Panel discussion
Free English live translation available

Presentation:

Raoul Fischer Raoul Fischer W&V
Presentation

Panel discussion

Teilnahme nur nach bestätigter Anmeldung

14:45
Panel discussion
Free English live translation available

Presentation

Panel discussion

Teilnahme nur nach bestätigter Anmeldung

15:30
Presentation
Free English live translation available

Presentation

Panel discussion

Teilnahme nur nach bestätigter Anmeldung

16:00
Presentation
Free English live translation available

Presentation

Presentation

Panel discussion

Teilnahme nur nach bestätigter Anmeldung

16:20
Panel discussion
Free English live translation available

Panel discussion

17:00
Presentation
Free English live translation available

Panel discussion

Teilnahme nur nach bestätigter Anmeldung

17:30
Presentation
Free English live translation available

 

17:45
 
Free English live translation available

End of the event

 

Teilnahme nur nach bestätigter Anmeldung

November 23rd 2021 d3con Advertisers‘ Day

09:00 Advertisers‘ Day Main Stage:
Presentation
Free English live translation available

09:00 Advertisers‘ Day Masterclasses I:
Presentation

09:00 Advertisers‘ Day Roundtables:
Panel discussion

Teilnahme nur nach bestätigter Anmeldung

09:30 Advertisers‘ Day Main Stage:
Presentation
Free English live translation available

09:40 Advertisers‘ Day Main Stage:
Presentation
Free English live translation available

10:00 Advertisers‘ Day Main Stage:
Presentation
Free English live translation available

10:00 Advertisers‘ Day Masterclasses I:
Presentation

10:00 Advertisers‘ Day Roundtables:
Panel discussion

Teilnahme nur nach bestätigter Anmeldung

10:30 Advertisers‘ Day Main Stage:
Presentation
Free English live translation available

10:30 Advertisers‘ Day Masterclasses I:
Presentation

11:00 Advertisers‘ Day Main Stage:
Presentation
Free English live translation available

Coffee Break

11:00 Advertisers‘ Day Roundtables:
Panel discussion

Coffee Break

11:15 Advertisers‘ Day Masterclasses I:
Presentation

Coffee Break

11:30 Advertisers‘ Day Main Stage:
Panel discussion
Free English live translation available

11:30 Advertisers‘ Day Masterclasses I:
Presentation

11:30 Advertisers‘ Day Roundtables:
Panel discussion

Teilnahme nur nach bestätigter Anmeldung

12:15 Advertisers‘ Day Main Stage:
Panel discussion
Free English live translation available

12:15 Advertisers‘ Day Masterclasses I:
Presentation

13:00
Presentation
Free English live translation available

Lunch Break

14:00 Advertisers‘ Day Main Stage:
Panel discussion
Free English live translation available

Presentation:

Raoul Fischer Raoul Fischer W&V
14:00 Advertisers‘ Day Masterclasses I:
Presentation

14:00 Advertisers‘ Day Roundtables:
Panel discussion

Teilnahme nur nach bestätigter Anmeldung

14:45 Advertisers‘ Day Main Stage:
Panel discussion
Free English live translation available

14:45 Advertisers‘ Day Masterclasses I:
Presentation

15:00 Advertisers‘ Day Roundtables:
Panel discussion

Teilnahme nur nach bestätigter Anmeldung

15:30 Advertisers‘ Day Main Stage:
Presentation
Free English live translation available

15:30 Advertisers‘ Day Masterclasses I:
Presentation

15:30 Advertisers‘ Day Roundtables:
Panel discussion

Teilnahme nur nach bestätigter Anmeldung

16:00 Advertisers‘ Day Main Stage:
Presentation
Free English live translation available

16:00 Advertisers‘ Day Masterclasses I:
Presentation

16:15 Advertisers‘ Day Masterclasses I:
Presentation

16:15 Advertisers‘ Day Roundtables:
Panel discussion

Teilnahme nur nach bestätigter Anmeldung

16:20 Advertisers‘ Day Main Stage:
Panel discussion
Free English live translation available

16:45 Advertisers‘ Day Masterclasses I:
Panel discussion

17:00 Advertisers‘ Day Main Stage:
Presentation
Free English live translation available

17:00 Advertisers‘ Day Roundtables:
Panel discussion

Teilnahme nur nach bestätigter Anmeldung

17:30 Advertisers‘ Day Main Stage:
Presentation
Free English live translation available

17:30 Advertisers‘ Day Masterclasses I:
 

17:45 Advertisers‘ Day Main Stage:
 
Free English live translation available

End of the event

18:00 Advertisers‘ Day Roundtables:
 

Teilnahme nur nach bestätigter Anmeldung

November 24th 2021 d3con conference

Main Stage Stage II Masterclasses I Masterclasses II
09:00
Presentation
Free English live translation available

Welcome

The doors open at 9 am - so you can start networking over your first coffee or find yourself a good seat.
09:25
Presentation
Free English live translation available

10 years of d3con

Opening with an organizer's review of the last 10 years.
Presentation

Presentation

Presentation

09:45
Presentation

Creativity as a Source of Competitive Advantage

What if marketers treated creativity as a competitive advantage? And, most importantly, what results would brand be able to achieve? As the relationship between brands and people evolves, fueled by rapidly changing technology, media landscape and consumer expectation, it is easy to confuse what is here to stay and what is just noise. Fernando Machado, Chief Marketing Officer for Activision Blizzard, believes creativity can be a source of competitive advantage. This entertaining presentation will showcase how brands can punch above their weight thanks to creativity.
Presentation
Free English live translation available

Excavating Tomorrow:
What algorithms tell us about the future of advertising

Since the advent of programmatic, digital advertising is powered by an algorithmic infrastructure. But control and understanding of these algorithms is scarce. This presentation encourages to take a step back from daily practice and looks at what we as advertising professionals should know about the algorithmic economy.
Presentation

The winners and the losers among the advertisers

Using concrete examples and outside analyses, Erik Siekmann presents the best and worst cases. He shows what differentiates the successes from the losers and what mistakes you absolutely have to avoid, or rather, what initiatives lead to success.
Presentation

Human Data "Human data for data people"

The flood of data is constantly increasing, but what does this mean for our work as strategists and media planners? How many people are involved in data? How well can machines explain people to us? And how much does that help people to inspire people? A masterclass full of insights, eye openers, cases and food for thought.
10:15
Presentation

in preparation

Presentation
Free English live translation available

Coffee Break

Presentation

In-housing for advertisers revisited:
A retrospective & forecast

Nunatak helps numerous advertisers push ahead with the concept of in-housing. In addition to selecting the appropriate tech stack, their focus is on the questions surrounding which process steps advertisers should permanently implement in media buying and which expertise they should develop to do this. In our retrospective, we look back on what worked well and give an outlook on future developments.
Presentation

Treasure Data masterclass

10:45
Presentation
Free English live translation available

Coffee Break

11:00
Panel discussion
Free English live translation available

Experts' Panel:
Programmatic 2021

Leading experts in the industry discuss the challenges and trends.
Panel discussion
Free English live translation available

Future focus Brand Safety and Brand Suitability

Providers, publishers and advertisers together discuss the current relevance of Brand Safety and Brand Suitability and the use of Contextual Targeting.
Presentation

Does the future of the programmatic marketplace for CTV belong to the agencies?

Via Connected TV and OTT to addressable advertising – thanks to the growing number of different devices used for the consumption of moving images in the present, new and diverse opportunities for data-driven TV advertising are currently in the process of being created. In their presentation, Hannes Wittern and Maximilian Nolte from Xandr speak about the accelerating shaping of the market for Connected TV in Germany and thereby raise the not too insignificant question: to whom does the future of the programmatic CTV marketplace belong – the agencies, the marketers or possibly the walled gardens?
Presentation

DoubleVerify masterclass

11:45
Presentation
Free English live translation available

Leading Advertisers' Strategy

Leading advertisers report about their strategies and successes.
Panel discussion
Free English live translation available

E-privacy, cookieless browsers and other challenges for business models in digital marketing

How do different regulatory threats affect business and how can we deal with it?
Presentation

Permutive masterclass

Presentation

Adverity masterclass

12:30
Presentation
Free English live translation available

Lunch Break

13:30
Panel discussion
Free English live translation available

Brands and platforms panel

Is it all about Google and Facebook? On which platforms do advertisers need to be present these days?
Panel discussion
Free English live translation available

How technology is changing the publishing landscape

Sales houses and agencies bundled supply and demand in the market. Publishers and advertisers had no direct link to one another. Programmatic advertising is shaking up this market, and controlling both size and tools will be decisive in the future. Publishers, tech providers and sales houses discuss which technologies are important and who can use them.
Presentation

Building an Authentication Strategy in a Cookieless World

As we move to a post-cookie internet, it is getting harder for publishers to identify visitors and effectively monetize their sites programmatically. Learn how publishers can increase their revenue from first-party data with a privacy-first cookieless solution and how brands will benefit from this new solution for targeting and attribution.
Panel discussion

Third-party Digital Risk – State of the Programmatic Nation

In the German media & advertising landscape, we are increasingly confronted with the risks of malvertising, redirects and 3rd party codes. Industry experts across the digital entire supply chain discuss solutions to ensure quality, security and a positive user experience in the future.
14:15
Panel discussion
Free English live translation available

Publisher's business model for the '20s

What business models can publishers employ today to help them remain relevant and successful this decade?
Panel discussion
Free English live translation available

From linear TV to the digital moving image

Leading advertisers and platform operators report on how they are dealing with the transition from classic TV to digital video advertising.
Presentation

in preparation

Presentation

Outbrain masterclass

15:00
Presentation
Free English live translation available

Coffee Break

Presentation
Free English live translation available

Coffee Break

Presentation

The Hunt for 3ve:
Taking down a major ad fraud operation through industry collaboration

Taking down 3ve, one of the largest botnet operations, was no small feat for the team at HUMAN and their partners. Chris discusses the impact of the takedown on our industry and why it sets a precedent for future collaboration efforts.
Presentation

PAYBACK masterclass

15:15
Panel discussion

International Experts' Panel

Leading experts from international markets discuss the latest trends in programmatic. What can the German market learn from the colleagues in the US and UK?
Presentation
Free English live translation available

Data Best Practice

Alongside a customer each, leading agencies present a case for how you can successfully implement external targeting data for campaigns.
Presentation

Don't Let the GDPR Kill Your Marketing Strategy:
Maximizing Opt-In and Building a Compliant Marketing Program

Global privacy laws like the GDPR and impending ePrivacy Regulation are creating new challenges for marketers. New consent rules require marketers to rethink the way they interact with users. How can you deliver on-brand privacy notices? What are innovative ways to approach cookies and consent to increase opt-in rates? In this session, we’ll answer these questions, review marketing compliance requirements around legitimate interest, consent, cookies and ad tech and provide thought-provoking examples of new ways to think about compliance to maximise user opt-in in the GDPR era.
  • Understand legitimate interest vs. consent for marketing purposes
  • Learn best practices for maximizing opt-in and consent
  • Guidance to build an effective and GDPR-compliant marketing strategy
Presentation

RMS masterclass

16:00
Panel discussion
Free English live translation available

Transparency in programmatic advertising – 4 sides of the same coin

Transparency in programmatic advertising is multilayered – it can be of a systematic, technical or price-oriented nature. Achievement of the correct overview is the basis for sustainable decisions and efficiency. But who is responsible for transparency, how far does this extend and how can we create a culture of trust and openness?
Panel discussion
Free English live translation available

Supply path optimization instead of all-powerful algorithms?

In cooperation with

How deep analysis processes create a more transparent programmatic retail chain and redesign algorithms to work in the company's own interests.
Panel discussion

Publishing experts fire-side chat

How can you optimize your programmatic setup? What technologies yield the best results? What are the decisive factors in viewability and ad verification? Experts from publishers have asked these questions and will explain their current solutions. Participants are invited to ask questions and talk about their own experiences. Only publishers and marketers can participate.
Presentation

Magnite masterclass

16:35
Presentation

Programmatic Advertising with the Amazon DSP

Frazer Locke, Head of EU Ad Tech Sales at Amazon Advertising, will share his insights into the changing dynamics of the advertising industry and role of the CMO, how the Amazon DSP is adapting to these changes and which core areas they will be focusing on developing in the future to support their customers.
Presentation
Free English live translation available

Display advertising market in Germany - quo vadis?

Judging and quantifying the display advertising market has become significantly more difficult thanks to the arrival of new competitors and advertising formats. Peter Kautz gives us an insight into various models and explains the opportunities for evaluating them.
16:55
Presentation
Free English live translation available

Innovation Track

Here you will see the most exciting innovations of the industry briefly demonstrated.

Presentation:

Raoul Fischer Raoul Fischer W&V
Presentation

10 Years On - User Journey Analysis Status Quo

In recent years, numerous approaches have been developed for analyzing and using user journey (UJ) data to optimize display advertising, in particular, recurrent neural networks (RNNs). The talk covers the basics of RNNs and explains why they are ideal for UJ analysis.
Presentation

IAB Tech Lab – Standards Agenda 2021

We will take an in-depth look at the most relevant topics and priorities being worked on by IAB Tech Lab and its 750+ member companies globally. This will include discussion about Project “Rearc”, which is dedicated to re-architecting the digital advertising ecosystem beyond the cookie. We want to answer questions and understand local and regional concerns and priorities. Target audience is technically-inclined professionals from all parts of the advertising value chain – publishers, to vendors, to advertisers.
Panel discussion

Live-Podcast

The d3con Podcast is the largest German language podcast that deals with programmatic advertising.
 
Free English live translation available

End STAGE ll

17:45
Presentation
Free English live translation available

d3con Award Ceremony

 

End MASTERCLASSES

18:00
 
Free English live translation available

End of the event

November 24th 2021 d3con conference

09:00
Presentation
Free English live translation available

Welcome

The doors open at 9 am - so you can start networking over your first coffee or find yourself a good seat.
09:25 d3con Main Stage:
Presentation
Free English live translation available

10 years of d3con

Opening with an organizer's review of the last 10 years.
09:45 d3con Main Stage:
Presentation

Creativity as a Source of Competitive Advantage

What if marketers treated creativity as a competitive advantage? And, most importantly, what results would brand be able to achieve? As the relationship between brands and people evolves, fueled by rapidly changing technology, media landscape and consumer expectation, it is easy to confuse what is here to stay and what is just noise. Fernando Machado, Chief Marketing Officer for Activision Blizzard, believes creativity can be a source of competitive advantage. This entertaining presentation will showcase how brands can punch above their weight thanks to creativity.
10:00 d3con Stage II:
Presentation
Free English live translation available

Excavating Tomorrow:
What algorithms tell us about the future of advertising

Since the advent of programmatic, digital advertising is powered by an algorithmic infrastructure. But control and understanding of these algorithms is scarce. This presentation encourages to take a step back from daily practice and looks at what we as advertising professionals should know about the algorithmic economy.
10:00 d3con Masterclasses I:
Presentation

The winners and the losers among the advertisers

Using concrete examples and outside analyses, Erik Siekmann presents the best and worst cases. He shows what differentiates the successes from the losers and what mistakes you absolutely have to avoid, or rather, what initiatives lead to success.
10:00 d3con Masterclasses II:
Presentation

Human Data "Human data for data people"

The flood of data is constantly increasing, but what does this mean for our work as strategists and media planners? How many people are involved in data? How well can machines explain people to us? And how much does that help people to inspire people? A masterclass full of insights, eye openers, cases and food for thought.
10:15 d3con Main Stage:
Presentation

in preparation

10:30 d3con Stage II:
Presentation
Free English live translation available

Coffee Break

10:30 d3con Masterclasses I:
Presentation

In-housing for advertisers revisited:
A retrospective & forecast

Nunatak helps numerous advertisers push ahead with the concept of in-housing. In addition to selecting the appropriate tech stack, their focus is on the questions surrounding which process steps advertisers should permanently implement in media buying and which expertise they should develop to do this. In our retrospective, we look back on what worked well and give an outlook on future developments.
10:30 d3con Masterclasses II:
Presentation

Treasure Data masterclass

10:45 d3con Main Stage:
Presentation
Free English live translation available

Coffee Break

11:00 d3con Main Stage:
Panel discussion
Free English live translation available

Experts' Panel:
Programmatic 2021

Leading experts in the industry discuss the challenges and trends.
11:00 d3con Stage II:
Panel discussion
Free English live translation available

Future focus Brand Safety and Brand Suitability

Providers, publishers and advertisers together discuss the current relevance of Brand Safety and Brand Suitability and the use of Contextual Targeting.
11:00 d3con Masterclasses I:
Presentation

Does the future of the programmatic marketplace for CTV belong to the agencies?

Via Connected TV and OTT to addressable advertising – thanks to the growing number of different devices used for the consumption of moving images in the present, new and diverse opportunities for data-driven TV advertising are currently in the process of being created. In their presentation, Hannes Wittern and Maximilian Nolte from Xandr speak about the accelerating shaping of the market for Connected TV in Germany and thereby raise the not too insignificant question: to whom does the future of the programmatic CTV marketplace belong – the agencies, the marketers or possibly the walled gardens?
11:00 d3con Masterclasses II:
Presentation

DoubleVerify masterclass

11:45 d3con Main Stage:
Presentation
Free English live translation available

Leading Advertisers' Strategy

Leading advertisers report about their strategies and successes.
11:45 d3con Stage II:
Panel discussion
Free English live translation available

E-privacy, cookieless browsers and other challenges for business models in digital marketing

How do different regulatory threats affect business and how can we deal with it?
11:45 d3con Masterclasses I:
Presentation

Permutive masterclass

11:45 d3con Masterclasses II:
Presentation

Adverity masterclass

12:30
Presentation
Free English live translation available

Lunch Break

13:30 d3con Main Stage:
Panel discussion
Free English live translation available

Brands and platforms panel

Is it all about Google and Facebook? On which platforms do advertisers need to be present these days?
13:30 d3con Stage II:
Panel discussion
Free English live translation available

How technology is changing the publishing landscape

Sales houses and agencies bundled supply and demand in the market. Publishers and advertisers had no direct link to one another. Programmatic advertising is shaking up this market, and controlling both size and tools will be decisive in the future. Publishers, tech providers and sales houses discuss which technologies are important and who can use them.
13:30 d3con Masterclasses I:
Presentation

Building an Authentication Strategy in a Cookieless World

As we move to a post-cookie internet, it is getting harder for publishers to identify visitors and effectively monetize their sites programmatically. Learn how publishers can increase their revenue from first-party data with a privacy-first cookieless solution and how brands will benefit from this new solution for targeting and attribution.
13:30 d3con Masterclasses II:
Panel discussion

Third-party Digital Risk – State of the Programmatic Nation

In the German media & advertising landscape, we are increasingly confronted with the risks of malvertising, redirects and 3rd party codes. Industry experts across the digital entire supply chain discuss solutions to ensure quality, security and a positive user experience in the future.
14:15 d3con Main Stage:
Panel discussion
Free English live translation available

Publisher's business model for the '20s

What business models can publishers employ today to help them remain relevant and successful this decade?
14:15 d3con Stage II:
Panel discussion
Free English live translation available

From linear TV to the digital moving image

Leading advertisers and platform operators report on how they are dealing with the transition from classic TV to digital video advertising.
14:15 d3con Masterclasses I:
Presentation

in preparation

14:15 d3con Masterclasses II:
Presentation

Outbrain masterclass

15:00 d3con Main Stage:
Presentation
Free English live translation available

Coffee Break

15:00 d3con Stage II:
Presentation
Free English live translation available

Coffee Break

15:00 d3con Masterclasses I:
Presentation

The Hunt for 3ve:
Taking down a major ad fraud operation through industry collaboration

Taking down 3ve, one of the largest botnet operations, was no small feat for the team at HUMAN and their partners. Chris discusses the impact of the takedown on our industry and why it sets a precedent for future collaboration efforts.
15:00 d3con Masterclasses II:
Presentation

PAYBACK masterclass

15:15 d3con Main Stage:
Panel discussion

International Experts' Panel

Leading experts from international markets discuss the latest trends in programmatic. What can the German market learn from the colleagues in the US and UK?
15:15 d3con Stage II:
Presentation
Free English live translation available

Data Best Practice

Alongside a customer each, leading agencies present a case for how you can successfully implement external targeting data for campaigns.
15:30 d3con Masterclasses I:
Presentation

Don't Let the GDPR Kill Your Marketing Strategy:
Maximizing Opt-In and Building a Compliant Marketing Program

Global privacy laws like the GDPR and impending ePrivacy Regulation are creating new challenges for marketers. New consent rules require marketers to rethink the way they interact with users. How can you deliver on-brand privacy notices? What are innovative ways to approach cookies and consent to increase opt-in rates? In this session, we’ll answer these questions, review marketing compliance requirements around legitimate interest, consent, cookies and ad tech and provide thought-provoking examples of new ways to think about compliance to maximise user opt-in in the GDPR era.
  • Understand legitimate interest vs. consent for marketing purposes
  • Learn best practices for maximizing opt-in and consent
  • Guidance to build an effective and GDPR-compliant marketing strategy
15:30 d3con Masterclasses II:
Presentation

RMS masterclass

16:00 d3con Main Stage:
Panel discussion
Free English live translation available

Transparency in programmatic advertising – 4 sides of the same coin

Transparency in programmatic advertising is multilayered – it can be of a systematic, technical or price-oriented nature. Achievement of the correct overview is the basis for sustainable decisions and efficiency. But who is responsible for transparency, how far does this extend and how can we create a culture of trust and openness?
16:00 d3con Stage II:
Panel discussion
Free English live translation available

Supply path optimization instead of all-powerful algorithms?

In cooperation with

How deep analysis processes create a more transparent programmatic retail chain and redesign algorithms to work in the company's own interests.
16:15 d3con Masterclasses I:
Panel discussion

Publishing experts fire-side chat

How can you optimize your programmatic setup? What technologies yield the best results? What are the decisive factors in viewability and ad verification? Experts from publishers have asked these questions and will explain their current solutions. Participants are invited to ask questions and talk about their own experiences. Only publishers and marketers can participate.
16:15 d3con Masterclasses II:
Presentation

Magnite masterclass

16:35 d3con Main Stage:
Presentation

Programmatic Advertising with the Amazon DSP

Frazer Locke, Head of EU Ad Tech Sales at Amazon Advertising, will share his insights into the changing dynamics of the advertising industry and role of the CMO, how the Amazon DSP is adapting to these changes and which core areas they will be focusing on developing in the future to support their customers.
16:45 d3con Stage II:
Presentation
Free English live translation available

Display advertising market in Germany - quo vadis?

Judging and quantifying the display advertising market has become significantly more difficult thanks to the arrival of new competitors and advertising formats. Peter Kautz gives us an insight into various models and explains the opportunities for evaluating them.
16:55 d3con Main Stage:
Presentation
Free English live translation available

Innovation Track

Here you will see the most exciting innovations of the industry briefly demonstrated.

Presentation:

Raoul Fischer Raoul Fischer W&V
17:00 d3con Masterclasses I:
Presentation

10 Years On - User Journey Analysis Status Quo

In recent years, numerous approaches have been developed for analyzing and using user journey (UJ) data to optimize display advertising, in particular, recurrent neural networks (RNNs). The talk covers the basics of RNNs and explains why they are ideal for UJ analysis.
17:00 d3con Masterclasses II:
Presentation

IAB Tech Lab – Standards Agenda 2021

We will take an in-depth look at the most relevant topics and priorities being worked on by IAB Tech Lab and its 750+ member companies globally. This will include discussion about Project “Rearc”, which is dedicated to re-architecting the digital advertising ecosystem beyond the cookie. We want to answer questions and understand local and regional concerns and priorities. Target audience is technically-inclined professionals from all parts of the advertising value chain – publishers, to vendors, to advertisers.
17:05 d3con Stage II:
Panel discussion

Live-Podcast

The d3con Podcast is the largest German language podcast that deals with programmatic advertising.
17:35 d3con Stage II:
 
Free English live translation available

End STAGE ll

17:45 d3con Main Stage:
Presentation
Free English live translation available

d3con Award Ceremony

17:45
 

End MASTERCLASSES

18:00 d3con Main Stage:
 
Free English live translation available

End of the event