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April 26th 2022: Advertisers Day

The d3con Advertisers Day is for advertisers and agencies, who want to take their digital marketing to the next level.

April 27th 2022: d3con Conference

The d3con Conference is the main focus of the event and draws in around 1,500 attendees. This is where representatives of leading advertisers, agencies, tech vendors and publishers meet to network and talk about the latest trends shaping the industry.

April 26th 2022 Advertisers Day PDF

Main Stage Stage II Masterclasses I Masterclasses II
09:00
 
Free English live translation available

Welcome

The doors open at 9 am - so you can start networking over your first coffee or find yourself a good seat.
09:20
Presentation
Free English live translation available

Opening

A short welcome from the organizer.
Presentation

09:20

Presentation

09:20

Presentation

09:20

09:30
Presentation
Free English live translation available

mointachgrüßgott und #willkommenimwach

fritz-kola is a brand with attitude that has developed a sizeable fan community through its strong brand image and excellent products. The company was founded in 2002 by two students in Hamburg. The first “Kola” came on the market in 2003, followed by numerous soft drinks and spritzers containing juice. For the sake of the environment, fritz-kola relies on recyclable glass bottles and is constantly expanding their decentralized, consumer-oriented bottling. Moreover, fritz-kola takes an active role in the initiative “Pfand gehört daneben”, the movement “Trink aus Glas” and in numerous projects for a sustainable society. Mirco Wolf Wiegert and Winfried Rübesam are the managing directors of the company, which has gone by the name of fritz-kulturgüter since 2014.
10:00
Presentation
Free English live translation available

The Digital Cave Allegory

In the digital ecosystem, we find ourselves in a performance filter bubble. In the pursuit of better and better conversions, we focus on existing needs and overlook the fact that growth requires the awakening of new needs. Why is it so difficult to adopt new points of view? A look far back in the past to the days of Plato can help us to design the future in a better way.
Presentation
Free English live translation available

10:00 Media Hacks:
How to Implement the Digital Roadmap in the Media Environment

Todays world inherits several digital demands through its various challenges for advertisers - what to prioritize on the digital roadmap to successfully establish long term success on omnichannel, team setup and leadership skills, offline attribution and first ideas on targeting in the cookieless future ahead.
Presentation

10:15 Martech Level Up @TUI.com - Serverside, CRM Data, Personalization and Privacy

How TUI.com upgraded Martech during pandemic, improved measurement and activated more data for on- and offsite marketing.
10:30
 
Free English live translation available

Coffee Break

Presentation

10:30 Pinterest:
Success factors in inspired commerce

Pinterest users not only want to be inspired, but they also want to be able to execute their plans through the platform. This clearly formulated user request led to a consistent expansion of shopping functionalities, to the transition of bookmarking services as well as to the site’s inspirational and commercial environment. At this session, you will discover what works best
 

Coffee Break

11:00
Presentation
Free English live translation available

Leading Advertisers Strategy

Leading advertisers report about their strategies and successes.
Presentation
Free English live translation available

11:00 Leading DOOH Advertisers

The leading DOOH advertisers reveal their tips and tricks. Which technologies do they implement and which achievements have they already made from using them? What does the setup for a succesful DOOH strategy need to look like?
Presentation

11:00 Fight back against the cookie monster:
It’s time to future proof your business

Everybody knows it; third-party cookies are on their way out. The industry is now having to reset the playing field as it steps into a first-party data centric, post-cookie world. How can businesses future-proof themselves to strive in this brand new landscape?
11:45
Panel discussion
Free English live translation available

The Future of CTV

Big TV advertisers speak about their future perspectives of CTV and explain how they can now create the turnaround from linear TV to digital moving images.
Panel discussion
Free English live translation available

11:45 Successful Setups Today and 2023

What does the setup look like, if you as an advertiser want to operate upper funnel marketing succesfully and what challenges can you expect?
Presentation

11:45 How Performance Marketing Works on Snapchat

Jan Müller, Sector Lead Performance, will show you how Snapchat functions for performance marketers. He will explain the primary performance marketing tools of the platform and demonstrate which ad solutions exist for e-commerce, apps and other performance marketers. Here you will discover why AR is suitable for lower funnel and what AR shopping is capable of.
Presentation

12:15 Digital Advertising in the IoT age – driving growth with a new Ads platform

IoT helps marketeers to learn more about their customers enabling them to drive marketing campaigns more effectively and serve more relevant ads. HUAWEI Ads helps you to take advantage of the “connected devices age” combining our hardware with a complete Software ecosystem connecting over 1 billion devices and +730 Million devices users monthly.
12:30
 
Free English live translation available

Lunch Break

13:30
Panel discussion
Free English live translation available

The Great No Targeting – Algorithms Only

Advertisers are often forced to blindly trust algorithms. Despite the large budgets used for their creation, algorithms of platforms are usually the only ones who learn what actually works, whilst advertisers rarely get any insight into which communication or creation is successful for which target group. Dependency on large platforms is on the rise and smart campaign learning is impeded.
Panel discussion
Free English live translation available

13:30 Telco Marketing:
Challenges in a Saturated Market with Exchangeable Products

The market for landline and mobile connections is highly competitive. New customers do not just simply appear, and existing customers need to be convinced anew every two years. Which data does marketing use to accompany the customer journey?
Presentation

13:30 How to advertise effectively using data your consumers won't mind you using

How can you effectively reach your customers with the most efficient technology through various formats and channels? Consider advertisements on your phone, on gigantic screens in train stations – and everything in between. And all of this in a way that respects data security as a priority and makes your data records future-proof.
Presentation

13:30 Generate Commercial Value and Understand Consumers with Gorillas

Presentation

14:00 Horizon Brands and Echte Liebe on a Mutual European Growth Process

Horizon Brands is a consumer goods company from California. It's the market leader for high quality and innovative auto parts with its core brand TYPE S, and the winner of the most recent SEMA as well as an exclusive distributor for brands such as Michelin and BFGoodrich in North America through Project X. Two years ago, Type S entered the German and Austrian market. Jakob Huzarek and Patrick Dörfler show how Horizon Brands Europe generates strategically relevant insights by implementing data based agile awareness and marketing performance measures in cooperation with Echte Liebe.
Presentation

14:00 Programmatic Buying Made Transparent - A Look into the Engine Room of the Programmatic Auction

The importance of programmatic advertising campaigns is constantly increasing. For many in the industry, however, it remains unclear which mechanisms lie behind the delivery of an impression and because of this there are concerns about the transparency around the programmatic supply chain. Xandr gives an insight into the inner life of a programmatic auction and shows how to optimize working media while ensuring full transparency for advertisers.
14:15
Presentation
Free English live translation available

B2B Advertisers Strategy

Leading B2B marketing managers demonstrate their strategies and marketing technology setups.
Panel discussion
Free English live translation available

14:15 Responsible Media

Advertisers prefer safe environments for their campaigns. How can they contribute towards this themselves and which measures do publishers and platforms have to take in order to ensure quality?
Presentation

14:30 The Cookieless Future is Now!

Accurate Targeting with high outreach without 3rd Party Cookies? The Teads Cookieless Translator translates cookie-based target groups into predictive audiences with just a few clicks. We will demonstrate how making the move into a data security friendly era can succeed without difficulty and how to create a cookie-free campaign in Teads Ad Manager (TAM) very easily.
Panel discussion

14:30 Identity market:
One ID to rule them all?!

How many ID solutions does the market need? How many can it tolerate? And in what direction will Google Privacy Sandbox develop itself? Advertisers are spoiled for choice when it comes to controlling the cookie less future reliably. And what stands above everything is the risk of having backed the wrong horse in the end. The format “Schlosser vs Schlosser” highlights the confusing identity market and tries to demonstrate future perspectives.
15:00
 
Free English live translation available

Coffee Break

Presentation

15:00 How to choose the right Adtech without falling down the Buzzword Hole

CDPs, DMPs, CRMs, Data Lakes, ID Solutions and Clean Rooms. The names and variety of available technologies, to improve marketing communication with existing or potential clients, can be overwhelming and confusing. Having the right approach and questions to ask is key for finding the right solution and avoiding disappointment during the roll-out.
 

Coffee Break

15:30
Presentation
Free English live translation available

Data Driven Marketing Approach C&A

How C&A uses data-driven and dynamic advertising material to address the right consumers and increase their digital performance as sustainably as possible (while also supporting stationary trade). In a quickly developing world, quick adaptability is not only a high priority, but also a holistic campaign strategy.
Presentation
Free English live translation available

15:30 TechStack – A Critical Success Factor for (Digital) Marketing

The selection and ownership of a strong marketing technology, ownership of tool data as well as management control… are often recklessly given up, unfortunately. My presentation is purposely aimed towards providing you with a general blueprint of how technology selection can succeed and how colleagues and partners can optimally get involved.
Presentation

15:30 Delivering Digital Advertising’s Supply Chain of the Future

Major ad buyers are increasingly focused on having the most efficient and effective digital ad supply chain – which means access to high quality inventory, data for targeting and decision making, transparency, minimal hops, tools to increase their ROI, and much more. In this session, our Ekkehardt Schlottbohm, RVP, Central & Northern Europe, will talk about how buyers can build this supply chain of the future via innovation and addressable strategies, all while maximizing the revenue delivered to content creators or publishers.
Presentation

15:30 CTV Best Cases & Practices by EMX Digital

EMX Digital provides CTV best cases and practices, as well as measurements that show proven and successful approaches, and presents "Setups for Success." In addition, EMX highlights what you need to pay attention to in CTV planning and campaigns. We talk about KPIs and present you with guidelines for the optimal contrarian targeting and connected TV control.
16:00
Panel discussion
Free English live translation available

Do We Still Need Media Agencies?

Along with BAIN, Accenture, Deloitte and so on, the inevitable question that arises is the role of media agencies in this new age. Are consultants better than media agencies? Experts will discuss this topic.
Presentation
Free English live translation available

16:00 Data Best Practice

Alongside a customer each, leading agencies present a case for how you can successfully implement external targeting data for campaigns.
Presentation

16:00 Mindset Matrix - Generate attention through context and creativity

Introducing The Mindset Matrix, a framework for the future of digital advertising outlining how advertisers can deliver engaging and effective ad campaigns, in current and emerging environments, without the need of the cookie or personal data. In this fast-paced world, it’s important to ask the right questions. Tune in to Patrick and Jörg as they break down three key aspects of the mindset matrix: context, creativity, and attention.
Presentation

16:00 Rockstar ROAS! Practical Hacks and Insights for Profitable Amazon DSP Campaigns

Whether Amazon DSP campaigns become a turnover machine mostly depends on smart strategies, well-considered setups and smart details. And usually on consistent optimization. What insights and measures have the potential to increase your ADSP ROAS will be shown in this presentation.
Presentation

16:30 Possibly The World’s Most Programmatic-Capable Offline Medium

Print mailings do not just achieve conversion rates that online media can only dream of. Print mailings are also probably the most programmatic-capable offline medium because they can be played out effortlessly in a data-driven, trigger-based and individual manner.
Presentation

16:30 Single Brand Kills Multi Brand?

Combining everything under one brand sounds simple and sensible at first glance: speaking with one voice, uniting awareness and image under one roof, bundling communication. But what implications does this have for the strong individual brands in the portfolio? What does the disappearance of brands mean for customer relationships, sales funnel and internal communication as well as culture?
16:45
Presentation
Free English live translation available

Algorithmic Media Steering at Verti Insurance

Technology-based media control is the future of digital marketing and is therefore decisive for the success and differentiation of advertisers. Thanks to algorithmic media optimization, Verti can already improve their key figures sustainably today
Presentation
Free English live translation available

16:45 Performance Marketing Pros

Leading performance marketers present their strategies and tech setups. In which structures and channels and together with whom do successful performance marketers work today?
17:00
Panel discussion
Free English live translation available

Agency Managing Directors Panel

How do agencies have to define their role new today and which challenges and chances does programmatic bring with itself for the relationships between agencies and advertisers?
17:45
 
Free English live translation available

Advertisers Day Speaker Awards Ceremony

18:00
 
Free English live translation available

NETWORKING & DRINKS

18:15
 
Free English live translation available

ADVERTISERS DAY TABLE FOOTBALL TOURNAMENT

Sign up and win 2 Combi Tickets for d3con 2023

April 26th 2022 Advertisers Day

09:00
 
Free English live translation available

Welcome

The doors open at 9 am - so you can start networking over your first coffee or find yourself a good seat.
09:20 Advertisers Day Main Stage:
Presentation
Free English live translation available

Opening

A short welcome from the organizer.
09:30 Advertisers Day Main Stage:
Presentation
Free English live translation available

mointachgrüßgott und #willkommenimwach

fritz-kola is a brand with attitude that has developed a sizeable fan community through its strong brand image and excellent products. The company was founded in 2002 by two students in Hamburg. The first “Kola” came on the market in 2003, followed by numerous soft drinks and spritzers containing juice. For the sake of the environment, fritz-kola relies on recyclable glass bottles and is constantly expanding their decentralized, consumer-oriented bottling. Moreover, fritz-kola takes an active role in the initiative “Pfand gehört daneben”, the movement “Trink aus Glas” and in numerous projects for a sustainable society. Mirco Wolf Wiegert and Winfried Rübesam are the managing directors of the company, which has gone by the name of fritz-kulturgüter since 2014.
10:00 Advertisers Day Main Stage:
Presentation
Free English live translation available

The Digital Cave Allegory

In the digital ecosystem, we find ourselves in a performance filter bubble. In the pursuit of better and better conversions, we focus on existing needs and overlook the fact that growth requires the awakening of new needs. Why is it so difficult to adopt new points of view? A look far back in the past to the days of Plato can help us to design the future in a better way.
10:00 Advertisers Day STAGE II:
Presentation
Free English live translation available

Media Hacks:
How to Implement the Digital Roadmap in the Media Environment

Todays world inherits several digital demands through its various challenges for advertisers - what to prioritize on the digital roadmap to successfully establish long term success on omnichannel, team setup and leadership skills, offline attribution and first ideas on targeting in the cookieless future ahead.
10:15 Advertisers Day Masterclasses I:
Presentation

Martech Level Up @TUI.com - Serverside, CRM Data, Personalization and Privacy

How TUI.com upgraded Martech during pandemic, improved measurement and activated more data for on- and offsite marketing.
10:30
 
Free English live translation available

Coffee Break

10:30 Advertisers Day Masterclasses I:
Presentation

Pinterest:
Success factors in inspired commerce

Pinterest users not only want to be inspired, but they also want to be able to execute their plans through the platform. This clearly formulated user request led to a consistent expansion of shopping functionalities, to the transition of bookmarking services as well as to the site’s inspirational and commercial environment. At this session, you will discover what works best
10:30 Advertisers Day Masterclasses II:
 

Coffee Break

11:00 Advertisers Day Main Stage:
Presentation
Free English live translation available

Leading Advertisers Strategy

Leading advertisers report about their strategies and successes.
11:00 Advertisers Day STAGE II:
Presentation
Free English live translation available

Leading DOOH Advertisers

The leading DOOH advertisers reveal their tips and tricks. Which technologies do they implement and which achievements have they already made from using them? What does the setup for a succesful DOOH strategy need to look like?
11:00 Advertisers Day Masterclasses I:
Presentation

Fight back against the cookie monster:
It’s time to future proof your business

Everybody knows it; third-party cookies are on their way out. The industry is now having to reset the playing field as it steps into a first-party data centric, post-cookie world. How can businesses future-proof themselves to strive in this brand new landscape?
11:45 Advertisers Day Main Stage:
Panel discussion
Free English live translation available

The Future of CTV

Big TV advertisers speak about their future perspectives of CTV and explain how they can now create the turnaround from linear TV to digital moving images.
11:45 Advertisers Day STAGE II:
Panel discussion
Free English live translation available

Successful Setups Today and 2023

What does the setup look like, if you as an advertiser want to operate upper funnel marketing succesfully and what challenges can you expect?
11:45 Advertisers Day Masterclasses I:
Presentation

How Performance Marketing Works on Snapchat

Jan Müller, Sector Lead Performance, will show you how Snapchat functions for performance marketers. He will explain the primary performance marketing tools of the platform and demonstrate which ad solutions exist for e-commerce, apps and other performance marketers. Here you will discover why AR is suitable for lower funnel and what AR shopping is capable of.
12:15 Advertisers Day Masterclasses I:
Presentation

Digital Advertising in the IoT age – driving growth with a new Ads platform

IoT helps marketeers to learn more about their customers enabling them to drive marketing campaigns more effectively and serve more relevant ads. HUAWEI Ads helps you to take advantage of the “connected devices age” combining our hardware with a complete Software ecosystem connecting over 1 billion devices and +730 Million devices users monthly.
12:30
 
Free English live translation available

Lunch Break

13:30 Advertisers Day Main Stage:
Panel discussion
Free English live translation available

The Great No Targeting – Algorithms Only

Advertisers are often forced to blindly trust algorithms. Despite the large budgets used for their creation, algorithms of platforms are usually the only ones who learn what actually works, whilst advertisers rarely get any insight into which communication or creation is successful for which target group. Dependency on large platforms is on the rise and smart campaign learning is impeded.
13:30 Advertisers Day STAGE II:
Panel discussion
Free English live translation available

Telco Marketing:
Challenges in a Saturated Market with Exchangeable Products

The market for landline and mobile connections is highly competitive. New customers do not just simply appear, and existing customers need to be convinced anew every two years. Which data does marketing use to accompany the customer journey?
13:30 Advertisers Day Masterclasses I:
Presentation

How to advertise effectively using data your consumers won't mind you using

How can you effectively reach your customers with the most efficient technology through various formats and channels? Consider advertisements on your phone, on gigantic screens in train stations – and everything in between. And all of this in a way that respects data security as a priority and makes your data records future-proof.
13:30 Advertisers Day Masterclasses II:
Presentation

Generate Commercial Value and Understand Consumers with Gorillas

14:00 Advertisers Day Masterclasses I:
Presentation

Horizon Brands and Echte Liebe on a Mutual European Growth Process

Horizon Brands is a consumer goods company from California. It's the market leader for high quality and innovative auto parts with its core brand TYPE S, and the winner of the most recent SEMA as well as an exclusive distributor for brands such as Michelin and BFGoodrich in North America through Project X. Two years ago, Type S entered the German and Austrian market. Jakob Huzarek and Patrick Dörfler show how Horizon Brands Europe generates strategically relevant insights by implementing data based agile awareness and marketing performance measures in cooperation with Echte Liebe.
14:00 Advertisers Day Masterclasses II:
Presentation

Programmatic Buying Made Transparent - A Look into the Engine Room of the Programmatic Auction

The importance of programmatic advertising campaigns is constantly increasing. For many in the industry, however, it remains unclear which mechanisms lie behind the delivery of an impression and because of this there are concerns about the transparency around the programmatic supply chain. Xandr gives an insight into the inner life of a programmatic auction and shows how to optimize working media while ensuring full transparency for advertisers.
14:15 Advertisers Day Main Stage:
Presentation
Free English live translation available

B2B Advertisers Strategy

Leading B2B marketing managers demonstrate their strategies and marketing technology setups.
14:15 Advertisers Day STAGE II:
Panel discussion
Free English live translation available

Responsible Media

Advertisers prefer safe environments for their campaigns. How can they contribute towards this themselves and which measures do publishers and platforms have to take in order to ensure quality?
14:30 Advertisers Day Masterclasses I:
Presentation

The Cookieless Future is Now!

Accurate Targeting with high outreach without 3rd Party Cookies? The Teads Cookieless Translator translates cookie-based target groups into predictive audiences with just a few clicks. We will demonstrate how making the move into a data security friendly era can succeed without difficulty and how to create a cookie-free campaign in Teads Ad Manager (TAM) very easily.
14:30 Advertisers Day Masterclasses II:
Panel discussion

Identity market:
One ID to rule them all?!

How many ID solutions does the market need? How many can it tolerate? And in what direction will Google Privacy Sandbox develop itself? Advertisers are spoiled for choice when it comes to controlling the cookie less future reliably. And what stands above everything is the risk of having backed the wrong horse in the end. The format “Schlosser vs Schlosser” highlights the confusing identity market and tries to demonstrate future perspectives.
15:00
 
Free English live translation available

Coffee Break

15:00 Advertisers Day Masterclasses I:
Presentation

How to choose the right Adtech without falling down the Buzzword Hole

CDPs, DMPs, CRMs, Data Lakes, ID Solutions and Clean Rooms. The names and variety of available technologies, to improve marketing communication with existing or potential clients, can be overwhelming and confusing. Having the right approach and questions to ask is key for finding the right solution and avoiding disappointment during the roll-out.
15:15 Advertisers Day Masterclasses II:
 

Coffee Break

15:30 Advertisers Day Main Stage:
Presentation
Free English live translation available

Data Driven Marketing Approach C&A

How C&A uses data-driven and dynamic advertising material to address the right consumers and increase their digital performance as sustainably as possible (while also supporting stationary trade). In a quickly developing world, quick adaptability is not only a high priority, but also a holistic campaign strategy.
15:30 Advertisers Day STAGE II:
Presentation
Free English live translation available

TechStack – A Critical Success Factor for (Digital) Marketing

The selection and ownership of a strong marketing technology, ownership of tool data as well as management control… are often recklessly given up, unfortunately. My presentation is purposely aimed towards providing you with a general blueprint of how technology selection can succeed and how colleagues and partners can optimally get involved.
15:30 Advertisers Day Masterclasses I:
Presentation

Delivering Digital Advertising’s Supply Chain of the Future

Major ad buyers are increasingly focused on having the most efficient and effective digital ad supply chain – which means access to high quality inventory, data for targeting and decision making, transparency, minimal hops, tools to increase their ROI, and much more. In this session, our Ekkehardt Schlottbohm, RVP, Central & Northern Europe, will talk about how buyers can build this supply chain of the future via innovation and addressable strategies, all while maximizing the revenue delivered to content creators or publishers.
15:30 Advertisers Day Masterclasses II:
Presentation

CTV Best Cases & Practices by EMX Digital

EMX Digital provides CTV best cases and practices, as well as measurements that show proven and successful approaches, and presents "Setups for Success." In addition, EMX highlights what you need to pay attention to in CTV planning and campaigns. We talk about KPIs and present you with guidelines for the optimal contrarian targeting and connected TV control.
16:00 Advertisers Day Main Stage:
Panel discussion
Free English live translation available

Do We Still Need Media Agencies?

Along with BAIN, Accenture, Deloitte and so on, the inevitable question that arises is the role of media agencies in this new age. Are consultants better than media agencies? Experts will discuss this topic.
16:00 Advertisers Day STAGE II:
Presentation
Free English live translation available

Data Best Practice

Alongside a customer each, leading agencies present a case for how you can successfully implement external targeting data for campaigns.
16:00 Advertisers Day Masterclasses I:
Presentation

Mindset Matrix - Generate attention through context and creativity

Introducing The Mindset Matrix, a framework for the future of digital advertising outlining how advertisers can deliver engaging and effective ad campaigns, in current and emerging environments, without the need of the cookie or personal data. In this fast-paced world, it’s important to ask the right questions. Tune in to Patrick and Jörg as they break down three key aspects of the mindset matrix: context, creativity, and attention.
16:00 Advertisers Day Masterclasses II:
Presentation

Rockstar ROAS! Practical Hacks and Insights for Profitable Amazon DSP Campaigns

Whether Amazon DSP campaigns become a turnover machine mostly depends on smart strategies, well-considered setups and smart details. And usually on consistent optimization. What insights and measures have the potential to increase your ADSP ROAS will be shown in this presentation.
16:30 Advertisers Day Masterclasses I:
Presentation

Possibly The World’s Most Programmatic-Capable Offline Medium

Print mailings do not just achieve conversion rates that online media can only dream of. Print mailings are also probably the most programmatic-capable offline medium because they can be played out effortlessly in a data-driven, trigger-based and individual manner.
16:30 Advertisers Day Masterclasses II:
Presentation

Single Brand Kills Multi Brand?

Combining everything under one brand sounds simple and sensible at first glance: speaking with one voice, uniting awareness and image under one roof, bundling communication. But what implications does this have for the strong individual brands in the portfolio? What does the disappearance of brands mean for customer relationships, sales funnel and internal communication as well as culture?
16:45 Advertisers Day Main Stage:
Presentation
Free English live translation available

Algorithmic Media Steering at Verti Insurance

Technology-based media control is the future of digital marketing and is therefore decisive for the success and differentiation of advertisers. Thanks to algorithmic media optimization, Verti can already improve their key figures sustainably today
16:45 Advertisers Day STAGE II:
Presentation
Free English live translation available

Performance Marketing Pros

Leading performance marketers present their strategies and tech setups. In which structures and channels and together with whom do successful performance marketers work today?
17:00 Advertisers Day Main Stage:
Panel discussion
Free English live translation available

Agency Managing Directors Panel

How do agencies have to define their role new today and which challenges and chances does programmatic bring with itself for the relationships between agencies and advertisers?
17:45 Advertisers Day Main Stage:
 
Free English live translation available

Advertisers Day Speaker Awards Ceremony

18:00
 
Free English live translation available

NETWORKING & DRINKS

18:15
 
Free English live translation available

ADVERTISERS DAY TABLE FOOTBALL TOURNAMENT

Sign up and win 2 Combi Tickets for d3con 2023

April 27th 2022 d3con Conference PDF

Main Stage Stage II Masterclasses I Masterclasses II
09:00
 
Free English live translation available

Welcome

The doors open at 9 am - so you can start networking over your first coffee or find yourself a good seat.
09:20
Presentation
Free English live translation available

Opening

A short welcome from the organizer.
09:30
Presentation

The Decade of Delusion

Advertisers and marketers have been living in a fantasyland. It’s a fantasyland in which consumers want to “interact" with advertising and "join the conversation" about brands; in which people are enthusiastic about engaging with our “content”; in which consumers are clamoring for “more relevant advertising”; in which personalization has made advertising more appealing and popular. And most distressing of all, it’s a fantasyland in which the convenience of marketers is more important than the privacy rights of citizens and the integrity of democratic institutions.
Presentation

09:45 Does the Future of Digital Publishers Lay in E-Commerce? – How Vulva Socks Have Sustainably Changed the Position of gofeminin.de.

Publishers have been working with alternative content monetarization for years. In addition to subscription models, paid content and content commerce, one must consider how a publisher can become an online shop or a producer. gofeminin reports about its experiences with socks, limited collections and its desire to make diversity “wearable”.
10:00
Presentation
Free English live translation available

Fisherman’s Friend – Digital to Old Strength

Using its new old slogan “Sind sie zu stark?”, the world-famous confectionery brand is building on its iconic past and creating a recognition value for itself. That is exactly why rapper Marteria came on board and has made up a decisive part in the conception of the new campaign. As a genuine Hanseatic citizen and passionate fisherman, he provides the ideal testimonial for the brand and product in its upcoming advertisement. Since the beginning of April, the ad has been running on various digital channels, addressable TV as well as on social media. Fisherman’s Friend is expecting to reach well over 100 million contacts and achieve an intensive interaction with consumers. Marketing Director Dirk Hohnberg will present the campaign and its first results to you.
Presentation
Free English live translation available

10:00 The Future of Digital Marketing

From the sandwich man to the metaverse. In the history of innovative marketing, advertisers have always faced new difficulties. Voice assistants, virtual and augmented reality, NFT communities and the metaverse will continue to change marketing. What can advertisers expect from the future and what should they pay attention to? Is holistic programmatic marketing the key to success here?
Presentation

10:00 Smart TV App of the German Bundestag

The German Bundestag’s new Smart TV app broadcasts all plenary sessions live, uncommented and in full length. The app offers up to four parallel livestreams and will make all livestreams available as VoD for an unlimited time. This is intended to make political participation for the population easier.
Presentation

10:15 Building the advertising of the future:
boosting business growth of publishers and advertisers with HUAWEI Ads

With over 1 billion connected devices and +730 million device users, Huawei is a driving force behind the acceleration of the hyper connected world we live in. Huawei‘s own IoT Ad network allows publishers and advertisers to tap into a this new global audience and reach new markets.
10:30
 
Free English live translation available

Coffee Break

Presentation

10:30 Does the Future of the Programmatic Marketplace for CTV Belong to the Agencies?

From connected TV and OTT to addressable advertising – due to the growing number of different devices through which people consume video content today, new and varied opportunities for data-driven TV advertising are currently emerging. Hannes and Maximilian from Xandr will speak about the acceleration of connected TV in Germany and thereby raise the not too insignificant question: to whom does the future of the programmatic CTV marketplace belong – the agencies, the marketers or possibly the walled gardens?
Presentation

10:30 The Power of Content – Using Contextual Solutions for Perfect Ad Placements

Current times are characterized by many difficulties: the pandemic and geopolitical conflicts also demand an attitude and moral positioning from advertisers. A central question of campaign planning is: What kind of placements can I implement without risking reputational damage through inappropriate content? In recent years, IAS has conducted many studies on this subject and therefore knows all about the power of content on users. In our masterclass at d3con we will use powerful examples and practical tips to show you how to protect your programmatic campaigns from unsuitable content and how to find the perfect ad placement with contextual targeting.
11:00
Panel discussion
Free English live translation available

Experts Panel:
Programmatic 2022

Leading experts in the industry discuss the latest challenges and trends.
Panel discussion
Free English live translation available

11:00 TTDSG, E-Privacy, the End of 3rd Party Cookies and Other Challenges for Business Models in Digital Marketing

Which kind of challenges are digital marketing business models currently confronted with and what chances and opportunities are there to deal with them in the future?
Presentation

11:00 Collaboration through innovation:
How Unilever and Ad Alliance are building new data bridges using Data Clean Room technology

Current market developments are having a direct impact on the direction of digital marketing by leading market players. This masterclass focuses on how Unilever and Ad Alliance deal with these challenges as part of their first party data strategy and how the 1plusX Connect Clean Room can be a solution in the context of addressability, data quality and reach.
Presentation

11:00 Leveraging Quality & Performance to drive Campaign Efficiency

Over the past few years, we’ve seen marketers and agencies are keen on driving marked improvements to their ad quality and campaign performance. At d3con, we will showcase how their positive focus on measurement and verification is helping brands achieve their advertising goals while directly improving their bottom lines.
11:45
Panel discussion
Free English live translation available

Success through Creativity – Smart Marketing Strategies

Marketing experts speak about their strategies for reaching a wide range of the German market with marketing strategies that are as unusual and creative as possible.
Panel discussion
Free English live translation available

11:45 First-Party Data Activation

Google has rescheduled the prohibition of third-party cookies to mid 2023. How are publishers preparing themselves and in which ways can targeting options be offered to advertisers if third party provider cookies disappear.
Panel discussion

11:45 Digital Out of Home 2022 – New Potential for the Advertising Industry

In recent years, hardly any other programmatic channel has developed as significantly as the DOOH. Leading experts discuss the current chances and challenges for buyers and sellers through inventory growth, innovative advertising materials and diverse targeting opportunities.
12:30
 
Free English live translation available

Lunch Break

13:30
Panel discussion
Free English live translation available

The Potential for Advertisers in the CTV Business

The number of connected TV users continues to rise. How is it possible to get the best out of CTV campaigns? And why is the proportion of programmatic campaigns on CTV platforms in Germany so much lower as compared to other markets?
Panel discussion
Free English live translation available

13:30 Guide to Brand Safety & Brand Suitability

Brand safety vs. brand suitability – what are the most recent findings on the market and why does brand suitability need to further establish itself? What role do cybersecurity, ad fraud, viewability and brand risk play and which strategies are available to advertisers and publishers?
Presentation

13:30 A New Publisher Tech Cycle:
Combining Holistic Data with Measurement Transparency

Tech development in digital advertising has shown how a reactive publisher tech cycle takes shape, in which sell-side tools take a back seat to advertiser needs. As data and measurement complexity continues to rise in a post-cookie ecosystem, publishers increasingly need solutions that not only address their needs, but innovate with them in mind.
Presentation

13:30 How to navigate the future of programmatic?

New channels, devices and consumption habits have shifted the way programmatic will work in the future. With change, comes also increased regulatory scrutiny and in this session, Stéphane Printz and the panel, will walk us through the importance of the open interne and the value ad tech brings to the German markets.
Panel discussion

14:00 Next Level Cross-Border Advertising

Grüezi & Moin – Ringier Advertising and Yieldlove work together to develop international marketing potential in premium segments. The innovation leader in programmatic marketing in Switzerland and the Europe-wide leading ad monetization platform from Hamburg have lifted the cross-border concept in this programmatic age to a new level.
Presentation

14:00 It’s Time for Audience Measurement to Catch Up with Media Consumption

Today’s media industry is characterised by fragmentation. Audiences consume content across more channels than ever before while the cookie apocalypse appears imminent. How can brands get a holistic view of their campaigns' performance against their preferred audiences in a cookieless world?
14:15
Panel discussion
Free English live translation available

Publisher Summit

Leading publishers report about their strategies, achievements and new challenges. What chances currently exist for publishers in the area of programmatic advertising and which advertising formats will be key in the future?
Panel discussion
Free English live translation available

14:15 The Future of Retail Media

Ecommerce was growing well before Covid-19, but the pandemic was certainly an accelerant. Major retailers have launched their own media networks and this shift will only get bigger as marketers prepare for third-party cookies to go away and want to unlock the value of loyalty and ecommerce data in a safe and secure way.
Presentation

14:30 Capture, Govern, Activate:
How to Build a Powerful Marketing Data Strategy in 2022

Digitization and data-driven marketing accelerated this year, causing companies to re-think their data strategies. Privacy, tech, and governance teams are faced with a unique set of challenges — from data duplication and non-compliance to demonstrating proof of compliance while appropriately managing and activating consent and preferences.
Presentation

14:30 CTV is for Everyone:
How German Viewers Have Become Television’s Most Diverse Audience

Discover new research from Magnite which provides advertisers with in-depth analysis of TV viewers in Germany to better understand the market’s CTV behaviour and trends and help advertisers with their TV and omnichannel strategies moving into 2022 - followed by a fireside chat between OMG Germany and Magnite.
15:00
 
Free English live translation available

Coffee Break

 
Free English live translation available

Coffee Break

Presentation

15:00 Google Masterclass

Presentation

15:00 Applying a CDP for Ad Targeting to hit the mark

How can you communicate a personalized story to your customers in the light of more and more stricter getting data protection requirements? The easy answer: using a customer data platform (CDP). CDPs enable you to unify online, offline and IoT customer data, in order to show you which message on which channel you want to sendd to a customer. If you are having difficulties with placing advertisements through multiple channels, because data security laws are becoming stricter, then this webinar is suited for you or someone from your team. Global retailers such as MUJI and Shiseido already use CDPs to improve customer experience, address new and existing customers with personalized ads, increase the customer lifetime value (CLV) and achieve better profits. In this meeting we will demonstrate how a CDP can help you with understanding customer behavior through locations, devices and the general customer life cycle, with the overall goal being increased growth and profitability.
15:15
Panel discussion

Global Markets Experts

Leading experts from international markets discuss the latest trends in programmatic. What can the German market learn from the colleagues in the US and UK?
Panel discussion
Free English live translation available

15:30 Identity Solutions and Strategies – How Exactly Do They Work?

Identifiers appear in many different channels and formats, which leads to a fragmented image of the user and to the formation of inaccurate segments and imprecise measurements. Breaking up silos is critical for reducing conflicts and creating a more complete and real view of the users. How does the use of ID solutions enable advertisers to eliminate data silos and to realize new applicable examples?
Presentation

15:30 Programmatic + Native Advertising – The Digital Future is Consumer Oriented

The end of 3rd party cookies, data security, contextual, market consolidation – the cards of digital marketing are being reshuffled. Outbrain and vi will demonstrate how marketers ensure the efficiency of their campaigns and how they can even profit from this transition. Along with technology, the focus on end users and their preferences is also decisive.
Presentation

15:30 Win back attention with creativity and context!

Are you ready to listen to the data? Hear from Peter Wallace, as he shares the top 3 ways to re-engage consumers online - and prove it! In a recent study conducted by the Harris Poll for GumGum, it was found that 65% of UK consumers would be tempted to buy from an online ad relevant to the page, in contrast to only 35% if that ad was based on content they viewed in the last 30 days. Attend this session, hear about the data and learn how to win back attention with creativity and context
Presentation

16:00 The Evolution of the Amazon Ad Tech Suite

How Amazon Ads helps marketers to make the most of their own data, measure what matters and enable durable solutions tailored to individual needs.
16:15
Presentation
Free English live translation available

d3con Innovation Award 2022

Here you will see the most exciting innovations of the industry briefly demonstrated. Be inspired and vote!
Panel discussion
Free English live translation available

16:15 How Much of Multichannel is (Still) Rooted Within Omnichannel?

In the area of digital advertisement, Programmatic Advertising has thoroughly entrenched itself as it has now established itself in almost all types of media channels from your mobile phone to your office computer to podcasts or radio streams in the living room with CTV or even to the POS with DOOH. The full potential of all this variety naturally unfolds through the coordination of all of these activities. But how does the implementation of omnichannel strategies actually function in reality? What challenges present themselves, and how can these be mastered? A reality check with various experts gives us insight as well as an overview.
Panel discussion

16:15 Publisher Experts Fireside Chat

How can you optimize your programmatic setup? What technologies yield the best results? What are the decisive factors in viewability and ad verification? Experts from publishers have asked these questions and will explain their current solutions. Participants are invited to ask questions and talk about their own experiences.
Presentation

16:30 How can advertisers and publishers safely and successfully use their data?

Do you want to address targeted customers online as well as offline? In this Masterclass, Autoscout24.de and LiveRamp will present the potential of data partnerships for advertisers and publishers with a future proof solution that also exists in a world without cookies. Find out how you can use linked data from multiple channels for insight into the entire purchase decision-making process, better understand users and convert with omnichannel activation in order to create yourself a competitive advantage.
Panel discussion
Free English live translation available

17:00 Live-Podcast with Chefkoch CEO Christine Nieland

From a cooking community to Spotify for recipes: a monthly amount 20 million hobby cooks have been searching and finding their favorite recipes at Chefkoch for many years. And the path goes on – during the Marketing Transformation podcast, Christine reports live on stage about which recipes for success the chef cooks are currently dealing with and what the vision of Europe’s largest food platform looks like.
Presentation

17:00 Elevating DooH

Screens in elevators guarantee very high passenger attention. In high-quality residential buildings they offer the opportunity to address an affluent clientele with local and hyperlocal offers. The outdoor advertiser HYGH and the elevator producer Schindler want to shake up the digital local advertising market.
Presentation

17:00 Targeting in a post-cookie world – How JustWatch Entertainment achieves fans

The era of 3rd party cookies is swiftly drawing to an end. Two of JustWatch’s founders demonstrate how to bring cohort-based targeting into the post-cookie world using an intelligent fusion of 1st and multi 2nd party data, context-based approaches, massive automatization and machine learning.
17:15
Panel discussion
Free English live translation available

d3con 2022 Summary Panel

Together with a selection of inspiring guests, Ralf and Jochen will summarize the highlights of d3con 2022 and present a forecast for the upcoming year.
17:45
 
Free English live translation available

d3con Speaker Awards Ceremony

April 27th 2022 d3con Conference

09:00
 
Free English live translation available

Welcome

The doors open at 9 am - so you can start networking over your first coffee or find yourself a good seat.
09:20 d3con Main Stage:
Presentation
Free English live translation available

Opening

A short welcome from the organizer.
09:30 d3con Main Stage:
Presentation

The Decade of Delusion

Advertisers and marketers have been living in a fantasyland. It’s a fantasyland in which consumers want to “interact" with advertising and "join the conversation" about brands; in which people are enthusiastic about engaging with our “content”; in which consumers are clamoring for “more relevant advertising”; in which personalization has made advertising more appealing and popular. And most distressing of all, it’s a fantasyland in which the convenience of marketers is more important than the privacy rights of citizens and the integrity of democratic institutions.
09:45 d3con Masterclasses I:
Presentation

Does the Future of Digital Publishers Lay in E-Commerce? – How Vulva Socks Have Sustainably Changed the Position of gofeminin.de.

Publishers have been working with alternative content monetarization for years. In addition to subscription models, paid content and content commerce, one must consider how a publisher can become an online shop or a producer. gofeminin reports about its experiences with socks, limited collections and its desire to make diversity “wearable”.
10:00 d3con Main Stage:
Presentation
Free English live translation available

Fisherman’s Friend – Digital to Old Strength

Using its new old slogan “Sind sie zu stark?”, the world-famous confectionery brand is building on its iconic past and creating a recognition value for itself. That is exactly why rapper Marteria came on board and has made up a decisive part in the conception of the new campaign. As a genuine Hanseatic citizen and passionate fisherman, he provides the ideal testimonial for the brand and product in its upcoming advertisement. Since the beginning of April, the ad has been running on various digital channels, addressable TV as well as on social media. Fisherman’s Friend is expecting to reach well over 100 million contacts and achieve an intensive interaction with consumers. Marketing Director Dirk Hohnberg will present the campaign and its first results to you.
10:00 d3con Stage II:
Presentation
Free English live translation available

The Future of Digital Marketing

From the sandwich man to the metaverse. In the history of innovative marketing, advertisers have always faced new difficulties. Voice assistants, virtual and augmented reality, NFT communities and the metaverse will continue to change marketing. What can advertisers expect from the future and what should they pay attention to? Is holistic programmatic marketing the key to success here?
10:00 d3con Masterclasses II:
Presentation

Smart TV App of the German Bundestag

The German Bundestag’s new Smart TV app broadcasts all plenary sessions live, uncommented and in full length. The app offers up to four parallel livestreams and will make all livestreams available as VoD for an unlimited time. This is intended to make political participation for the population easier.
10:15 d3con Masterclasses I:
Presentation

Building the advertising of the future:
boosting business growth of publishers and advertisers with HUAWEI Ads

With over 1 billion connected devices and +730 million device users, Huawei is a driving force behind the acceleration of the hyper connected world we live in. Huawei‘s own IoT Ad network allows publishers and advertisers to tap into a this new global audience and reach new markets.
10:30
 
Free English live translation available

Coffee Break

10:30 d3con Masterclasses I:
Presentation

Does the Future of the Programmatic Marketplace for CTV Belong to the Agencies?

From connected TV and OTT to addressable advertising – due to the growing number of different devices through which people consume video content today, new and varied opportunities for data-driven TV advertising are currently emerging. Hannes and Maximilian from Xandr will speak about the acceleration of connected TV in Germany and thereby raise the not too insignificant question: to whom does the future of the programmatic CTV marketplace belong – the agencies, the marketers or possibly the walled gardens?
10:30 d3con Masterclasses II:
Presentation

The Power of Content – Using Contextual Solutions for Perfect Ad Placements

Current times are characterized by many difficulties: the pandemic and geopolitical conflicts also demand an attitude and moral positioning from advertisers. A central question of campaign planning is: What kind of placements can I implement without risking reputational damage through inappropriate content? In recent years, IAS has conducted many studies on this subject and therefore knows all about the power of content on users. In our masterclass at d3con we will use powerful examples and practical tips to show you how to protect your programmatic campaigns from unsuitable content and how to find the perfect ad placement with contextual targeting.
11:00 d3con Main Stage:
Panel discussion
Free English live translation available

Experts Panel:
Programmatic 2022

Leading experts in the industry discuss the latest challenges and trends.
11:00 d3con Stage II:
Panel discussion
Free English live translation available

TTDSG, E-Privacy, the End of 3rd Party Cookies and Other Challenges for Business Models in Digital Marketing

Which kind of challenges are digital marketing business models currently confronted with and what chances and opportunities are there to deal with them in the future?
11:00 d3con Masterclasses I:
Presentation

Collaboration through innovation:
How Unilever and Ad Alliance are building new data bridges using Data Clean Room technology

Current market developments are having a direct impact on the direction of digital marketing by leading market players. This masterclass focuses on how Unilever and Ad Alliance deal with these challenges as part of their first party data strategy and how the 1plusX Connect Clean Room can be a solution in the context of addressability, data quality and reach.
11:00 d3con Masterclasses II:
Presentation

Leveraging Quality & Performance to drive Campaign Efficiency

Over the past few years, we’ve seen marketers and agencies are keen on driving marked improvements to their ad quality and campaign performance. At d3con, we will showcase how their positive focus on measurement and verification is helping brands achieve their advertising goals while directly improving their bottom lines.
11:45 d3con Main Stage:
Panel discussion
Free English live translation available

Success through Creativity – Smart Marketing Strategies

Marketing experts speak about their strategies for reaching a wide range of the German market with marketing strategies that are as unusual and creative as possible.
11:45 d3con Stage II:
Panel discussion
Free English live translation available

First-Party Data Activation

Google has rescheduled the prohibition of third-party cookies to mid 2023. How are publishers preparing themselves and in which ways can targeting options be offered to advertisers if third party provider cookies disappear.
11:45 d3con Masterclasses II:
Panel discussion

Digital Out of Home 2022 – New Potential for the Advertising Industry

In recent years, hardly any other programmatic channel has developed as significantly as the DOOH. Leading experts discuss the current chances and challenges for buyers and sellers through inventory growth, innovative advertising materials and diverse targeting opportunities.
12:30
 
Free English live translation available

Lunch Break

13:30 d3con Main Stage:
Panel discussion
Free English live translation available

The Potential for Advertisers in the CTV Business

The number of connected TV users continues to rise. How is it possible to get the best out of CTV campaigns? And why is the proportion of programmatic campaigns on CTV platforms in Germany so much lower as compared to other markets?
13:30 d3con Stage II:
Panel discussion
Free English live translation available

Guide to Brand Safety & Brand Suitability

Brand safety vs. brand suitability – what are the most recent findings on the market and why does brand suitability need to further establish itself? What role do cybersecurity, ad fraud, viewability and brand risk play and which strategies are available to advertisers and publishers?
13:30 d3con Masterclasses I:
Presentation

A New Publisher Tech Cycle:
Combining Holistic Data with Measurement Transparency

Tech development in digital advertising has shown how a reactive publisher tech cycle takes shape, in which sell-side tools take a back seat to advertiser needs. As data and measurement complexity continues to rise in a post-cookie ecosystem, publishers increasingly need solutions that not only address their needs, but innovate with them in mind.
13:30 d3con Masterclasses II:
Presentation

How to navigate the future of programmatic?

New channels, devices and consumption habits have shifted the way programmatic will work in the future. With change, comes also increased regulatory scrutiny and in this session, Stéphane Printz and the panel, will walk us through the importance of the open interne and the value ad tech brings to the German markets.
14:00 d3con Masterclasses I:
Panel discussion

Next Level Cross-Border Advertising

Grüezi & Moin – Ringier Advertising and Yieldlove work together to develop international marketing potential in premium segments. The innovation leader in programmatic marketing in Switzerland and the Europe-wide leading ad monetization platform from Hamburg have lifted the cross-border concept in this programmatic age to a new level.
14:00 d3con Masterclasses II:
Presentation

It’s Time for Audience Measurement to Catch Up with Media Consumption

Today’s media industry is characterised by fragmentation. Audiences consume content across more channels than ever before while the cookie apocalypse appears imminent. How can brands get a holistic view of their campaigns' performance against their preferred audiences in a cookieless world?
14:15 d3con Main Stage:
Panel discussion
Free English live translation available

Publisher Summit

Leading publishers report about their strategies, achievements and new challenges. What chances currently exist for publishers in the area of programmatic advertising and which advertising formats will be key in the future?
14:15 d3con Stage II:
Panel discussion
Free English live translation available

The Future of Retail Media

Ecommerce was growing well before Covid-19, but the pandemic was certainly an accelerant. Major retailers have launched their own media networks and this shift will only get bigger as marketers prepare for third-party cookies to go away and want to unlock the value of loyalty and ecommerce data in a safe and secure way.
14:30 d3con Masterclasses I:
Presentation

Capture, Govern, Activate:
How to Build a Powerful Marketing Data Strategy in 2022

Digitization and data-driven marketing accelerated this year, causing companies to re-think their data strategies. Privacy, tech, and governance teams are faced with a unique set of challenges — from data duplication and non-compliance to demonstrating proof of compliance while appropriately managing and activating consent and preferences.
14:30 d3con Masterclasses II:
Presentation

CTV is for Everyone:
How German Viewers Have Become Television’s Most Diverse Audience

Discover new research from Magnite which provides advertisers with in-depth analysis of TV viewers in Germany to better understand the market’s CTV behaviour and trends and help advertisers with their TV and omnichannel strategies moving into 2022 - followed by a fireside chat between OMG Germany and Magnite.
15:00 d3con Main Stage:
 
Free English live translation available

Coffee Break

15:00 d3con Stage II:
 
Free English live translation available

Coffee Break

15:00 d3con Masterclasses I:
Presentation

Google Masterclass

15:00 d3con Masterclasses II:
Presentation

Applying a CDP for Ad Targeting to hit the mark

How can you communicate a personalized story to your customers in the light of more and more stricter getting data protection requirements? The easy answer: using a customer data platform (CDP). CDPs enable you to unify online, offline and IoT customer data, in order to show you which message on which channel you want to sendd to a customer. If you are having difficulties with placing advertisements through multiple channels, because data security laws are becoming stricter, then this webinar is suited for you or someone from your team. Global retailers such as MUJI and Shiseido already use CDPs to improve customer experience, address new and existing customers with personalized ads, increase the customer lifetime value (CLV) and achieve better profits. In this meeting we will demonstrate how a CDP can help you with understanding customer behavior through locations, devices and the general customer life cycle, with the overall goal being increased growth and profitability.
15:15 d3con Main Stage:
Panel discussion

Global Markets Experts

Leading experts from international markets discuss the latest trends in programmatic. What can the German market learn from the colleagues in the US and UK?
15:30 d3con Stage II:
Panel discussion
Free English live translation available

Identity Solutions and Strategies – How Exactly Do They Work?

Identifiers appear in many different channels and formats, which leads to a fragmented image of the user and to the formation of inaccurate segments and imprecise measurements. Breaking up silos is critical for reducing conflicts and creating a more complete and real view of the users. How does the use of ID solutions enable advertisers to eliminate data silos and to realize new applicable examples?
15:30 d3con Masterclasses I:
Presentation

Programmatic + Native Advertising – The Digital Future is Consumer Oriented

The end of 3rd party cookies, data security, contextual, market consolidation – the cards of digital marketing are being reshuffled. Outbrain and vi will demonstrate how marketers ensure the efficiency of their campaigns and how they can even profit from this transition. Along with technology, the focus on end users and their preferences is also decisive.
15:30 d3con Masterclasses II:
Presentation

Win back attention with creativity and context!

Are you ready to listen to the data? Hear from Peter Wallace, as he shares the top 3 ways to re-engage consumers online - and prove it! In a recent study conducted by the Harris Poll for GumGum, it was found that 65% of UK consumers would be tempted to buy from an online ad relevant to the page, in contrast to only 35% if that ad was based on content they viewed in the last 30 days. Attend this session, hear about the data and learn how to win back attention with creativity and context
16:00 d3con Masterclasses II:
Presentation

The Evolution of the Amazon Ad Tech Suite

How Amazon Ads helps marketers to make the most of their own data, measure what matters and enable durable solutions tailored to individual needs.
16:15 d3con Main Stage:
Presentation
Free English live translation available

d3con Innovation Award 2022

Here you will see the most exciting innovations of the industry briefly demonstrated. Be inspired and vote!
16:15 d3con Stage II:
Panel discussion
Free English live translation available

How Much of Multichannel is (Still) Rooted Within Omnichannel?

In the area of digital advertisement, Programmatic Advertising has thoroughly entrenched itself as it has now established itself in almost all types of media channels from your mobile phone to your office computer to podcasts or radio streams in the living room with CTV or even to the POS with DOOH. The full potential of all this variety naturally unfolds through the coordination of all of these activities. But how does the implementation of omnichannel strategies actually function in reality? What challenges present themselves, and how can these be mastered? A reality check with various experts gives us insight as well as an overview.
16:15 d3con Masterclasses I:
Panel discussion

Publisher Experts Fireside Chat

How can you optimize your programmatic setup? What technologies yield the best results? What are the decisive factors in viewability and ad verification? Experts from publishers have asked these questions and will explain their current solutions. Participants are invited to ask questions and talk about their own experiences.
16:30 d3con Masterclasses II:
Presentation

How can advertisers and publishers safely and successfully use their data?

Do you want to address targeted customers online as well as offline? In this Masterclass, Autoscout24.de and LiveRamp will present the potential of data partnerships for advertisers and publishers with a future proof solution that also exists in a world without cookies. Find out how you can use linked data from multiple channels for insight into the entire purchase decision-making process, better understand users and convert with omnichannel activation in order to create yourself a competitive advantage.
17:00 d3con Stage II:
Panel discussion
Free English live translation available

Live-Podcast with Chefkoch CEO Christine Nieland

From a cooking community to Spotify for recipes: a monthly amount 20 million hobby cooks have been searching and finding their favorite recipes at Chefkoch for many years. And the path goes on – during the Marketing Transformation podcast, Christine reports live on stage about which recipes for success the chef cooks are currently dealing with and what the vision of Europe’s largest food platform looks like.
17:00 d3con Masterclasses I:
Presentation

Elevating DooH

Screens in elevators guarantee very high passenger attention. In high-quality residential buildings they offer the opportunity to address an affluent clientele with local and hyperlocal offers. The outdoor advertiser HYGH and the elevator producer Schindler want to shake up the digital local advertising market.
17:00 d3con Masterclasses II:
Presentation

Targeting in a post-cookie world – How JustWatch Entertainment achieves fans

The era of 3rd party cookies is swiftly drawing to an end. Two of JustWatch’s founders demonstrate how to bring cohort-based targeting into the post-cookie world using an intelligent fusion of 1st and multi 2nd party data, context-based approaches, massive automatization and machine learning.
17:15 d3con Main Stage:
Panel discussion
Free English live translation available

d3con 2022 Summary Panel

Together with a selection of inspiring guests, Ralf and Jochen will summarize the highlights of d3con 2022 and present a forecast for the upcoming year.
17:45 d3con Main Stage:
 
Free English live translation available

d3con Speaker Awards Ceremony