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March 21st 2023: Advertisers Day

The d3con Advertisers Day is for advertisers and agencies, who want to take their digital marketing to the next level.

March 22nd 2023: d3con Conference

The d3con Conference is the main focus of the event and draws in around 1,500 attendees. This is where representatives of leading advertisers, agencies, tech vendors and publishers meet to network and talk about the latest trends shaping the industry.

March 21st 2023 Advertisers Day PDF

Main Stage Stage II Masterclasses I Masterclasses II
08:30
 
Free English live translation available

Welcome

The doors open at 8:30 am - so you can start networking over your first coffee or find yourself a good seat.
09:20
Presentation
Free English live translation available

Opening

A short welcome from the organizer.

09:20

09:20

09:20

09:30
10:00
Presentation
Free English live translation available

Keynote

Presentation
Free English live translation available

10:00 Juice store marketing - true fruits

“We believe that for a brand, it is actually better to be loved by some and hated by others. Everybody’s darling is also everybody’s asshole.” Nic Lecloux, Co-Founder & CMO true fruits.
Presentation

10:00 Securing Marketing Successes in a World of GAFA and Consent – Challenges

Third-party dependence is on the rise and available specialists are hard to find in the market. How do others solve these challenges? Thinking outside the box can often be the key to fundamental improvements in internal marketing. Erik Siekmann and leading advertisers speak openly and honestly about their current challenges and goal-driven solution approaches.
10:30
 
Free English live translation available

Coffee Break

11:00
Presentation
Free English live translation available

Leading Advertisers Strategy

Leading advertisers report about their strategies and successes.
Panel discussion
Free English live translation available

11:00 The Rise of Retail Media

Retail media is one of the most important categories for the future of programmatic growth. Why is that and why should advertisers now rethink their ad spendings?
 

Coffee Break

Presentation

11:30 Continuation:
Securing Marketing Successes in a World of GAFA and Consent – Challenges

Third-party dependence is on the rise and available specialists are hard to find in the market. How do others solve these challenges? Thinking outside the box can often be the key to fundamental improvements in internal marketing. Erik Siekmann and leading advertisers speak openly and honestly about their current challenges and goal-driven solution approaches.
11:45
Panel discussion
Free English live translation available

Winning E-Commerce With Digital Advertising

Since the beginning of 2022, e-commerce has rapidly grown, because its users have learned to appreciate the efficiency and comfort of online shopping. Leading experts speak about their challenges and solution approaches. Which advertising strategies have they developed and which trends brought them to success? What does the future of e-commerce look like?
Panel discussion
Free English live translation available

11:45 Data driven marketing for the middle class

Branding and performance increase are essential for middle class companies. Why is Programmatic especially relevant for middle size companies and which concrete strategies lead to success?
12:30
 
Free English live translation available

Lunch Break

13:30
Panel discussion
Free English live translation available

OWM-Panel

Panel discussion
Free English live translation available

13:30 How to win in the cookieless future

The time has come: the end of third-party cookies has arrived. Experts discuss about the opportunities and risks. Which strategies should advertisers follow to be optimally prepared?
14:15
Presentation
Free English live translation available

B2B Advertisers Strategy

Leading B2B marketing managers demonstrate their strategies and marketing technology setups.
Presentation
Free English live translation available

14:15 Data Best Practice

Alongside a customer each, leading agencies present a case for how you can successfully implement external targeting data for campaigns.
15:00
 
Free English live translation available

Coffee Break

15:30
Presentation

In Preparation

Presentation
Free English live translation available

15:30 Marketing Mix Modelling – The disenchantment of myths

Marketers still make budget allocation decisions based on beliefs and practical knowledge. Since 2019, the Commerzbank has been using a data driven approach for the optimization of marketing mix, which is in constant development. This makes it possible to make fact-based decisions while tidying up old myths.
Panel discussion
Free English live translation available

15:45 Agency managing directors panel

How do agencies have to define their role new today and which challenges and chances does programmatic bring with itself for the relationships between agencies and advertisers?
16:00
Panel discussion
Free English live translation available

Leading DOOH Advertisers

The leading DOOH advertisers reveal their tips and tricks. Which technologies do they implement and which achievements have they already made from using them? What does the setup for a succesful DOOH strategy need to look like?
Presentation

16:30 Programmatic Advertising Responsibility

16:45
Presentation
Free English live translation available

In Preparation

Presentation
Free English live translation available

16:45 Programmatic Advertising Responsibility

17:00
Presentation
Free English live translation available

Performance Marketing Pros

Leading performance marketers present their strategies and tech setups. In which structures and channels and together with whom do successful performance marketers work today?
17:45
 
Free English live translation available

Advertisers Day Speaker Awards Ceremony

18:00
 
Free English live translation available

NETWORKING & DRINKS

18:15
 
Free English live translation available

ADVERTISERS DAY BEERPONG TOURNAMENT

Sign up and win 2 Combo Tickets for d3con 2024

March 21st 2023 Advertisers Day

08:30
 
Free English live translation available

Welcome

The doors open at 8:30 am - so you can start networking over your first coffee or find yourself a good seat.
09:20 Advertisers Day Main Stage:
Presentation
Free English live translation available

Opening

A short welcome from the organizer.
10:00 Advertisers Day Main Stage:
Presentation
Free English live translation available

Keynote

10:00 Advertisers Day STAGE II:
Presentation
Free English live translation available

Juice store marketing - true fruits

“We believe that for a brand, it is actually better to be loved by some and hated by others. Everybody’s darling is also everybody’s asshole.” Nic Lecloux, Co-Founder & CMO true fruits.
10:00 Advertisers Day Masterclasses II:
Presentation

Securing Marketing Successes in a World of GAFA and Consent – Challenges

Third-party dependence is on the rise and available specialists are hard to find in the market. How do others solve these challenges? Thinking outside the box can often be the key to fundamental improvements in internal marketing. Erik Siekmann and leading advertisers speak openly and honestly about their current challenges and goal-driven solution approaches.
10:30
 
Free English live translation available

Coffee Break

11:00 Advertisers Day Main Stage:
Presentation
Free English live translation available

Leading Advertisers Strategy

Leading advertisers report about their strategies and successes.
11:00 Advertisers Day STAGE II:
Panel discussion
Free English live translation available

The Rise of Retail Media

Retail media is one of the most important categories for the future of programmatic growth. Why is that and why should advertisers now rethink their ad spendings?
11:00 Advertisers Day Masterclasses II:
 

Coffee Break

11:30 Advertisers Day Masterclasses II:
Presentation

Continuation:
Securing Marketing Successes in a World of GAFA and Consent – Challenges

Third-party dependence is on the rise and available specialists are hard to find in the market. How do others solve these challenges? Thinking outside the box can often be the key to fundamental improvements in internal marketing. Erik Siekmann and leading advertisers speak openly and honestly about their current challenges and goal-driven solution approaches.
11:45 Advertisers Day Main Stage:
Panel discussion
Free English live translation available

Winning E-Commerce With Digital Advertising

Since the beginning of 2022, e-commerce has rapidly grown, because its users have learned to appreciate the efficiency and comfort of online shopping. Leading experts speak about their challenges and solution approaches. Which advertising strategies have they developed and which trends brought them to success? What does the future of e-commerce look like?
11:45 Advertisers Day STAGE II:
Panel discussion
Free English live translation available

Data driven marketing for the middle class

Branding and performance increase are essential for middle class companies. Why is Programmatic especially relevant for middle size companies and which concrete strategies lead to success?
12:30
 
Free English live translation available

Lunch Break

13:30 Advertisers Day Main Stage:
Panel discussion
Free English live translation available

OWM-Panel

13:30 Advertisers Day STAGE II:
Panel discussion
Free English live translation available

How to win in the cookieless future

The time has come: the end of third-party cookies has arrived. Experts discuss about the opportunities and risks. Which strategies should advertisers follow to be optimally prepared?
14:15 Advertisers Day Main Stage:
Presentation
Free English live translation available

B2B Advertisers Strategy

Leading B2B marketing managers demonstrate their strategies and marketing technology setups.
14:15 Advertisers Day STAGE II:
Presentation
Free English live translation available

Data Best Practice

Alongside a customer each, leading agencies present a case for how you can successfully implement external targeting data for campaigns.
15:00
 
Free English live translation available

Coffee Break

15:30 Advertisers Day Main Stage:
Presentation

In Preparation

15:30 Advertisers Day STAGE II:
Presentation
Free English live translation available

Marketing Mix Modelling – The disenchantment of myths

Marketers still make budget allocation decisions based on beliefs and practical knowledge. Since 2019, the Commerzbank has been using a data driven approach for the optimization of marketing mix, which is in constant development. This makes it possible to make fact-based decisions while tidying up old myths.
15:45 Advertisers Day STAGE II:
Panel discussion
Free English live translation available

Agency managing directors panel

How do agencies have to define their role new today and which challenges and chances does programmatic bring with itself for the relationships between agencies and advertisers?
16:00 Advertisers Day Main Stage:
Panel discussion
Free English live translation available

Leading DOOH Advertisers

The leading DOOH advertisers reveal their tips and tricks. Which technologies do they implement and which achievements have they already made from using them? What does the setup for a succesful DOOH strategy need to look like?
16:30 Advertisers Day STAGE II:
Presentation

Programmatic Advertising Responsibility

16:45 Advertisers Day Main Stage:
Presentation
Free English live translation available

In Preparation

16:45 Advertisers Day STAGE II:
Presentation
Free English live translation available

Programmatic Advertising Responsibility

17:00 Advertisers Day Main Stage:
Presentation
Free English live translation available

Performance Marketing Pros

Leading performance marketers present their strategies and tech setups. In which structures and channels and together with whom do successful performance marketers work today?
17:45 Advertisers Day Main Stage:
 
Free English live translation available

Advertisers Day Speaker Awards Ceremony

18:00
 
Free English live translation available

NETWORKING & DRINKS

18:15
 
Free English live translation available

ADVERTISERS DAY BEERPONG TOURNAMENT

Sign up and win 2 Combo Tickets for d3con 2024

March 22nd 2023 d3con Conference PDF

Main Stage Stage II Masterclasses I Masterclasses II
08:30
 
Free English live translation available

Welcome

The doors open at 8:30 am - so you can start networking over your first coffee or find yourself a good seat.
09:20
Presentation
Free English live translation available

Opening

A short welcome from the organizer.

09:20

09:20

09:20

09:30
Presentation

How marketers will solve the global disinformation crisis

The disinformation crisis is solvable. A small handful of adtech companies dictate where billions of advertising dollars go every year. These companies use an opaque system to send ads to sites that pump out hate speech and disinformation — against the wishes of advertisers. Check My Ads has taken millions out of the disinformation economy and has disrupted Dan Bongino, Steve Bannon, Charlie Kirk, and others. Their groundbreaking research shows that blocklists are not enough to cut off the flow of ad dollars to the disinformation economy — that we need to go deeper into the supply chain. How are marketers going to save the world from disinformation? Claire and Nandini will show you how it’s done and how YOU can play a role in solving the disinformation crisis.
Presentation

10:00 Keynote

Presentation

10:00 Viva con Agua – how to digitalize NGO-Marketing fast

Analogue events used to be the most successful marketing method for the Hamburg established NGO Viva con Agua for years. Drawing attention to the global drinking water situation at festivals and in stadiums whilst advertising the own brand in a joyful and positive way – a great plan, until all of this was not possible anymore. For Viva con Agua, the pandemic was an accelerator for the transformation towards digital marketing.
10:30
 
Free English live translation available

Coffee Break

11:00
Panel discussion
Free English live translation available

Experts Panel:
Programmatic 2023

Leading experts in the industry discuss the latest challenges and trends.
Panel discussion

11:00 Global Markets Experts

Leading experts from international markets discuss the latest trends in programmatic. What can the German market learn from the colleagues in the US and UK?
11:45
Panel discussion
Free English live translation available

DOOH – Status Quo and what’s next?

The triumph of programmatic Digital Out of Home can no longer be stopped. Experts discuss different opportunities regarding innovative advertising material, targeting options, inventory selection and success measurement for all participants.
Panel discussion
Free English live translation available

11:45 Publisher Summit

Leading publishers report about their strategies, achievements and new challenges. What chances currently exist for publishers in the area of programmatic advertising and which advertising formats will be key in the future?
12:30
 
Free English live translation available

Lunch Break

13:30
Panel discussion
Free English live translation available

From linear TV to streaming, Connected TV, Addressable TV and Programmatic Cinema

Is the market moving towards addressable TV? How will Netflix ads influence the CTV market? Which new opportunities does programmatic cinema have to offer? CTV and cinema advertisements yield enormously large potential for advertisers. Which strategies lead to major campaign success?
Panel discussion
Free English live translation available

13:30 BVDW-Panel

Presentation

14:00 Index Exchange Masterclass

14:15
Panel discussion
Free English live translation available

Programmatic Audio Advertising

Throughout the recent years, digital audio has developed itself to one of the most promising market segments in the area of advertising marketing. Even in critical times, digital audio is a stable and reliable channel for advertisers. Experts of the audio and podcast industry speak about this development and give an outlook into the future.
Panel discussion
Free English live translation available

14:15 The Power of Publishers Beyond the Cookie

Publishers report about their experiences and challenges after the removal of third-party cookies. What does the future of leading publishers look like, and which solution approaches does Google have to offer?
15:00
 
Free English live translation available

Coffee Break

15:30
Panel discussion
Free English live translation available

Mobile Advertising

Which mobile advertising formats work the best? What kinds of trends are emerging? In which way can advertisers achieve the most success with mobile advertising?
Panel discussion
Free English live translation available

15:30 Guide to Brand Safety & Brand Suitability

Brand safety vs. brand suitability – what are the most recent findings on the market and why does brand suitability need to further establish itself? What role do cybersecurity, ad fraud, viewability and brand risk play and which strategies are available to advertisers and publishers?
16:15
Presentation
Free English live translation available

d3con Innovation Award 2023

Here you will see the most exciting innovations of the industry briefly demonstrated. Be inspired and vote!
Panel discussion
Free English live translation available

16:15 IAB Europe-Panel

Panel discussion

16:15 Publishing experts fire-side chat

How can you optimize your programmatic setup? What technologies yield the best results? What are the decisive factors in viewability and ad verification? Experts from publishers have asked these questions and will explain their current solutions. Participants are invited to ask questions and talk about their own experiences.
17:00
Panel discussion
Free English live translation available

d3con 2023 Summary

Together with a selection of inspiring guests, Julia and Ralf will summarize the highlights of d3con 2023 and present a forecast for the upcoming year.
Panel discussion
Free English live translation available

17:00 Live Podcast

The d3con Podcast is the largest German language podcast that deals with programmatic advertising.
17:45
 
Free English live translation available

d3con Speaker Awards Ceremony

March 22nd 2023 d3con Conference

08:30
 
Free English live translation available

Welcome

The doors open at 8:30 am - so you can start networking over your first coffee or find yourself a good seat.
09:20 d3con Main Stage:
Presentation
Free English live translation available

Opening

A short welcome from the organizer.
09:30 d3con Main Stage:
Presentation

How marketers will solve the global disinformation crisis

The disinformation crisis is solvable. A small handful of adtech companies dictate where billions of advertising dollars go every year. These companies use an opaque system to send ads to sites that pump out hate speech and disinformation — against the wishes of advertisers. Check My Ads has taken millions out of the disinformation economy and has disrupted Dan Bongino, Steve Bannon, Charlie Kirk, and others. Their groundbreaking research shows that blocklists are not enough to cut off the flow of ad dollars to the disinformation economy — that we need to go deeper into the supply chain. How are marketers going to save the world from disinformation? Claire and Nandini will show you how it’s done and how YOU can play a role in solving the disinformation crisis.
10:00 d3con Stage II:
Presentation

Keynote

10:00 d3con Masterclasses II:
Presentation

Viva con Agua – how to digitalize NGO-Marketing fast

Analogue events used to be the most successful marketing method for the Hamburg established NGO Viva con Agua for years. Drawing attention to the global drinking water situation at festivals and in stadiums whilst advertising the own brand in a joyful and positive way – a great plan, until all of this was not possible anymore. For Viva con Agua, the pandemic was an accelerator for the transformation towards digital marketing.
10:30
 
Free English live translation available

Coffee Break

11:00 d3con Main Stage:
Panel discussion
Free English live translation available

Experts Panel:
Programmatic 2023

Leading experts in the industry discuss the latest challenges and trends.
11:00 d3con Stage II:
Panel discussion

Global Markets Experts

Leading experts from international markets discuss the latest trends in programmatic. What can the German market learn from the colleagues in the US and UK?
11:45 d3con Main Stage:
Panel discussion
Free English live translation available

DOOH – Status Quo and what’s next?

The triumph of programmatic Digital Out of Home can no longer be stopped. Experts discuss different opportunities regarding innovative advertising material, targeting options, inventory selection and success measurement for all participants.
11:45 d3con Stage II:
Panel discussion
Free English live translation available

Publisher Summit

Leading publishers report about their strategies, achievements and new challenges. What chances currently exist for publishers in the area of programmatic advertising and which advertising formats will be key in the future?
12:30
 
Free English live translation available

Lunch Break

13:30 d3con Main Stage:
Panel discussion
Free English live translation available

From linear TV to streaming, Connected TV, Addressable TV and Programmatic Cinema

Is the market moving towards addressable TV? How will Netflix ads influence the CTV market? Which new opportunities does programmatic cinema have to offer? CTV and cinema advertisements yield enormously large potential for advertisers. Which strategies lead to major campaign success?
13:30 d3con Stage II:
Panel discussion
Free English live translation available

BVDW-Panel

14:00 d3con Masterclasses II:
Presentation

Index Exchange Masterclass

14:15 d3con Main Stage:
Panel discussion
Free English live translation available

Programmatic Audio Advertising

Throughout the recent years, digital audio has developed itself to one of the most promising market segments in the area of advertising marketing. Even in critical times, digital audio is a stable and reliable channel for advertisers. Experts of the audio and podcast industry speak about this development and give an outlook into the future.
14:15 d3con Stage II:
Panel discussion
Free English live translation available

The Power of Publishers Beyond the Cookie

Publishers report about their experiences and challenges after the removal of third-party cookies. What does the future of leading publishers look like, and which solution approaches does Google have to offer?
15:00
 
Free English live translation available

Coffee Break

15:30 d3con Main Stage:
Panel discussion
Free English live translation available

Mobile Advertising

Which mobile advertising formats work the best? What kinds of trends are emerging? In which way can advertisers achieve the most success with mobile advertising?
15:30 d3con Stage II:
Panel discussion
Free English live translation available

Guide to Brand Safety & Brand Suitability

Brand safety vs. brand suitability – what are the most recent findings on the market and why does brand suitability need to further establish itself? What role do cybersecurity, ad fraud, viewability and brand risk play and which strategies are available to advertisers and publishers?
16:15 d3con Main Stage:
Presentation
Free English live translation available

d3con Innovation Award 2023

Here you will see the most exciting innovations of the industry briefly demonstrated. Be inspired and vote!
16:15 d3con Stage II:
Panel discussion
Free English live translation available

IAB Europe-Panel

16:15 d3con Masterclasses I:
Panel discussion

Publishing experts fire-side chat

How can you optimize your programmatic setup? What technologies yield the best results? What are the decisive factors in viewability and ad verification? Experts from publishers have asked these questions and will explain their current solutions. Participants are invited to ask questions and talk about their own experiences.
17:00 d3con Main Stage:
Panel discussion
Free English live translation available

d3con 2023 Summary

Together with a selection of inspiring guests, Julia and Ralf will summarize the highlights of d3con 2023 and present a forecast for the upcoming year.
17:00 d3con Stage II:
Panel discussion
Free English live translation available

Live Podcast

The d3con Podcast is the largest German language podcast that deals with programmatic advertising.
17:45 d3con Main Stage:
 
Free English live translation available

d3con Speaker Awards Ceremony