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March 21st 2023: Advertisers Day

The d3con Advertisers Day is for advertisers and agencies, who want to take their digital marketing to the next level.

March 22nd 2023: d3con Conference

The d3con Conference is the main focus of the event and draws in around 1,500 attendees. This is where representatives of leading advertisers, agencies, tech vendors and publishers meet to network and talk about the latest trends shaping the industry.

March 21st 2023 Advertisers Day PDF

Main Stage Stage II Masterclasses I Masterclasses II
08:30
 
Free English live translation available

Admission

The doors open at 8:30 am - so you can start networking over your first coffee or find yourself a good seat.
09:20
Presentation
Free English live translation available

Opening

A short welcome from the organizer.

09:20

09:20

09:20

09:30
Presentation

Reckitt's journey to deliver advanced data driven media activation

Discover how Reckitt has leveraged AI and machine learning to take personalized media targeting to the next level and connect online and offline worlds.
10:00
Presentation

Marriage Counseling & Ménage à trois

Remember the good ol’ days when agencies, brands, and platforms lived together in near perfect harmony? When trust was a common bond, we all worked together towards shared goals. Aside from the general evolution and changes like in-housing, flow models, and digital complexity, we also find ourselves in a love triangle stuck between platforms and agencies. I strongly believe in the power of relationships and the importance of talent - internal and external. As with any relationship, this requires transparency and honesty. Let’s discuss what works and what does not – and more importantly, how we get to a perfect Ménage à trois.
Presentation
Free English live translation available

10:00 Juice store marketing - true fruits

“We believe that for a brand, it is actually better to be loved by some and hated by others. Everybody’s darling is also everybody’s asshole.” Nic Lecloux, Co-Founder & CMO true fruits
Presentation

10:00 Keynote

Presentation

10:00 Ensuring marketing success in a crisis-ridden world – costs down, sales up, how can the best customer value be achieved during these times?

2022 was a difficult year for (online) retailers with numerous challenges. The right mix of channels decides who emerges from the crisis as a winner or a loser. What measures should you focus on and how should your budget be weighed? Thinking outside the box is usually the most important lever to improve internal marketing elementarily. Erik Siekmann has invited leading advertisers to talk openly and honestly about their current challenges and target-oriented solutions.
10:30
 
Free English live translation available

Coffee Break

11:00
Presentation
Free English live translation available

Leading Advertisers Strategy

Leading advertisers report about their strategies and successes.
Panel discussion
Free English live translation available

11:00 Winning E-Commerce With Digital Advertising

Since the beginning of 2022, e-commerce has rapidly grown, because its users have learned to appreciate the efficiency and comfort of online shopping. Leading experts speak about their challenges and solution approaches. Which advertising strategies have they developed and which trends brought them to success? What does the future of e-commerce look like?
 

Coffee Break

Presentation

11:30 Continuation:
Ensuring marketing success in a crisis-ridden world – costs down, sales up, how can the best customer value be achieved during these times?

2022 was a difficult year for (online) retailers with numerous challenges. The right mix of channels decides who emerges from the crisis as a winner or a loser. What measures should you focus on and how should your budget be weighed? Thinking outside the box is usually the most important lever to improve internal marketing elementarily. Erik Siekmann has invited leading advertisers to talk openly and honestly about their current challenges and target-oriented solutions.
11:45
Panel discussion
Free English live translation available

Programmatic in the Metaverse

All brands want to join the so called metaverse – MTV with a metaverse experience for VMAs, Mini with a miniverse. However, there are only a few metaverse applications that exist so far. What kinds of challenges and opportunities are there for advertisers?
Panel discussion
Free English live translation available

11:45 The Rise of Retail Media

Retail media is one of the most important categories for the future of programmatic growth. Why is that and why should advertisers now rethink their ad spendings?
Presentation

11:45 Echte Liebe Masterclass

12:30
 
Free English live translation available

Lunch Break

13:30
Panel discussion
Free English live translation available

OWM-Panel

Panel discussion
Free English live translation available

13:30 It’s the final countdown (is it?) - Google has postponed the deactivation of cookies to 2024

While many agencies and advertisers might be relived, that Google has repeatedly postponed the end of third-party cookies, it is still crucial to continue with making progress and to be prepared for their removal as the cookie has already crumbled. Which strategies should advertisers follow, in order to be optimally positioned?
Presentation

13:30 „The Perfect Storm“ - challenges and opportunities for the German display advertising market

To generate new growth impulses, it is important to scrutinize current structures and developments in the advertising market and to understand consumer needs even better. How are the different platforms developing? What are tracking options? Which kinds of ads does the consumer want? Which forms of advertising are successful? What is “the next big thing” in the display advertising market? In this masterclass, these and many other questions will be answered by experts of Statista.
Presentation

14:00 MiQ Masterclass

Presentation

14:00 Teads Masterclass

14:15
Presentation
Free English live translation available

B2B Advertisers Strategy

Leading B2B marketing managers demonstrate their strategies and marketing technology setups.
Presentation
Free English live translation available

14:15 Data Best Practice

Alongside a customer each, leading agencies present a case for how you can successfully implement external targeting data for campaigns.
15:00
 
Free English live translation available

Coffee Break

15:30
Presentation
Free English live translation available

Future digital customer experience

A good working and digital ordering process across all channels is one of the biggest drivers of growth for brands. Burger King is not only digitalizing ordering processes instore, but also via their app and website. Topics include: e-commerce in food/quick service restaurants, using an app as a central channel, new and future customer behavior, relevance of CRM and loyalty.
Presentation
Free English live translation available

15:30 Marketing Mix Modelling – The disenchantment of myths

Marketers still make budget allocation decisions based on beliefs and practical knowledge. Since 2019, the Commerzbank has been using a data driven approach for the optimization of marketing mix, which is in constant development. This makes it possible to make fact-based decisions while tidying up old myths.
Presentation

15:30 XING Marketing Solutions Masterclass

Panel discussion
Free English live translation available

15:45 Agency managing directors panel

How do agencies have to define their role new today and which challenges and chances does programmatic bring with itself for the relationships between agencies and advertisers?
16:00
Presentation
Free English live translation available

Leading DOOH Advertisers

The leading DOOH advertisers reveal their tips and tricks. Which technologies do they implement and which achievements have they already made from using them? What does the setup for a succesful DOOH strategy need to look like?
Presentation

16:30 From Commitments to Courage:
Who’s Driving Sustainability’s Second Act?

It’s safe to declare the first act of the sustainability movement in media and advertising is over. Every major media and advertising company has acknowledged the need to decarbonize and is planting a flag, announcing new goals, products, and services. The narrative has been changed and the solutions have been defined. What remains is the commitment to act in the face of uncertain times. Who are the advertisers, technology platforms and publishers that are making moves? We’ll share the stories of the leaders inspiring the next phase of the sustainability movement.
16:45
Panel discussion
Free English live translation available

How to manage GAMA Partnerships today

Panel discussion
Free English live translation available

16:45 Programmatic Advertising Responsibility

17:00
Presentation
Free English live translation available

Performance Marketing Pros

Leading performance marketers present their strategies and tech setups. In which structures and channels and together with whom do successful performance marketers work today?
Presentation

17:00 Mastering Performance Marketing in a non-trackable World

17:50
 
Free English live translation available

Advertisers Day Speaker Awards Ceremony

18:00
 
Free English live translation available

NETWORKING & DRINKS

18:15
 
Free English live translation available

ADVERTISERS DAY BEERPONG TOURNAMENT

Sign up and win 2 Combo Tickets for d3con 2024

March 21st 2023 Advertisers Day

08:30
 
Free English live translation available

Admission

The doors open at 8:30 am - so you can start networking over your first coffee or find yourself a good seat.
09:20 Advertisers Day Main Stage:
Presentation
Free English live translation available

Opening

A short welcome from the organizer.
09:30 Advertisers Day Main Stage:
Presentation

Reckitt's journey to deliver advanced data driven media activation

Discover how Reckitt has leveraged AI and machine learning to take personalized media targeting to the next level and connect online and offline worlds.
10:00 Advertisers Day Main Stage:
Presentation

Marriage Counseling & Ménage à trois

Remember the good ol’ days when agencies, brands, and platforms lived together in near perfect harmony? When trust was a common bond, we all worked together towards shared goals. Aside from the general evolution and changes like in-housing, flow models, and digital complexity, we also find ourselves in a love triangle stuck between platforms and agencies. I strongly believe in the power of relationships and the importance of talent - internal and external. As with any relationship, this requires transparency and honesty. Let’s discuss what works and what does not – and more importantly, how we get to a perfect Ménage à trois.
10:00 Advertisers Day STAGE II:
Presentation
Free English live translation available

Juice store marketing - true fruits

“We believe that for a brand, it is actually better to be loved by some and hated by others. Everybody’s darling is also everybody’s asshole.” Nic Lecloux, Co-Founder & CMO true fruits
10:00 Advertisers Day Masterclasses I:
Presentation

Keynote

10:00 Advertisers Day Masterclasses II:
Presentation

Ensuring marketing success in a crisis-ridden world – costs down, sales up, how can the best customer value be achieved during these times?

2022 was a difficult year for (online) retailers with numerous challenges. The right mix of channels decides who emerges from the crisis as a winner or a loser. What measures should you focus on and how should your budget be weighed? Thinking outside the box is usually the most important lever to improve internal marketing elementarily. Erik Siekmann has invited leading advertisers to talk openly and honestly about their current challenges and target-oriented solutions.
10:30
 
Free English live translation available

Coffee Break

11:00 Advertisers Day Main Stage:
Presentation
Free English live translation available

Leading Advertisers Strategy

Leading advertisers report about their strategies and successes.
11:00 Advertisers Day STAGE II:
Panel discussion
Free English live translation available

Winning E-Commerce With Digital Advertising

Since the beginning of 2022, e-commerce has rapidly grown, because its users have learned to appreciate the efficiency and comfort of online shopping. Leading experts speak about their challenges and solution approaches. Which advertising strategies have they developed and which trends brought them to success? What does the future of e-commerce look like?
11:00 Advertisers Day Masterclasses II:
 

Coffee Break

11:30 Advertisers Day Masterclasses II:
Presentation

Continuation:
Ensuring marketing success in a crisis-ridden world – costs down, sales up, how can the best customer value be achieved during these times?

2022 was a difficult year for (online) retailers with numerous challenges. The right mix of channels decides who emerges from the crisis as a winner or a loser. What measures should you focus on and how should your budget be weighed? Thinking outside the box is usually the most important lever to improve internal marketing elementarily. Erik Siekmann has invited leading advertisers to talk openly and honestly about their current challenges and target-oriented solutions.
11:45 Advertisers Day Main Stage:
Panel discussion
Free English live translation available

Programmatic in the Metaverse

All brands want to join the so called metaverse – MTV with a metaverse experience for VMAs, Mini with a miniverse. However, there are only a few metaverse applications that exist so far. What kinds of challenges and opportunities are there for advertisers?
11:45 Advertisers Day STAGE II:
Panel discussion
Free English live translation available

The Rise of Retail Media

Retail media is one of the most important categories for the future of programmatic growth. Why is that and why should advertisers now rethink their ad spendings?
11:45 Advertisers Day Masterclasses I:
Presentation

Echte Liebe Masterclass

12:30
 
Free English live translation available

Lunch Break

13:30 Advertisers Day Main Stage:
Panel discussion
Free English live translation available

OWM-Panel

13:30 Advertisers Day STAGE II:
Panel discussion
Free English live translation available

It’s the final countdown (is it?) - Google has postponed the deactivation of cookies to 2024

While many agencies and advertisers might be relived, that Google has repeatedly postponed the end of third-party cookies, it is still crucial to continue with making progress and to be prepared for their removal as the cookie has already crumbled. Which strategies should advertisers follow, in order to be optimally positioned?
13:30 Advertisers Day Masterclasses II:
Presentation

„The Perfect Storm“ - challenges and opportunities for the German display advertising market

To generate new growth impulses, it is important to scrutinize current structures and developments in the advertising market and to understand consumer needs even better. How are the different platforms developing? What are tracking options? Which kinds of ads does the consumer want? Which forms of advertising are successful? What is “the next big thing” in the display advertising market? In this masterclass, these and many other questions will be answered by experts of Statista.
14:00 Advertisers Day Masterclasses I:
Presentation

MiQ Masterclass

14:00 Advertisers Day Masterclasses II:
Presentation

Teads Masterclass

14:15 Advertisers Day Main Stage:
Presentation
Free English live translation available

B2B Advertisers Strategy

Leading B2B marketing managers demonstrate their strategies and marketing technology setups.
14:15 Advertisers Day STAGE II:
Presentation
Free English live translation available

Data Best Practice

Alongside a customer each, leading agencies present a case for how you can successfully implement external targeting data for campaigns.
15:00
 
Free English live translation available

Coffee Break

15:30 Advertisers Day Main Stage:
Presentation
Free English live translation available

Future digital customer experience

A good working and digital ordering process across all channels is one of the biggest drivers of growth for brands. Burger King is not only digitalizing ordering processes instore, but also via their app and website. Topics include: e-commerce in food/quick service restaurants, using an app as a central channel, new and future customer behavior, relevance of CRM and loyalty.
15:30 Advertisers Day STAGE II:
Presentation
Free English live translation available

Marketing Mix Modelling – The disenchantment of myths

Marketers still make budget allocation decisions based on beliefs and practical knowledge. Since 2019, the Commerzbank has been using a data driven approach for the optimization of marketing mix, which is in constant development. This makes it possible to make fact-based decisions while tidying up old myths.
15:30 Advertisers Day Masterclasses I:
Presentation

XING Marketing Solutions Masterclass

15:45 Advertisers Day STAGE II:
Panel discussion
Free English live translation available

Agency managing directors panel

How do agencies have to define their role new today and which challenges and chances does programmatic bring with itself for the relationships between agencies and advertisers?
16:00 Advertisers Day Main Stage:
Presentation
Free English live translation available

Leading DOOH Advertisers

The leading DOOH advertisers reveal their tips and tricks. Which technologies do they implement and which achievements have they already made from using them? What does the setup for a succesful DOOH strategy need to look like?
16:30 Advertisers Day STAGE II:
Presentation

From Commitments to Courage:
Who’s Driving Sustainability’s Second Act?

It’s safe to declare the first act of the sustainability movement in media and advertising is over. Every major media and advertising company has acknowledged the need to decarbonize and is planting a flag, announcing new goals, products, and services. The narrative has been changed and the solutions have been defined. What remains is the commitment to act in the face of uncertain times. Who are the advertisers, technology platforms and publishers that are making moves? We’ll share the stories of the leaders inspiring the next phase of the sustainability movement.
16:45 Advertisers Day Main Stage:
Panel discussion
Free English live translation available

How to manage GAMA Partnerships today

16:45 Advertisers Day STAGE II:
Panel discussion
Free English live translation available

Programmatic Advertising Responsibility

17:00 Advertisers Day Main Stage:
Presentation
Free English live translation available

Performance Marketing Pros

Leading performance marketers present their strategies and tech setups. In which structures and channels and together with whom do successful performance marketers work today?
17:00 Advertisers Day Masterclasses II:
Presentation

Mastering Performance Marketing in a non-trackable World

17:50 Advertisers Day Main Stage:
 
Free English live translation available

Advertisers Day Speaker Awards Ceremony

18:00
 
Free English live translation available

NETWORKING & DRINKS

18:15
 
Free English live translation available

ADVERTISERS DAY BEERPONG TOURNAMENT

Sign up and win 2 Combo Tickets for d3con 2024

March 22nd 2023 d3con Conference PDF

Main Stage Stage II Masterclasses I Masterclasses II
08:30
 
Free English live translation available

Admission

The doors open at 8:30 am - so you can start networking over your first coffee or find yourself a good seat.
09:20
Presentation
Free English live translation available

Opening

A short welcome from the organizer.

09:20

09:20

09:20

09:30
Presentation

How marketers will solve the global disinformation crisis

The disinformation crisis is solvable. A small handful of adtech companies dictate where billions of advertising dollars go every year. These companies use an opaque system to send ads to sites that pump out hate speech and disinformation — against the wishes of advertisers. Check My Ads has taken millions out of the disinformation economy and has disrupted Dan Bongino, Steve Bannon, Charlie Kirk, and others. Their groundbreaking research shows that blocklists are not enough to cut off the flow of ad dollars to the disinformation economy — that we need to go deeper into the supply chain. How are marketers going to save the world from disinformation? Claire and Nandini will show you how it’s done and how YOU can play a role in solving the disinformation crisis.
Presentation
Free English live translation available

10:00 NIVEA & the „Great Dispersion“

Technology is a fundamental game and business model changer – however, the old challenge of relevance remains. How can long-term global branding function in a fragmented and short-term digital world? How is the brand NIVEA managed globally and still relevant locally?
Presentation

10:00 Melitta Inventor’s Heartbeat

In Melitta Bentz’s 150 th year of birth, our brand, markets, and business models are transforming even more rapidly according to the logic of sustainability and digitalization. We believe that trust brand describes thinking holistically about culture, purpose and contribution. Digitalization is consistently developed inside and out collaboratively from source to customer, in order to optimize data-driven systems, impact and value. Because brand management in the digital age needs trust, transparency and confidence more than ever.
Presentation

10:00 Viva con Agua – how to digitalize NGO-Marketing fast

Analogue events used to be the most successful marketing method for the Hamburg established NGO Viva con Agua for years. Drawing attention to the global drinking water situation at festivals and in stadiums whilst advertising the own brand in a joyful and positive way – a great plan, until all of this was not possible anymore. For Viva con Agua, the pandemic was an accelerator for the transformation towards digital marketing.
10:30
 
Free English live translation available

Coffee Break

Presentation

10:30 Adform Masterclass

Presentation

10:30 Seedtag Masterclass

11:00
Panel discussion
Free English live translation available

Experts Panel:
Programmatic 2023

Leading experts in the industry discuss the latest challenges and trends.
Panel discussion

11:00 Global Markets Experts

Leading experts from international markets discuss the latest trends in programmatic. What can the German market learn from the colleagues in the US and UK?
Presentation

11:00 Weischer.Cinema Masterclass

Presentation

11:00 Ogury Masterclass

Presentation

11:30 StackAdapt Masterclass

11:45
Panel discussion
Free English live translation available

DOOH – Status Quo and what’s next?

The triumph of programmatic Digital Out of Home can no longer be stopped. Experts discuss different opportunities regarding innovative advertising material, targeting options, inventory selection and success measurement for all participants.
Panel discussion
Free English live translation available

11:45 Publisher Summit

Leading publishers report about their strategies, achievements and new challenges. What chances currently exist for publishers in the area of programmatic advertising and which advertising formats will be key in the future?
Presentation

11:45 VIOOH Masterclass

12:30
 
Free English live translation available

Lunch Break

13:30
Panel discussion
Free English live translation available

From linear TV to streaming, Connected TV, Addressable TV and Programmatic Cinema

Is the market moving towards addressable TV? How will Netflix ads influence the CTV market? Which new opportunities does programmatic cinema have to offer? CTV and cinema advertisements yield enormously large potential for advertisers. Which strategies lead to major campaign success?
Panel discussion
Free English live translation available

13:30 BVDW-Panel

Presentation

13:30 Successful transformation to data-based marketing using the example of Deutsche Bahn

The 10-20-70 rule or why it is not enough to have a good concept and suitable IT solutions.
Presentation

14:00 DoubleVerify Masterclass

Presentation

14:00 Index Exchange Masterclass

14:15
Panel discussion
Free English live translation available

Programmatic Audio Advertising

Throughout the recent years, digital audio has developed itself to one of the most promising market segments in the area of advertising marketing. Even in critical times, digital audio is a stable and reliable channel for advertisers. Experts of the audio and podcast industry speak about this development and give an outlook into the future.
Panel discussion
Free English live translation available

14:15 First-Party Data Activation

Google has rescheduled the prohibition of third-party cookies to 2024 once again. What are publishers doing in order to prepare, how are they generating first party data and what does the communication with their users look like? What solutions are there for offering targeting options to advertisers if third-party cookies disappear?
Presentation

14:30 Integral Ad Science Masterclass

15:00
 
Free English live translation available

Coffee Break

Presentation

15:00 DoubleVerify Masterclass

15:30
Panel discussion
Free English live translation available

Mobile Advertising

Which mobile advertising formats work the best? What kinds of trends are emerging? In which way can advertisers achieve the most success with mobile advertising?
Panel discussion
Free English live translation available

15:30 Guide to Brand Safety & Brand Suitability

Brand safety vs. brand suitability – what are the most recent findings on the market and why does brand suitability need to further establish itself? What role do cybersecurity, ad fraud, viewability and brand risk play and which strategies are available to advertisers and publishers?
16:15
Presentation
Free English live translation available

d3con Innovation Award 2023

Here you will see the most exciting innovations of the industry briefly demonstrated. Be inspired and vote!
Panel discussion
Free English live translation available

16:15 IAB Europe-Panel

Panel discussion

16:15 Publishing experts fire-side chat

How can you optimize your programmatic setup? What technologies yield the best results? What are the decisive factors in viewability and ad verification? What do we do without cookies? Experts from publishers have asked these questions and will explain their current solutions. Participants are invited to ask questions and talk about their own experiences.
17:00
Panel discussion
Free English live translation available

d3con 2023 Summary

Together with a selection of inspiring guests, Ina and Ralf will summarize the highlights of d3con 2023 and present a forecast for the upcoming year.
Panel discussion
Free English live translation available

17:00 Live Podcast

The d3con Podcast is the largest German language podcast that deals with programmatic advertising.
17:45
 
Free English live translation available

d3con Speaker Awards Ceremony

18:00
 
Free English live translation available
Networking Dinner Barefood Deli Lilienstr. 5-9 20095 Hamburg Register now
d3con Lounge Sands Bar Dammtordamm 2 20354 Hamburg Register now

March 22nd 2023 d3con Conference

08:30
 
Free English live translation available

Admission

The doors open at 8:30 am - so you can start networking over your first coffee or find yourself a good seat.
09:20 d3con Main Stage:
Presentation
Free English live translation available

Opening

A short welcome from the organizer.
09:30 d3con Main Stage:
Presentation

How marketers will solve the global disinformation crisis

The disinformation crisis is solvable. A small handful of adtech companies dictate where billions of advertising dollars go every year. These companies use an opaque system to send ads to sites that pump out hate speech and disinformation — against the wishes of advertisers. Check My Ads has taken millions out of the disinformation economy and has disrupted Dan Bongino, Steve Bannon, Charlie Kirk, and others. Their groundbreaking research shows that blocklists are not enough to cut off the flow of ad dollars to the disinformation economy — that we need to go deeper into the supply chain. How are marketers going to save the world from disinformation? Claire and Nandini will show you how it’s done and how YOU can play a role in solving the disinformation crisis.
10:00 d3con Stage II:
Presentation
Free English live translation available

NIVEA & the „Great Dispersion“

Technology is a fundamental game and business model changer – however, the old challenge of relevance remains. How can long-term global branding function in a fragmented and short-term digital world? How is the brand NIVEA managed globally and still relevant locally?
10:00 d3con Masterclasses I:
Presentation

Melitta Inventor’s Heartbeat

In Melitta Bentz’s 150 th year of birth, our brand, markets, and business models are transforming even more rapidly according to the logic of sustainability and digitalization. We believe that trust brand describes thinking holistically about culture, purpose and contribution. Digitalization is consistently developed inside and out collaboratively from source to customer, in order to optimize data-driven systems, impact and value. Because brand management in the digital age needs trust, transparency and confidence more than ever.
10:00 d3con Masterclasses II:
Presentation

Viva con Agua – how to digitalize NGO-Marketing fast

Analogue events used to be the most successful marketing method for the Hamburg established NGO Viva con Agua for years. Drawing attention to the global drinking water situation at festivals and in stadiums whilst advertising the own brand in a joyful and positive way – a great plan, until all of this was not possible anymore. For Viva con Agua, the pandemic was an accelerator for the transformation towards digital marketing.
10:30
 
Free English live translation available

Coffee Break

10:30 d3con Masterclasses I:
Presentation

Adform Masterclass

10:30 d3con Masterclasses II:
Presentation

Seedtag Masterclass

11:00 d3con Main Stage:
Panel discussion
Free English live translation available

Experts Panel:
Programmatic 2023

Leading experts in the industry discuss the latest challenges and trends.
11:00 d3con Stage II:
Panel discussion

Global Markets Experts

Leading experts from international markets discuss the latest trends in programmatic. What can the German market learn from the colleagues in the US and UK?
11:00 d3con Masterclasses I:
Presentation

Weischer.Cinema Masterclass

11:00 d3con Masterclasses II:
Presentation

Ogury Masterclass

11:30 d3con Masterclasses I:
Presentation

StackAdapt Masterclass

11:45 d3con Main Stage:
Panel discussion
Free English live translation available

DOOH – Status Quo and what’s next?

The triumph of programmatic Digital Out of Home can no longer be stopped. Experts discuss different opportunities regarding innovative advertising material, targeting options, inventory selection and success measurement for all participants.
11:45 d3con Stage II:
Panel discussion
Free English live translation available

Publisher Summit

Leading publishers report about their strategies, achievements and new challenges. What chances currently exist for publishers in the area of programmatic advertising and which advertising formats will be key in the future?
11:45 d3con Masterclasses I:
Presentation

VIOOH Masterclass

12:30
 
Free English live translation available

Lunch Break

13:30 d3con Main Stage:
Panel discussion
Free English live translation available

From linear TV to streaming, Connected TV, Addressable TV and Programmatic Cinema

Is the market moving towards addressable TV? How will Netflix ads influence the CTV market? Which new opportunities does programmatic cinema have to offer? CTV and cinema advertisements yield enormously large potential for advertisers. Which strategies lead to major campaign success?
13:30 d3con Stage II:
Panel discussion
Free English live translation available

BVDW-Panel

13:30 d3con Masterclasses II:
Presentation

Successful transformation to data-based marketing using the example of Deutsche Bahn

The 10-20-70 rule or why it is not enough to have a good concept and suitable IT solutions.
14:00 d3con Masterclasses I:
Presentation

DoubleVerify Masterclass

14:00 d3con Masterclasses II:
Presentation

Index Exchange Masterclass

14:15 d3con Main Stage:
Panel discussion
Free English live translation available

Programmatic Audio Advertising

Throughout the recent years, digital audio has developed itself to one of the most promising market segments in the area of advertising marketing. Even in critical times, digital audio is a stable and reliable channel for advertisers. Experts of the audio and podcast industry speak about this development and give an outlook into the future.
14:15 d3con Stage II:
Panel discussion
Free English live translation available

First-Party Data Activation

Google has rescheduled the prohibition of third-party cookies to 2024 once again. What are publishers doing in order to prepare, how are they generating first party data and what does the communication with their users look like? What solutions are there for offering targeting options to advertisers if third-party cookies disappear?
14:30 d3con Masterclasses I:
Presentation

Integral Ad Science Masterclass

15:00
 
Free English live translation available

Coffee Break

15:00 d3con Masterclasses II:
Presentation

DoubleVerify Masterclass

15:30 d3con Main Stage:
Panel discussion
Free English live translation available

Mobile Advertising

Which mobile advertising formats work the best? What kinds of trends are emerging? In which way can advertisers achieve the most success with mobile advertising?
15:30 d3con Stage II:
Panel discussion
Free English live translation available

Guide to Brand Safety & Brand Suitability

Brand safety vs. brand suitability – what are the most recent findings on the market and why does brand suitability need to further establish itself? What role do cybersecurity, ad fraud, viewability and brand risk play and which strategies are available to advertisers and publishers?
16:15 d3con Main Stage:
Presentation
Free English live translation available

d3con Innovation Award 2023

Here you will see the most exciting innovations of the industry briefly demonstrated. Be inspired and vote!
16:15 d3con Stage II:
Panel discussion
Free English live translation available

IAB Europe-Panel

16:15 d3con Masterclasses I:
Panel discussion

Publishing experts fire-side chat

How can you optimize your programmatic setup? What technologies yield the best results? What are the decisive factors in viewability and ad verification? What do we do without cookies? Experts from publishers have asked these questions and will explain their current solutions. Participants are invited to ask questions and talk about their own experiences.
17:00 d3con Main Stage:
Panel discussion
Free English live translation available

d3con 2023 Summary

Together with a selection of inspiring guests, Ina and Ralf will summarize the highlights of d3con 2023 and present a forecast for the upcoming year.
17:00 d3con Stage II:
Panel discussion
Free English live translation available

Live Podcast

The d3con Podcast is the largest German language podcast that deals with programmatic advertising.
17:45 d3con Main Stage:
 
Free English live translation available

d3con Speaker Awards Ceremony

18:00
 
Free English live translation available
Networking Dinner Barefood Deli Lilienstr. 5-9 20095 Hamburg Register now
d3con Lounge Sands Bar Dammtordamm 2 20354 Hamburg Register now