"I try not to look at advertising [anymore] because I think by and large it’s quite boring” - Sir John Hegarty For years now, critics of all kinds have been propheticizing the death of advertising. Whether brought by the VHS, TiVo, Social Media, Ad Blockers, Netflix, AR, AI, the Russians or the demonetization of YouTube videos, the Adpocalypse is coming - and yes, just like the night, it is dark and full of terrors.
Fernando Machado (Global CMO @ Burger King) will go beyond advertising to talk about how brands continue to reinvent itself through technology (wrapped up on what really matters: Creativity).

The digital advertising industry is changing with most companys building in-house and direct relationships with the main digital media players to optimize their media buying value chain.
The starting point is usually the technology, which triggers significant changes in the organisational set up and in the relationships with media partners.
Learn how to navigate these changes and embrace the opportunity to gain back the control on your digital media activities.

Leading experts in the industry discuss the challenges and trends.

Frazer Locke, Head of EU Ad Tech Sales at Amazon Advertising, will share his insights into the changing dynamics of the advertising industry and role of the CMO, how the Amazon DSP is adapting to these changes and which core areas they will be focusing on developing in the future to support their customers.