Main Stage | Stage II | Masterclasses I | Masterclasses II | |
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09:00 |
WelcomeThe doors open at 9 am - so you can start networking over your first coffee or find yourself a good seat.
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09:20 |
Presentation
Free English live translation available
OpeningA short welcome from the organizer.
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09:20 |
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09:20 |
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09:20 |
09:30 |
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Free English live translation available
mointachgrüßgott und #willkommenimwachfritz-kola is a brand with attitude that has developed a sizeable fan community through its strong brand image and excellent products. The company was founded in 2002 by two students in Hamburg. The first “Kola” came on the market in 2003, followed by numerous soft drinks and spritzers containing juice. For the sake of the environment, fritz-kola relies on recyclable glass bottles and is constantly expanding their decentralized, consumer-oriented bottling. Moreover, fritz-kola takes an active role in the initiative “Pfand gehört daneben”, the movement “Trink aus Glas” and in numerous projects for a sustainable society. Mirco Wolf Wiegert and Winfried Rübesam are the managing directors of the company, which has gone by the name of fritz-kulturgüter since 2014.
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10:00 |
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Free English live translation available
The Digital Cave AllegoryIn the digital ecosystem, we find ourselves in a performance filter bubble. In the pursuit of better and better conversions, we focus on existing needs and overlook the fact that growth requires the awakening of new needs. Why is it so difficult to adopt new points of view? A look far back in the past to the days of Plato can help us to design the future in a better way.
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10:00
Media Hacks:
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10:15 Martech Level Up @TUI.com - Serverside, CRM Data, Personalization and PrivacyHow TUI.com upgraded Martech during pandemic, improved measurement and activated more data for on- and offsite marketing.
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10:30 |
Coffee Break |
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10:30
Pinterest:
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Coffee Break |
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11:00 |
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Leading Advertisers StrategyLeading advertisers report about their strategies and successes.
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11:00 Leading DOOH AdvertisersThe leading DOOH advertisers reveal their tips and tricks. Which technologies do they implement and which achievements have they already made from using them? What does the setup for a succesful DOOH strategy need to look like?
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11:00
Fight back against the cookie monster:
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11:45 |
Panel discussion
Free English live translation available
The Future of CTVBig TV advertisers speak about their future perspectives of CTV and explain how they can now create the turnaround from linear TV to digital moving images.
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Panel discussion
Free English live translation available
11:45 Successful Setups Today and 2023What does the setup look like, if you as an advertiser want to operate upper funnel marketing succesfully and what challenges can you expect?
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11:45 How Performance Marketing Works on SnapchatJan Müller, Sector Lead Performance, will show you how Snapchat functions for performance marketers. He will explain the primary performance marketing tools of the platform and demonstrate which ad solutions exist for e-commerce, apps and other performance marketers. Here you will discover why AR is suitable for lower funnel and what AR shopping is capable of.
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12:15 Digital Advertising in the IoT age – driving growth with a new Ads platformIoT helps marketeers to learn more about their customers enabling them to drive marketing campaigns more effectively and serve more relevant ads. HUAWEI Ads helps you to take advantage of the “connected devices age” combining our hardware with a complete Software ecosystem connecting over 1 billion devices and +730 Million devices users monthly.
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12:30 |
Lunch Break |
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13:30 |
Panel discussion
Free English live translation available
The Great No Targeting – Algorithms OnlyAdvertisers are often forced to blindly trust algorithms. Despite the large budgets used for their creation, algorithms of platforms are usually the only ones who learn what actually works, whilst advertisers rarely get any insight into which communication or creation is successful for which target group. Dependency on large platforms is on the rise and smart campaign learning is impeded.
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Panel discussion
Free English live translation available
13:30
Telco Marketing:
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13:30 How to advertise effectively using data your consumers won't mind you usingHow can you effectively reach your customers with the most efficient technology through various formats and channels? Consider advertisements on your phone, on gigantic screens in train stations – and everything in between. And all of this in a way that respects data security as a priority and makes your data records future-proof.
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13:30 Generate Commercial Value and Understand Consumers with GorillasHost: ![]() |
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14:00 Horizon Brands and Echte Liebe on a Mutual European Growth ProcessHorizon Brands is a consumer goods company from California. It's the market leader for high quality and innovative auto parts with its core brand TYPE S, and the winner of the most recent SEMA as well as an exclusive distributor for brands such as Michelin and BFGoodrich in North America through Project X. Two years ago, Type S entered the German and Austrian market. Jakob Huzarek and Patrick Dörfler show how Horizon Brands Europe generates strategically relevant insights by implementing data based agile awareness and marketing performance measures in cooperation with Echte Liebe.
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14:00 Programmatic Buying Made Transparent - A Look into the Engine Room of the Programmatic AuctionThe importance of programmatic advertising campaigns is constantly increasing. For many in the industry, however, it remains unclear which mechanisms lie behind the delivery of an impression and because of this there are concerns about the transparency around the programmatic supply chain. Xandr gives an insight into the inner life of a programmatic auction and shows how to optimize working media while ensuring full transparency for advertisers.
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14:15 |
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B2B Advertisers StrategyLeading B2B marketing managers demonstrate their strategies and marketing technology setups.
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Panel discussion
Free English live translation available
14:15 Responsible MediaAdvertisers prefer safe environments for their campaigns. How can they contribute towards this themselves and which measures do publishers and platforms have to take in order to ensure quality?
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14:30 The Cookieless Future is Now!Accurate Targeting with high outreach without 3rd Party Cookies?
The Teads Cookieless Translator translates cookie-based target groups into predictive audiences with just a few clicks. We will demonstrate how making the move into a data security friendly era can succeed without difficulty and how to create a cookie-free campaign in Teads Ad Manager (TAM) very easily.
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Panel discussion
14:30
Identity market:
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15:00 |
Coffee Break |
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15:00 How to choose the right Adtech without falling down the Buzzword HoleCDPs, DMPs, CRMs, Data Lakes, ID Solutions and Clean Rooms. The names and variety of available technologies, to improve marketing communication with existing or potential clients, can be overwhelming and confusing. Having the right approach and questions to ask is key for finding the right solution and avoiding disappointment during the roll-out.
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15:30 |
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Free English live translation available
Data Driven Marketing Approach C&AHow C&A uses data-driven and dynamic advertising material to address the right consumers and increase their digital performance as sustainably as possible (while also supporting stationary trade). In a quickly developing world, quick adaptability is not only a high priority, but also a holistic campaign strategy.
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Free English live translation available
15:30 TechStack – A Critical Success Factor for (Digital) MarketingThe selection and ownership of a strong marketing technology, ownership of tool data as well as management control… are often recklessly given up, unfortunately.
My presentation is purposely aimed towards providing you with a general blueprint of how technology selection can succeed and how colleagues and partners can optimally get involved.
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15:30 Delivering Digital Advertising’s Supply Chain of the FutureMajor ad buyers are increasingly focused on having the most efficient and effective
digital ad supply chain – which means access to high quality inventory, data for targeting and
decision making, transparency, minimal hops, tools to increase their ROI, and much more. In
this session, our Ekkehardt Schlottbohm, RVP, Central & Northern Europe, will talk about
how buyers can build this supply chain of the future via innovation and addressable
strategies, all while maximizing the revenue delivered to content creators or publishers.
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15:30 CTV Best Cases & Practices by EMX DigitalEMX Digital provides CTV best cases and practices, as well as measurements that show proven and successful approaches, and presents "Setups for Success." In addition, EMX highlights what you need to pay attention to in CTV planning and campaigns. We talk about KPIs and present you with guidelines for the optimal contrarian targeting and connected TV control.
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16:00 |
Panel discussion
Free English live translation available
Do We Still Need Media Agencies?Along with BAIN, Accenture, Deloitte and so on, the inevitable question that arises is the role of media agencies in this new age.
Are consultants better than media agencies? Experts will discuss this topic.
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Free English live translation available
16:00 Data Best PracticeAlongside a customer each, leading agencies present a case for how you can successfully implement external targeting data for campaigns.
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16:00 Mindset Matrix - Generate attention through context and creativityIntroducing The Mindset Matrix, a framework for the future of digital advertising outlining how advertisers can deliver engaging and effective ad campaigns, in current and emerging environments, without the need of the cookie or personal data.
In this fast-paced world, it’s important to ask the right questions. Tune in to Patrick and Jörg as they break down three key aspects of the mindset matrix: context, creativity, and attention.
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16:00 Rockstar ROAS! Practical Hacks and Insights for Profitable Amazon DSP CampaignsWhether Amazon DSP campaigns become a turnover machine mostly depends on smart strategies, well-considered setups and smart details. And usually on consistent optimization. What insights and measures have the potential to increase your ADSP ROAS will be shown in this presentation.
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16:30 Possibly The World’s Most Programmatic-Capable Offline MediumPrint mailings do not just achieve conversion rates that online media can only dream of. Print
mailings are also probably the most programmatic-capable offline medium because they can be
played out effortlessly in a data-driven, trigger-based and individual manner.
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16:30 Single Brand Kills Multi Brand?Combining everything under one brand sounds simple and sensible at first glance: speaking with one voice, uniting awareness and image under one roof, bundling communication. But what implications does this have for the strong individual brands in the portfolio? What does the disappearance of brands mean for customer relationships, sales funnel and internal communication as well as culture?
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16:45 |
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Free English live translation available
Algorithmic Media Steering at Verti InsuranceTechnology-based media control is the future of digital marketing and is therefore decisive for the success and differentiation of advertisers. Thanks to algorithmic media optimization, Verti can already improve their key figures sustainably today
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Free English live translation available
16:45 Performance Marketing ProsLeading performance marketers present their strategies and tech setups. In which structures and channels and together with whom do successful performance marketers work today?
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17:00 |
Panel discussion
Free English live translation available
Agency Managing Directors PanelHow do agencies have to define their role new today and which challenges and chances does programmatic bring with itself for the relationships between agencies and advertisers?
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17:45 |
Advertisers Day Speaker Awards Ceremony |
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18:00 |
NETWORKING & DRINKS |
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18:15 |
ADVERTISERS DAY TABLE FOOTBALL TOURNAMENT![]() |
April 27th 2022 d3con Conference PDF
Main Stage | Stage II | Masterclasses I | Masterclasses II | |
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09:00 |
WelcomeThe doors open at 9 am - so you can start networking over your first coffee or find yourself a good seat.
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09:20 |
Presentation
Free English live translation available
OpeningA short welcome from the organizer.
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09:30 |
Presentation
The Decade of DelusionAdvertisers and marketers have been living in a fantasyland. It’s a fantasyland in which consumers want to “interact" with advertising and "join the conversation" about brands; in which people are enthusiastic about engaging with our “content”; in which consumers are clamoring for “more relevant advertising”; in which personalization has made advertising more appealing and popular. And most distressing of all, it’s a fantasyland in which the convenience of marketers is more important than the privacy rights of citizens and the integrity of democratic institutions.
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09:45 Does the Future of Digital Publishers Lay in E-Commerce? – How Vulva Socks Have Sustainably Changed the Position of gofeminin.de.Publishers have been working with alternative content monetarization for years. In addition to subscription models, paid content and content commerce, one must consider how a publisher can become an online shop or a producer. gofeminin reports about its experiences with socks, limited collections and its desire to make diversity “wearable”.
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10:00 |
Presentation
Free English live translation available
Fisherman’s Friend – Digital to Old StrengthUsing its new old slogan “Sind sie zu stark?”, the world-famous confectionery brand is building on its iconic past and creating a recognition value for itself.
That is exactly why rapper Marteria came on board and has made up a decisive part in the conception of the new campaign. As a genuine Hanseatic citizen and passionate fisherman, he provides the ideal testimonial for the brand and product in its upcoming advertisement. Since the beginning of April, the ad has been running on various digital channels, addressable TV as well as on social media. Fisherman’s Friend is expecting to reach well over 100 million contacts and achieve an intensive interaction with consumers.
Marketing Director Dirk Hohnberg will present the campaign and its first results to you.
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Free English live translation available
10:00 The Future of Digital MarketingFrom the sandwich man to the metaverse. In the history of innovative marketing, advertisers have always faced new difficulties. Voice assistants, virtual and augmented reality, NFT communities and the metaverse will continue to change marketing. What can advertisers expect from the future and what should they pay attention to? Is holistic programmatic marketing the key to success here?
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10:00 Smart TV App of the German BundestagThe German Bundestag’s new Smart TV app broadcasts all plenary sessions live, uncommented and in full length. The app offers up to four parallel livestreams and will make all livestreams available as VoD for an unlimited time. This is intended to make political participation for the population easier.
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10:15
Building the advertising of the future:
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10:30 |
Coffee Break |
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10:30 Does the Future of the Programmatic Marketplace for CTV Belong to the Agencies?From connected TV and OTT to addressable advertising – due to the growing number of different devices through which people consume video content today, new and varied opportunities for data-driven TV advertising are currently emerging. Hannes and Maximilian from Xandr will speak about the acceleration of connected TV in Germany and thereby raise the not too insignificant question: to whom does the future of the programmatic CTV marketplace belong – the agencies, the marketers or possibly the walled gardens?
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10:30 The Power of Content – Using Contextual Solutions for Perfect Ad PlacementsCurrent times are characterized by many difficulties: the pandemic and geopolitical conflicts also demand an attitude and moral positioning from advertisers. A central question of campaign planning is: What kind of placements can I implement without risking reputational damage through inappropriate content? In recent years, IAS has conducted many studies on this subject and therefore knows all about the power of content on users. In our masterclass at d3con we will use powerful examples and practical tips to show you how to protect your programmatic campaigns from unsuitable content and how to find the perfect ad placement with contextual targeting.
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11:00 |
Panel discussion
Free English live translation available
Experts Panel:
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Panel discussion
Free English live translation available
11:00 TTDSG, E-Privacy, the End of 3rd Party Cookies and Other Challenges for Business Models in Digital MarketingWhich kind of challenges are digital marketing business models currently confronted with and what chances and opportunities are there to deal with them in the future?
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11:00
Collaboration through innovation:
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11:00 Leveraging Quality & Performance to drive Campaign EfficiencyOver the past few years, we’ve seen marketers and agencies are keen on driving marked improvements to their ad quality and campaign performance. At d3con, we will showcase how their positive focus on measurement and verification is helping brands achieve their advertising goals while directly improving their bottom lines.
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11:45 |
Panel discussion
Free English live translation available
Success through Creativity – Smart Marketing StrategiesMarketing experts speak about their strategies for reaching a wide range of the German market with marketing strategies that are as unusual and creative as possible.
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Panel discussion
Free English live translation available
11:45 First-Party Data ActivationGoogle has rescheduled the prohibition of third-party cookies to mid 2023. How are publishers preparing themselves and in which ways can targeting options be offered to advertisers if third party provider cookies disappear.
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11:45 Digital Out of Home 2022 – New Potential for the Advertising IndustryIn recent years, hardly any other programmatic channel has developed as significantly as the DOOH. Leading experts discuss the current chances and challenges for buyers and sellers through inventory growth, innovative advertising materials and diverse targeting opportunities.
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12:30 |
Lunch Break |
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13:30 |
Panel discussion
Free English live translation available
The Potential for Advertisers in the CTV BusinessThe number of connected TV users continues to rise. How is it possible to get the best out of CTV campaigns? And why is the proportion of programmatic campaigns on CTV platforms in Germany so much lower as compared to other markets?
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Panel discussion
Free English live translation available
13:30 Guide to Brand Safety & Brand SuitabilityBrand safety vs. brand suitability – what are the most recent findings on the market and why does brand suitability need to further establish itself? What role do cybersecurity, ad fraud, viewability and brand risk play and which strategies are available to advertisers and publishers?
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13:30
A New Publisher Tech Cycle:
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13:30 How to navigate the future of programmatic?New channels, devices and consumption habits have shifted the way programmatic will work in the future. With change, comes also increased regulatory scrutiny and in this session, Stéphane Printz and the panel, will walk us through the importance of the open interne and the value ad tech brings to the German markets.
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14:00 Next Level Cross-Border AdvertisingGrüezi & Moin – Ringier Advertising and Yieldlove work together to develop international marketing potential in premium segments. The innovation leader in programmatic marketing in Switzerland and the Europe-wide leading ad monetization platform from Hamburg have lifted the cross-border concept in this programmatic age to a new level.
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14:00 It’s Time for Audience Measurement to Catch Up with Media ConsumptionToday’s media industry is characterised by fragmentation. Audiences consume content across more channels than ever before while the cookie apocalypse appears imminent. How can brands get a holistic view of their campaigns' performance against their preferred audiences in a cookieless world?
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14:15 |
Panel discussion
Free English live translation available
Publisher SummitLeading publishers report about their strategies, achievements and new challenges. What chances currently exist for publishers in the area of programmatic advertising and which advertising formats will be key in the future?
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Panel discussion
Free English live translation available
14:15 The Future of Retail MediaEcommerce was growing well before Covid-19, but the pandemic was certainly an accelerant. Major retailers have launched their own media networks and this shift will only get bigger as marketers prepare for third-party cookies to go away and want to unlock the value of loyalty and ecommerce data in a safe and secure way.
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14:30
Capture, Govern, Activate:
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14:30
CTV is for Everyone:
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15:00 |
Coffee Break |
Coffee Break |
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15:00 Google Masterclass |
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15:00 Applying a CDP for Ad Targeting to hit the markHow can you communicate a personalized story to your customers in the light of more and more stricter getting data protection requirements? The easy answer: using a customer data platform (CDP). CDPs enable you to unify online, offline and IoT customer data, in order to show you which message on which channel you want to sendd to a customer. If you are having difficulties with placing advertisements through multiple channels, because data security laws are becoming stricter, then this webinar is suited for you or someone from your team. Global retailers such as MUJI and Shiseido already use CDPs to improve customer experience, address new and existing customers with personalized ads, increase the customer lifetime value (CLV) and achieve better profits. In this meeting we will demonstrate how a CDP can help you with understanding customer behavior through locations, devices and the general customer life cycle, with the overall goal being increased growth and profitability.
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Panel discussion
Global Markets ExpertsLeading experts from international markets discuss the latest trends in programmatic. What can the German market learn from the colleagues in the US and UK?
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Panel discussion
Free English live translation available
15:30 Identity Solutions and Strategies – How Exactly Do They Work?Identifiers appear in many different channels and formats, which leads to a fragmented image of the user and to the formation of inaccurate segments and imprecise measurements. Breaking up silos is critical for reducing conflicts and creating a more complete and real view of the users. How does the use of ID solutions enable advertisers to eliminate data silos and to realize new applicable examples?
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15:30 Programmatic + Native Advertising – The Digital Future is Consumer OrientedThe end of 3rd party cookies, data security, contextual, market consolidation – the cards of digital marketing are being reshuffled. Outbrain and vi will demonstrate how marketers ensure the efficiency of their campaigns and how they can even profit from this transition. Along with technology, the focus on end users and their preferences is also decisive.
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15:30 Win back attention with creativity and context!Are you ready to listen to the data? Hear from Peter Wallace, as he shares the top 3 ways to re-engage consumers online - and prove it!
In a recent study conducted by the Harris Poll for GumGum, it was found that 65% of UK consumers would be tempted to buy from an online ad relevant to the page, in contrast to only 35% if that ad was based on content they viewed in the last 30 days.
Attend this session, hear about the data and learn how to win back attention with creativity and context
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16:00 The Evolution of the Amazon Ad Tech SuiteHow Amazon Ads helps marketers to make the most of their own data, measure what matters and enable durable solutions tailored to individual needs.
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16:15 |
Presentation
Free English live translation available
d3con Innovation Award 2022Here you will see the most exciting innovations of the industry briefly demonstrated. Be inspired and vote!
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Panel discussion
Free English live translation available
16:15 How Much of Multichannel is (Still) Rooted Within Omnichannel?In the area of digital advertisement, Programmatic Advertising has thoroughly entrenched itself as it has now established itself in almost all types of media channels from your mobile phone to your office computer to podcasts or radio streams in the living room with CTV or even to the POS with DOOH. The full potential of all this variety naturally unfolds through the coordination of all of these activities. But how does the implementation of omnichannel strategies actually function in reality? What challenges present themselves, and how can these be mastered? A reality check with various experts gives us insight as well as an overview.
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16:15 Publisher Experts Fireside ChatHow can you optimize your programmatic setup? What technologies yield the best results? What are the decisive factors in viewability and ad verification? Experts from publishers have asked these questions and will explain their current solutions. Participants are invited to ask questions and talk about their own experiences.
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16:30 How can advertisers and publishers safely and successfully use their data?Do you want to address targeted customers online as well as offline? In this Masterclass, Autoscout24.de and LiveRamp will present the potential of data partnerships for advertisers and publishers with a future proof solution that also exists in a world without cookies. Find out how you can use linked data from multiple channels for insight into the entire purchase decision-making process, better understand users and convert with omnichannel activation in order to create yourself a competitive advantage.
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Panel discussion
Free English live translation available
17:00 Live-Podcast with Chefkoch CEO Christine NielandFrom a cooking community to Spotify for recipes: a monthly amount 20 million hobby cooks have been searching and finding their favorite recipes at Chefkoch for many years. And the path goes on – during the Marketing Transformation podcast, Christine reports live on stage about which recipes for success the chef cooks are currently dealing with and what the vision of Europe’s largest food platform looks like.
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17:00 Elevating DooHScreens in elevators guarantee very high passenger attention. In high-quality residential buildings they offer the opportunity to address an affluent clientele with local and hyperlocal offers. The outdoor advertiser HYGH and the elevator producer Schindler want to shake up the digital local advertising market.
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17:00 Targeting in a post-cookie world – How JustWatch Entertainment achieves fansThe era of 3rd party cookies is swiftly drawing to an end. Two of JustWatch’s founders demonstrate how to bring cohort-based targeting into the post-cookie world using an intelligent fusion of 1st and multi 2nd party data, context-based approaches, massive automatization and machine learning.
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17:15 |
Panel discussion
Free English live translation available
d3con 2022 Summary PanelTogether with a selection of inspiring guests, Ralf and Jochen will summarize the highlights of d3con 2022 and present a forecast for the upcoming year.
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17:45 |
d3con Speaker Awards Ceremony |