3rd April 2019
d3con conference
| Main Stage | Stage II | Workshops | |
WelcomeThe doors open at 9 am - so you can start networking over your first coffee or find yourself a good seat. | |||
WelcomeFree English translation availableA short welcome by the organizer  d3con |
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Exposing Ad FraudA journalist who has been investigating ad fraud for close to two years gives an inside look at the schemes and scammers who steal billions from the digital advertising ecosystem, and outlines what the industry needs to do to fix the problem.  BuzzfeedPresentation:  Mediatel Events |
The Winning Setup of Leading (Digital) AdvertisersThe right organizational structure is one of the biggest levers for successful marketing. What does the winners’ organizational positioning and division of labor look like? How and where is technology used and by whom? What is the new role of agents and who controls that? Using practical examples and benchmarks, Erik Siekmann covers the winning setups and shows what can be learnt from them.  Digital ForwardPresentation:  schoesslers |
Online Marketing Clinic – Ask the Experts!Only available with VIP ticketLeading Online Marketing Experts are at your disposal with their tips and tricks. A small VIP Roundtable gives you the opportunity to ask questions and let experts answer them.  esome advertising Sourcepoint AccenturePresentation:  Pitch V | |
Break for coffee | |||
Experts' Panel:Free English translation available |
In-house vs. Outsourcing in Online MarketingHow do smart advertisers get established these days? Do they increase the amount of in-house expertise? Or are agencies and service providers gaining ground as outsourcing partners due to the increasing complexity of technical challenges?  Schneider Electric Tectumedia Toyota Deutsche Bank Swiss Life AdformPresentation:  five14 |
Top Publishers' RoundtableAn exchange between leading publishers on the latest topics. What technologies are needed for successful real-time marketing? Presentation:  AdTech Factory | |
”The State of the Nation” from the Point of View of Leading AdvertisersFree English translation availableLeading figures from the largest advertisers discuss the “state of the nation” in the digital advertising market.  Interhyp Daimler Lenovo mytaxi Deutsche Asset Management L'OréalPresentation: Digital Forward |
Founders' PanelLeading entrepreneurs of the industry discuss the current chances and challenges.  The ADEX DMEXCO / Cavalry FINA·DIGITAL Usercentrics YOC Mission FemalePresentation:  SkillProjects |
Top Advertisers' RoundtableOnly available with VIP ticketAn exchange between the leading advertisers on the latest topics. Chaired by the independent expert Ole Connor - no agencies, no service providers, no vendors. Solely advertisers exchanging views and sharing their experiences in a small group. Presentation:  redblue Marketing | |
Break for lunch | |||
International Experts' PanelLeading experts from international markets discuss the latest trends in programmatic. What can the German market learn from the colleagues in US and UK?  Dailymotion Pfizer Index Exchange IAB Europe Financial Times TripleLiftPresentation: Mediatel Events |
Focus on Retention and Marketing for Existing CustomersAn increasing number of advertisers are focusing less on winning new customers and more on maintaining and preserving existing customer relationships. In this context, email marketing is experiencing a revival as a cost-effective and efficient channel for reaching existing customers. Which technologies are the leading companies in this sector using to manage this as cleverly as possible?  Finc3 About You trivago XTiP Sportwetten OTTOPresentation: five14 |
Successful Agency Management: | |
Top Brand Advertisers’ StrategyFree English translation availableLeading advertisers report about their strategies and successes. Schneider Electric BMW Montblanc TJ Beratung Rollei A.T.UPresentation:  Scharnhorst Media |
Data Protection PanelHow has the industry dealt with the implementation of GDPR and what challenges do we still face with the ePrivacy guidelines?  BVDW Plan.Net Gruppe European netID Foundation ePrivacySourcepointPresentation: schoesslers |
Cost per View & Video Completion: | |
Break for coffee |
Break for coffee | ||
Break for coffee |
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Are Consultants the Better Media Agencies?Free English translation availableIBM, Accenture, BCG, Deloitte and co. want to challenge media agencies for business – are consultants really the better agents?  THE BOSTON CONSULTING GROUP Dentsu Aegis Network Accenture IBM Deloitte Consulting Omnicom MediaPresentation: Digital Forward |
Publishers' PanelReliance on Google, ad-blocking and GDPR – where are publishers heading?  Ströer netzwelt t3n Magazin - digital pioneers Index Exchange Smart BILDPresentation:  vonwerschpartner |
Die evolution of the digital dreamThe first banner ad in the history of the internet was switched on in 1994. A few years later, ads were being purchased and adjusted in real time. Alongside the digital promise, the automated target group approach, at the right time and in the right place, with the right message and in the right context, relevantly, efficiently and precisely. In our workshop, we look at the status quo and show how advertisers, publishers and technology providers can turn the digital dream into a reality.  Verizon Media Verizon Media | |
Programmatic beyond Display / MobileFree English translation availableWhen we talk about programmatic advertising today, we usually mean PA in display or mobile. But when we look at the media landscape, the focus is increasingly shifting to other channels: TV, radio, out-of-home. The panel examines the pressing questions here: Where do we stand today? To what extent do we also have to rethink creation for this?  Ströer RMS BVDW / mediascale SevenOne Media AlproPresentation:  LEAD DIGITAL |
Deep Dive Third Party Data & Data Quality – powered by OWMIn the digital marketing ecosystem, many people deal with data. But who actually collects the data and where does it come from? What about the quality of the data on offer? How do I find the pots of data relevant to me? And how does data really add drive to a campaign? The OWM discusses the transparency, potential and quality of third-party data with market partners.  adsquare OMD Hamburg OWM / Ferrero United Internet Media Deutsche TelekomPresentation: vonwerschpartner |
User journey analysis using recurrent neural networksThe analysis and use of user journey data to optimize display advertising is becoming increasingly relevant and has most recently involved the implementation of recurrent neural networks (RNNs) in particular. Burkhardt Funk (University of Lüneburg) and Florian Krause (Performance Media) outline the basics and report on the challenges faced with implementation into programmatic campaigns.  Leuphana Universität Lüneburg | |
What Can I Learn for My Business from Election Campaigning?Leading figures from the German election campaign explain their strategies and how they reach and address the right target audiences.  CDU Campaigning Bureau SPD Scholz & FriendsPresentation: Scharnhorst Media |
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Innovation TrackFree English translation availableHere you will see the most exciting innovations of the industry briefly demonstrated. Usercentrics Rascasse DCMN Lunar Martech Solutions StoreBoost Attention InsightPresentation: The ADEX |
Data driven creativity: | ||
How We Changed as a Digital Publisher to Produce Viral Videos for Well-known German Brands2.5 million organic reach for a branded video - Media Partisans reveals how brands are successfully integrated into editorial video channels  Media Partisans Media PartisansPresentation:  Agentur Frau Wenk |
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d3con Award Ceremony 2019
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End of the event | |||
