24th March 2021 d3con conference
| Main Stage | Stage II | Masterclasses I | Masterclasses II | |
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| 09:00 |
WelcomeThe doors open at 9 am - so you can start networking over your first coffee or find yourself a good seat.
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| 09:25 |
10 years of d3con Free English live translation availableOpening with an organizer's review of the last 10 years
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| 09:45 |
Survivor’s Guide to the Adpocalypse"I try not to look at advertising [anymore] because I think by and large it’s quite boring” - Sir John Hegarty
For years now, critics of all kinds have been propheticizing the death of advertising. Whether brought by the VHS, TiVo, Social Media, Ad Blockers, Netflix, AR, AI, the Russians or the demonetization of YouTube videos, the Adpocalypse is coming - and yes, just like the night, it is dark and full of terrors.
Fernando Machado (Global CMO @ Burger King) will go beyond advertising to talk about how brands continue to reinvent itself through technology (wrapped up on what really matters: Creativity). Presentation: 
Justin Lebbon
Mediatel Events
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Excavating Tomorrow:
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The winners and the losers among the advertisersUsing concrete examples and outside analyses, Erik Siekmann presents the best and worst cases. He shows what differentiates the successes from the losers and what mistakes you absolutely have to avoid, or rather, what initiatives lead to success.
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Human Data "Human data for data people"The flood of data is constantly increasing, but what does this mean for our work as strategists and media planners?
How many people are involved in data?
How well can machines explain people to us? And how much does that help people to inspire people?
A masterclass full of insights, eye openers, cases and food for thought.
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| 10:15 |
Nestlé journey to in-house Programmatic media technologies:
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Coffee Break |
In-housing for advertisers revisited:
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Coffee Break |
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| 10:45 |
Coffee Break |
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| 11:00 |
Experts' Panel:
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in preparationPresentation: 
Prof. Dr. Julia Schössler
schoesslers
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Digital superheroes:
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in preparation |
| 11:45 |
Leading Advertisers' Strategy Free English live translation availableLeading advertisers report about their strategies and successes.
Jan-Philipp Wachsmuth
otto
Jürgen Sorg
Continental Reifen Deutschland
Thomas Wrobel
Douglas
Karin Siuda
Sparkassen-Finanzportal
Tino Krause
Facebook
Presentation: 
Ralf Scharnhorst
Scharnhorst Media, m42m
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E-privacy, cookieless browsers and other challenges for business models in digital marketing Free English live translation availableHow do different regulatory threats affect business and how can we deal with it?
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First-party data as the new currency in publishingBrowsers and regulators have moved privacy to the forefront, making publishers rethink their data strategies. The death of the third-party cookie is as a massive opportunity for the publishing industry. Come along to our masterclass to hear firsthand how BurdaForward unlocked audiences they couldn't activate before.
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After the cookie:
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| 12:30 |
Lunch Break |
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| 13:30 |
Brands and platforms panel Free English live translation availableIs it all about Google and Facebook? On which platforms do advertisers need to be present these days?
Burkhard Henn
Raisin
Dr. Thomas Kloubert
kfzteile24.de
Patrick Ratzke
Maschinensucher.de
Sven Hasselmann
Deutsche Bahn
Tobias Börner
Lovoo
Presentation: 
Erik Siekmann
Digital Forward
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How technology is changing the publishing landscape Free English live translation availableSales houses and agencies bundled supply and demand in the market. Publishers and advertisers had no direct link to one another. Programmatic advertising is shaking up this market, and controlling both size and tools will be decisive in the future. Publishers, tech providers and sales houses discuss which technologies are important and who can use them.
Michael Siegler
tisoomi
Mike Klinkhammer
eBay Advertising
Maximilian Weigel
Verizon Media
Dirk von Borstel
Yieldlab
Lasse Nordsiek
Smart
Gunnar Gröger
Ströer
Presentation: 
Alexander Schott
AdOps.Consulting
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Building an Authentication Strategy in a Cookieless WorldAs we move to a post-cookie internet, it is getting harder for publishers to identify visitors and effectively monetize their sites programmatically. Learn how publishers can increase their revenue from first-party data with a privacy-first cookieless solution and how brands will benefit from this new solution for targeting and attribution.
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Third-party Digital Risk – State of the Programmatic NationIn the German media & advertising landscape, we are increasingly confronted with the risks of malvertising, redirects and 3rd party codes. Industry experts across the digital entire supply chain discuss solutions to ensure quality, security and a positive user experience in the future.
Presentation: 
Eric Hall
The Media Trust
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| 14:15 |
Publisher's business model for the '20s Free English live translation availableIs it all about Google and Facebook? On which platforms do advertisers need to be present these days?
Kerstin Schiefelbein
Cobranded Studio
Alexander Gerlach
Finya
Holm Münstermann
Google
Bernd Hellermann
G+J Digital Media
Marianne Bullwinkel
RMS
Robert Blanck
BILD
Presentation: 
Dino Bongartz
The ADEX
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From linear TV to the digital moving image Free English live translation availableLeading advertisers and platform operators report on how they are dealing with the transition from classic TV to digital video advertising.
Christian Russ
Samsung Ads
Dr. Jens Mittnacht
SevenOne Media
Antje Andrée
Rügenwalder Mühle
David Marc Aurel Koenen
Vodafone
Jens Pöppelmann
RTL
Presentation: 
Kolja Brosche
LiveRamp / SkillProjects
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Connected TV:
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Outbrain Masterclass |
| 15:00 |
Coffee Break |
Coffee Break Free English live translation available |
The Hunt for 3ve:
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Coffee Break |
Data Best Practice Free English live translation availableAlongside a customer each, leading agencies present a case for how you can successfully implement external targeting data for campaigns.
Thomas Hertkorn
a&o hostels Marketing
David Lange
adlicious
Dr. Stefan Bornemann
wetter.com
Andrea Heumann
Thalia Buch & Medien
Christoph Truppe
Smarter Ecommerce
Tino Krause
Facebook
Marc Marienfeld
Kinetic Worldwide Germany
Presentation: 
Susanne Gillner
INTERNET WORLD BUSINESS
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| 15:30 |
International Experts' PanelLeading experts from international markets discuss the latest trends in programmatic. What can the German market learn from the colleagues in the US and UK?
Thanos Patsis
Betway Group
Emily Roberts
BBC
Agathe Rakowicz
Outbrain
Cadi Jones
Beeswax
Jeff Hirsch
PubMatic
Presentation:
Justin Lebbon
Mediatel Events
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Don't Let the GDPR Kill Your Marketing Strategy:
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Audio kills the Video StarSuccessful advertising happens on the platforms where consumers use content. The use of digital audio content has increased dynamically with the use of streams, smart speakers and podcasts. That's why, as an advertiser, it's worth using these channels for brand communication and having a media strategy that follows the "audio first" motto. Matthias Schenk, Head of Publisher Management at RMS, shows us how to speak to audio listeners programmatically and how you can establish yourself communicatively for the medium of the future.
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Supply path optimization instead of all-powerful algorithms? Free English live translation availableIn cooperation with How deep analysis processes create a more transparent programmatic retail chain and redesign algorithms to work in the company's own interests.
Nicole Mortier
Yieldlab
Abdelkader Barjiji
Ströer
Sven Hagemeier
The Trade Desk
Dr. Daniel Knapp
IAB Europe/ Twins Digital
Presentation: 
Sascha Dolling
OMD Hamburg
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| 16:15 |
in preparation |
Publisher Experts Fireside ChatWie optimiert man sein programmtic Setup? Welche Technologien bringen die besten Ergebnisse? Was sind entscheidende Faktoren bei Viewability und Adverification? Diese und andere Fragen haben sich die Experten von Publishern gestellt und erzählen von ihren aktuellen Lösungen. Die Teilnehmer sind eingeladen, Fragen zu stellen und von eigenen Erfahrungen zu berichten. Teilnahme nur für Publisher und Vermarkter.
Carsten Sander
BurdaForward Advertising
Stefan Rauch
Scout24 Media
Alen Nazarian
SevenOne Media
Alwin Viereck
United Internet Media
Presentation:
Alexander Schott
AdOps.Consulting
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100% HOLISTIC - Maximum efficiency through cross-media contact chainsDigitalization of TV makes more focused targeting possible, more exact reporting and thus significant optimization to the customer journey. What is already technically possible, what will be possible tomorrow? As a "first mover" on the topic of "moving stringently from TV, to digital, to the goal", Hermes will present a successful real-life case as well as the associated challenges for the company and its creative processes.
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Display advertising market in Germany - quo vadis? Free English live translation availableJudging and quantifying the display advertising market has become significantly more difficult thanks to the arrival of new competitors and advertising formats. Peter Kautz gives us an insight into various models and explains the opportunities for evaluating them.
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| 17:00 |
Programmatic Advertising with the Amazon DSPZach Johnson, Director of International Advertising Sales at Amazon Advertising, will share his insights into the changing dynamics of the advertising industry and role of the CMO, how the Amazon DSP is adapting to these changes and which core areas they will be focusing on developing in the future to support their customers.
Presentation:
Dino Bongartz
The ADEX
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10 Years On - User Journey Analysis Status QuoIn recent years, numerous approaches have been developed for analyzing and using user journey (UJ) data to optimize display advertising, in particular, recurrent neural networks (RNNs). The talk covers the basics of RNNs and explains why they are ideal for UJ analysis.
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IAB Tech Lab – Standards Agenda 2020We will take an in-depth look at the most relevant topics and priorities being worked on by IAB Tech Lab and its 750+ member companies globally. This will include discussion about Project “Rearc”, which is dedicated to re-architecting the digital advertising ecosystem beyond the cookie. We want to answer questions and understand local and regional concerns and priorities. Target audience is technically-inclined professionals from all parts of the advertising value chain – publishers, to vendors, to advertisers.
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Live-PodcastThe d3con Podcast is the largest German language podcast that deals with programmatic advertising.
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| 17:20 |
Innovation Track Free English live translation availableHere you will see the most exciting innovations of the industry briefly demonstrated.
Dr. Daniel Knapp
IAB Europe/ Twins Digital
Thomas Klimpel
Averycore
Jan Luley
mobile.de
Devina Popat
Trend-Tech-Trade
Presentation: 
Raoul Fischer
W&V
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| 17:45 |
d3con Award Ceremony 2020 Free English live translation available Presentation: 
Thomas Promny
d3con
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