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31st March 2020: d3con Advertisers‘ Day

Der d3con Advertisers‘ Day ist für Werbetreibende und Agenturen, die ihr Digitalmarketing auf das nächste Level bringen wollen.

zum Programm des d3con Advertisers‘ Day

1st April 2020: d3con conference

Die Hauptveranstaltung der d3con seit 2011. Hier treffen sich die führenden Technologieanbieter, Advertiser, Publisher und Agenturen zum Netzwerken und Diskutieren auf höchstem Niveau.

zum Programm der d3con Konferenz

31st March 2020 d3con Advertisers‘ Day

Main Stage Masterclasses Roundtables
09:00

Zugang nur nach bestätigter Anmeldung.

09:30

09:40

10:00

Zugang nur nach bestätigter Anmeldung.

10:30

11:00

Speed Dating: Advertiser meets Advertiser

Kostenlose Teilnahme in unserer Speed Dating Area

Zugang nur nach bestätigter Anmeldung.

Zugang nur nach bestätigter Anmeldung.

11:30

Zugang nur nach bestätigter Anmeldung.

12:15

13:00

Zugang nur nach bestätigter Anmeldung.

13:30

Zugang nur nach bestätigter Anmeldung.

14:00

Presentation:

Emily Roberts Emily Roberts BBC

Zugang nur nach bestätigter Anmeldung.

14:45

Zugang nur nach bestätigter Anmeldung.

15:30

Zugang nur nach bestätigter Anmeldung.

16:00

Zugang nur nach bestätigter Anmeldung.

16:20

16:45

Zugang nur nach bestätigter Anmeldung.

17:30

17:45

Zugang nur nach bestätigter Anmeldung.

31st March 2020 d3con Advertisers‘ Day

09:00 Advertisers‘ Day Bühne:

09:00 Advertisers‘ Day Masterclasses:

09:00 Advertisers‘ Day Roundtables:

Zugang nur nach bestätigter Anmeldung.

09:30 Advertisers‘ Day Bühne:

09:40 Advertisers‘ Day Bühne:

10:00 Advertisers‘ Day Bühne:

10:00 Advertisers‘ Day Masterclasses:

10:00 Advertisers‘ Day Roundtables:

Zugang nur nach bestätigter Anmeldung.

10:30 Advertisers‘ Day Bühne:

10:30 Advertisers‘ Day Masterclasses:

11:00 Advertisers‘ Day Bühne:

Speed Dating: Advertiser meets Advertiser

Kostenlose Teilnahme in unserer Speed Dating Area

Zugang nur nach bestätigter Anmeldung.

11:00 Advertisers‘ Day Masterclasses:

11:00 Advertisers‘ Day Roundtables:

Zugang nur nach bestätigter Anmeldung.

11:30 Advertisers‘ Day Bühne:

11:30 Advertisers‘ Day Masterclasses:

11:30 Advertisers‘ Day Roundtables:

Zugang nur nach bestätigter Anmeldung.

12:15 Advertisers‘ Day Bühne:

12:15 Advertisers‘ Day Masterclasses:

13:00 Advertisers‘ Day Bühne:

13:00 Advertisers‘ Day Masterclasses:

13:00 Advertisers‘ Day Roundtables:

Zugang nur nach bestätigter Anmeldung.

13:30 Advertisers‘ Day Bühne:

13:30 Advertisers‘ Day Masterclasses:

13:30 Advertisers‘ Day Roundtables:

Zugang nur nach bestätigter Anmeldung.

14:00 Advertisers‘ Day Bühne:

14:00 Advertisers‘ Day Masterclasses:

14:00 Advertisers‘ Day Roundtables:

Presentation:

Emily Roberts Emily Roberts BBC

Zugang nur nach bestätigter Anmeldung.

14:45 Advertisers‘ Day Bühne:

14:45 Advertisers‘ Day Masterclasses:

15:00 Advertisers‘ Day Roundtables:

Zugang nur nach bestätigter Anmeldung.

15:30 Advertisers‘ Day Bühne:

15:30 Advertisers‘ Day Masterclasses:

15:30 Advertisers‘ Day Roundtables:

Zugang nur nach bestätigter Anmeldung.

16:00 Advertisers‘ Day Bühne:

16:00 Advertisers‘ Day Masterclasses:

16:15 Advertisers‘ Day Masterclasses:

16:15 Advertisers‘ Day Roundtables:

Zugang nur nach bestätigter Anmeldung.

16:20 Advertisers‘ Day Bühne:

16:45 Advertisers‘ Day Bühne:

16:45 Advertisers‘ Day Masterclasses:

17:00 Advertisers‘ Day Roundtables:

Zugang nur nach bestätigter Anmeldung.

17:30 Advertisers‘ Day Bühne:

17:45 Advertisers‘ Day Bühne:

17:45 Advertisers‘ Day Masterclasses:

17:45 Advertisers‘ Day Roundtables:

Zugang nur nach bestätigter Anmeldung.

1st April 2020 d3con conference

Main Stage Stage II Masterclasses Masterclasses II
09:00

Welcome

The doors open at 9 am - so you can start networking over your first coffee or find yourself a good seat.

Welcome

The doors open at 9 am - so you can start networking over your first coffee or find yourself a good seat.
09:25

10 years of d3con Free English live translation available

Opening with an organizer's review of the last 10 years.

09:45

Survivor’s Guide to the Adpocalypse

"I try not to look at advertising [anymore] because I think by and large it’s quite boring” - Sir John Hegarty For years now, critics of all kinds have been propheticizing the death of advertising. Whether brought by the VHS, TiVo, Social Media, Ad Blockers, Netflix, AR, AI, the Russians or the demonetization of YouTube videos, the Adpocalypse is coming - and yes, just like the night, it is dark and full of terrors.
Fernando Machado (Global CMO @ Burger King) will go beyond advertising to talk about how brands continue to reinvent itself through technology (wrapped up on what really matters: Creativity).

Excavating Tomorrow:
What algorithms tell us about the future of advertising

Since the advent of programmatic, digital advertising is powered by an algorithmic infrastructure.
But control and understanding of these algorithms is scarce.
This presentation encourages to take a step back from daily practice and looks at what we as advertising professionals should know about the algorithmic economy.

The winners and the losers among the advertisers

Using concrete examples and outside analyses, Erik Siekmann presents the best and worst cases. He shows what differentiates the successes from the losers and what mistakes you absolutely have to avoid, or rather, what initiatives lead to success.

10:15

Nestlé journey to in-house Programmatic media technologies:
challenges and opportunities

The digital advertising industry is changing; learn how the #1 world food & beverage company is leading the change to optimize its programmatic media value chain.
The starting point for Nestlé has been technology, this triggered significant changes in the organisational set up and in the relationships with media partners.
Learn how Nestle navigates these changes and embraces the opportunity to gain back the control on its digital media activities.

Break for coffee

The Nunatak Group Masterclass

Break for coffee

10:45

Break for coffee

11:00

Experts' Panel:
Programmatic 2020 Free English live translation available

Leading experts in the industry discuss the challenges and trends.

Uwe Storch vs. Florian Heinemann

Two leading experts in German digital marketing who represent the old and new worlds. Uwe Storch provides very brand-focussed advertising for classic CPG brands, while Florian Heinemann is a frontrunner in performance marketing and has driven forward several successful e-commerce companies. In a controversial discussion, the two shine a light on their strategies and discuss their similarities and differences.

Verizon Media Masterclass

in preparation

in preparation

11:45

Leading Advertisers' Strategy Free English live translation available

Leading advertisers report about their strategies and successes.

E-privacy, cookieless browsers and other challenges for business models in digital marketing

How do different regulatory threats affect business and how can we deal with it?

First-party data as the new currency in publishing

Browsers and regulators have moved privacy to the forefront, making publishers rethink their data strategies. The death of the third-party cookie is as a massive opportunity for the publishing industry. Come along to our masterclass to hear firsthand how a publisher unlocked audiences they couldn't activate before.

Virtual Minds Masterclass

12:30

Break for lunch

13:30

Brands and platforms panel Free English live translation available

Is it all about Google and Facebook? On which platforms do advertisers need to be present these days?

How technology is changing the publishing landscape

Sales houses and agencies bundled supply and demand in the market. Publishers and advertisers had no direct link to one another. Programmatic advertising is shaking up this market, and controlling both size and tools will be decisive in the future. Publishers, tech providers and sales houses discuss which technologies are important and who can use them.

LiveRamp Masterclass

in preparation

Third-party Digital Risk – State of the Programmatic Nation

In the German media & advertising landscape, we are increasingly confronted with the risks of malvertising, redirects and 3rd party codes. Industry experts across the digital entire supply chain discuss solutions to ensure quality, security and a positive user experience in the future.
14:15

Publisher's business model for the '20s Free English live translation available

Is it all about Google and Facebook? On which platforms do advertisers need to be present these days?

From linear TV to the digital moving image

Leading advertisers and platform operators report on how they are dealing with the transition from classic TV to digital video advertising.

Xandr Masterclass

in preparation

in preparation

Break for coffee

15:10

Break for coffee

Data Best Practice

Alongside a customer each, leading agencies present a case for how you can successfully implement external targeting data for campaigns.
15:30

International Experts' Panel

Leading experts from international markets discuss the latest trends in programmatic. What can the German market learn from the colleagues in the US and UK?

Navigating the New ePrivacy Regulation:
New Ways to Tackle Consent, Cookies and other Marketing Challenges

The ePrivacy Regulation will have a profound effect on marketing activities moving forward. Faced with the legal and financial ramifications of ignoring a consumer’s right to privacy, marketers must rethink their data collection, use, and retention methods. In this session, we’ll share the latest updates and what to expect from the impending ePrivacy Regulation, the industry impact of ePrivacy and key considerations regarding cookies and consent to address requirements in both GDPR and ePrivacy.

BVDW Panel

in preparation
16:15

Beyond Cookies Free English live translation available

in preparation

Publisher Experts Fireside Chat

Wie optimiert man sein programmtic Setup? Welche Technologien bringen die besten Ergebnisse? Was sind entscheidende Faktoren bei Viewability und Adverification? Diese und andere Fragen haben sich die Experten von Publishern gestellt und erzählen von ihren aktuellen Lösungen. Die Teilnehmer sind eingeladen, Fragen zu stellen und von eigenen Erfahrungen zu berichten. Teilnahme nur für Publisher und Vermarkter.

Display advertising market in Germany - quo vadis?

Judging and quantifying the display advertising market has become significantly more difficult thanks to the arrival of new competitors and advertising formats. Peter Kautz gives us an insight into various models and explains the opportunities for evaluating them.
17:00

Programmatic Advertising with the Amazon DSP

Zach Johnson, Director of International Advertising Sales at Amazon Advertising, will share his insights into the changing dynamics of the advertising industry and role of the CMO, how the Amazon DSP is adapting to these changes and which core areas they will be focusing on developing in the future to support their customers.

in preparation

in preparation

Live Podcast

in preparation
17:20

Innovation Track Free English live translation available

Here you will see the most exciting innovations of the industry briefly demonstrated.
17:45

d3con Award Ceremony 2020 Free English live translation available

1st April 2020 d3con conference

09:00

Welcome

The doors open at 9 am - so you can start networking over your first coffee or find yourself a good seat.
09:00 d3con Masterclasses II:

Welcome

The doors open at 9 am - so you can start networking over your first coffee or find yourself a good seat.
09:25 d3con Main Stage:

10 years of d3con Free English live translation available

Opening with an organizer's review of the last 10 years.
09:45 d3con Main Stage:

Survivor’s Guide to the Adpocalypse

"I try not to look at advertising [anymore] because I think by and large it’s quite boring” - Sir John Hegarty For years now, critics of all kinds have been propheticizing the death of advertising. Whether brought by the VHS, TiVo, Social Media, Ad Blockers, Netflix, AR, AI, the Russians or the demonetization of YouTube videos, the Adpocalypse is coming - and yes, just like the night, it is dark and full of terrors.
Fernando Machado (Global CMO @ Burger King) will go beyond advertising to talk about how brands continue to reinvent itself through technology (wrapped up on what really matters: Creativity).
10:00 d3con Stage II:

Excavating Tomorrow:
What algorithms tell us about the future of advertising

Since the advent of programmatic, digital advertising is powered by an algorithmic infrastructure.
But control and understanding of these algorithms is scarce.
This presentation encourages to take a step back from daily practice and looks at what we as advertising professionals should know about the algorithmic economy.
10:00 d3con Masterclasses:

The winners and the losers among the advertisers

Using concrete examples and outside analyses, Erik Siekmann presents the best and worst cases. He shows what differentiates the successes from the losers and what mistakes you absolutely have to avoid, or rather, what initiatives lead to success.
10:00 d3con Masterclasses II:

10:15 d3con Main Stage:

Nestlé journey to in-house Programmatic media technologies:
challenges and opportunities

The digital advertising industry is changing; learn how the #1 world food & beverage company is leading the change to optimize its programmatic media value chain.
The starting point for Nestlé has been technology, this triggered significant changes in the organisational set up and in the relationships with media partners.
Learn how Nestle navigates these changes and embraces the opportunity to gain back the control on its digital media activities.
10:30 d3con Stage II:

Break for coffee

10:30 d3con Masterclasses:

The Nunatak Group Masterclass

10:30 d3con Masterclasses II:

Break for coffee

10:45 d3con Main Stage:

Break for coffee

11:00 d3con Main Stage:

Experts' Panel:
Programmatic 2020 Free English live translation available

Leading experts in the industry discuss the challenges and trends.
11:00 d3con Stage II:

Uwe Storch vs. Florian Heinemann

Two leading experts in German digital marketing who represent the old and new worlds. Uwe Storch provides very brand-focussed advertising for classic CPG brands, while Florian Heinemann is a frontrunner in performance marketing and has driven forward several successful e-commerce companies. In a controversial discussion, the two shine a light on their strategies and discuss their similarities and differences.
11:00 d3con Masterclasses:

Verizon Media Masterclass

in preparation
11:00 d3con Masterclasses II:

in preparation

11:45 d3con Main Stage:

Leading Advertisers' Strategy Free English live translation available

Leading advertisers report about their strategies and successes.
11:45 d3con Stage II:

E-privacy, cookieless browsers and other challenges for business models in digital marketing

How do different regulatory threats affect business and how can we deal with it?
11:45 d3con Masterclasses:

First-party data as the new currency in publishing

Browsers and regulators have moved privacy to the forefront, making publishers rethink their data strategies. The death of the third-party cookie is as a massive opportunity for the publishing industry. Come along to our masterclass to hear firsthand how a publisher unlocked audiences they couldn't activate before.
11:45 d3con Masterclasses II:

Virtual Minds Masterclass

12:30

Break for lunch

13:30 d3con Main Stage:

Brands and platforms panel Free English live translation available

Is it all about Google and Facebook? On which platforms do advertisers need to be present these days?
13:30 d3con Stage II:

How technology is changing the publishing landscape

Sales houses and agencies bundled supply and demand in the market. Publishers and advertisers had no direct link to one another. Programmatic advertising is shaking up this market, and controlling both size and tools will be decisive in the future. Publishers, tech providers and sales houses discuss which technologies are important and who can use them.
13:30 d3con Masterclasses:

LiveRamp Masterclass

in preparation
13:30 d3con Masterclasses II:

Third-party Digital Risk – State of the Programmatic Nation

In the German media & advertising landscape, we are increasingly confronted with the risks of malvertising, redirects and 3rd party codes. Industry experts across the digital entire supply chain discuss solutions to ensure quality, security and a positive user experience in the future.
14:15 d3con Main Stage:

Publisher's business model for the '20s Free English live translation available

Is it all about Google and Facebook? On which platforms do advertisers need to be present these days?
14:15 d3con Stage II:

From linear TV to the digital moving image

Leading advertisers and platform operators report on how they are dealing with the transition from classic TV to digital video advertising.
14:15 d3con Masterclasses:

Xandr Masterclass

in preparation
14:15 d3con Masterclasses II:

in preparation

15:00

Break for coffee

15:10 d3con Main Stage:

Break for coffee

15:15 d3con Stage II:

Data Best Practice

Alongside a customer each, leading agencies present a case for how you can successfully implement external targeting data for campaigns.
15:30 d3con Main Stage:

International Experts' Panel

Leading experts from international markets discuss the latest trends in programmatic. What can the German market learn from the colleagues in the US and UK?
15:30 d3con Masterclasses:

Navigating the New ePrivacy Regulation:
New Ways to Tackle Consent, Cookies and other Marketing Challenges

The ePrivacy Regulation will have a profound effect on marketing activities moving forward. Faced with the legal and financial ramifications of ignoring a consumer’s right to privacy, marketers must rethink their data collection, use, and retention methods. In this session, we’ll share the latest updates and what to expect from the impending ePrivacy Regulation, the industry impact of ePrivacy and key considerations regarding cookies and consent to address requirements in both GDPR and ePrivacy.
15:30 d3con Masterclasses II:

16:00 d3con Stage II:

BVDW Panel

in preparation
16:15 d3con Main Stage:

Beyond Cookies Free English live translation available

in preparation
16:15 d3con Masterclasses:

Publisher Experts Fireside Chat

Wie optimiert man sein programmtic Setup? Welche Technologien bringen die besten Ergebnisse? Was sind entscheidende Faktoren bei Viewability und Adverification? Diese und andere Fragen haben sich die Experten von Publishern gestellt und erzählen von ihren aktuellen Lösungen. Die Teilnehmer sind eingeladen, Fragen zu stellen und von eigenen Erfahrungen zu berichten. Teilnahme nur für Publisher und Vermarkter.
16:15 d3con Masterclasses II:

16:45 d3con Stage II:

Display advertising market in Germany - quo vadis?

Judging and quantifying the display advertising market has become significantly more difficult thanks to the arrival of new competitors and advertising formats. Peter Kautz gives us an insight into various models and explains the opportunities for evaluating them.
17:00 d3con Main Stage:

Programmatic Advertising with the Amazon DSP

Zach Johnson, Director of International Advertising Sales at Amazon Advertising, will share his insights into the changing dynamics of the advertising industry and role of the CMO, how the Amazon DSP is adapting to these changes and which core areas they will be focusing on developing in the future to support their customers.
17:00 d3con Masterclasses:

in preparation

17:00 d3con Masterclasses II:

in preparation

17:05 d3con Stage II:

Live Podcast

in preparation
17:20 d3con Main Stage:

Innovation Track Free English live translation available

Here you will see the most exciting innovations of the industry briefly demonstrated.
17:35 d3con Stage II:

Live Podcast

in preparation
17:45 d3con Main Stage:

d3con Award Ceremony 2020 Free English live translation available

17:45 d3con Masterclasses:

in preparation

17:45 d3con Masterclasses II:

in preparation