The importance of programmatic advertising campaigns is constantly increasing. For many in the industry, however, it remains unclear which mechanisms lie behind the delivery of an impression and because of this there are concerns about the transparency around the programmatic supply chain. Xandr gives an insight into the inner life of a programmatic auction and shows how to optimize working media while ensuring full transparency for advertisers.

How many ID solutions does the market need? How many can it tolerate? And in what direction will Google Privacy Sandbox develop itself? Advertisers are spoiled for choice when it comes to controlling the cookie less future reliably. And what stands above everything is the risk of having backed the wrong horse in the end. The format “Schlosser vs Schlosser” highlights the confusing identity market and tries to demonstrate future perspectives.

EMX Digital provides CTV best cases and practices, as well as measurements that show proven and successful approaches, and presents "Setups for Success." In addition, EMX highlights what you need to pay attention to in CTV planning and campaigns. We talk about KPIs and present you with guidelines for the optimal contrarian targeting and connected TV control.

Whether Amazon DSP campaigns become a turnover machine mostly depends on smart strategies, well-considered setups and smart details. And usually on consistent optimization. What insights and measures have the potential to increase your ADSP ROAS will be shown in this presentation.

Combining everything under one brand sounds simple and sensible at first glance: speaking with one voice, uniting awareness and image under one roof, bundling communication. But what implications does this have for the strong individual brands in the portfolio? What does the disappearance of brands mean for customer relationships, sales funnel and internal communication as well as culture?

Current times are characterized by many difficulties: the pandemic and geopolitical conflicts also demand an attitude and moral positioning from advertisers. A central question of campaign planning is: What kind of placements can I implement without risking reputational damage through inappropriate content? In recent years, IAS has conducted many studies on this subject and therefore knows all about the power of content on users. In our masterclass at d3con we will use powerful examples and practical tips to show you how to protect your programmatic campaigns from unsuitable content and how to find the perfect ad placement with contextual targeting.

Over the past few years, we’ve seen marketers and agencies are keen on driving marked improvements to their ad quality and campaign performance. At d3con, we will showcase how their positive focus on measurement and verification is helping brands achieve their advertising goals while directly improving their bottom lines.

In recent years, hardly any other programmatic channel has developed as significantly as the DOOH. Leading experts discuss the current chances and challenges for buyers and sellers through inventory growth, innovative advertising materials and diverse targeting opportunities.

New channels, devices and consumption habits have shifted the way programmatic will work in the future. With change, comes also increased regulatory scrutiny and in this session, Stéphane Printz and the panel, will walk us through the importance of the open interne and the value ad tech brings to the German markets.

Today’s media industry is characterised by fragmentation. Audiences consume content across more channels than ever before while the cookie apocalypse appears imminent. How can brands get a holistic view of their campaigns' performance against their preferred audiences in a cookieless world?

Discover new research from Magnite which provides advertisers with in-depth analysis of TV viewers in Germany to better understand the market’s CTV behaviour and trends and help advertisers with their TV and omnichannel strategies moving into 2022 - followed by a fireside chat between OMG Germany and Magnite.

How can you communicate a personalized story to your customers in the light of more and more stricter getting data protection requirements? The easy answer: using a customer data platform (CDP). CDPs enable you to unify online, offline and IoT customer data, in order to show you which message on which channel you want to sendd to a customer. If you are having difficulties with placing advertisements through multiple channels, because data security laws are becoming stricter, then this webinar is suited for you or someone from your team. Global retailers such as MUJI and Shiseido already use CDPs to improve customer experience, address new and existing customers with personalized ads, increase the customer lifetime value (CLV) and achieve better profits. In this meeting we will demonstrate how a CDP can help you with understanding customer behavior through locations, devices and the general customer life cycle, with the overall goal being increased growth and profitability.

Are you ready to listen to the data? Hear from Peter Wallace, as he shares the top 3 ways to re-engage consumers online - and prove it! In a recent study conducted by the Harris Poll for GumGum, it was found that 65% of UK consumers would be tempted to buy from an online ad relevant to the page, in contrast to only 35% if that ad was based on content they viewed in the last 30 days. Attend this session, hear about the data and learn how to win back attention with creativity and context

How Amazon Ads helps marketers to make the most of their own data, measure what matters and enable durable solutions tailored to individual needs.

Do you want to address targeted customers online as well as offline? In this Masterclass, Autoscout24.de and LiveRamp will present the potential of data partnerships for advertisers and publishers with a future proof solution that also exists in a world without cookies. Find out how you can use linked data from multiple channels for insight into the entire purchase decision-making process, better understand users and convert with omnichannel activation in order to create yourself a competitive advantage.

The era of 3rd party cookies is swiftly drawing to an end. Two of JustWatch’s founders demonstrate how to bring cohort-based targeting into the post-cookie world using an intelligent fusion of 1st and multi 2nd party data, context-based approaches, massive automatization and machine learning.