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November 23rd 2021: Advertisers Day

The d3con Advertisers Day is for advertisers and agencies, who want to take their digital marketing to the next level.

Advertisers day agenda

November 24th 2021: d3con Conference

The d3con Conference is the main focus of the event and draws in around 1,500 attendees. This is where representatives of leading advertisers, agencies, tech vendors and publishers meet to network and talk about the latest trends shaping the industry.

d3con conference agenda

November 23rd 2021 Advertisers Day PDF

Main Stage Masterclasses I Roundtables
09:00
Presentation
Free English live translation available

Welcome

The doors open at 9 am - so you can start networking over your first coffee or find yourself a good seat.
09:30
Presentation
Free English live translation available

Opening

A short welcome from the organizer.
Presentation

09:30

Presentation

09:30

09:40
Presentation
Free English live translation available

A different kind of football

How FC St. Pauli most likely became the most popular sports club in Germany, if not in the whole world, without having ever won a significant trophy.
10:00
Presentation
Free English live translation available

Creativity, campaigns and technology:
Reality and visions in the area of Lufthansa Marketing Communication

Claudia Dreismann and Moritz Dammas speak about central developments, typical stumbling blocks and future plans on the digital pitch – about performance marketing, personalized communication, ad technology, cooperation projects and first AI classes.
10:30
Presentation
Free English live translation available

Social Media Out of Control

How Toyota’s entirely new social media concept made the company become best performer number 1 in the automobile industry. Sarah and Niels report about how the submission of control drives forward the context-related rebranding of the brand. Key take outs:
  • How social media can be used as a channel for context-related rebranding
  • Why diversity, thematic openness and courage are important mindsets
  • Why defining new team structures and cooperation with agencies is essential
  • Why the marketing manager should not have the last word
11:00
Presentation
Free English live translation available

Coffee Break

11:30
Panel discussion
Free English live translation available

Smart strategies vs Roadblocks within a business:
How can we move forward more quickly?

Representatives of leading advertisers talk about the difficulties and hurdles in their company for the implementation of innovative marketing strategies and how they are currently in the process of overcoming them.
Presentation

11:30 Win the attention battle in a privacy first world

What does the cookie-free future look like? We will show you how you can reach your customers in a world without cookies effectively and accurately. With our “Contextual Full Stack” solution, we offer you an AI based, contextual addressing logic that attracts attention onto its brand in combination with unique high impact formats.
12:15
Panel discussion
Free English live translation available

Quality Boost for Programmatic Advertising

Which measures, skills and tools are becoming more and more essential in order to implement high quality programmatic campaigns and how should quality be defined? Experienced advertisers from B2B and B2C share their experiences and discuss essential developments in the industry.
Presentation

12:15 B2B Advertisers' Strategy

Leading B2B marketing managers demonstrate their strategies and marketing technology setups.
13:00
Presentation
Free English live translation available

Lunch Break

14:00
Panel discussion
Free English live translation available

How can we get more transparency for our agencies?

Leading advertisers report how they design their agency relationships more transparently and how they have achieved more access to relevant KPI’s.
Presentation

14:00 Simply Better together:
Von der Persona zu care plus

Marketing measures and channels can only live up to their true potential if they are combined usefully and yield a mutual payoff. We will demonstrate which potential lies in a customer journey that is oriented towards Sales Funnel as well as the micro interests of the user. Using practical examples and memorable procedure models, we will show you why See-Think-Do-Care is actually not enough and why our personas urgently need to be validated through data.
Panel discussion

14:00 Tomorrow’s Ad Tech Leaders:
Inspiring the next generation

Who will be tomorrow’s leaders of the Ad Tech industry? And what will it take to get to the top? Four leaders discuss the challenges ahead, including gender diversity - and what we need to know to push the industry forward.
14:45
Panel discussion
Free English live translation available

Agency managing directors panel

How do agencies have to define their role new today and which challenges and chances does programmatic bring with itself for the relationships between agencies and advertisers?
Presentation

14:45 Shopping re-experienced:
Augmented Reality Shopping and E-Commerce on Snapchat

Experience the future of shopping! Jan Müller, Sector Lead Performance Snap Inc., will show how AR changes the shopping experience, how e-commerce functions on Snapchat and how the smartphone has become a generations shop window. Virtual try on, dynamic ads and the integration of shops in profiles. Discover everything about e-commerce on Snapchat.
Panel discussion

15:00 Agile Content Strategy Development at Toyota

A content strategy covering the brand subject “hybrids”, not planned on a drawing board as usual, but developed using a customer-relevant approach with “agile techniques” instead. Stumbling blocks, surprises and learnings. An experience report by Niels Klamma / General Manager Brand & Marketing Communications Toyota Germany.

For advertisers only

15:30
Presentation
Free English live translation available

Coffee Break

Panel discussion

15:30 Advertiser Roundtable

Exchange and small round and only for managers. Participation only for CMOs, leaders of online marketing and so on.

For advertisers only

16:00
Presentation
Free English live translation available

Marketing organization – What do efficient team structures in innovative startups look like?

What is more important, potential or experience? How can continuous innovation be incorporated into the organization? Who ideally ensures that driven data plays a distinct role in daily marketing work? And how can the interlocking of branding and performance driven approaches be guaranteed?
Presentation

16:00 DOUGLAS Partner Program - The way to the platform and the results in online marketing.

In recent years, Douglas has developed itself from a former stationary retailer to a digital beauty platform in Europe. In this session, Max will demonstrate how the Douglas partner program (selective marketplace) continuously changes not only the platform, but also the online marketing channels.
Presentation

16:15 Performance Marketing Pros

Leading performance marketers present their strategies and tech setups. In which structures and channels and together with whom do successful performance marketers work today?
Panel discussion

16:15 The identity strategy of advertisers for 2021

Increased big-brand advertisers make use of ID solutions that give them control back over the management of the communication with their customers. What challenges need to be acknowledged? Which advantages do advertisers have through the use of a stable ID solution? How can this be related to CX? Why is external/consulting support so important here?

For advertisers only

16:20
Panel discussion
Free English live translation available

Leading Tech Providers

What technological developments will change the business in the upcoming years and how can I prepare myself as an advertiser for this today?
 

16:45 End MASTERCLASSES l

17:00
Presentation
Free English live translation available

From Classified Ads to Performance Marketing

Middle Class? Store system? Franchise? How is your performance marketing going? Not at all? No idea? Has it taken over by some kind of agency? You are throwing your money out the window! How the study group was able to increase their customer acquisition by 25% in 3 years, thereby spending 10% less on marketing per new customer.
Panel discussion

17:00 Performance Marketing Roundtable

High level exchange covering the subject Performance Marketing. Only for advertisers, not for agencies or any other retailers.

For advertisers only

17:30
Presentation
Free English live translation available

d3con Advertisers Day Award Ceremony

The three best speakers will be awarded. You decide and vote in the d3con app. App-Download
17:45
 
Free English live translation available

End of the event

 

18:00 End ROUNDTABLES

November 23rd 2021 Advertisers Day

09:00
Presentation
Free English live translation available

Welcome

The doors open at 9 am - so you can start networking over your first coffee or find yourself a good seat.
09:30 Advertisers Day Main Stage:
Presentation
Free English live translation available

Opening

A short welcome from the organizer.
09:40 Advertisers Day Main Stage:
Presentation
Free English live translation available

A different kind of football

How FC St. Pauli most likely became the most popular sports club in Germany, if not in the whole world, without having ever won a significant trophy.
10:00 Advertisers Day Main Stage:
Presentation
Free English live translation available

Creativity, campaigns and technology:
Reality and visions in the area of Lufthansa Marketing Communication

Claudia Dreismann and Moritz Dammas speak about central developments, typical stumbling blocks and future plans on the digital pitch – about performance marketing, personalized communication, ad technology, cooperation projects and first AI classes.
10:30 Advertisers Day Main Stage:
Presentation
Free English live translation available

Social Media Out of Control

How Toyota’s entirely new social media concept made the company become best performer number 1 in the automobile industry. Sarah and Niels report about how the submission of control drives forward the context-related rebranding of the brand. Key take outs:
  • How social media can be used as a channel for context-related rebranding
  • Why diversity, thematic openness and courage are important mindsets
  • Why defining new team structures and cooperation with agencies is essential
  • Why the marketing manager should not have the last word
11:00
Presentation
Free English live translation available

Coffee Break

11:30 Advertisers Day Main Stage:
Panel discussion
Free English live translation available

Smart strategies vs Roadblocks within a business:
How can we move forward more quickly?

Representatives of leading advertisers talk about the difficulties and hurdles in their company for the implementation of innovative marketing strategies and how they are currently in the process of overcoming them.
11:30 Advertisers Day Masterclasses I:
Presentation

Win the attention battle in a privacy first world

What does the cookie-free future look like? We will show you how you can reach your customers in a world without cookies effectively and accurately. With our “Contextual Full Stack” solution, we offer you an AI based, contextual addressing logic that attracts attention onto its brand in combination with unique high impact formats.
12:15 Advertisers Day Main Stage:
Panel discussion
Free English live translation available

Quality Boost for Programmatic Advertising

Which measures, skills and tools are becoming more and more essential in order to implement high quality programmatic campaigns and how should quality be defined? Experienced advertisers from B2B and B2C share their experiences and discuss essential developments in the industry.
12:15 Advertisers Day Masterclasses I:
Presentation

B2B Advertisers' Strategy

Leading B2B marketing managers demonstrate their strategies and marketing technology setups.
13:00
Presentation
Free English live translation available

Lunch Break

14:00 Advertisers Day Main Stage:
Panel discussion
Free English live translation available

How can we get more transparency for our agencies?

Leading advertisers report how they design their agency relationships more transparently and how they have achieved more access to relevant KPI’s.
14:00 Advertisers Day Masterclasses I:
Presentation

Simply Better together:
Von der Persona zu care plus

Marketing measures and channels can only live up to their true potential if they are combined usefully and yield a mutual payoff. We will demonstrate which potential lies in a customer journey that is oriented towards Sales Funnel as well as the micro interests of the user. Using practical examples and memorable procedure models, we will show you why See-Think-Do-Care is actually not enough and why our personas urgently need to be validated through data.
14:00 Advertisers Day Roundtables:
Panel discussion

Tomorrow’s Ad Tech Leaders:
Inspiring the next generation

Who will be tomorrow’s leaders of the Ad Tech industry? And what will it take to get to the top? Four leaders discuss the challenges ahead, including gender diversity - and what we need to know to push the industry forward.
14:45 Advertisers Day Main Stage:
Panel discussion
Free English live translation available

Agency managing directors panel

How do agencies have to define their role new today and which challenges and chances does programmatic bring with itself for the relationships between agencies and advertisers?
14:45 Advertisers Day Masterclasses I:
Presentation

Shopping re-experienced:
Augmented Reality Shopping and E-Commerce on Snapchat

Experience the future of shopping! Jan Müller, Sector Lead Performance Snap Inc., will show how AR changes the shopping experience, how e-commerce functions on Snapchat and how the smartphone has become a generations shop window. Virtual try on, dynamic ads and the integration of shops in profiles. Discover everything about e-commerce on Snapchat.
15:00 Advertisers Day Roundtables:
Panel discussion

Agile Content Strategy Development at Toyota

A content strategy covering the brand subject “hybrids”, not planned on a drawing board as usual, but developed using a customer-relevant approach with “agile techniques” instead. Stumbling blocks, surprises and learnings. An experience report by Niels Klamma / General Manager Brand & Marketing Communications Toyota Germany.

For advertisers only

15:30
Presentation
Free English live translation available

Coffee Break

15:30 Advertisers Day Roundtables:
Panel discussion

Advertiser Roundtable

Exchange and small round and only for managers. Participation only for CMOs, leaders of online marketing and so on.

For advertisers only

16:00 Advertisers Day Main Stage:
Presentation
Free English live translation available

Marketing organization – What do efficient team structures in innovative startups look like?

What is more important, potential or experience? How can continuous innovation be incorporated into the organization? Who ideally ensures that driven data plays a distinct role in daily marketing work? And how can the interlocking of branding and performance driven approaches be guaranteed?
16:00 Advertisers Day Masterclasses I:
Presentation

DOUGLAS Partner Program - The way to the platform and the results in online marketing.

In recent years, Douglas has developed itself from a former stationary retailer to a digital beauty platform in Europe. In this session, Max will demonstrate how the Douglas partner program (selective marketplace) continuously changes not only the platform, but also the online marketing channels.
16:15 Advertisers Day Masterclasses I:
Presentation

Performance Marketing Pros

Leading performance marketers present their strategies and tech setups. In which structures and channels and together with whom do successful performance marketers work today?
16:15 Advertisers Day Roundtables:
Panel discussion

The identity strategy of advertisers for 2021

Increased big-brand advertisers make use of ID solutions that give them control back over the management of the communication with their customers. What challenges need to be acknowledged? Which advantages do advertisers have through the use of a stable ID solution? How can this be related to CX? Why is external/consulting support so important here?

For advertisers only

16:20 Advertisers Day Main Stage:
Panel discussion
Free English live translation available

Leading Tech Providers

What technological developments will change the business in the upcoming years and how can I prepare myself as an advertiser for this today?
16:45 Advertisers Day Masterclasses I:
 

End MASTERCLASSES l

17:00 Advertisers Day Main Stage:
Presentation
Free English live translation available

From Classified Ads to Performance Marketing

Middle Class? Store system? Franchise? How is your performance marketing going? Not at all? No idea? Has it taken over by some kind of agency? You are throwing your money out the window! How the study group was able to increase their customer acquisition by 25% in 3 years, thereby spending 10% less on marketing per new customer.
17:00 Advertisers Day Roundtables:
Panel discussion

Performance Marketing Roundtable

High level exchange covering the subject Performance Marketing. Only for advertisers, not for agencies or any other retailers.

For advertisers only

17:30 Advertisers Day Main Stage:
Presentation
Free English live translation available

d3con Advertisers Day Award Ceremony

The three best speakers will be awarded. You decide and vote in the d3con app. App-Download
17:45 Advertisers Day Main Stage:
 
Free English live translation available

End of the event

18:00 Advertisers Day Roundtables:
 

End ROUNDTABLES

November 24th 2021 d3con Conference PDF

Main Stage Stage II Masterclasses I Masterclasses II
09:00
Presentation
Free English live translation available

Welcome

The doors open at 9 am - so you can start networking over your first coffee or find yourself a good seat.
09:25
Presentation
Free English live translation available

10 years of d3con

Opening with an organizer's review of the last 10 years.
Presentation

09:25

Presentation

09:25

Presentation

09:25

09:45
Presentation

Creativity as a Source of Competitive Advantage

What if marketers treated creativity as a competitive advantage? And, most importantly, what results would brand be able to achieve? As the relationship between brands and people evolves, fueled by rapidly changing technology, media landscape and consumer expectation, it is easy to confuse what is here to stay and what is just noise. Fernando Machado, Chief Marketing Officer for Activision Blizzard, believes creativity can be a source of competitive advantage. This entertaining presentation will showcase how brands can punch above their weight thanks to creativity.
Presentation
Free English live translation available

10:00 The long year Zero

The digital advertisement industry is living through a perfect storm as the fundamentals of Programmatic and therefore also the market are changing completely. We have the historic chance to redesign Programmatic. In order for this change to reach its fullest potential, this presentation will demonstrate the economic backgrounds and growth drivers for 2022 and the upcoming years.
Presentation

10:00 The winners and the losers among the advertisers

Using concrete examples and outside analyses, Erik Siekmann presents the best and worst cases. He shows what differentiates the successes from the losers and what mistakes you absolutely have to avoid, or rather, what initiatives lead to success.
Presentation

10:00 Psychographic Influencer Targeting:
When dynamite and eyeliner make a perfect match.

Planning for influencer marketing campaigns still follows its own rules and, above all, involves a lot of manual work. Yet, curated selections of content creators fail to use the power of programmatic advertising. Until now. Psychographic target group segmentation and AI-supported profiling open up completely new possibilities for targeting in influencer marketing.
10:15
Presentation
Free English live translation available

Digital Out-of-home as a campaign strategy leading medium

How Nespresso used a data-driven approach to increase out-of-home recycling awareness through a mass medium.
Presentation
Free English live translation available

Coffee Break

Presentation

10:30 In-housing for advertisers revisited:
A retrospective & forecast

Nunatak helps numerous advertisers push ahead with the concept of in-housing. In addition to selecting the appropriate tech stack, their focus is on the questions surrounding which process steps advertisers should permanently implement in media buying and which expertise they should develop to do this. In our retrospective, we look back on what worked well and give an outlook on future developments.
Presentation

10:30 The Power of Data – a decisive factor for quicker decision making

The world now has become a drastically different world, businesses are forced to make greater decisions than ever before – both quicker and more often. A quickly growing external environment in combination with unprecedented and unforeseeable consumer behavior has lead to businesses constantly having to reinvent themselves. We want to discuss about the development of decision making and how data effectively contributes towards this. During our presentation we will speak about: -Important challenges and trends all around decision making and how managers can be trusted for business-critical decisions. -What kind of data is used to lead these decisions and to what extent; for example internal vs. external data -Recommendations that help managers improve their decision-making abilities and make them feel even safer in their decisions.
10:45
Presentation
Free English live translation available

Coffee Break

11:00
Panel discussion
Free English live translation available

Experts' Panel:
Programmatic 2021

Leading experts in the industry discuss the challenges and trends.
Panel discussion
Free English live translation available

11:00 Future focus Brand Safety and Brand Suitability

Providers, publishers and advertisers together discuss the current relevance of Brand Safety and Brand Suitability and the use of Contextual Targeting.
Presentation

Coffee Break

Presentation

11:00 Lessons from 2021:
Continuing to Drive Campaign Performance in 2022

This year, we saw marked improvements across the quality metrics we measure demonstrating the positive focus that marketers and agencies have placed on verification this year. At d3con, DV will highlight key insights learned from 2021 and discuss how advertisers can drive campaign performance in 2022 through innovative and privacy-friendly solutions.
11:45
 
Free English live translation available

Leading Advertisers' Strategy

Leading advertisers report about their strategies and successes.
Panel discussion
Free English live translation available

11:45 E-privacy, cookieless browsers and other challenges for business models in digital marketing

How do different regulatory threats affect business and how can we deal with it?
Presentation

11:45 BurdaForward on the most innovative way to future-proof the use of data to protect user privacy

Join us to get the inside view on acting in a world with more data but less information, the value of first-party user data, clean rooms, and the role of identifiers in a post-cookie world.
Presentation

11:45 Future-proof Performance Marketing:
How RTL approaches data silos in its own marketing and what needs to be considered

It must go quickly and easily and there is certainly no longer room for manual errors. RTL is quite familiar with this challenge and for the first time talks about the way they dealt with it. You will discover which technological conditions have to be met and what to look out for. Additionally, we will show you the advantages of Augmented Analytics.
12:30
Presentation
Free English live translation available

Lunch Break

13:30
Panel discussion
Free English live translation available

Brands and platforms panel

Is it all about Google and Facebook? On which platforms do advertisers need to be present these days?
Panel discussion
Free English live translation available

13:30 How technology is changing the publishing landscape

Sales houses and agencies bundled supply and demand in the market. Publishers and advertisers had no direct link to one another. Programmatic advertising is shaking up this market, and controlling both size and tools will be decisive in the future. Publishers, tech providers and sales houses discuss which technologies are important and who can use them.
Presentation

13:30 Why retail media targeting and measurement is so compelling to advertisers and what you need to know to get started

With Retail Media to Next Level Advertising: Discover how you can gain extensive customer insight with strong data partnerships, link offline and online transaction data, measure the performance of your activities and increase the ROI – Insights into a successful data collaboration with the worlds leading retailer Carrefour.
Panel discussion

13:30 The Next Age of Brand Safety

One advertiser’s family picnic is another’s inappropriate alcohol/adult campaign. From bad ads and fraud to GDPR violations and malware, consumer-harming issues threaten audience reach, monetization, and overall brand reputation. This session turns brand safety on its head by presenting it from the supply-side perspective and discusses the impacts of cross-industry digital safety.
14:15
Panel discussion
Free English live translation available

Publisher's business model for the '20s

What business models can publishers employ today to help them remain relevant and successful this decade?
Panel discussion
Free English live translation available

14:15 From linear TV to the digital moving image

Leading advertisers and platform operators report on how they are dealing with the transition from classic TV to digital video advertising.
Presentation

14:15 The world of universal consent:
live use cases with OneTrust and HABA Family Group

HABA Family Group explains how it uses OneTrust PreferenceChoice to holistically manage its universal consent. Learn about OneTrust's latest preference management features that enable you to capture, centralize and activate first-party data on a single platform to deliver privacy-compliant marketing campaigns and personalized experiences.
Presentation

14:15 Programmatic Native for Agencies and Brands

Programmatic has its roots in display advertising, but is not restricted to it. With Programmatic Native, agencies and brands are now also able to book on high-performance native placements. Automatic optimization of post-click engagement expands the application area beyond brand awareness campaigns. Find out how Programmatic Native differs from traditional display models and how you can also now integrate Performance KPIs into your Programmatic campaigns.
15:00
Presentation
Free English live translation available

Coffee Break

Presentation
Free English live translation available

Coffee Break

Presentation

15:00 How to Fight The Grinch's Bots This Holiday Season

Old Saint Nick isn't the only one coming to town this year. Sophisticated bots are interested in crossing things off their gift list, too. And as the pandemic continues to impact e-commerce, retailers are a prime target this holiday season. Learn how to fight back and give The Grinch and his bots the boot with HUMAN.
Presentation

15:00 PAYBACK Programmatic

Do you collect PAYBACK points? This question is asked around 5 million times a day (!) at German checkouts. PAYBACK provides a link between all the shopping worlds of over 680 partners. Based on the "real" measured purchase transactions, PAYBACK offers advertisers the unique bridge between offline purchasing and online targeting in retail.
15:15
Panel discussion

International Experts' Panel

Leading experts from international markets discuss the latest trends in programmatic. What can the German market learn from the colleagues in the US and UK?
Presentation
Free English live translation available

15:15 Data Best Practice

Alongside a customer each, leading agencies present a case for how you can successfully implement external targeting data for campaigns.
 

Break for coffee

Presentation

15:30 Programmatic planning in Audio of Things

Audio is booming! The consumption as well as the use of smart speakers, Wi-Fi radios, smart TVs, and so on are continuously on the rise. But how is target group driven outreach and programmatic audio planning designed for these devices that are mostly incapable of cookies? We have the answers and want to show you our recent and thrilling developments including headphones and InCarTargeting.
16:00
Panel discussion
Free English live translation available

Transparency in programmatic advertising – 4 sides of the same coin

Transparency in programmatic advertising is multilayered – it can be of a systematic, technical or price-oriented nature. Achievement of the correct overview is the basis for sustainable decisions and efficiency. But who is responsible for transparency, how far does this extend and how can we create a culture of trust and openness?
Panel discussion
Free English live translation available

16:00 Supply path optimization instead of all-powerful algorithms?

In cooperation with

How deep analysis processes create a more transparent programmatic retail chain and redesign algorithms to work in the company's own interests.
Panel discussion

16:15 Publishing experts fire-side chat

How can you optimize your programmatic setup? What technologies yield the best results? What are the decisive factors in viewability and ad verification? Experts from publishers have asked these questions and will explain their current solutions. Participants are invited to ask questions and talk about their own experiences.
Presentation

16:15 #audiomeetsdata:
Successful best practice data strategies for publishers in the post-cookie era

Cookieless Future: What publishers and companies need to know in order to successfully position themselves for a future without cookies. Which data strategies pay off? How does data management and user approach work in the post-cookie world? Crossplan best practice case: insights and tips for a relevant audio user relationship.
16:35
Presentation

Programmatic Advertising with the Amazon DSP

Frazer Locke, Head of EU Ad Tech Sales at Amazon Advertising, will share his insights into the changing dynamics of the advertising industry and role of the CMO, how the Amazon DSP is adapting to these changes and which core areas they will be focusing on developing in the future to support their customers.
Presentation
Free English live translation available

16:45 Display advertising market in Germany - quo vadis?

Judging and quantifying the display advertising market has become significantly more difficult thanks to the arrival of new competitors and advertising formats. Peter Kautz gives us an insight into various models and explains the opportunities for evaluating them.
16:55
Presentation
Free English live translation available

Innovation Track

Here you will see the most exciting innovations of the industry briefly demonstrated.
Presentation

17:00 The straight path to launch in the US

Traditionally, DACH AdTech firms enter the US digital advertising landscape after expanding into the highly competitive UK market. Learn how we have been successfully helping customers like Grapeshot, Stickyads, 1PlusX start their business in today's $200 billion US digital advertising landscape with a straightforward approach since 2008 by managing costs and risks.
Presentation

17:00 IAB Tech Lab – Standards Agenda 2021

We will take an in-depth look at the most relevant topics and priorities being worked on by IAB Tech Lab and its 750+ member companies globally. This will include discussion about Project “Rearc”, which is dedicated to re-architecting the digital advertising ecosystem beyond the cookie. We want to answer questions and understand local and regional concerns and priorities. Target audience is technically-inclined professionals from all parts of the advertising value chain – publishers, to vendors, to advertisers.
Panel discussion
Free English live translation available

17:05 Live-Podcast with the founder of Outfittery Julia Bösch

With Outfittery, Julia has created an icon of the startup industry. This journey is far from over. What is important now and what the future holds, we will discuss about live on stage in the marketing transformation podcast & d3con podcast.
 
Free English live translation available

17:35 End STAGE ll

17:45
Presentation
Free English live translation available

d3con Award Ceremony

The three best speakers will be awarded. You decide and vote in the d3con app. App-Download
 

17:45 End MASTERCLASSES

18:00
 
Free English live translation available

End of the event

November 24th 2021 d3con Conference

09:00
Presentation
Free English live translation available

Welcome

The doors open at 9 am - so you can start networking over your first coffee or find yourself a good seat.
09:25 d3con Main Stage:
Presentation
Free English live translation available

10 years of d3con

Opening with an organizer's review of the last 10 years.
09:45 d3con Main Stage:
Presentation

Creativity as a Source of Competitive Advantage

What if marketers treated creativity as a competitive advantage? And, most importantly, what results would brand be able to achieve? As the relationship between brands and people evolves, fueled by rapidly changing technology, media landscape and consumer expectation, it is easy to confuse what is here to stay and what is just noise. Fernando Machado, Chief Marketing Officer for Activision Blizzard, believes creativity can be a source of competitive advantage. This entertaining presentation will showcase how brands can punch above their weight thanks to creativity.
10:00 d3con Stage II:
Presentation
Free English live translation available

The long year Zero

The digital advertisement industry is living through a perfect storm as the fundamentals of Programmatic and therefore also the market are changing completely. We have the historic chance to redesign Programmatic. In order for this change to reach its fullest potential, this presentation will demonstrate the economic backgrounds and growth drivers for 2022 and the upcoming years.
10:00 d3con Masterclasses I:
Presentation

The winners and the losers among the advertisers

Using concrete examples and outside analyses, Erik Siekmann presents the best and worst cases. He shows what differentiates the successes from the losers and what mistakes you absolutely have to avoid, or rather, what initiatives lead to success.
10:00 d3con Masterclasses II:
Presentation

Psychographic Influencer Targeting:
When dynamite and eyeliner make a perfect match.

Planning for influencer marketing campaigns still follows its own rules and, above all, involves a lot of manual work. Yet, curated selections of content creators fail to use the power of programmatic advertising. Until now. Psychographic target group segmentation and AI-supported profiling open up completely new possibilities for targeting in influencer marketing.
10:15 d3con Main Stage:
Presentation
Free English live translation available

Digital Out-of-home as a campaign strategy leading medium

How Nespresso used a data-driven approach to increase out-of-home recycling awareness through a mass medium.
10:30 d3con Stage II:
Presentation
Free English live translation available

Coffee Break

10:30 d3con Masterclasses I:
Presentation

In-housing for advertisers revisited:
A retrospective & forecast

Nunatak helps numerous advertisers push ahead with the concept of in-housing. In addition to selecting the appropriate tech stack, their focus is on the questions surrounding which process steps advertisers should permanently implement in media buying and which expertise they should develop to do this. In our retrospective, we look back on what worked well and give an outlook on future developments.
10:30 d3con Masterclasses II:
Presentation

The Power of Data – a decisive factor for quicker decision making

The world now has become a drastically different world, businesses are forced to make greater decisions than ever before – both quicker and more often. A quickly growing external environment in combination with unprecedented and unforeseeable consumer behavior has lead to businesses constantly having to reinvent themselves. We want to discuss about the development of decision making and how data effectively contributes towards this. During our presentation we will speak about: -Important challenges and trends all around decision making and how managers can be trusted for business-critical decisions. -What kind of data is used to lead these decisions and to what extent; for example internal vs. external data -Recommendations that help managers improve their decision-making abilities and make them feel even safer in their decisions.
10:45 d3con Main Stage:
Presentation
Free English live translation available

Coffee Break

11:00 d3con Main Stage:
Panel discussion
Free English live translation available

Experts' Panel:
Programmatic 2021

Leading experts in the industry discuss the challenges and trends.
11:00 d3con Stage II:
Panel discussion
Free English live translation available

Future focus Brand Safety and Brand Suitability

Providers, publishers and advertisers together discuss the current relevance of Brand Safety and Brand Suitability and the use of Contextual Targeting.
11:00 d3con Masterclasses I:
Presentation

Coffee Break

11:00 d3con Masterclasses II:
Presentation

Lessons from 2021:
Continuing to Drive Campaign Performance in 2022

This year, we saw marked improvements across the quality metrics we measure demonstrating the positive focus that marketers and agencies have placed on verification this year. At d3con, DV will highlight key insights learned from 2021 and discuss how advertisers can drive campaign performance in 2022 through innovative and privacy-friendly solutions.
11:45 d3con Main Stage:
 
Free English live translation available

Leading Advertisers' Strategy

Leading advertisers report about their strategies and successes.
11:45 d3con Stage II:
Panel discussion
Free English live translation available

E-privacy, cookieless browsers and other challenges for business models in digital marketing

How do different regulatory threats affect business and how can we deal with it?
11:45 d3con Masterclasses I:
Presentation

BurdaForward on the most innovative way to future-proof the use of data to protect user privacy

Join us to get the inside view on acting in a world with more data but less information, the value of first-party user data, clean rooms, and the role of identifiers in a post-cookie world.
11:45 d3con Masterclasses II:
Presentation

Future-proof Performance Marketing:
How RTL approaches data silos in its own marketing and what needs to be considered

It must go quickly and easily and there is certainly no longer room for manual errors. RTL is quite familiar with this challenge and for the first time talks about the way they dealt with it. You will discover which technological conditions have to be met and what to look out for. Additionally, we will show you the advantages of Augmented Analytics.
12:30
Presentation
Free English live translation available

Lunch Break

13:30 d3con Main Stage:
Panel discussion
Free English live translation available

Brands and platforms panel

Is it all about Google and Facebook? On which platforms do advertisers need to be present these days?
13:30 d3con Stage II:
Panel discussion
Free English live translation available

How technology is changing the publishing landscape

Sales houses and agencies bundled supply and demand in the market. Publishers and advertisers had no direct link to one another. Programmatic advertising is shaking up this market, and controlling both size and tools will be decisive in the future. Publishers, tech providers and sales houses discuss which technologies are important and who can use them.
13:30 d3con Masterclasses I:
Presentation

Why retail media targeting and measurement is so compelling to advertisers and what you need to know to get started

With Retail Media to Next Level Advertising: Discover how you can gain extensive customer insight with strong data partnerships, link offline and online transaction data, measure the performance of your activities and increase the ROI – Insights into a successful data collaboration with the worlds leading retailer Carrefour.
13:30 d3con Masterclasses II:
Panel discussion

The Next Age of Brand Safety

One advertiser’s family picnic is another’s inappropriate alcohol/adult campaign. From bad ads and fraud to GDPR violations and malware, consumer-harming issues threaten audience reach, monetization, and overall brand reputation. This session turns brand safety on its head by presenting it from the supply-side perspective and discusses the impacts of cross-industry digital safety.
14:15 d3con Main Stage:
Panel discussion
Free English live translation available

Publisher's business model for the '20s

What business models can publishers employ today to help them remain relevant and successful this decade?
14:15 d3con Stage II:
Panel discussion
Free English live translation available

From linear TV to the digital moving image

Leading advertisers and platform operators report on how they are dealing with the transition from classic TV to digital video advertising.
14:15 d3con Masterclasses I:
Presentation

The world of universal consent:
live use cases with OneTrust and HABA Family Group

HABA Family Group explains how it uses OneTrust PreferenceChoice to holistically manage its universal consent. Learn about OneTrust's latest preference management features that enable you to capture, centralize and activate first-party data on a single platform to deliver privacy-compliant marketing campaigns and personalized experiences.
14:15 d3con Masterclasses II:
Presentation

Programmatic Native for Agencies and Brands

Programmatic has its roots in display advertising, but is not restricted to it. With Programmatic Native, agencies and brands are now also able to book on high-performance native placements. Automatic optimization of post-click engagement expands the application area beyond brand awareness campaigns. Find out how Programmatic Native differs from traditional display models and how you can also now integrate Performance KPIs into your Programmatic campaigns.
15:00 d3con Main Stage:
Presentation
Free English live translation available

Coffee Break

15:00 d3con Stage II:
Presentation
Free English live translation available

Coffee Break

15:00 d3con Masterclasses I:
Presentation

How to Fight The Grinch's Bots This Holiday Season

Old Saint Nick isn't the only one coming to town this year. Sophisticated bots are interested in crossing things off their gift list, too. And as the pandemic continues to impact e-commerce, retailers are a prime target this holiday season. Learn how to fight back and give The Grinch and his bots the boot with HUMAN.
15:00 d3con Masterclasses II:
Presentation

PAYBACK Programmatic

Do you collect PAYBACK points? This question is asked around 5 million times a day (!) at German checkouts. PAYBACK provides a link between all the shopping worlds of over 680 partners. Based on the "real" measured purchase transactions, PAYBACK offers advertisers the unique bridge between offline purchasing and online targeting in retail.
15:15 d3con Main Stage:
Panel discussion

International Experts' Panel

Leading experts from international markets discuss the latest trends in programmatic. What can the German market learn from the colleagues in the US and UK?
15:15 d3con Stage II:
Presentation
Free English live translation available

Data Best Practice

Alongside a customer each, leading agencies present a case for how you can successfully implement external targeting data for campaigns.
15:30 d3con Masterclasses I:
 

Break for coffee

15:30 d3con Masterclasses II:
Presentation

Programmatic planning in Audio of Things

Audio is booming! The consumption as well as the use of smart speakers, Wi-Fi radios, smart TVs, and so on are continuously on the rise. But how is target group driven outreach and programmatic audio planning designed for these devices that are mostly incapable of cookies? We have the answers and want to show you our recent and thrilling developments including headphones and InCarTargeting.
16:00 d3con Main Stage:
Panel discussion
Free English live translation available

Transparency in programmatic advertising – 4 sides of the same coin

Transparency in programmatic advertising is multilayered – it can be of a systematic, technical or price-oriented nature. Achievement of the correct overview is the basis for sustainable decisions and efficiency. But who is responsible for transparency, how far does this extend and how can we create a culture of trust and openness?
16:00 d3con Stage II:
Panel discussion
Free English live translation available

Supply path optimization instead of all-powerful algorithms?

In cooperation with

How deep analysis processes create a more transparent programmatic retail chain and redesign algorithms to work in the company's own interests.
16:15 d3con Masterclasses I:
Panel discussion

Publishing experts fire-side chat

How can you optimize your programmatic setup? What technologies yield the best results? What are the decisive factors in viewability and ad verification? Experts from publishers have asked these questions and will explain their current solutions. Participants are invited to ask questions and talk about their own experiences.
16:15 d3con Masterclasses II:
Presentation

#audiomeetsdata:
Successful best practice data strategies for publishers in the post-cookie era

Cookieless Future: What publishers and companies need to know in order to successfully position themselves for a future without cookies. Which data strategies pay off? How does data management and user approach work in the post-cookie world? Crossplan best practice case: insights and tips for a relevant audio user relationship.
16:35 d3con Main Stage:
Presentation

Programmatic Advertising with the Amazon DSP

Frazer Locke, Head of EU Ad Tech Sales at Amazon Advertising, will share his insights into the changing dynamics of the advertising industry and role of the CMO, how the Amazon DSP is adapting to these changes and which core areas they will be focusing on developing in the future to support their customers.
16:45 d3con Stage II:
Presentation
Free English live translation available

Display advertising market in Germany - quo vadis?

Judging and quantifying the display advertising market has become significantly more difficult thanks to the arrival of new competitors and advertising formats. Peter Kautz gives us an insight into various models and explains the opportunities for evaluating them.
16:55 d3con Main Stage:
Presentation
Free English live translation available

Innovation Track

Here you will see the most exciting innovations of the industry briefly demonstrated.
17:00 d3con Masterclasses I:
Presentation

The straight path to launch in the US

Traditionally, DACH AdTech firms enter the US digital advertising landscape after expanding into the highly competitive UK market. Learn how we have been successfully helping customers like Grapeshot, Stickyads, 1PlusX start their business in today's $200 billion US digital advertising landscape with a straightforward approach since 2008 by managing costs and risks.
17:00 d3con Masterclasses II:
Presentation

IAB Tech Lab – Standards Agenda 2021

We will take an in-depth look at the most relevant topics and priorities being worked on by IAB Tech Lab and its 750+ member companies globally. This will include discussion about Project “Rearc”, which is dedicated to re-architecting the digital advertising ecosystem beyond the cookie. We want to answer questions and understand local and regional concerns and priorities. Target audience is technically-inclined professionals from all parts of the advertising value chain – publishers, to vendors, to advertisers.
17:05 d3con Stage II:
Panel discussion
Free English live translation available

Live-Podcast with the founder of Outfittery Julia Bösch

With Outfittery, Julia has created an icon of the startup industry. This journey is far from over. What is important now and what the future holds, we will discuss about live on stage in the marketing transformation podcast & d3con podcast.
17:35 d3con Stage II:
 
Free English live translation available

End STAGE ll

17:45 d3con Main Stage:
Presentation
Free English live translation available

d3con Award Ceremony

The three best speakers will be awarded. You decide and vote in the d3con app. App-Download
17:45
 

End MASTERCLASSES

18:00 d3con Main Stage:
 
Free English live translation available

End of the event