Advertisers Day - MAIN STAGE

Think of a Color That Doesn't Exist

Speaker:

Fernando Machado NotCo

Leading Advertisers Strategy

Speaker:

Sven Hasselmann Deutsche Bahn

Claudia Dreismann Lufthansa Group

Selina Peukert MARS WRIGLEY

Philipp Mey Eurowings

Thorsten Schapmann Beiersdorf

Moderation:

Ralf Scharnhorst Scharnhorst Media, m42m

Retail Media Flywheel: How retailers can use their transaction data for and with advertisers.

Speaker:

Sabine Jünger OTTO

Patricia Grundmann OBI First Media Group

Christian Raveaux REWE Group

Steffen Sommerfeld L'Oréal

Björn Wolak DocMorris

Robert Jozic Schwarz Media

Moderation:

Kolja Brosche LiveRamp / SkillProjects

Getting Retail Media on Track: The Advertisers Perspective & Code of Conduct

Speaker:

Selina Peukert MARS WRIGLEY

Robert Jozic Schwarz Media

Annette Calandrini Ferrero

Prisca Jansche Eckes-Granini

Moderation:

Karin Libowitzky Accenture Song

Global Markets Experts

Speaker:

Fernando Machado NotCo

Boris Idesman AUTO1 Group

Courtland Dearing Douglas Marketing Solutions

Julia Rast GroupM

Celeny Da Silva MarketMakers

Jill Orr Criteo

Moderation:

Daniel Knapp IAB Europe

Agile omni-channel strategy as success driver for H&M

Speaker:

Danny Wilming H&M

How brands can effectively reach the global gaming community

Speaker:

Andreas Billker Pringles DACH bei Kellogg

Mathias Würdemann InnoGames

Bruno Kollhorst Techniker Krankenkasse

Christopher Mitchell Razer

Thorsten Schapmann Beiersdorf

Felix Harms Tabbler

Moderation:

Sabrina Kraft Growth Specialist for E-Commerce

How B2B & B2C companies can cooperate in marketing to attract attention

Speaker:

Thorsten Meffert DB Cargo

B2B-Advertisers Strategy

Speaker:

Jenny Gruner Hapag-Lloyd

Torben Fangmann LMZ Lenkering

Lena Derrix Boels

Petra Bernhardt IBM

Caroline Bulla HILTI

Moderation:

Ina Börner NO DIRTY TALK

Advertisers Day Speaker Awards Ceremony

Moderation:

Inken März d3con Moderation

Advertisers Day - STAGE II

Campaign? Campaign!

Speaker:

Peter Figge Jung von Matt

Successful in the FMCG market

Speaker:

Maximilian Steudel Dr. Oetker

Sébastien Henrotay Danone

Maximilian Donnermeyer Wholey

Lea Drusio Nestlé Purina PetCare

Felix Löhr togocashews | Caju

Moderation:

Silke Reuter Adelholzener Alpenquellen

Beyond Cookies: Building Trust in a Cookieless World through Effective Consent Strategies

Speaker:

Lidia Schneck Google

Jessica Wegner Douglas Marketing Solutions

Arnd Schröder Firsthand Digital

Katharina Weiß Sky Deutschland

Marco Kersch adality

Stefan Knöppel Bayer Vital

Moderation:

Annika Geiger Magnite

Agency managing directors panel

Speaker:

Benjamin Bunte pilot Agenturgruppe

Jenny Görlich OMD Germany

Andrea Malgara Mediaplus Group

Sissy Pflaum-Griffiths PHD

Chris Jungjohann Ogilvy

Josephine Gerves Digitas Pixelpark

Moderation:

Marcel Heuer HEUER MEDIA

Data driven marketing for the middle class

Speaker:

Oliver Hanke GloryFeel

Jack Rodriguez KFC

Julia Graeber Vedes

Falko Hartmann CLASSICO Textilhandel

Fabian Haustein unger fashion

Markus Meyer eismann

Moderation:

Marcel Heuer HEUER MEDIA

d3con Creation Awards

Speaker:

Arnd Schröder Firsthand Digital

Florian Gießmann SOULMATES

Timm von Dressler Johnny Urban

Daniel Schröder Stronger

Henning Klimczak Sherpa

Jan Fischer Hamburg Towers

Maike Buckmakowski Amazon Prime Video

Dora Osinde Ogilvy

Moderation:

Eric Hall Halls of ...

Claudia Memminger Nestlé Nespresso

Performance Marketing Pros

Speaker:

Nils Schönburg PAUL HEWITT

Carl-Frederic Korn Krüger-Dirndl

Timo Schulte Oscar Bravo | LUFTHANSA GROUP

Karen Mauer Congstar

Eva Schumacher Bears with Benefits

Moderation:

Karin Libowitzky Accenture Song

Advertisers Day - MASTERCLASSES

Sustainable Digitalization - why digital marketing should be environmentally friendly

Speaker:

Johannes Tomczak Viva con Agua

Addressing target groups after the end of cookies: maximizing reach in B2B segments

Speaker:

Stephan Jäckel emetriq

Lorenz Huber XING Marketing Solutions

Behind the Scenes of Programmatic DOOH - How successful campaigns are created

Speaker:

Michael Fritz WallDecaux

Your post-cookie shopping list

Speaker:

Johannes Paysen Magnite

AI as a game changer in cross-channel marketing

Speaker:

Jessica Jöris GroupM

Priorities, Challenges and Opportunities for Chief Marketing Officers and Media Teams - How AI, Automation and ARM are shaping the advertising industry

Speaker:

Torben Heimann MINT

Sören Lüders Slalom

Cracking the Programmatic Code: Omnichannel, Cookieless and AI demystified

Speaker:

Sara Sihelnik Quantcast

Next level targeting: successfully addressing target groups with contextual audiences

Speaker:

Nicolas Poppitz Seedtag

Breaking Silos: How to Optimise your Media Mix with Cross-Media Measurement

Speaker:

Sedat Polat AudienceProject

Curating your competitive edge: How media buyers can create unique buying strategies with curation

Speaker:

Corinna Hohenleitner Criteo

Franziska Ferraz Criteo

Unleash your data power - Playbook für die Zukunft mit First-Party-Daten

Speaker:

Sven Wegholz Publicis Media

Antoine Giovangigli decentriq

PREPIT becomes PREPITS - Evaluation of sustainable targeting in the cookieless era

Speaker:

Jens Depenau GroupM

Ströer Masterclass

Speaker:

Andreas Heintze Ströer

Marc Heimeier Vodafone

Advertisers Day - MASTERCLASSES II

Unleashing the Power of Amazon Prime Video Advertising: A Game Changer for Advertisers?

Speaker:

Jens Jokschat PrimeUp

Moderation:

Erik Siekmann Digital Forward

Connected TV: How Omnicom and Nissan are successfully using the new TV

Speaker:

Daniel Neuhaus The Trade Desk

Anja Martensen The Trade Desk

Melanie Dickopf OMD Germany

Moderation:

Erik Siekmann Digital Forward

Efficiency and growth along the full funnel - How do successful advertisers achieve this given the current challenges?

Speaker:

Erik Siekmann Digital Forward

Rouven Dankert IMEDIAG

Drive to Store Excellence: advertising effectiveness of digital activation

Speaker:

Julia Sontag Offerista

Sandy Pfützner Offerista

Acquiring high-value customers by combining AI with 1st party data

Speaker:

Reemda Tieben Google

Thomas Jägel Google

Mathias Elsässer PwC

Gökhan Reisoglu Delivery Hero

Why aggregators are the future of retail media: Maximum reach and relevance for successful campaigns

Speaker:

Rouven Aretz PAYBACK

Bridging the screen gap: MagentaTV data for holistic media planning

Speaker:

Stephan Jäckel emetriq

Driving Outcomes Through Attention

Speaker:

Jakob Gomersall DoubleVerify

Effective marketing through e-sampling: strategies and successes

Speaker:

Magali Kirsch SoPost

Conference - MAIN STAGE

Digital Ad Fraud -- Light at the End of the Tunnel

Speaker:

Augustine Fou Marketing Science Consulting Group

Mastering relevance and reach: Mars Wrigley’s Media Transformation

Speaker:

Selina Peukert MARS WRIGLEY

Sandra Spichalsky MARS WRIGLEY

Saskia Düxmann EssenceMediacom

Experts Panel: Programmatic 2024

Speaker:

Alexander Weißenfels Adform

Michael Fuhrmann DoubleVerify

Jannis Poestges Spotify

Marian Hanke Vodafone

Bent Böer PepsiCo

Annemarie Besenthal Pandora

Moderation:

Julia Schössler schoesslers

The Future of Digital Marketing 2024

Speaker:

Jochen Schlosser Adform

Bernd Fauser Google

Tim Wiegels Data Leader, Strategist, Principal & Inspirational Speaker On Demand

Jason Modemann Mawave

Kathrin Franssen TikTok

Stephan Jäckel emetriq

Moderation:

Ralf Scharnhorst Scharnhorst Media, m42m

DOOH - The future of OOH advertising

Speaker:

Björn Wendler WallDecaux

Magdalena Pusch FRAMEN

Ravi Ahluwalia VISTAR MEDIA

Jan-Philipp Thomas ALDI SÜD

Sandra Hass OTTO

Claudia Zayer Goldbach

Moderation:

Lothar Krause VEVE

Revolution AI?

Speaker:

Jan-Philipp Thomas ALDI SÜD

Julia Barsch BURGER KING Deutschland

Peter Kabel CogniWerk.ai

Marike Heycke Loveco

Bastian Schwärmer Initiative

Moderation:

Alexander Ewig AIDA Cruises

Is privacy killing advertising sales in digital marketing?

Speaker:

Ulrich Hegge European netID Foundation

Dirk Freytag Content Pass

Mark-Olaf Winter SPIEGEL Media

Sarah Ostkamp Unilever

Julia Kühne Axel Springer

Sandra Wojciechowska e-dialog

Moderation:

Christian Bachem MARKENDIENST

d3con Innovation Award 2024

Speaker:

Alexander Ermisch taico

Christoph Legat PREDICTORES.AI

Roland Siebert SLACE

Andreas Hofmann Nexx360

Julia Saswito aimpower

Uwe Seebacher PREDICTORES.AI

Frederic Hansen Click Performance

Sophia Boysen Bottalk.io

Moderation:

Oliver Busch Author - Angel - Advisor

d3con 2024 Summary

Moderation:

Ina Börner NO DIRTY TALK

Ralf Scharnhorst Scharnhorst Media, m42m

d3con Speaker Awards Ceremony

Moderation:

Inken März d3con Moderation

Conference - STAGE II

CTV and AVOD are the trending topics! Everything is great for the publisher?

Speaker:

Gregor Fellner Rakuten Advertising

Publisher Summit

Speaker:

Mike Klinkhammer AutoScout24

Christian Lindenau Finya

Tobias Fella Ströer Digital Publishing

Felix Herkenrath Hamburger Morgenpost

Benedikt Faerber BILD

Sara Urbainczyk Echte Mamas

Moderation:

Jochen Kalka schoesslers

Independence as a driver of the digital transformation of news publishers - Success case KStA Medien

Speaker:

Christoph Rüttgers Kölner Stadt-Anzeiger Medien

The Power of Publishers Beyond the Cookie

Speaker:

Robert Blanck Axel Springer National Media

Christine Nieland Chefkoch

Martin Pichler gutefrage

Holm Münstermann Google

Svenja Onasch iq digital media marketing

Max Henrychowski Permutive

Moderation:

Stefan Krüger Cocodibu

Spot on Environmental SOCIAL Governance (ESG) Social responsibility as a central element of economic sustainability

Speaker:

Sascha Dolling Mediaplus Realtime

Lisa-Charlotte Wolter IU International University of Applied Sciences

Heike Fuhrmann iq digital media marketing

Anna-Lena Mikoteit BVDW

Jakob Wößner Weleda

Moderation:

Eric Hall Halls of ...

Data Best Practice

Speaker:

Uwe Roschmann OMG

Thomas Grabner MAILODY

Alexander Dörfler etepetete

Anna Adam Jaguar Land Rover

Romy Riffel SNOCKSULTING

André Mettken Hearts & Science

Sergio Mutis-Schönewolf Seat Cupra

Lucia Schleiwies Girl Got Lashes

Moderation:

Oliver Busch Author - Angel - Advisor

Digital advertising platform 2.0: European telco giants and their groundbreaking alliance for the advertising landscape of the future

Speaker:

Norman Wagner Utiq

Sven Stühmeier Vodafone

Dirk Rohweder Teavaro

Moderation:

Arndt Groth ACG Consulting

How AI is transforming Programmatic Advertising

Speaker:

Sara Sihelnik Quantcast

Sebastian Grantz Google

Jochen Schlosser Adform

Moderation:

Jörg Vogelsang IAB Europe

Live Podcast: Advertising on the open Internet: State of Play, challenges and opportunities

Speaker:

Daniel Neuhaus The Trade Desk

Moderation:

Erik Siekmann Digital Forward

Conference - MASTERCLASSES

The mindset era: advertising impact in the competition for attention

Speaker:

Frank Sültmann GumGum

Retail Media: Retailers, revolutionize yourselves!

Speaker:

Dennie-Alexander Trost Obi First Media Group

Marc-Oliver Michel Adform

Moderation:

Markus Forster Adform

Successfully shaping the post-cookie era: Addressability strategies for the German digital advertising market

Speaker:

Stéphane Printz Index Exchange

Data Clean Room - How adality enables cross-channel data collaboration and builds bridges where there are none

Speaker:

Florian Bole adality

How Publishers Can Win in the Green Media Economy

Speaker:

Brian Murphy Duration Media

Measurement Tools That Align Publishers and Advertisers

Speaker:

Clemens Egle DoubleVerify

Shifting tides to direct sold: strategies for publisher success

Speaker:

Carsten Sander BurdaForward

Moderation:

Max Henrychowski Permutive

Attention & Media Quality - Unleashing the impact of advertising

Speaker:

Christian Eisenblätter Integral Ad Science

CTV and the media mix: holistic and long-term strategies

Speaker:

Can Zeybekler OMG Value X

Andrea Zenner EssenceMediacom Germany

Moderation:

Christian Russ Samsung Ads

Publishing experts fire-side chat

Speaker:

Carsten Sander BurdaForward

Alwin Viereck United Internet Media

Jenny Schweneker RND

Sasha Mordehai Axel Springer

Moderation:

Alexander Schott MediaMarktSaturn | Admanagerforum

Conference - MASTERCLASSES II

State of Sustainable Advertising in Germany

Speaker:

Rosa Markarian Scope3

Anna Wendlinger Adform

Are you ready? The abolition of third-party cookies in Chrome has officially begun. The time to act is now.

Speaker:

Daniel Volož RTB House

Tim Beckmeyer Seedtag

Benedict Gründig Criteo

Roland Oberländer Index Exchange

Moderation:

Lidia Schneck Google

Sustainability Beyond the Screen: Integrating Eco-Friendly Practices into the Advertising Mix

Speaker:

Björn Wendler WallDecaux

Nadja Schick GroupM

Anja Martensen The Trade Desk

Moderation:

Helen Miall VIOOH

The beginning of the privacy-first era. The alternatives for advertisers to reach target groups without third-party cookies.

Speaker:

Jan Heumüller Ogury

Matthias Cada Omnicom Media Group Germany

Alternatives to the Walled Garden

Speaker:

Hannah Cooper Beeswax

Tanno Krauß AudienceXpress

From Privacy Sandbox to Cookie Deprecation to Curation 2.0: How to Survive in Programmatic in 2024

Speaker:

Oliver von Wersch nxt statista

Daniela Tollert GroupM

Jens Bargmann Zalando Marketing Services

Moderation:

Matthew Griffiths audigent

Synthetic audiences: paradigm shift for digital customer approach

Speaker:

Stephan Jäckel emetriq

Efficient target group targeting in Digital Out of Home (DOOH) – data-based optimization with TheTradeDesk

Speaker:

Christian Busch MINT Square

Kirsten Haase PEAK VALUE

Julia Kornau VILSA

Masterclass Virtual Minds & Smartclip

Speaker:

Thomas Servatius smartclip

Thomas Peruzzi Virtual Minds

Ströer Masterclass

Speaker:

Olli Wolde Ströer

Norbert Pellkofer Sky Deutschland

Martin Harnik Ex-Bundesligaprofi I Unternehmer

Moderation:

Alexandra Hirsch Ströer

DOOH without borders: Engaging global audiences

Speaker:

Tizian Hosch HYGH

Boris John Hawk by Azerion

David Bell Flux Outdoor

Moderation:

Will Brownsdon Hivestack

Cookieless Success through Choice-Driven Advertising

Speaker:

Stefan Knöppel Bayer Vital

Roman Heger EssenceMediacom

Mandy Schneider Welect

Otto Schmidt Welect

Brands Saving the World With Ads - How climate protection can succeed with programmatic advertising.

Speaker:

Francois Roloff PYURE